coke
TRANSCRIPT
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Introduction
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In 1886, Coca-Cola history began when the curiosity of an Atlanta pharmacist, Dr. John S.Pemberton, created a distinctive tasting soft drink that could be sold at soda
fountains.
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The Coca-Cola Company was incorporated on September 5, 1919,as a beverage company. The Company owns or
licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a
variety of still beverages
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Logo
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Evolution of the logo
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Contour Bottle
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Advertisement
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Brand Portfolio
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Customer JourneyGlobal Brand Portfolio
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Competitors
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*Exclusive of sports drinks
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Market Share
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Customer Journey
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Persona
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Innovation Space
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INSPIRE MOMENTS OF
HAPPINESS
MAKE A DIFFERENCE
Motivate the user to exercise more
Health and price conscious people Aged between 16-29yrs
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FITBEE – Be Fit!
Mobile application which converts calories burnt into
cash credits which can be used to redeem Coke
Rewards.
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Mobile application built onto activity trackers• Distance ran• Calories burnt• Steps walked etc.
App tracks how much calories have been burntand convert them into credits using the metric:
10 CALORIES = 1 CREDIT
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The credits can then be encashed with REWARDS
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WISH METER shows credits needed for the itemsMarked on wish-list.
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More rewards can be unlocked by earning STATUS. Status points are earned by completing challenges.