collaboration vs. copy protection

T H O M S O N S C I E N T I F I C

SLA Hot Topics PanelModerator: Victor Camlek, Director Market Intelligence, Thomson ScientificJune 5, 2007

Collaboration Vs. Copy Protection

Are The Rules Changing?

Copyright 2007 Thomson Corporation 2


Panellists:

• Moderator and Publisher Perspective– Victor Camlek, Director Market Intelligence - Thomson Scientific

• Information Professional – Crystal Megaridis, Manager, Library Services – Praxair Inc.

• End-user/blog searcher or Wiki-collaborator– Stephen Abram, VP - SirsiDynix and SLA President-Elect

• Copyright expert representing various stakeholder interests– Bill Burger, Vice President, Marketing - Copyright Clearance Center

• Creative Commons: alternative copyright tools– Thinh Nguyen, Counsel for Science – Creative Commons



Goals of this session

• Sample view of key stakeholder perspectives– Publishers– Information Professional– End-user/collaborator– Copyright expert representing interests of all stakeholders– Alternative copyright solution

• Format– Brief summary views– Open discussion

• Opportunity– Bring stakeholders together in an informal environment

• Limitations– Complex topic presented in a high-level snapshot view



The Big Picture



The Big Picture

• Thursday, May 31, 2007

• Bombshell from RealNetworks: Rip/Save/Burn "All" Online Video Formats with New Player...Clips from YouTube and Yahoo Are Easily Downloaded



The Big Picture

• Google Books



The Big Picture

• The Article Level Economy

• The Chapter and Paragraph Economy

• The End of Text Dominance?

http://www.il.proquest.com/



http://www.podzinger.com/index.jsp



The Big Picture



The Big Picture

http://www.youtube.com/



Selected Publisher Issues

At Issue At Issue

ImpactImpact

Potential SolutionsPotential Solutions

• Disruption to traditional business model – Collaboration technology (XML, AJAX, RSS, Tagging, etc.) – Web 2.0 (Feeds, Blogs, Wiki’s, Mash-ups, Podcasts…)– Improved storage and upload capabilities for many users– Revised user expectations – Self publishing of content is no longer difficult– Impact of Open Access significant factor in the sciences

• Intellectual property must be managed and protected• Potential loss of revenues resulting from unauthorized sharing• Potential dilution of value proposition and differentiation• New forms of competition change the landscape• Social networking aggregators attract the user eyeball

• Rigid protection and enforcement of DRM for IP assets• Alternative forms of copy protection/DRM “some rights reserved”• Change the business model: add new value and services• Revise the value proposition • Redefine the user relationship



Selected Intellectual Property Issues

Redistribution

Re-Use and derivative works

The Bright SideThe Bright Side

• Protected content can find its way to unintended users– Authorized clients may upload to blogs, or use in Wiki’s– The concept of the hidden web is less robust– Some users can use search engines to locate

– Free copies of fee-based documents– Enough summary information to avoid purchase– Quick results without regard to quality and validity

• Published materials could be copied or altered without citations• New standard metrics developed by users of protected source data• Metric formulas may be modified minus permissions or attribution • Selective “pieces” of larger works may be used minus permission• Original expression of data may be inaccurately depicted

• Publishers do not need to be “the victim” or “aggressor”• Technology can be used to create “Value 3.0” and beyond• Ways to e-imprint source materials may be employed• Continued use of CCC in the links environment for e-compliance• Alternative forms of copyright (Creative Commons)• User-needs model drives innovation in a more “open” environment



Case Study: Music and Entertainment

Napster file sharing breakthrough sparks

RIAA Suit

Napster file sharing breakthrough sparks

RIAA Suit

• User’s could easily copy, share, and re-distribute media files• Revenue impact to content producers and artists• RIAA legal action represented producer/artist interests • Some over-zealous protective measures violated user privacy

Publishers and File-Sharing Now Form an

Ecosystem

Publishers and File-Sharing Now Form an

Ecosystem

• Legal decisions resolved the core Napster issues• Technology is used to protect DVDs from “quality copying”• Revised business model for program distribution and packaging

– Tivo/DVR provide legal program reproduction management– Legalized MP3 (e.g., the new Napster and iTunes models)– Micro-purchasing of tracks or individual programs– Pandora provides creative user awareness of music genres

Although the entertainment industry continues to faceserious challenges; a new model has emerged basedon ways to accept and harness file-sharing technology as the industry redefines e-commerce and the way the user is served.



Final Comments: The Solution is Not Simple

• Technology that enables collaboration and copying is growing

• The combined Web 2.0 and Open Access environment has impact to publishers, authors, scholars, and web searchers

• There are alternative solutions available to resolve issues– Strong compliance measures – Corporate training and education to avoid unintentional infringement– Alternative rights protection – Technology solutions that prevent unauthorized use and sharing– Voluntary problem solving among key stakeholders

We are attempting to explore a serious and complex issue.However, there are several key stakeholder issues that mustbe acknowledged. We will now hear how a small sample of key stakeholders view this topic.

collaboration vs. copy protection

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