College Relations CLAQuarterly Webcast

Tara A. Fournier, PHR and Scott D. Ferrin, SPHR

August 8, 2013

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AgendaWHAT WE’LL COVER TODAY

New Student Members

Effective Chapter Transition Planning

SHAPE Initiatives

2013-14 Merit Award Planning

Supporting Your Student Chapter

Best Practice Sharing

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Student Member RecruitmentWHERE TO FIND STUDENT MEMBERS?

Previous chapter members Did last year’s members return? Do you have prior chapter lists?

New HR students Basic HR class presentations Career counselors Department chairs and faculty

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Student Member RecruitmentWHERE TO FIND STUDENT MEMBERS?

Students interested in HR Master’s program students (MBA) Law school students Industrial/Organizational Psychology students Undeclared

Other student groups Students already in Fraternity/Sorority Other business clubs Campus student leadership (Student Council)

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Chapter Student RecruitmentHOW STUDENT MEMBERS INTERACT & GET INVOLVED

Existing chapter structure College Relations Board member Joint Meetings for Events and Conferences Holiday Meeting Annual Chapter Conference or Legal

Update

Student-focused programs Basics training Mentoring and networking Developing an HR Career

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Chapter Student RecruitmentHOW STUDENT MEMBERS INTERACT & GET INVOLVED

Special Student Pricing Annual Chapter Membership cost SHRM - $35 to $80 to $80 to $180 Discounted Chapter Meetings - At or below

costs Free student guest

Support Student Conference Annual Chapter Scholarship for Student Team Practice Case Competition Chapter Judges At Chapter Meeting

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SHAPE InitiativeHELPING YOUR CHAPTER GET RECOGNIZED

SHAPE Focus Meaningful support of the HR Profession Chapter MUST have a membership initiative Silver, Gold and Platinum Awards need your

initiative

What is an Initiative? Strategy of the Chapter Tactics to implement the strategy Results of the implemented tactics

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Real Example of an Initiative

In an effort to support and sustain our student chapters,

(STRATEGY)XXXXX approved paying the annual SHRM membership dues for 8 members of each student chapter annually. We further added the president of each student chapter to our Board of Directors as a voting member which has increased their engagement with XXXXX. The student chapters continue to host our February Membership Meeting and all proceeds from the meeting go to the student chapters. XXXXX continues to support the student chapters in their programming by assisting with resume writing workshops and interviewing skills workshops.

(TACTICS)

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

Regional Student Conferences & Case Competition

Mentorship programs Speaking at Student Chapter Events Provide Internship Opportunities

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

Check out the workbook the students are using as a guideline:

http://www.shrm.org/Communities/StudentPrograms/Pages/awards.aspx

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

2013-14 Award Tiers

Award Designation Points Needed – Small Chapter (8-20 students)

Points Needed – Large Chapter (21+ students)

Superior Merit Award 39 50

Merit Award 29 38

Honorable Mention 18 20

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

Student Member Professional Development

Section Description Points Earned

2.7 Promote chapter activities in local newspapers, college newspapers, sponsoring chapter newsletter and/or other community publications

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3.8 Prepare and publish a chapter resume book and distribute to chapter’s sponsoring professional chapter and/or local HR professionals.

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4.1 Conduct special research project for SHRM professional chapters, government or educational institutions…

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TOTAL POTENTIAL POINTS: 5

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

Student Conferences & Competitions

Section Description Points Earned

3.3 Attend a SHRM local/regional/national workshop, seminar or conference event on HRM, including a SHRM State or Regional Conference

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3.4 Prepare and send a team to participate in a SHRM affiliate state or regional competition or SHRM Regional Case Competition

2-4

TOTAL POTENTIAL POINTS: 3-8

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

Student/Professional Chapter Engagement

Section Description Points Earned

5.1 Attend two sponsoring professional chapter meetings

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5.2 Attend a professional chapter meeting OTHER than a sponsoring professional chapter

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5.3 Assist sponsoring chapter with programs(i.e. help organize project, assist with registration, etc.)

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5.4 Coordinate chapter meeting or visit by a SHRM chapter or state council volunteer

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TOTAL POTENTIAL POINTS: 4

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2013 –14 Merit Award PlanningWays to Support Student Chapter Efforts

Internship Opportunities:

Section Description Points Earned

2.11 Provide internship opportunities to all student chapter members in print or electronic formats

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3.5 Participate in a formal, university-based or an independent, chapter organized program or equivalent.(3 student members must participate)

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TOTAL POTENTIAL POINTS: 2

Supporting the HR Profession Through

Internships

Coleman LaveryMarketing Strategist,

Internships.com

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Supporting HR Through Internships

What Is Internships.com?

Founded in 2009

Grown into the world’s largest internships marketplace– Millions of students searching– 35,000+ employers posting– 350+ colleges & university partnerships– 80,000+ internships live today

SHRM’s official internship partner– Launched partnership in 2011– Top 10 most popular industries on Internships.com– Informing members about the benefits of internships – Preparing future HR Professionals for post-grad employment

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Why Internships?

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Why Internships?

Youth Unemployment Rates Are High

54% of recent college graduates are jobless or underemployed

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Why Internships?

Student Debt is Rising

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2002 2004 2006 2008 2010 201210

15

20

25

30

35

40

45

Year

We

ek

s S

ea

rch

ing

Why Internships?

Takes Longer to Find Work

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Why Internships?

7 out of 10 internships turn into full time jobs

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Completed at least one internship

63%Completed

two or more internships

28%

Why Internships?

Students Understand the Importance

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More companies offered internships in 2011 vs. 2012136%

79% Of employers view internships as a way to find full time hires2

53% Of companies plan to hire more interns in 2013 vs. 20121

Sources: 1 Internships.com December 2012 Survey2 National Association of Colleges and Employers

Employers Understand As Well

Why Internships?

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So What Can We Do?

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7.5x applications per HR internship– Demand growing faster than

supply

47% of employers have internship program

Help advocate for more inventory

What Can We Do?

Final Statistics

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Questions?

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SHRM is Your Support

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Keep in Touch

Connect with SHRM and other College Relations CLA volunteer leaders

May 23rdAugust 8thNovember 8th

All Webinars are at 4:00 p.m. Eastern TimeLook for Reminders to Join the Webinars!

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Best Practice Share

What is your chapter initiative for College Relations?

What joint activities do you have planned with your student chapter?

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Thank You!

Tara Fournier, PHRManager, Member Engagement

tara.fournier@shrm.org (800) 283-7476 x6074

Scott Ferrin, SPHRField Services Directorscott.ferrin@shrm.org (800) 283-7476 x6453