Collaborative Commerce

RANJAN KHOTEJA AND AGATHE LIRZIN

• Optimization of supply and distribution channels in order to capitalize upon the global economy and use new technology efficiently.

• Online Collaboration and interactions among employees, business partners, and customers of diverse firms belonging to a trading community or industry segment.

Collaborative Commerce

Accommodation

Food

Transportation

A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.

Accommodation

It is disruptive because:• Families will choose houses instead of hotel rooms.• This business will pilfer hotel customers • It discards traditional intermediaries such as real

estate agencies, travel agents• It disrupts states as it generates no or little taxes.

HouseTrip is one of the largest holiday rental websites in the world. An ideal alternative to hotels, a HouseTrip stay means authenticity, privacy, value for money and flexibility.

Food

They are disruptive because:• You dine with new people and make new friends• People will make RDVs at home instead of going to the restaurant• It will affect restaurant business

VoulezVousDiner is an open and social marketplace for eating with strangers and locals everywhere in the world. Try a unique and authentic food experience.

Transportation

They are disruptive because:• It targets frequent flyers customers • Offers private jet experience with personalized service• Different sense of flying (saving money and time)

Surf Air is an all-you-can-fly private air travel membership that provides business and leisure travellers with exclusive, hassle-free air travel, saving valuable time and money. The company provides first-class service on executive aircraft to and from convenient local airports.

• Hotels can become members of commercial collaboration sites, offering rooms, staff and/or services to customers willing to live a special experience.

• For example, a hotel can adapt prices and make rooms or dinners really less expensive if people accept to share them at the last minute.

• They must be careful not to destroy B to C business

• Anyway, it is obvious that hotels will have to find a way to rival collaborative accommodation as new start-ups will arise, creating a new way of consumption in the hospitality industry.

Is there a role for hotel companies in collaborative accommodation providers?

What does BnBSitter permit owners to do?

BnbSitter takes all burden out of the owner’s shoulders by acting as a concierge:

– It welcomes and assists guests – It advises them of what to do in the

area– It can take care of cleaning and

laundry– It checks the state of the house on

arrival and departure

AND – It insures the services and secures

payments

Why is the collaborative economy succeeding?

• Crowdfunding plays a major role in innovation• It comes from very simple, appealing ideas• Customers are please to bypass intermediaries, thus getting lower

prices• It promises new experiences, apparently without limits• It appeals to Gen C, a population addicted to technology and social

media.