collaborative economy
TRANSCRIPT
COLLABORATIVE COMMERCE
Ida BAILLOT
MBA 2B (2015)
Instructor: Liz Craig
DEFINITION Enables people to create their own physical goods as well as share their
existing physical goods.
DISRUPTIVE INNOVATION
“This is the idea that startups are able to gain significant market acceptance for their products through simplifying the user experience, lowering the cost and reducing the number of features in a product to a degree that allows a large group of consumers to adopt the product".
Clayton Christensen
Simple & Low cost !
AIRBNBPEER-TO-PEER BOOKING PLATFORMS ALLOWING PRIVATE INDIVIDUALS TO RENT OUT UNUSED ROOMS, APARTMENTS OR HOUSES TO OTHER TRAVELERS.
Prices at least one-sixth cheaper than traditional competitors
A choice of inventory: house, apartment, castle, tree house, igloo,...
A variety of localizations: major cities, small town, mountain, beach,...
Alternative solutions for events
Pre arranged transportation.
A range of services: cleaning, wifi....
HANDMADE HOSPITALITY FOR THE FINEST HOMESLONDON, NEW YORK, PARIS & LOS ANGELES The company provides a service to owners of distinctive homes, ‘hosts’, by
enabling them to let out their home to guests for short periods while the home is unoccupied.
HOUSETRIPONE OF THE LARGEST HOLIDAY RENTAL WEBSITES IN THE WORLD
An ideal alternative to hotels,
Authenticity, privacy, value for money and flexibility.
More space, extra bedrooms, kitchen, WiFi and laundry facilities
NO EXTRA CHARGE
Save on average 50% versus a hotel room
Europe, Asia, Africa, North America, South America, Australia, Oceania
ROLE OF HOTELS IN COLLABORATIVE ACCOMMODATION PROVIDERS.
Hotels must adapt their model to provide equal or superior services to their consumer base, clearly they have the opportunity to reinforce their strength and expertise:
Provide outstanding amenities which offers peace of mind Ensure better service with staff trained to guarantee the happiness of guest Concierge team more equipped than ordinary people to drive customer’s
experience, enhance storytelling and surpass the level of personalization Forging relationships with local artisans and playing an integral role in the
economic and cultural ecosystem Hotels inject money into cities and towns by paying taxes and providing far
more jobs than home-sharing services do
WHAT DOES BNBSISTER PERMIT OWNERS TO DO?
Rent flat during unoccupied period Manage arrivals and guest’s departures Provide cleaning and linen services Take in charge insurance issues Ensure safety payment
WHY IS THE COLLABORATIVE ECONOMY SUCCEEDING?
Focus on the simplicity in using services Create new market and new customer behaviors Integrate social network effect Provide many options to experience the real culture and society Meet expectations of customers looking for the best price in the
current economic climate New alternative to expensive traditional services
Accomodation CarMusic
TVVideo
Finance Online Staffing$335 bn
by 2025…