Coldwell Banker®A guide to becoming a successful seller.

Presented by The Thomas Chase Team

©2003 Coldwell Banker Real Estate Corporation. ®, TM and SM Are Licensed Trademarks To Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently

Owned And Operated.

What Is Important To You?

• Five most important seller priorities:• The best price

• The shortest time on the market

• Convenience

• Good communication

• Diligent effort by us

• Let’s rank your priorities together…

Dedicated to Marketing Your Home

Professional Floor plans to Scale

Dedicated to Marketing Your Home

Professional Photographs to Show Your Home At It’s Best!

What it takes to sell your home

Broker’s qualifications

Security of your property

Home enhancement recommendations

Pricing

Marketing and advertisingOpen houses

Avoiding inconvenience

Staying informed on market

Time on market

Negotiation strategy

Handling the details

Post-sale follow up

Buyer’s financial qualifications

Promotion on the Internet

We’ve got it all together for you!

Pricing Marketing and advertising Promotion on the Internet Open houses Handling the details Negotiation strategy Avoiding inconvenience Staying informed Time on market Broker’s qualifications Home enhancement recommendations Security of your property Buyer’s financial qualifications Financing options Closing costs and net proceeds Post-sale follow up

Agent's knowledge of neighborhood

19%

Agent w as associated w ith a specif ic f irm

8%

Reputation of real estate agent

53%

Professional designation held by

the agent4%

Other16%

Important Factors in Choosing a Real Estate Agent

Source: The 2004 National Association of Realtors® Profile of Home Buyers and Sellers

A variety of factors influence a seller’s decision to list with a particular real estate agent.

2%

4%

6%

8%

9%

11%

15%

23%

29%

29%

58%

74%

Health Facilities

Public Transportation

Potential Rental Income

Entertainment

Planned Community

Shopping Center

Parks/Recreation

Friends/Family

School

Work

Price

Neighborhood

Factors Influencing Housing Change

Source: The 2002 National Association of Realtors® Profile of Home Buyers and Sellers

Many factors influence home buyers in their

purchase decision.

What we owe you!

Among the standard duties a REALTOR

owes a client are to:• Perform the terms of the brokerage agreement

• Promote the client’s best interest by seeking a transaction acceptable to the client.

• Provide financial accounting.

• Disclose known material facts about the property or the transaction.

• Exercise ordinary care

• Maintain client confidentiality, unless the information is required by law to be disclosed.

Standard Seller Representation

If you are selling property and sign a listing agreement with a REALTOR, then

the REALTOR and his or her brokerage firm become your agent and you are their

client. Salespersons for other companies who are cooperating with the listing tenants

may also be your agents. Their goal is to seek a transaction on terms acceptable to

you, and they owe you the standard agent duties outlined.

A seller’s representative can still provide valuable services to customers –

showing the property, preparing and presenting any offers and counteroffers,

comparing financing alternatives, and disclosing known adverse material facts about

the condition of the property. All agents in transaction must be truthful with all

parties, but the seller representative’s highest duty is to the client.

The Coldwell Banker® Seller Services Guarantee

Consistent, predictable, reliable performance — Guaranteed!

MARKETINGWe will customize a marketing plan using proven techniques to help sell your home quickly, for the best price possible.

CUSTOMER SERVICEWe are committed to meeting your needs in a professional and timely manner.

COUNSELING SERVICE We will represent you and your interests with professional and reliable guidance throughout the entire transaction.

Immediate Actions

Over the next few days, we will take the following initial steps to find a buyer for your property:

• Install lock box• Install Coldwell Banker® FOR SALE sign• Place information on coldwellbanker.com• Submit info to Multiple Listing Service (MLS) • Promote at Coldwell Banker office meeting• Hold Coldwell Banker office preview• Prepare property information flyers• JUST LISTED marketing to target areas• Promote through local Association of REALTORS®

Open Houses

•A well-staged open housecan be a powerful way to show off your property to interested buyers.

•Aggressive promotion to attract buyers searching for homes in your neighborhood.

•Maximum impact when appropriate with you for the greatest impact on the market.

Open houses can help bring interested home buyers through your door.

Advertising

• Local advertising– We will create great local and

regional advertising – a public relations program for your property.

• Coldwell Banker yard sign– Our nationally recognized Coldwell

Banker yard sign promotes your property all day, every day.

Our advertising program is designed to generate buyer prospects for your property.

Personal Touch & Timely Response

• Results– We will report the results of events

such as open houses and property showings. 

• Trends– We will discuss current trends in

buyer activity, interest rates and competitive prices.

• Suggestions– We will share suggestions from

other real estate professionals who have previewed or shown your property.

• Progress– We will provide a weekly progress

report on the promotion and sale of your property.

You will hear from me regularly on the progress

of our marketing activities.

Important Negotiation Strategy

• Reason/Urgency for selling

• Willingness to consider an offer less than listing price

• Financing terms you would accept

• Personal property you might be willing to include

• Timing and benefits from your company

In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other

real estate agents.

Closing The Sale

• Understanding choices, meeting your needs– We will present all offers in an objective fashion,

review and explain their terms and help you evaluate how it fits your goals.

• Handling the details and keeping you informed– We will monitor the progress of the transaction

and keep you informed throughout the entire transaction.

We will negotiate on your behalf to help you obtain the most

favorable price and terms, and we will work on your behalf to successfully close the sale.

Home Enhancement

• Focus on how buyers see your property• Leverage ideas from our exclusive Home

Enhancement Guide and Video• Identify enhancements that can pay for

themselves in stronger offers from buyers.

We will develop a custom home enhancement plan that can make a

difference in how quickly your home sells and the price you can obtain.

2006 Production Comparison For Coldwell Banker Townside Agents

0

2

4

6

8

10

12

14

16

ColdwellBanker

Townside

RemaxAllegiance

McCraw Bondurant

2005 Market Share%

2006 Market Share %

0

50,000

100,000

150,000

200,000

250,000

300,000ListingsSubmitted

Active Listingson Site(w/Images)

Active Listingswith VirtualTours

Active ListingswithDocuments

Listing Data

As of January 31, 2007

Graph represents the number of active properties on coldwellbanker.com, those with at least one image and those with virtual tours. Active properties include those that are pending.

240,718240,718210,817210,817

31,93431,934

89% of listings have an image(s) 14% of listings have a virtual tour 1% of listings have a document(s)

594594

(C) 2007 Coldwell Banker Real Estate Corporation. All Rights Reserved.

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

January

Total Visits

Graph represents the number of visits to coldwellbanker.com in a given month. Each visit by each visitor is counted, even if the visitor came to coldwellbanker.com many times. Source: SurfAid

(C) 2007 Coldwell Banker Real Estate Corporation. All Rights Reserved.

2,258,2982,258,298

Total Leads

Graph represents the number of Contact Information Views, Link to Local Sites and Electronic Forms sent through coldwellbanker.com.

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Contact Views

Link to Sites

E-Forms

(C) 2007 Coldwell Banker Real Estate Corporation. All Rights Reserved.

Awards Statistics

The following represents various awards statistics which you will find useful for your

advertising and promotional efforts.

Number of Agents Internationally – approximately 113,800 Number of Offices Internationally – approximately 3,600 Number of Companies Internationally – approximately 1,500

Chairman's Circle • 114 companies or 8% of all companies internationally qualified

• 28 companies or 25% of the total Chairman’s Circle companies are located in the Northern Region

• 34 companies or 30% of the total Chairman’s Circle companies are located in the Southern Region

• 47 companies or 41% of the total Chairman’s Circle companies are located in the Western Region

• 5 companies or 4% of the total Chairman’s Circle companies are located abroadthere was a 11% increase in the number of companies that achieved this designation this year

We Are Ready To Go To Work For You NOW!

• Coldwell Banker tradition of service– Backed by the extensive

resources and 100-year heritage of the premier real estate organization.

• Our local Coldwell Banker office– Benefit from the marketing

expertise of our team of dedicated professionals. 

• My personal commitment– We will devote my energy to

meeting your needs, and keep you informed throughout the transaction.

We are prepared to fulfill the promises in the Coldwell Banker®

Seller Service Guarantee. Your satisfaction is our top priority.

Coldwell Banker Superior Results Realty

Serving the greater Anywhere, US market since 1950 with more than 50 qualified sales professionals.

Let me express how helpful and professional Maureen was in the purchase of our home, Maureen made what I was anticipating a painful experience. If not for Maureen, her knowledge, expertise and hard work we would not be in the house of our dreams. At every juncture Maureen was there

providing the expertise, guidance and support we needed.

I would and have recommended Coldwell Banker and Maureen to Friends.

-Betty Jones