cognitive ink wearables hisa health tech june 2015 v1.1

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© 2015 Cognitive Ink Commercial in Confidence User Experience, when one wearable becomes many

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Page 1: Cognitive ink wearables hisa health tech june 2015 v1.1

© 2015 Cognitive Ink Commercial in Confidence

User Experience, when one wearable becomes many

Page 2: Cognitive ink wearables hisa health tech june 2015 v1.1

! Warning ! Unabashed consumer

focus

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Page 3: Cognitive ink wearables hisa health tech june 2015 v1.1

Why are we here?

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Page 4: Cognitive ink wearables hisa health tech june 2015 v1.1

© 2015 Cognitive Ink Commercial in Confidence

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© 2015 Cognitive Ink Commercial in Confidence

Wearables recording: location, heartbeat, temperature, breathing rate, perspiration, content of

our waste products, blood, etc, etc, etc…

Page 6: Cognitive ink wearables hisa health tech june 2015 v1.1

© 2015 Cognitive Ink Commercial in Confidence

Wearables are one of several key driving

forces of innovation in healthcare

Page 7: Cognitive ink wearables hisa health tech june 2015 v1.1

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The question is, what does this innovation

look like?

Page 8: Cognitive ink wearables hisa health tech june 2015 v1.1

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Busy

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Users at the coalface of wearable device experience “Do I need to wear all these devices?” “When and how often should I check each one?” “How do I use all this different data?” “Do I really have to look at all these screens?” “What information is being captured and why?” “Why should I bother?” “How do I get these to connect?”

Page 10: Cognitive ink wearables hisa health tech june 2015 v1.1

© 2015 Cognitive Ink Commercial in Confidence

Elephant-sized themes:

Trust Value

Workload Freedom

Page 11: Cognitive ink wearables hisa health tech june 2015 v1.1

We risk creating a confusing and overwhelming

experience

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Page 12: Cognitive ink wearables hisa health tech june 2015 v1.1

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Solution?

Page 13: Cognitive ink wearables hisa health tech june 2015 v1.1

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More devices?!

(not quite)

Page 14: Cognitive ink wearables hisa health tech june 2015 v1.1

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WE’D LIKE YOU TO MEET USER EXPERIENCE DESIGN

Page 15: Cognitive ink wearables hisa health tech june 2015 v1.1

User Experience is the emotional, psychological and physical sum that

emerges when someone uses or is part of a larger product, service or system.

© 2015 Cognitive Ink Commercial in Confidence

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“Design is a funny word. Some people think design means how it looks. But, of

course, if you dig deeper, it’s really how it works.” - Steve Jobs

© 2015 Cognitive Ink Commercial in Confidence

Page 18: Cognitive ink wearables hisa health tech june 2015 v1.1

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So… what does UX say? (lots)

Page 20: Cognitive ink wearables hisa health tech june 2015 v1.1

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Example UX insights for wearables in healthcare

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Have to fit into many varied journeys

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Have to work across varied touch-points

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So can the experience be redesigned?

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A redefined experience that puts the user at the centre

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UX principles for integrated Wearable experiences

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Strategic - Create an experience framework

Idealistic - Protect the user at the centre of the experience

Meaning - Deliver insight, not just aggregation

Overhead - Equal or less work than existing processes

Physical - Physically comfortable and practical

Page 26: Cognitive ink wearables hisa health tech june 2015 v1.1

UX principles for integrated Wearable experiences:

© 2015 Cognitive Ink Commercial in Confidence

Emotional - Increase comfort and dignity

Privacy - Let people control their privacy

Stress - Reduce stress and distractions by adopting natural cues (e.g, temperature/pressure triggers)

Cognitive - Provide a centralised controller touch-point to reduce cognitive load

Page 27: Cognitive ink wearables hisa health tech june 2015 v1.1

© 2015 Cognitive Ink Commercial in Confidence

Any cohesive & integrated wearable experiences that are

reaching into healthcare?

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Maybe / Maybe not?

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SUMMARYThe present state

Wearables are a key innovation in healthcare, but there is a risk of creating a complex and confusing experiences as a web of devices ensnares us

Introducing user experience design (UXD)

User Experience Design is an interesting perspective that proposes designing from consumer experience down

UX design considerations for wearables

Explore end-to-end cross-device/channel/service frameworks that work together with numerous UX insights (e.g. privacy, trust and confusion) to produce integrated experiences

© 2015 Cognitive Ink Commercial in Confidence

Page 31: Cognitive ink wearables hisa health tech june 2015 v1.1

Thanks! [email protected] www.cognitiveink.com

© 2015 Cognitive Ink Commercial in Confidence