Business Needs Analysis

Competitive Analysis

Content Audit

Search Audit

Product Content Process and Governance Audit

Technology Audit

Foundational Audit

C O MP REHENSI V E P R O P OS A L F O R P R O DU C T C O N T EN T E XC EL L EN C E

C O D I F Y D . C O M

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Codifyd’s foundational audit provides your organization with

a comprehensive overview of your current state and a strategic

roadmap to product content excellence.

What are your key business objectives, both immediate and future? Codifyd immerses

itself in your business to understand your strategies and goals and then addresses

them in our conclusion and recommendations.

How well does your product content stack up against your competitors? Codifyd

performs a comprehensive assessment of your e-commerce site and compares it

with at least three of your top competitors. Areas of focus include taxonomy, faceted

navigation, data quality, and the overall search experience. Results are presented with

comparative charts and detailed examples.

Does your content effectively convert web visitors into buyers? Is your product content

accurate, organized, clean, and up to date? Codifyd reviews your existing product

content to determine how well it’s optimized for e-commerce, internal use, and

integration with PIM, MDM, and ERP systems.

Can your prospects, customers and customer service representatives easily find the

products you market and sell? Codifyd audits your e-commerce search experience

to determine how search tuning and dictionary development can improve your

customers’ search experience.

Do you produce high-quality product content? Can you maintain product content

excellence now and in the future? Codifyd assesses the existing processes,

technologies, and strategies you use to generate product content.

Do you have the right technology to produce and deliver high-quality product content?

Codifyd reviews your current content development and deployment infrastructure and

recommends how you can improve ROI with current systems and advises you on future

technology purchases.

FOUNDATIONAL AUDIT

BUSINESS NEEDS ANALYSIS

COMPETITIVE ANALYSIS

CONTENT AUDIT

SEARCH AUDIT

PRODUCT CONTENT PROCESS AND

GOVERNANCE AUDIT

TECHNOLOGY AUDIT

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When the foundational audit is complete, we deliver a

comprehensive strategic roadmap that shows how you can

optimize your product content and search experience, as well

as the business practices, processes, and technologies that

support them. This includes:

DETAILED OVERVIEW OF YOUR CURRENT STATE

GAP ANALYSIS COMPLETE PLAN TO GET YOUR ORGANIZATION TO A DESIRED

FUTURE STATE

COMPREHENSIVE PROPOSAL FOR PRODUCT CONTENT EXCELLENCE

For additional information about Codifyd’s Foundational Audit,

please contact your Codifyd sales consultant.

Email us at sales@codifyd.com or visit codifyd.com

800 W. Huron Suite 200 Chicago, IL 60642 codifyd.comsales@codifyd.comE 312.243.1140T 312.243.1154F