Collaborative Realtor® Resource

OLIT 593-007

Web 2.0 For Ed and Training

Dr. Kevin Brady

By Myra Herrmann

Objective

• Harness and build upon the collective intelligence of the real estate community by creating a collaborative and user-friendly environment in which to share knowledge and experience

• Support the development of competitive skills and continuous learning and knowledge acquisition

Problem Statement

Problem Statement (cont’d)

Problem Statement (cont’d)

Current State Desired StateListing Agents not able to describe the homes accurately to persuade potential buyers to view their properties.

Listing Agents able to describe the features of a home accurately and effectively.

Listing Agents unable to recognize features of a home and misrepresenting the home for sale.

Listing Agents able to accurately recognize features of a home and communicate them through listing information and marketing.

Buyer Agents unable to accurately identify features and possibly lose credibility with their clients and/or not able to represent them knowledgeably.

Buyer Agents able to identify features and be able to effectively counsel their clients when deciding between multiple properties.

Audience

• Keller Williams Realtors®

• Listing Agents

• Buyer’s Agents

KW Environment/PhilosophyKnowledge:• Powerful curriculum through Keller Williams University keeps our associates ahead of

trends, tools and advancements in the real estate industry.

Teamwork:• Unlike other real estate companies, Keller Williams Realty was designed to reward agents

for working together, to serve our clients better.

Reliability:• Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the

importance of having the integrity to do the right thing and always putting our client’s needs first.

Speed:• Leading-edge technology solutions accelerate our associates’ efficiency and productivity.

 

KW Environment/PhilosophyKnowledge:• Powerful curriculum through Keller Williams University keeps our associates ahead

of trends, tools and advancements in the real estate industry.

Teamwork:• Unlike other real estate companies, Keller Williams Realty was designed to reward

agents for working together, to serve our clients better.

Reliability:• Keller Williams Realty was founded on the principles of trust and honesty,

emphasizing the importance of having the integrity to do the right thing and always putting our client’s needs first.

Speed:• Leading-edge technology solutions accelerate our associates’ efficiency and

productivity.

 

KW Environment/Philosophy (cont’d)

• 3 Offices– 9201 Montgomery Blvd NE Albuquerque NM 87111– 901 Rio Grande Blvd NW Albuquerque NM 87104– 6240 Riverside Plaza NW #100 Albuquerque NM 87120

• 241 Agents– 70% work from home

• Albuquerque KW intranet (not widely used)

Learning Theories/Philosophies

• Experiential Learning (Kolb, Jarvis)

• Visual Learning– Critical Thinking– Retention– Comprehension– Organization

• “Productive Inquiry” (John Dewey)

• Transferability (i.e. motivation, applicability, context, generalizability)

Constraints

• Resistance to change

• Fear of technology

• Not aware of resource

• Inability to access or update site

• Reluctance to share experience and/or knowledge

Project Design

1. Develop project proposal

2. Review needs analysis, objective and scope of project with Technology Committee

3. Storyboard proposed implementation/model

4. Evaluate/choose Web 2.0 Tools

Web 2.0 Tools

Eva

luat

ion

of W

eb 2

.0 T

ools

Web 2.0 Tools (cont’d)

Site Outline

Site Outline (cont’d)

www.kwalbuquerque.wikispaces.com

Private (invitation – only) group Multiple moderators

o Pool submissionso Keep tabs on discussions

Sample implementation

Evaluation/Assessment

Evaluation/Assessment (cont’d)

1. Identify members (i.e. KW Agents/Brokers)2. Assign unique identifier by email address3. Survey members for experience/background (i.e. profile)4. Monitor usage of resource5. Evaluate/assess usage of resource by member profile6. Determine goal for number of hits/updates per month7. Compare actual hits/updates to goals8. If actual fails to meet expectations, investigate cause…

a. Realtors® are not aware of resource orb. Do not know how to access or update the resource orc. Do not understand the benefit of knowledge

generation and sharing

Evaluation/Assessment (cont’d)

Age Group 18-30 31-42 43-51 52-61 62+

Yrs in Real Estate

< 5 yrs 5 – 10 yrs 11 – 20 yrs > 20 yrs

KW Broker Survey

Prior Work Experience

Computer Skill Self-Evaluation Novice (limited skill and experience) Capable (familiar with common applications) Experienced (comfortable with new technology) Savvy (leading edge expert)

Times/Day on Internet/Email Once per day 1 – 3 times > 3 times per day

Hrs/Day on Internet/Email < 1 hr 1 – 2 hrs > 2 hrs per day

Evaluation/Assessment (cont’d)

1. Identify members (i.e. KW Agents/Brokers)2. Assign unique identifier by email address3. Survey members for experience/background (i.e. profile)4. Monitor usage of resource5. Evaluate/assess usage of resource by member profile6. Determine goal for number of hits/updates per month7. Compare actual hits/updates to goals8. If actual fails to meet expectations, investigate cause…

a. Realtors® are not aware of resource orb. Do not know how to access or update the resource orc. Do not understand the benefit of knowledge

generation and sharing9. Solicit/review member feedback

Evaluation/Assessment (cont’d)

Potential Remedies

1. Additional training2. Interviewing knowledgeable Realtors® to intercede in

inputting data3. Publicize examples/stories of successful use of shared

knowledge4. Incentives offered for sharing knowledge (i.e. updating

wiki space)a. Acknowledgement via monthly sales meetingb. Personal/individual email gratitude/recognitionc. KW items (i.e. folders, stationary, marketing services,

etc) based on contribution levels

Questions / Feedback

Thanks!