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Software product design & launchUsing social network

…………………………………………………..Created by: Deepti Nair

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Joe Tedesco, 22 years old

He loves music

He is addicted to his new mobile phone (multimedia) Joe can be found on most of the

social websites.

He uses these sites to make contacts (with other developers) and get work.

Joe is a freelance developer.

Our Persona

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Joe’s friend Clara informs him about Developer Portal

Conversation with a friend

She feels it will be perfect place for him to learn, contribute and also make more money.

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Joe decides to visit Developer platform portal.

COX Development Portal

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He sees a profile description that matches his interests. He clicks on the option “Development Enthusiast”.

Oh! Good. This is what I was looking for

DEVELOPMENT ENTHUSIAST------------------------------------------------

TECHIE BUSINESSMAN------------------------------------------------

Profile Based Interaction

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He reaches the “Development Enthusiast” Page. Joe decides to explore the beginners guide

DEVELOPMENT ENTHUSIAST

Register

Talk to Program Manager

BEGINNERS GUIDE

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Links….……………………………………………………..

“Development Enthusiast”

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Joe goes through the stepwise guide.

He is convinced that he should go ahead and get registered

BEGINNERS GUIDE

Talk to Program Manager

Links….……………………………………………………..

“Stepwise Beginners Guide”

Step1Step2

Step3

Step4

Step5Step6

Step7

Register

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Just a little doubt

..hmm I should get registered...but I don’t

know what kind of membership will suit

me?

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He sees a link which read “Talk to Program Manager” he clicks on it and chats right away with him/her.

BEGINNERS GUIDE

Talk to Program Manager

Links….……………………………………………………..

Take help from “PROGRAM MANAGER”

Step1Step2

Step3

Step4

Step5Step6

Step7

Register

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Joe has an elaborate chat with Program Manager, and he clears all his doubts about the portal and his engagement.

TALK TO PROGRAM MANAGER

Links….……………………………………………………..

Take help from “PROGRAM MANAGER”

Register

Joe: Hi there

COX PM: Hello Joe

Joe: I am new to COX portal, I am planning to get registered.

COX PM: Ok , Joe tell me more about yourself, what you do, where you work etc.

Oh! Ok, I am a freelancer…………..

SEND

Joe is now absolutey sure about the membership he wants to apply for.

He goes ahead with the registration.

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After registration, Joe starts exploring the portal and comes across the idea section

IDEAS

“IDEAS”

Hi this is Jeff here. I am a design student. I have this idea to ……………………………………………………………………………………………………………. I am looking for someone who can help me build it.

I have the low level prototype ready with me.

Links….……………………………………………………..

Collaborate with JeffJeff Brown

Age: Location:Contact:Reputation Points:Website:

This looks interesting. I can

help him build this one.

Joe finds an idea submitted on the portal.

PROGRAM MANAGER

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He decides to approach the member Jeff.

Lets work together

They decide to work together.

Joe and Jeff are now Buddy’s and Partners in Project.

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He downloads SDK’s and other resources to get started with the work.

DOWNLOAD SDK RESOURCE LIBRARY

DOWNLOAD SDK

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DOWNLOAD

DOWNLOAD

DOWNLOAD

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Testing?

The product is somewhat ready. I think we should

approach for Sandbox testing.

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SANDBOX TESTING

Sandbox Testing

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START TESTING

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?

Joe and Jeff place their product for sandbox testing

They receive the response and make the required changes.

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He faces some problem initially.

COMMUNITY

Developers Tip

Webcast

Lets get some help from the community

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He gets help from the social community using features like “Developers Tip”“Webcast”“Community Board”

He also contributes to the community, shares his experience through his blog.

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Joe and his partner now have a product ready. They apply for the product to be certified by software vendor.

The Product is ready

CERTIFICATION

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------------------------------- SDK

CERTIFIED

MARKETING OPTIONS----------------------------

They receive a certification and are also informed about marketing options available on the portal to help them sell their product.

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The portal helps Joe and Jeff market the product in the right way.

MAREKET PLACE

Products’s hosted on the marketplace.

Joes’ and Jeff’s Creation.PRICE : CC$--------------------------------------

DOWNLOAD

Their product is now hosted on “Market Place”

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Thank you