collaboraction: building blocks learning exchange: how can technology help organizing?
DESCRIPTION
Community organizing relies on data, communication and coordination. A wide range of affordable web-based tools are now available to enhance grassroots campaigns. Learn practical methodologies to use digital tools such as NationBuilder and MailChimp to mobilize your community. Stories from the recent Wynne and Obama political campaigns will be used to illustrate grassroots organizing tactics.TRANSCRIPT
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CollaborActionHow can technology help organizing?
Chris Cowperthwaite | Adel Boulazreg20 March 2013
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Welcome!
Please take a moment and use your phone:
Text ACTIONto
647-694-0404
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Digital Organizing: Apps & Approachs
Graphic design
Database Admin
Data Analytics
Campaign Strategy
Social Media
Website Design
CodingEmail Campaigns
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Enterprise-grade, grassroots pricing
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NationBuilder - community organizing platform
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Campaign home base
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Relationship management
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Broadcasting - email, texting, social media
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Great customer support
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A winning combo
•Data•Communication•Coordination
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Illustration: Digital Communications
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A. DATA
From the volunteer coordinator’s perspective
B. COMMUNICATION
Data -> Communication
• Data from conversations
• Volunteer profiles, “Why I’m with Kathleen”
• New core volunteers
IllustrationVolunteer Management
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C. COORDINATION
Data (+ frustration) -> Coordination
• Volunteer recruitment through NationBuilder (NB)
• Creation of NB phone bank event
• New data
More Data -> Greater Coordination
• Analytics of NB phone bank data
• Two hour vs. three hour shifts
• Subject title line
• Translation into Leadership Election Meeting (LEM)
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• LEM: Saturday January 12th
• 31 total phone bank volunteers
• 26 volunteers scheduled, 5 non-scheduled
• 15 volunteers on the phones at all times
• 5 volunteers turned away as a result of capacity
• Campaign Leadership took notice
The Numbers
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Questions & Discussion
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A model for community organizing
➡Develop the platform
➡Gather the skill sets
➡Craft great campaigns
➡Build meaningful relationships
➡Analyze data and adapt
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Questions & Discussion
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Thank You!
Please take a moment and use
your phone.