coldwell banker australia presentation
TRANSCRIPT
WELCOME TO COLDWELL BANKER AUSTRALIA
Coldwell Banker® Residential Real Estate
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
We Never Stop Moving
Overview
REALOGY REAL ESTATE DIVISION
COLDWELL BANKER REAL ESTATE DIVISION
COLDWELL BANKER AUSTRALIA
Parent Company - Realogy
Coldwell Banker® Real Estate Corporation
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
An Incredible Success Story
Founded in 1906 by Colbert Coldwell and Benjamin Arthur Banker after the great San Francisco earthquake and fire.
Coldwell Banker began as a commercial real estate company. In 1937 they opened a residential real estate department.
In the 1950’s Coldwell Banker began to expand to Phoenix.
1960’s Seattle, 1970’s Atlanta, Chicago, & Washington D.C.
By 1976 Coldwell Banker offices opened coast to coast.
In 1994 the first international franchise office was opened in Toronto, Canada.
Offices in the Caribbean, Europe and Australia followed.
Global sales turnover is over $158.9 Billion.USD as of 12/2010
50 Countries - 3,000 Offices - 92,000 Sales Associates
Australia Aruba Bahamas Belize BermudaBrazil
Canada
Cayman Islands
China
Costa Rica
Columbia
Czech Republic
Dominican Republic
Ecuador
Egypt
FranceGreeceGuatemalaHondurasIndiaIndonesiaIrelandItalyJapanJamaicaKuwaitMaltaMexicoNetherlandsNetherlands AntillesNicaraguaPanamaPeru
Puerto RicoRomania
SingaporeSouth KoreaSpainSt KittsSt LuciaSt Martin (France)TurkeyTurks & Caicos IslesUAEUnited StatesVenezuelaVietnamVirgin Islands (British)Virgin Island (USA)
“Today, Coldwell Banker continues to take great pride in its rich heritage, but also continues to evolve and the
meet the needs of a changing consumer”.
Realogy Public Listing
ASX:QIL – Coldwell Banker Master Franchisor
Coldwell Banker® Australia
©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
Australian NetworkResidential Offices
QUEENSLAND Coldwell Banker Barrier Reef – Cairns Coldwell Banker Elite Properties - Palm Beach, Gold CoastColdwell Banker Commercial Property Group - SpringwoodColdwell Banker GC Property Group - Main Beach , Gold CoastColdwell Banker Property Direct – West End, BrisbaneColdwell Banker Surfers Realty– Surfers Paradise, Gold CoastColdwell Banker City Apartments – QLD Coldwell Banker Properties on Line Sovereign Islands
NEW SOUTH WALES Coldwell Banker South West Realty – Wattle Grove Coldwell Banker South West Realty – Moorebank
Australian NetworkColdwell Banker Elite Properties – Gold Coast
OFFICES
Coldwell Banker GC Property Group – Gold Coast
Australian Network
Australian NetworkColdwell Banker South West Realty, NSW
Coldwell Banker Brands
Advertising and Marketing
Previews International MarketingProperty Signboards, Window Cards & Brochures
Residential Marketing Property Signboards, Window Cards & Brochures
Marketing – Print Advertising
Coldwell Banker On-line
Coldwell Banker On-line
Coldwell Banker is considered the web pioneer in the real estate industry as the 1st brand to have a
presence on-line, www.coldwellbanker.com was established in 1995.
www.coldwellbanker.com now attracts visitors from more than 100 countries and generates over 730,000 consumer enquiries per
month.
Internet
National Websites
www.coldwellbankerpreviews.com.au
www.coldwellbanker.com.au
National Websites
• Realestate.com.au
• Thehomepage.com.au
• Domain.com.au
• Millionplus.com.au
International Websites
• coldwellbanker.com
• coldwellbankerpreviews.com
• luxuryrealestate.com
• wsj.com
• exceptionalpropertiesonline.com
• uniquehomes.com
Corporate PR/Media Services
Our media campaigns have the ability to reach a global audience and achieves credibility and additional exposure for our prestige
listings and franchisees.
Trusted Agents
With the Right Tools
For Smarter Decisions.
Coldwell Banker “On Location” the first dedicated real estate channel on YouTube
Video topics include:Agent videosOffice videosProperty listingsSmart tips and news related videos
The Right Tools
Our channel has surpassed 2 million views!
Mobile Platforms - iPad and iPhone Apps.
Our suite of mobile products allows consumers to search for properties, offices, agents and browse and map listings.
Smarter decisions - Coldwell Banker on-the-go.
Branding and Merchandising
National Branding – National Rugby League Proud Sponsors 2010 & 2011
Branding
Merchandise
Social Networking
Search Engine Optimisation and Pay Per Click
Coldwell Banker Systems
• It’s about technique
• Technology
• Support
• Customer and client convenience
• Service, attention, professionalism and value.
CRM System – Agent Box
“Agent Box” – Easy to navigate
My Office
Properties
Contacts
Tasks
Digital Print
Website
Reports
Performance
Training
Keeping our principals and agents among the industry’s top professionals.
• Coldwell Banker Real Estate Orientation
• Previews International Orientation and Certification
• Agent Box (CRM System)
• Auction Training
• Coldwell Banker Works
Global and National Awards and Recognition Program