color presentation - unitedworld school of business

7/28/2019 Color Presentation - Unitedworld School of Business

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COLORDESIGNS

MOST EXCITING

ELEMENT


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VALUE

The lightness or darknessof a color


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TINT

Made by adding white to a color

so that it is lighter.

+=

HUE WHITE TINT


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SHADE

Made by adding black to a

color so that it is darker.

+ =

HUE BLACK SHADE


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INTENSITY

The brightness or dullness

of a color.

FUSCHIA - HIGH INTENSITY

OLIVE - LOW INTENSITY


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NEUTRALS(NOT REALLY COLORS)

No color

All colors

White + Black

Can be used with most colors

White

Black

Gray

Beige


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COLOR WHEEL

A GUIDE TO STUDY

HOW TO CHOOSE ANDCOMBINE COLORS


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PRIMARY HUES

Pure and basic

Cannot be made from any other colors

All other colors are made from these

Equal distance from each other on color wheel

RED YELLOW BLUE


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SECONDARY COLORS

Made by mixing equal amounts of 2 primary colors

Found halfway between the primary hues on the wheel

+ =

+

+

=

=

ORANGE

GREEN

VIOLET


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INTERMEDIATE (TERTIARY) HUES

Made by mixing equal amounts of adjoining primary

and secondary colors.


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THE COLOR

WHEEL CAN BE

DIVIDED INTO

WARM AND COOL

COLORS


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WARM COLORS

Appear hot like the sun or like fire

Give feelings of gaiety, activity or cheerfulness

Appear to advance-they make body look larger

Can give a nervous impression if overdone


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COOL COLORS

Remind us of water or sky

Give feelings of quietness or restfulness

Appear to recede and make body look smaller

Can be depressing if overdone


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ANALOGOUS COLOR SCHEME

This color scheme uses related, or neighboring colors on the

color wheel with varying values and intensities of the colors.


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COMPLEMENTARY COLOR SCHEME

This color scheme uses opposite hues on the color

wheel. These colors are across from each other on the

wheel and have great contrast.
http://www.sanford-artedventures.com/study/g_complementary.htmlhttp://www.sanford-artedventures.com/study/g_complementary.html


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SPLIT-COMPLEMENTARY COLOR SCHEME

This color scheme uses three colors, one color with the two

colors on each side of its complement.

VIOLET


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TRIAD COLOR SCHEME

This color scheme combines three colors equidistant on the

color wheel and has a great deal of contrast.


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All colors are beautiful, depending on

personal taste.

If not used wisely or combined well, color

can cause apparel to look too gaudy or very

drab.Harmony results when hues, values and

intensities are combined in a pleasing way.


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Campus Overview

907/A Uvarshad,

GandhinagarHighway, Ahmedabad

382422.

Ahmedabad Kolkata

Infinity Benchmark,

10th

Floor, Plot G1,Block EP & GP,

Sector V, Salt-Lake,

Kolkata 700091.

Mumbai

Goldline Business Centre

Linkway Estate,Next to Chincholi Fire

Brigade, Malad (West),

Mumbai 400 064.


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Thank You

color presentation - unitedworld school of business

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