cogentic overview 2011 q4

Innovation | Incubation | Investment

Overview Presentation

2011-Q4

Cogentic Advisors

Primary Service Offerings

www.cogentic.com

Securities offered through Rainmaker Securities, LLC – Member FINRA/SIPC 500 N. Michigan Ave., Suite 300; Chicago, IL 60611


Our Mission

Focused on the converging sectors of …

Mobile Consumer Electronics Media &Entertainment Social Media Enterprise IT

… the mission of Cogentic Advisors is to help companies to develop, finance and monetize their innovations

PROPRIETARY AND CONFIDENTIAL2011-Q4


Our People


ROBERT YAMASHITA (Los Angeles/Southern CA)

KELLI RICHARDS (San Francisco/Bay Area)

Leadership Team

Transaction / Project Support Team

MANAGING DIRECTORCorporate Innovation, IP Strategy

Prior Affiliates: THX (VP Strategy), DivX, PwC, C-Cube, Sony. Founding member of Pro-MPEG Forum

ROBERT DOLAN (Chicago)

GLEN ANDERSON (New York)

MANAGING DIRECTORPrivate Equity, Private Capital

Prior Affiliates: Managing Director Lehman Bros Prop Trading Midwest, Head of Stock Index Arbitrage, Head of Lehman Bros Tokyo

DIRECTORStrategic Business Development

Prior Affiliates: Deloitte Consulting, Oracle

MANAGING DIRECTORStrategic Business Development

Prior Affiliates: Apple (Director, Music and Entertainment – 10 years); Silicon Graphics; EMI Music


Prior Affiliates: Grant-Tribune Productions, Lorimar TV, Paramount TV and MGM TV

MANAGING DIRECTORM&A, Private Capital

Prior Affiliates: Oppenheimer, Jefferies & Co., Lehman Brothers, Motorola, Comcast, Sprint


Prior Affiliates: DBS Comm, Ameritech/AT&T, Northrop, Motorola

DIRECTOR – ASIA REGIONStrategic Business Development; IP

Strategy and Licensing; M&A

Prior Affiliates: Samsung Electronics, Global Techlink Asia (Founder)

JOHNEY KIM (S. Korea and Asia)

DAVID GOLDSMITH(Los Angeles)

JEFF MARSHALL(Chicago)

ADAM BORIS(Chicago)


Our Services

• Technology Commercialization• Strategic Planning (Commercialization & Operations)• Intellectual Property (IP) Valuation• IP Portfolio Management (Licensing and Protection)

INNOVATION

• Strategic Business Development• Ecosystem/Partnership Strategy• Strategic Customer Introductions• Alliances/Ecosystem Development

INCUBATION

• Investment Transaction Support• Investor Documents/Packaging• Private Placement Investor Introductions• Buy-Side and Sell-Side M&A Support

INVESTMENT

Man

aged

Tec

hn

olo

gy

Lif

ecyc

le ™

Business Performance Acceleration ™



Our Evolution

TechnologyCommercialization

• IP Assessment/Valuation• Go-To-Market Strategy• Ecosystem Development• Alliances/Partnerships

StrategicBusiness

Development

• Media/Entertainment• Consumer Electronics• Information Technology• Communication Tech• Telecom Services

Investment Transaction

Support

• Capital Raise Support• M&A Advisory (Buy-

Side)• M&A Assistance

(Sellers)• Special Situations

Industry Experience

• Corporate Strategy• Technology Strategy

littleBiggy

2004 2006 2008 2010

Str

ateg

ic C

apab

ility

Innovation

Incubation

Investment



Innovation (Technology Commercialization)

Service Offering Cogentic Value Client Benefit

Technology Commercialization Strategy Development

• Intimate TMT Industry Knowledge• Deep Strategic Planning Experience• Robust Research Capability

• Know Market/Opportunity Size• Know Competitive Benchmarks• Supports Internal Investment

Decisions

Operating Plan Development • Strong Experience in Strategy Planning and Operating Roles

• Broad Operational Strategy Consulting Experience in TMT

• Quantify Staffing Levels over Time• Quantify Marketing/R&D Outlays• Quantify Capital Needs over Time

Intellectual Property Protection & Licensing Strategy

• Strong knowledge of legal context• Deep TMT Industry Knowledge• Strong Experience in Structuring IP

Licensing Agreements

• Clarify Competitive Differentiation• New Potential Revenue Stream• Protection Against Competitive

Threats

Intellectual Property Valuation • Intimate TMT Industry Knowledge• Deep Technical Knowledge• Insight into Licensing Environment

• Capital Raise/M&A Timing Decision• Clarify Valuation Leverage Points• Position of Strength with Investor

Intellectual Property Licensing Support (Engage Potential Licensees and Establish Agreements)

• Deep Industry Contacts Throughout TMT Supply Chain

• Strong Experience in Structuring IP Licensing Agreements

• New High Profit Revenue Stream• Cross-Licensing Competitive

Leverage• Establish “Stickiness” in Market



Incubation (Strategic Business Development)


Ecosystem / Partnership Strategy Development• Strategic Ecosystem Analysis• Competitive Analysis• Opportunity Identification• Strategy Development

• Extensive Strategic Planning Knowledge and Experience

• Deep TMT Industry expertise• Deep knowledge of Partner

Capabilities, Strengths, Weaknesses

• Clarity on Strengths/Gaps• Clarity on Opportunities/Threats• Actionable Plan to Close Gaps, and

Expand Opportunities

Strategic Customer Introductions• Identify Key Customers• Identify Specific C-Level

Executives for Introduction

• Senior Level (VP/CXO) Contacts Across TMT and Finance Sectors

• Senior Level (VP/CXO) Contacts with Consumer Brands

• New Revenue Opportunities• Establish Market/Brand Momentum• Improved Valuation Case for Equity

Partnership Strategy Execution• Identify Target Partners• Establish Priorities• Outreach and Establish

Agreements

• Senior Level (VP/CXO) Contacts Across TMT Supply Chain

• Deep Experience in Structuring Partnerships

• New Revenue Opportunities• Cost Savings / Efficiency / Scale

Opportunities• Establish “Stickiness” in Market



Investment (Transaction Support)


Investor Packaging• Executive Summary• Investor Presentation• Pro-Forma Financial Analysis• Private Placement Memorandum (PPM)

• Intimate TMT Industry Knowledge• Insight into investor appetite and

effective positioning to investors

• Regulatory/Legal Coverage• Clarity of Investment Case• Independent Strategic Analysis• Business Decision Support

Private Placement Capital Sourcing• Financial Investors• Strategic Investors

• More than 150 Strategic Investors• More than 350 Financial Investors

(Private Equity, Venture, Mezzanine)

• Capital Resources to Grow• Reduction / Diversification of Risk• Strategic Investment Partner

Buy Side M&A Support• Targeting Strategy and Identification• Target Valuation and Selection• Transaction and Integration Support

• Knowledge/exposure to Hundreds of Emerging Technology Companies

• Insight into TMT M&A Environment

• Revenue Diversification• Competitive Differentiation• Strengthening Technology Position

Sell Side M&A Support• Identifying Prospective Acquirers• Strategic Introductions at C-Level• Valuation and Closing Support

• More than 150 Strategic Investors• Access to Top Decision Makers• Insight into TMT M&A Environment

• Resources/Relationships to Grow• Scale to Compete• Exit Event For Current Investors

Investment Due Diligence• Market, Competition, Financial and

Management Vetting and Analysis

• Intimate TMT Industry Knowledge• Strong Financial Acumen• Well Defined and Thorough Process

• Independent Assessment of Deal• Clarity on Investment Potential• Reduced Investment Decision Risk



Key Strengths – Research/Analysis

Investor Packaging Private Placement Memoranda Pro-Forma Financials Investor Marketing Materials Comparable Transactions Study

Research and Analysis Proprietary Research (Markets, Comps, etc.) Company Due Diligence Support Intellectual Property Valuation Intellectual Property Monetization Strategy



Key Strengths - Relationships

Strategic Relationships for M&A Exits and Customer/Partner Introductions Nearly 150 Close Relationships

Examples: Google, Yahoo!, Amazon, Microsoft, Cisco, Motorola, RIM, Nokia, Samsung, LG, Qualcomm, Sony, Disney, Comcast, GE

Financial Investor Relationships for Syndication Nearly 250 Close Relationships

Examples: DFJ, Sequoia, Kleiner-Perkins, D.E. Shaw, Benchmark Capital, New Enterprise Associates, Sevin Rosen Funds, Trinity Ventures, Accel Partners, Opus Capital, VantagePoint, Omidyar Network, Formative Ventures, Founders Fund, Khosla Ventures, JK&B Capital, MK Capital, Catalyst Investors



Contact Us

COGENTIC ADVISORS228 Park Avenue South, Suite 22850

New York, NY 10003

Kelli Richards Glen Anderson+1 (408) 257-6155 +1 (773) [email protected] [email protected]

Robert Yamashita+1 (818) [email protected]

http://www.cogentic.com


mailto:[email protected]




http://www.cogentic.com/