PRESENTATION

2013

www.collezione.com

• Company established in 1987

• Turkey’s one of the largest chain stores

with;

- 90 company owned shop

- 116 Local vendors

Number of Sales

Points

Avarage Shop

m2's

Self owned

shops 90 48.494 m2

538 m2

Local

Franchises 116 16.414 m2

142 m2

Abroad Sales

Points 27 10.830 m2

401 m2

TOTAL 233 75.738 m2

325 m2

Avarage Turnover in our shops are 4.000 USD/m2/ Year.

• Our aim for Collezione;

• to become an International brand in all

over the world

• Leader on the apparel retail business

• Young,Innovative,Competitive

• A company with a fast growth

• Working with 3F model (Fast Fresh Fashion)

• 2.500 Employee

• 71 designers work with the Fast Fashion philosophy

• Every month new collections.

GLOBALLY COLLEZIONE

• More than 2500 different styles for Men’s and Women’s collection in one season.

• Stores are all in the primary Locations

• With our replenishment and allocation system stores are always fresh and fashion

• Main product range is Young Fashion,Sportswear,Streetwear

COMMERCIAL STRATEGY

• Our focus is always on it’s young target

group(14-30 years old)

• Excellent value for money(Avr. Turkish Retail price 14 USD)

• Latest fashion trends and all workmanship is of

all high quality (%75 made in Turkey)

• The basis of the company’s success is

extraordinarily close customer relations.

• Watching market developments and listens to

what its customers want.

OUR SUCCESS

• The market reserch which is conducted by AC

NIELSEN, “WINNIG BRANDS” in 2010 shows

that Collezione is the first brand which the young

people’s Favorite and most recommended brand

• In the Turkey Brand Value study conducted by

the Capital Magazine using the David Aaker

method, Collezione ranked the 40th most

valuable brand with its 218 million dollar brand

value amongst Turkey's top 100 brands.

COLLEZIONE NETWORK

2008 2012 End of 2013

(Estimate)

Company Owned 68 90 95

Local Franchises(İnclude corners) 105 116 159

Abroad sales points 8 27 56

OUR PRODUCTS

• Each 1,5 seconds 1 collezione product sell in all over the world.

• Selling 21 million pcs./year to 30 million visitors in our target group.

• We have three main lines. These are:

- Trendy School

- Gossip/Hobbies

- Party

TRENDY

SCHOOL

• It is a dressing style that reflects the campus life

where positive friendship feelings are

experienced, where social activities that

demand energy are organized, where one

wants to be energetic, fresh, free, imaginative

and fearless.

HOBBIES-GOSSIP • It represents the freedom of self-expression

with a dressing style that is attractive and

provocative in the quest of making a difference.

A style preferred by those who are young,

positive, free and know to update themselves.

PARTY TIME • A style preferred by those addicted to parties and

entertainment, who want to express themselves with bright,

free, elegant and sexy fashion outside the daily style and

which can be used with the combination of high fashion

products except classical ones at graduation parties, new

year parties and special events, etc.

OUR STRENGTHS

From our customers view;

• The designs are very nice

• The shops are spacious and comfy to walk

around

• There are lots of different patterns

• Not out of fashion, it is innovative

• Prices are fair

• Enabling changes and return

• Options of installments

Thank You All