coex 2014 committee plan

______________________IFMA Strategic Initiatives

1

______________________IFMA Strategic Initiatives

Objective:

Carry on the growth of the COEX brand through continued improvement of content that is both relevant and actionable…“By Operators for Operators”

Drive operator attendance

Positioning Statement:

For chain operators, seeking business building insights and

personal connections with leading manufacturers, COEX is the

highest value forum in the industry

COEX

(target) (need)

(point of differentiation)

______________________IFMA Strategic Initiatives COEX

Goals:

Attendance Revenue $ TBD

Sponsorship Revenue $ TBD

Operating Margin $ TBD

Operator Attendance TBD

Strategies:

Build off 2013 program/content: For operators, be the premier source for Insights and Best Practices Create more connectivity opportunities for members Increase operator involvement/number of operators on committee Increase member understanding of value of nominations

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7/9/2013



Committee Members: Malcolm Simmonds J.R. Simplot Co Chair

John Hans Heinz Vice Chair

Rodney Biggs Horizon Food Group

Dave Booher Dow Agro Sciences

Laura Chute Custom Culinary Inc.

Linda DiGalbo Unilever

Diana Duddy Sweet Street Desserts

Anthony Ferris Kerry Ingredients & Flavours

Jon Holt Neil Jones Food Company

Karl Kaufman Jennie- O Turkey Store

Brad Kirk Lyons Magnus

Kevin Kuhn Southeastern Mills, Inc.

Michael Rosser Dole

Forrest Senter Whole Harvest Foods

Mike Sokol Sargento

Greg Stiff The J.M. Smucker Company

Jared Umsted Kerry Ingredients and Flavours

John Lehmann IFMA Liaison



Operator Committee Members:

Mark Avery Applebee’s

Donette Beattie Culvers Franchising System Inc.

Kevin Bechtel Shari's

Steve Brooks Tumbleweed Grill

Lane Cardwell Ruby Tuesday

Kasey Christensen Arctic Circle Restaurants Inc.

Phil Costner Mimi’s Cafe

John Fitchett Zinga Frozen Yogurt

Pete Fowler Zinga Frozen Yogurt

Stan Frankenthaler Dunkin Donuts

Phil Friedman Salsarita

Stephanie Gamble Zaxby's Franchising, Inc.

Steven Grover The Steak 'n Shake Company

Terry Hamblen Bennigans

Jeffery Jablow Cheeburger Cheeburger

Barbara Kaiwi Hard Rock International

Cathy Kinzer Olga's Kitchen

Kerry Kramp Sizzler USA Inc.

Don Laskey Which Wich Superior Sandwiches

Richard Pineda El Pollo Loco

Matthew Riddleberger Firehouse of America, LLC

Matthew Runkle Bojangles' Restaurants

Rachel Rushing Dave & Buster's

Mike Salem Del Taco LLC

Jose Sio Margaritaville Management Group

Shawn Taher Taher, Inc.

Scott Taylor Last In Concepts

Shelly Thobe Wendy's

Patrick Walls Capriotti's Sandwich Shop, Inc.

Lynne Wildman Logan's Roadhouse

John Lehmann IFMA Liaison


Establish Committee Who When Done

Select Chair and Vice Chair IFMA w/o 4/2 w/o 4/2

Internal review for strategic alignment IFMA w/o 7/30 w/o 7/30

Identify prospective committee members IFMA w/o 5/20 w/o 5/20

Review prospective committee members and preliminary deck with Chair IFMA w/o 6/3 w/o 6/3

Chair invites prospective committee members MS w/o 6/3 w/o 6/3

Finalize committee MS w/o 6/24 w/o

Coordinate first committee meeting and send out preliminary deck (preread) MS w/o 6/24 w/o

Hold first committee meeting Review deck, set subcommittees and calls IFMA Members

w/o 7/8 w/o

Action Plan (cont.)


Develop Theme Content Who When Done

Ideation session Committee w/o 7/30 w/o

Evaluation, selection and preliminary draft Committee w/o 8/15

6 7/9/2013

Action Plan (cont.)

Build Out Content Who When

Create agenda from base content Committee w/o 8/26

Identify speakers, panelists and moderators Committee w/o 9/10

Specify room setup, F&B and AV requirements Committee w/o 10/1


Finalize Content Who When Done

Secure speakers, panelists and moderators IFMA w/o 9/10

Develop flow document IFMA w/o 10/15

Set and execute prep schedule for speakers, panelists and moderators IFMA w/o 1/9

Secure PPT’s, videos, etc. IFMA w/o 1/30

Conduct rehearsals IFMA 3/4-5

Action Plan (cont.)


Achieve Attendance

Who When Done Preliminary Communication plan, including all electronic, printed , web and personal communications outlined

IFMA w/o 7/8 6/24

Define targets Committee w/o

Draft creative brief for overall conference IFMA w/o 8/20

Save the date announcement IFMA w/o 8/19

Finalize Communication plan IFMA w/o 9/30

Call for Registration Email IFMA w/o 11/7

Online ads (TBD) IFMA w/o 1/6

Mailed Brochure IFMA w/o 1/6

Member outreach IFMA w/o 1/6

Synchronize with content development IFMA Ongoing

Monitor and report status of communications plan and registrations IFMA Ongoing

Committee calls to members Committee w/o 10/3

Regular Email reminders to registrants IFMA w/o 12/5

8 7/9/2013

Action Plan (cont.)


Achieve Sponsorships Who When Done

Determine Sponsorship opportunities TD,JL w/o 8/19

Communicate opportunities for FROR for last year’s Sponsors TD, CL w/o 9/9

Sponsorship Materials sent out to full membership TD, FM w/o 9/16

Evaluate Performance Who When Done

Prepare post-conference Surveys JL,TS w/o 12/12

Prepare conference survey results JL,TS w/o 3/11

Committee evaluation (Post conference call) Committee w/o 3/11

Action Plan (cont.)


*Does not include G&A Overheads

10 7/9/2013

2013 Actual 2014 Budget 2014 Actual Revenue $ 980 $TBD

Sponsorships $417 $ TBD

Attendance $563 $ TBD

Direct Expenses

$ 411 $ TBD

Operating Margin*

$ 569 $ TBD

Financials ($000)

coex 2014 committee plan

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