1. Trend Assessment April 15th, 2014

2. Financial crisis leads to shift in consumer behavior Access over ownership 2 kinds of sub-models Company-owned inventory Inventory facilitators 2 key pillars of success Trust between strangers Consumer confidence in the unknown Key Indicators 3. Used clothing exchange Inspired by Facebook posts Inherent obstacles Value-added service 4. Special Occasion Exchanges Prom Partner with schools Unique niche Developing Countries Re-use of durable goods Improved standard of living Lack of necessary infrastructure 5. eBay for real-world labor Users post tasks and receive bids from willing rabbits Value prop for users Senders Rabbits 6. Used by TaskRabbit Potential for use in other industries Airbnb HipCloset Generate user buy-in and loyalty 7. Marketing Landscape Future Perfection Any time Any place Any way Consumer Segments 18 35 year olds Eagerness to adopt new methods of collaboration and consumption Older demographic segments less likely to adopt 8. Trend Change Market leaders gaining separation New methods of collaboration Increasingly narrow niche verticals Competitive Advantage Connecting customers is top priority Commitment to improving the customer experience Political/Legal considerations