coldwell banker ® marketing proposal coldwell banker traditions – williamsburg & new kent...
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Coldwell Banker® Marketing ProposalColdwell Banker Traditions – Williamsburg & New Kent Virginia
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
The Online Tools You WantThe Experienced Agents You Need
Legacy and Network
Global presence; in 47 countries and 3,200 offices worldwide
Over 100 years of real estate experience
$226 billion in sales volume globally in 2008
Transaction sales amount was 10% higher than the industry average
Coldwellbanker.com generates over 390,000 consumer inquiries per month
Our agent network comprises of agents who made up 25% of the 2008 Real Trends 500 Report by sales volume; this is 76% higher than the nearest competitor.
Click here for more info about Coldwell Banker’s history
Legacy and Network
J.D. Power and Associates 2009 Home Buyer/Seller StudySM
Awarded Coldwell Banker®
“Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms”
Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller StudySM. Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April 2009. Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2009. Your experiences may vary. Visit jdpower.com
Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our
site for smartphone screens such as the Blackberry and iPhone
The first to have listings on GPS Built a mobile app that uses GPS technology that
allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search
A listing distribution strategy: Delivers listings to sites such as Google, Yahoo!
Real Estate & more In 2008, more than 127 million unique visitors
combined
An Innovation Leader
Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include:
Agent videos Office videos Video listings Community videos Smart tips and news related videos
Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel
An Innovation Leader
Nielsen/NetRatingsThe Coldwell Banker® brand has more unique Web visitors than any other real estate brand*
1. Real Estate/Apartments2. Realtor.com3. Yahoo! Real Estate 4. Zillow.com5. Trulia6. MSN Real Estate7. Ziprealty.com8. Yahoo! –Zillow Real Estate Network9. Homes.com Network10. Rent.com
11. Coldwell Banker 12. Move.com13. Apartments.com14. Re/Max15. ApartmentGuide.com16. MyNewPlace17. Rentals.com18. ForRent.com Network19. Apartment Ratings 20. LivingChoices.com
*Nielsen/Net Ratings Report for real estate Web sites, January-December 2010
Nielsen/NetRatings 2010*
*Nielsen/Net Ratings Report for real estate Web sites, January-December 2010
About Coldwell Banker Traditions
Coldwell Banker Traditions
Company Stats
2 offices
22 Sales Associates
$30 million in sales volume in 2009
Over 120 transactions in the past year
Serving the Greater Williamsburg Virginia area since 1885
Our History
Established over a century ago as Brooks Real Estate, our company was based on the principals of Client Service and Community Commitment. The tradition continues!
True Quality Service is what we deliver to every client every day. We understand the complexities of today's real estate transactions, but we make it easy -- we lead our clients through the entire process of buying or selling a home.
Our commitment to the community is reflected in our participation in local and state Realtor organizations. We believe it's important for us to be active in serving the community as well as our clients.
To maximize our client service capabilities, in January of 1997 we became a member of the Coldwell Banker Residential Affiliates, the premier real estate franchise organization in North America. Founded in 1906 and dedicated to customer support, Coldwell Banker was the obvious choice for us because we believe it was the best choice for our clients!
Marketing Your PropertyA Personalized Plan
Information Sources Used in Home Search
Source: The 2008 National Association of Realtors® Profile of Home Buyers and Sellers.
Leverage the Power of the Internet
coldwellbanker.com 31 million visits in 2008 Average visitors spends between 8–9
minutes on the site
Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more Over 127 million visitors combined in 2008
Multiple Listing Service (MLS)
Realtor.com
Our local Web site: cbtraditions.com
Rapid Response
When homebuyers inquire about your home, they want a rapid response
Our proprietary lead management tool lets me and my team answer every lead quickly and professionally
coldwellbanker.com leads convert 85% higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow
1.1. Track leads automatically from the
Web, phone callsand walk-ins.
2. 2. Agent is notified by cell phone within
minutes of inquiry.
3. 3. Statistically, the first to the customer has the best chance to
close the sale.
Getting Started
Your home will be added to:
Our MLS database
coldwellbanker.com
cbtraditions.com
We will execute upon the following:
Develop a custom plan to enhance property attributes
Take pictures
Promote at a Coldwell Banker office meeting
Begin customizing an Internet Marketing programspecific to your property
Property Enhancement and Marketing Activities
Develop a custom plan to enhance your property’s appearance
We will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out “Just Listed” postcards to area residents Place your listing on our Facebook page Create a video for your property that will be uploaded to our local MLS,
ColdwellBanker.com, YouTube, Realtor.com as well as other popular Real Estate websites
Post your listing to your agents personal website/blog Create an online flier that will be posted on Craig’s List
The Sales ProcessThe right agent makes it simple
The Steps to Selling a Home
Set the right price
Accept Offer
Determine time frame
Sign Contacts
Sign guarantee and disclosure
forms
Begin Closing process
Implement a personalized
marketing plan
Assist with mortgage process
Prepare your property
“For Sale”
Assist with inspection process
Show to potential buyers
Assist with title process
Get showings feedback and
make adjustment
Finalwalk-through
Receive offers
Proceed checks delivered to you
Assemble all documents and attend closing
Evaluate your needs
Start
Negotiate Offers
Property sold
This isn’t a process that most people want to go through alone. So you want a partner in the process who you have confidence in – someone with the experience, knowledge and advanced resources to ensure that every step is carried out as well as possible. That way, you can focus on everything else that comes with selling a property and moving with as little stress as possible.
Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
Recently Sold Selling price (in thousands)
Listing Price (in thousands)Currently For Sale
Did Not Sell Listing Price (in thousands)
255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330
255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330
255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330
Competitive Price Lines
Competitive Market Analysis
Comparable homes on the market
321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
Competitive Market Analysis
Comparable homes that failed to sell
321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street
125 Main StreetAny town, Anywhere Zip/Postal Code
Recently Sold Homes
List Price Sold Price Time on Market Beds Baths Sq Ft
$000,000 $000,000 X Weeks 0 0 0
List Price Sold Price Time on Market Beds Baths Sq Ft
$000,000 $000,000 X Weeks 0 0 0
125 Main StreetAny town, Anywhere Zip/Postal Code
Setting the Right Price
Priced right and ready to show opens your home to a great number of potential buyers
Hit the market as a hot property. Priced right, more buyers will be interested
Mortgages are based on fair market value, priced competitively equals more potential buyers
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Market Analysis Summary and Recommendation
We will then present you with the following recommendations:
•Anticipated Selling Range
•Recommended Listing Range
•Recommended Financing terms
•Other Recommendations to get your home sold!
Thank YouContact us today and let us get started!
Williamsburg Office (757) 229-9595 New Kent Office (804) 557-3590 Toll-Free (800) 611-6097
[email protected] www.cbtraditions.com