columbia college inside the entrepreneur
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December 09 SocialMediaAlive
GoSocialmedia
Entrepreneurs
GoBig
Inside the Entrepreneur Lecture Series ColumbiaCollege
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Whatisthevalue
OfYourNetwork?
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Whatyouknow
+
Whoyouknow
+
Whoknowsyou
ClicktoeditMaster/tlestyleWhatyouknow
YourblogYourwebsite
YourcommentsYourcontent
ClicktoeditMaster/tlestyleWhoyouknow
ReadWatchListenSee
Connect
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YourblogYourwebsite
YourcommentsYourcontent
FansFriendsFollowersCustomers
Communi/esAdvocates
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Whatisthevalue
Ofengaginginnewtechnologies?
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Whatyouknow Whoyouknow
+
Whoknowsyou
+
ThePowerofLeverage
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10SimpleStepsforBoos/ngBusinessthroughEmergingTechnologies
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1
SetObjec/ves/Guidelines
Whatarethekeybusinessobjec/vesandgoalsthatcanbeboostedor
refreshed?Whatareyourguidelinesforinterac/on/engagement?
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2
Define
WhatWho isimportanttoyourbusiness
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3
Researchandiden/fypeopleandcommuni/esthatareengagingandinfluen/alinyourdomain
Research
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4
Listen
Listen,readandwatchthecontentyoudefinedand/orthepeopleyouiden/fied
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5
Connect
Developconnec/ons,follow,"friend",subscribeto
communi/esinyourtopicareas
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6
Comment,ques/on,rate,promoteandthank
Par/cipate
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7
Post,publish,broadcastinforma/onofbenefittoyourcustomercommuni/esand/or
yourmission
AddValue
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8
Reviewthe/meandresourcesyouareinves/ngandevaluatethisagainsttheobjec/vesandgoalsyouusedtostarttheprocess
Measure
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9
Innovate,createandproducenewandexci/ngcontent
Innovate
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10
Usetheresultsofyourmeasurementstoevolveyoursocialmediaeffortsandyour
overallobjec/ves/guidelines.
Repeatbacktostep1
Evolve
ClicktoeditMaster/tlestyleCentralSierra
LocalStars
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Sierra Hills Market
Teri Murrison County Supervisor
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SpotlightonBlackOakCasino
MySpace SpacesforCasino,comedyandWillowCreekLounge–1000plusbandsarefollowers
Facebooksite Updateinfoonjackpots,winnersandprogress
Twider Promoupdates,wins,news
SMStext No/fiesjackpotupdates
Yelp Reviewandinsomecasesrespondtoguestopinions.MostoftheYelpcommentsareposi/ve
ClicktoeditMaster/tlestyleSOCIAL
MEDIA ALIVE
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SHARON CROST