columbia, south carolina 29203 all ntries · 2016-11-30 · pages (8.5x11”, front only). school...

2017

Deadline: Friday, January 27, 2017

REWARDS FOR EXCELLENCEc/o Judy LeGrandSouth Carolina School Boards Association111 Research DriveColumbia, South Carolina 29203

FOR

To Recognize Exemplary

Public Relations Programs,

Projects, Publications and

Electronic Media

REWARDS FOREXCELLENCE Sponsored by

The South Carolina Chapter of the

National School Public Relations Association

Deadline for Entries: Friday, January 27, 2017

2017

FORTo Recognize Exemplary



Electronic Media

SC NSPRASouth Carolina Chapter of the National School Public Relations Association


Questions

Questions about contest guidelines, contact Pete Pillow, RFE Coordinator,at 803-749-2357, 864-621-1915 (cell) or e-mail [email protected].

Questions about receipt of entries, payment, etc., contact Judy LeGrandat 803-988-0226, 800-326-3679 or email [email protected].

The Rewards for Excellence ProgramThe Rewards for Excellence Program recognizes outstanding communications and public relations efforts by schools, school districts, and educational agencies and associations. The SC/NSPRA awards program is designed to recognize excel-lence in every aspect of the public relations effort. The Rewards for Excellence Program features three awards programs: Medallion, Golden Achievement, and Publications and Electronic Media.

EligibilityThe Rewards for Excellence Program is open to South Carolina public schools, school districts, and education agencies and organizations.

Contest PeriodAll entries must have been completed between January 1, 2016 and December 31, 2016.

Entry Fees - Per Entry• Medallion Award (Comprehensive PR Program) - $50 member / $55 non-member• Golden Achievement Award (PR Projects) - $30 member / $35 non-member• Publications and Electronic Media Award - $25 member / $30 non-member

(Note: An institutional membership does not allow schools within a district to submit entries as members. Non-member schools are required to pay non-member fees.)

Make checks/money orders payable to SC/NSPRA and send with entries to: Rewards for Excellence, c/o Judy LeGrand, South Carolina School Boards Association, 111 Research Drive, Columbia, South Carolina 29203. Purchase orders or vouchers will not be accepted.

Deadline & Payment for EntriesEntries with the correct entry fee must be postmarked by Friday, January 27, 2017.

Number of EntriesIndividuals may submit as many entries as desired but may not submit the same entry for more than one award or category.

Inappropriately labeled entries will be placed in the appropriate awards program or program category by the awards coordinator. If a limited number of entries is submitted in any one category, SC/NSPRA reserves the right to combine or eliminate categories.

Awards LunchAwards will be presented at the annual Rewards for Excellence Luncheon to be held in Columbia, South Carolina, on April 28, 2017. Winners will be notified by March 21, 2017. Details will be included in award notification. One award per winner will be presented.

JudgingProfessionals in communications and public relations serve as judges. Criteria are based on industry standards and professional judgment.

Entries without entry fees will not be judged.

AboutSC/NSPRA

The South Carolina

Chapter of the

National School

Public Relations

Association

(SC/NSPRA)

provides professional

development and support

for communications

and public relations

professionals who work

for school districts,

education agencies

and associations.

SC/NSPRA is a

fully accredited

state chapter of

The National School

Public Relations

Association.

2017

SC

/NSP

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REW

AR

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OR E

XC

ELLE

NC

E EN

TRY

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Y MedallionContest Period: Jan. 1, 2016-Dec. 31, 2016 • Cost: $50 member / $55 non-memberTwo copies of your program entry must be submitted with the entry form stapled to the front of each entry.

District Contact ___________________________________________________

District / School / Agency ___________________________________________

Address ________________________________________________________

City___________________________ State_____ Zip Code _______________

Name and Title of Person Submitting Entry (only one name)

________________________________________________________________

Telephone Number_________________ Fax Number _____________________

E-Mail Address ___________________________________________________

Golden AchievementContest Period: Jan. 1, 2016-Dec. 31, 2016 • Cost: $30 member / $35 non-memberTwo copies of your program entry must be submitted with the entry form stapled to the front of each entry.

Name of Entry ____________________________________________________


Title ____________________________________________________________

School / District / Agency ___________________________________________

Address ________________________________________________________



E-Mail Address ___________________________________________________

Publications and Electronic MediaContest Period: Jan. 1, 2016-Dec. 31, 2016 • Cost: $25 member / $30 non-memberTwo copies of your program entry must be submitted with the entry form stapled to the front of each entry.

Name of Entry ____________________________________________________


Title ____________________________________________________________


Address ________________________________________________________



E-Mail Address ___________________________________________________

Make sure you included information about the audience, intent of purpose and method of delivery for the entry. No faxed entries will be accepted. Entries must be postmarked by January 27, 2017. Winners will be notified by March 21, 2017. Entries submitted without entry fees will not be judged.

Make checks/money orders payable to SC/NSPRA and send with entries to Rewards for Excellence, c/o Judy LeGrand, South Carolina School Boards Association, 111 Research Drive, Columbia, South Carolina 29203.

No faxed entries will be accepted. Entries must be postmarked by January 27, 2017. Winners will be notified by March 21, 2017.


Entries submitted without entry fees will not be judged.




Category:® Annual Report® Calendar® Finance Publications & Presentations® Handbook® Marketing / E-Marketing Materials / Campaigns® Magazines® Newsletter / E-Newsletter, Newspaper / E-Newspaper® Special Purpose Publicaiton® Identity / Image Packages® Photography® Website (URL:_________________________ _____________________________)® Special Purpose Video Production® PSAs® Print Advertisements® Broadcast Advertisements® Television Programming® PowerPoint Presentations® Writing

- 2 - - 7 -


- 6 - - 3 -

Comprehensive PR Program

Award: Plaque

Contest Period: Jan. 1, 2016 - Dec. 31, 2016

Cost: $50 members / $55 non-members

MedallionAwardThis awards program is for comprehensive,

well-planned PR programs that address

internal and external audiences with mass

and interpersonal techniques. Entries

should summarize the scope of the public

relations program, including goals for

program, projects and activities, and types

of evaluation used to monitor success.

A comprehensive public relations

program is defined as the overall plan for

a district, school or agency, OR a plan for

a specific comprehensive program such as

a total volunteer program or a total parent

involvement program. (A total program is

larger than a project. Projects should be

entered in the Golden Achievement Award

category.) Based on established criteria,

Gold, Silver, and Bronze Medallions may

be awarded.

Guidelines1. Read the guidelines carefully. If you fail to follow the guidelines, the judges will subtract points in judging or disqualify your entry.

2. Brevity, clarity of concept, good writing and evidence of objective evaluation of your program are factors the judges look for in winning entries.

3. District or agency entries must not exceed 12 single-spaced pages (8.5x11”, front only). School entries must not exceed five single-spaced pages (8.5x11”, front only).

4. Two copies of your program entry must be submitted with an entry form stapled to the front of each copy. Do not include three-dimensional objects.

5. Organize your entry carefully using the four-step criteria that the judges will evaluate on a point scale. These are:

CriteriaEVIDENCE OF NEEDEvidence of the need or problem must be described and program goals must be stated and measurable.

PLANNINGIdentified target audiences, involve-ment of others in the planning, variety of communication channels considered and utilized.

EXECUTION/COMMUNICATIONTimelines, implementation strate-gies, and effective communication techniques.

EVALUATIONEvidence that your program accom-plished your stated goals.

Individual Projects

Award: Framed Certificate



PUBLICATIONS & ELECTRONIC MEDIAThis awards program is for the entry of individual publications and electronic media productions. Prizes are awarded according to type of publication or electronic media entry. The award for winning entries is the Award of Excellence. Each entry is judged against the criteria, not other entries. Judges will select as many winners that meet contest criteria. Some print and electronic entries may be appropriate for each of the following categories.

CategoriesAnnual Report - Published once a year to summarize activities.

Calendar - Student or employee calendars.

Finance Publications and Presentations - Products developed to communicate and create understanding about how schools are funded, taxes, school and district uses of revenue, etc.

Handbook - Containing general information about policies and regulations, issued for students, teachers, or parents.

Marketing/E-Marketing Materials/Campaigns - Materials to communicate a school or school district’s special qualifies that make it appealing to potential customers; materials to make the school or district a “school/district of choice.” Publications, videos, or other electronic applications are accepted including social media.

Magazines - A single publication or a series of publications that address special topics or provides a comprehensive look at educational programs.

Newsletter/E-Newsletter, Newspaper/E-Newspaper - External or internal; published periodically. At least two different issues of a newsletter must be submitted to qualify as an entry.

Special Purpose Publication - External or internal booklets, brochures, posters and material not included in other categories.

Identity/Image Packages - A unit of identification items that may include a logo, marketing statement, etc., that brands a district, school, agency, or organization.

Photography - Entries can be a single photograph or a group of photographs that have been published in print or on the Internet. Images are judged on overall photographic and artistic quality. Images should be submitted as a 4 x 6 inch or larger print. Photos may be submitted on a flash drive or thumb drive.

Website - Entries are judged on clarity, appropriateness of content, and graphic design. Please include the Internet address of the website.

Special Purpose Video Production - Entries are judged on technical skill, creative ability, and the clarity and quality of the message.

PSAs - Entries are accepted for public service announcements that promote a public need-to-know or a call to action.

Print Advertisements - Entries are accepted for printed advertisements that have appeared in newspapers, magazines, trade journals, billboards, or other print media.

Broadcast Advertisements - Entries are accepted for broadcast advertisements that have aired on cable, network, or educational access channels, radio, pod casts, or the Internet.

Television Programing - Programs or a program series that educates, inspires or informs the audience through educa-tional access broadcasting. In submitting a series, at least two samples must be included.

PowerPoint Presentations - Entries are judged on clarity, visual appeal, and effectiveness of communicating a mes-sage.

Writing - Creative writing, persuasive writing, information writing, samples which are independent of publications and may be written as speeches, op-eds, etc.

CriteriaPublicationsEntries will be judged on excellence of graphic layout and design, writing, and content.

Electronic MediaEntries will be judged for professional quality and presentation of message.

Guidelines1. Entries compete only against award criteria and not against other entries. There is no limit to the number of entries per category.

2. Applicable productions must be on DVD and radio entries on CD or DVD.

3. Newsletter/newspaper entries must include at least two different issues to qualify as an entry.

4. Two copies of your program entry must be submitted with an entry form stapled to the front of each publication or set of publications.

5. Student written and/or produced newsletters or other publications are not eligible.

6. On a separate piece of paper, please indicate the audience, intent of purpose and method of delivery for the entry.

7. For publications or electronic media entries being submitted via web address, URL or You Tube, etc., ALSO include one hard copy or snapshot page since technology is not “fail safe” on judges’ computers.

Submission of any entry shallconstitute entrant’s representationthat all material is original and/orfree from unauthorized use ofcopy, design, art and/orphotographs from other sources.

- 4 - - 5 -

Individual PR Project




GoldenAchievementAwardThis awards program is for projects that

represent an aspect of the overall public

relations program.

Examples include back-to-school infor-

mation campaign; series of publications

designed to accomplish a specific purpose;

campaign material for programs to build

understanding for schools; series of

media relations activities; staff and

student recognition and internal

programs; school activities, programs or

projects at shopping malls; a marketing/

e-marketing component dealing with

pre-school, community education, or

other special efforts; series of radio and

television shows or PSAs; exemplary

community involvement techniques for

volunteers/advisory councils, coalitions,

non-parents, etc.; anniversary

celebrations; business-school

partnerships; bond referendum, crisis

communication, etc.

Each entry is judged against the criteria,

not other entries. Judges will select as

many winners as meet the contest

criteria.


2. Prepare a one-page (front only) summary of the activity, project, publication, or video specifically addressing its purpose and your analysis, planning, communication and evaluation.

3. Supplementary documentation is permissible, but is limited to 3 pages (front only) of newspaper clippings, letters, brochures, etc. Do not included three- dimensional objects. CDs, or DVDs may be submitted for appropriate broadcast entries.

4. Brevity, clarity of concept, good writing and evidence of objective evaluation of your project are factors the judges look for in winning entries.

5. Two copies of your program entry must be submitted with an entry form stapled to the front of each copy.

6. Organize your entry using the four-step criteria that the judges will evaluate on a point scale. These are:

CriteriaEVIDENCE OF NEEDEvidence of the need or problem must be described and program goals must be stated and measur-able.


EXECUTION/COMMUNICATIONTimelines, implementation strategies, and effective communication techniques.

EVALUATIONEvidence that your program accomplished your stated goals.

Sample of a Golden Achievement Award Entry

Name of Project:

Open Line, staff newsletter

Purpose:

• To improve internal communications by involving staff members in openly presenting and discussing issues and news of Eugene School District 4 in an electronic format.

Evidence of Need:

• Eight-year old newsletter, twice-monthly; Designed to promote team spirit among 4,000 classified, certified and administrative employees in 45 school buildings; Information and words of encouragement from the top administration to staff; Newsletter was neither well read nor as credible as it could be.

• Survey indicated readers wanted more complete reporting of district discussions and events and more staff involvement in determining what was to be published.

Planning:

• Wanting staff participating, we asked for staff opinions on what they wanted. Surveys indicated they wanted news and views from and about staff rather than students. They wanted a letters column and more recognition of good staff work.

• A new format for an e-newsletter was designed - one that would provide more frequent information about district initiatives and other employee interests. It would be produced in-house and posted on the district’s home page. Employees receive e-mails directing them to new issues as they are posted.

Execution and Communication:

• Additional staff members from various departments were tapped to help produce newsletter. Staff members were encouraged to write articles and submit ideas.

• Virtually every item submitted for publication by staff was printed and more contributions were continuously sought.

• A committee of classified, certified, and administrative staff chose an employee of the month from nominations submitted by individual staff members or groups. The honored employee was lauded through a feature and photo.

• Superintendent set the tone for the openness by recommending the publishing of controversial and critical letters received from staff and public. The superintendent’s column would carry responses.

Evaluation:

• To date, 48 suggestions from staff members responding to questionnaires have been followed.

• Results of questionnaires were reported in the newsletter. Respondents gave Open Line an average rating of 8.4 on a scale of zero to 10 “as a newsletter attempting to meet some of the needs for communications among staff members - teachers, administrative and classified support staff.”

• Open Line is evaluated yearly by an on-line survey. If staff wants modifications that can be justified, changes will be made.

- 6 - - 3 -

Comprehensive PR Program

Award: Plaque



MedallionAwardThis awards program is for comprehensive,

well-planned PR programs that address

internal and external audiences with mass

and interpersonal techniques. Entries

should summarize the scope of the public

relations program, including goals for

program, projects and activities, and types

of evaluation used to monitor success.

A comprehensive public relations

program is defined as the overall plan for

a district, school or agency, OR a plan for

a specific comprehensive program such as

a total volunteer program or a total parent

involvement program. (A total program is

larger than a project. Projects should be

entered in the Golden Achievement Award

category.) Based on established criteria,

Gold, Silver, and Bronze Medallions may

be awarded.


2. Brevity, clarity of concept, good writing and evidence of objective evaluation of your program are factors the judges look for in winning entries.

3. District or agency entries must not exceed 12 single-spaced pages (8.5x11”, front only). School entries must not exceed five single-spaced pages (8.5x11”, front only).

4. Two copies of your program entry must be submitted with an entry form stapled to the front of each copy. Do not include three-dimensional objects.

5. Organize your entry carefully using the four-step criteria that the judges will evaluate on a point scale. These are:

CriteriaEVIDENCE OF NEEDEvidence of the need or problem must be described and program goals must be stated and measurable.


EXECUTION/COMMUNICATIONTimelines, implementation strate-gies, and effective communication techniques.

EVALUATIONEvidence that your program accom-plished your stated goals.

Individual Projects




PUBLICATIONS & ELECTRONIC MEDIAThis awards program is for the entry of individual publications and electronic media productions. Prizes are awarded according to type of publication or electronic media entry. The award for winning entries is the Award of Excellence. Each entry is judged against the criteria, not other entries. Judges will select as many winners that meet contest criteria. Some print and electronic entries may be appropriate for each of the following categories.

CategoriesAnnual Report - Published once a year to summarize activities.

Calendar - Student or employee calendars.

Finance Publications and Presentations - Products developed to communicate and create understanding about how schools are funded, taxes, school and district uses of revenue, etc.

Handbook - Containing general information about policies and regulations, issued for students, teachers, or parents.

Marketing/E-Marketing Materials/Campaigns - Materials to communicate a school or school district’s special qualifies that make it appealing to potential customers; materials to make the school or district a “school/district of choice.” Publications, videos, or other electronic applications are accepted including social media.

Magazines - A single publication or a series of publications that address special topics or provides a comprehensive look at educational programs.

Newsletter/E-Newsletter, Newspaper/E-Newspaper - External or internal; published periodically. At least two different issues of a newsletter must be submitted to qualify as an entry.

Special Purpose Publication - External or internal booklets, brochures, posters and material not included in other categories.

Identity/Image Packages - A unit of identification items that may include a logo, marketing statement, etc., that brands a district, school, agency, or organization.

Photography - Entries can be a single photograph or a group of photographs that have been published in print or on the Internet. Images are judged on overall photographic and artistic quality. Images should be submitted as a 4 x 6 inch or larger print. Photos may be submitted on a flash drive or thumb drive.

Website - Entries are judged on clarity, appropriateness of content, and graphic design. Please include the Internet address of the website.

Special Purpose Video Production - Entries are judged on technical skill, creative ability, and the clarity and quality of the message.

PSAs - Entries are accepted for public service announcements that promote a public need-to-know or a call to action.

Print Advertisements - Entries are accepted for printed advertisements that have appeared in newspapers, magazines, trade journals, billboards, or other print media.

Broadcast Advertisements - Entries are accepted for broadcast advertisements that have aired on cable, network, or educational access channels, radio, pod casts, or the Internet.

Television Programing - Programs or a program series that educates, inspires or informs the audience through educa-tional access broadcasting. In submitting a series, at least two samples must be included.

PowerPoint Presentations - Entries are judged on clarity, visual appeal, and effectiveness of communicating a mes-sage.

Writing - Creative writing, persuasive writing, information writing, samples which are independent of publications and may be written as speeches, op-eds, etc.

CriteriaPublicationsEntries will be judged on excellence of graphic layout and design, writing, and content.

Electronic MediaEntries will be judged for professional quality and presentation of message.

Guidelines1. Entries compete only against award criteria and not against other entries. There is no limit to the number of entries per category.

2. Applicable productions must be on DVD and radio entries on CD or DVD.

3. Newsletter/newspaper entries must include at least two different issues to qualify as an entry.

4. Two copies of your program entry must be submitted with an entry form stapled to the front of each publication or set of publications.

5. Student written and/or produced newsletters or other publications are not eligible.

6. On a separate piece of paper, please indicate the audience, intent of purpose and method of delivery for the entry.

7. For publications or electronic media entries being submitted via web address, URL or You Tube, etc., ALSO include one hard copy or snapshot page since technology is not “fail safe” on judges’ computers.

Submission of any entry shallconstitute entrant’s representationthat all material is original and/orfree from unauthorized use ofcopy, design, art and/orphotographs from other sources.

Questions

Questions about contest guidelines, contact Pete Pillow, RFE Coordinator,at 803-749-2357, 864-621-1915 (cell) or e-mail [email protected].

Questions about receipt of entries, payment, etc., contact Judy LeGrandat 803-988-0226, 800-326-3679 or email [email protected].

The Rewards for Excellence ProgramThe Rewards for Excellence Program recognizes outstanding communications and public relations efforts by schools, school districts, and educational agencies and associations. The SC/NSPRA awards program is designed to recognize excel-lence in every aspect of the public relations effort. The Rewards for Excellence Program features three awards programs: Medallion, Golden Achievement, and Publications and Electronic Media.

EligibilityThe Rewards for Excellence Program is open to South Carolina public schools, school districts, and education agencies and organizations.

Contest PeriodAll entries must have been completed between January 1, 2016 and December 31, 2016.

Entry Fees - Per Entry• Medallion Award (Comprehensive PR Program) - $50 member / $55 non-member• Golden Achievement Award (PR Projects) - $30 member / $35 non-member• Publications and Electronic Media Award - $25 member / $30 non-member

(Note: An institutional membership does not allow schools within a district to submit entries as members. Non-member schools are required to pay non-member fees.)

Make checks/money orders payable to SC/NSPRA and send with entries to: Rewards for Excellence, c/o Judy LeGrand, South Carolina School Boards Association, 111 Research Drive, Columbia, South Carolina 29203. Purchase orders or vouchers will not be accepted.

Deadline & Payment for EntriesEntries with the correct entry fee must be postmarked by Friday, January 27, 2017.

Number of EntriesIndividuals may submit as many entries as desired but may not submit the same entry for more than one award or category.

Inappropriately labeled entries will be placed in the appropriate awards program or program category by the awards coordinator. If a limited number of entries is submitted in any one category, SC/NSPRA reserves the right to combine or eliminate categories.

Awards LunchAwards will be presented at the annual Rewards for Excellence Luncheon to be held in Columbia, South Carolina, on April 28, 2017. Winners will be notified by March 21, 2017. Details will be included in award notification. One award per winner will be presented.

JudgingProfessionals in communications and public relations serve as judges. Criteria are based on industry standards and professional judgment.

Entries without entry fees will not be judged.

AboutSC/NSPRA

The South Carolina

Chapter of the

National School

Public Relations

Association

(SC/NSPRA)

provides professional

development and support

for communications

and public relations

professionals who work

for school districts,

education agencies

and associations.

SC/NSPRA is a

fully accredited

state chapter of

The National School

Public Relations

Association.

2017

SC

/NSP

RA

REW

AR

DS F

OR E

XC

ELLE

NC

E EN

TRY

FO

RM

S •

CO

PY A

ND

ATT

AC

H T

HE A

PPR

OPR

IATE

FO

RM

WIT

H Y

OU

R E

NTR

Y MedallionContest Period: Jan. 1, 2016-Dec. 31, 2016 • Cost: $50 member / $55 non-memberTwo copies of your program entry must be submitted with the entry form stapled to the front of each entry.

District Contact ___________________________________________________

District / School / Agency ___________________________________________

Address ________________________________________________________



________________________________________________________________


E-Mail Address ___________________________________________________

Golden AchievementContest Period: Jan. 1, 2016-Dec. 31, 2016 • Cost: $30 member / $35 non-memberTwo copies of your program entry must be submitted with the entry form stapled to the front of each entry.

Name of Entry ____________________________________________________


Title ____________________________________________________________


Address ________________________________________________________



E-Mail Address ___________________________________________________

Publications and Electronic MediaContest Period: Jan. 1, 2016-Dec. 31, 2016 • Cost: $25 member / $30 non-memberTwo copies of your program entry must be submitted with the entry form stapled to the front of each entry.

Name of Entry ____________________________________________________


Title ____________________________________________________________


Address ________________________________________________________



E-Mail Address ___________________________________________________

Make sure you included information about the audience, intent of purpose and method of delivery for the entry. No faxed entries will be accepted. Entries must be postmarked by January 27, 2017. Winners will be notified by March 21, 2017. Entries submitted without entry fees will not be judged.








Category:® Annual Report® Calendar® Finance Publications & Presentations® Handbook® Marketing / E-Marketing Materials / Campaigns® Magazines® Newsletter / E-Newsletter, Newspaper / E-Newspaper® Special Purpose Publicaiton® Identity / Image Packages® Photography® Website (URL:_________________________ _____________________________)® Special Purpose Video Production® PSAs® Print Advertisements® Broadcast Advertisements® Television Programming® PowerPoint Presentations® Writing

- 2 - - 7 -


2017

Deadline: Friday, January 27, 2017

REWARDS FOR EXCELLENCEc/o Judy LeGrandSouth Carolina School Boards Association111 Research DriveColumbia, South Carolina 29203

FOR

To Recognize Exemplary



Electronic Media

REWARDS FOREXCELLENCE Sponsored by

The South Carolina Chapter of the

National School Public Relations Association

Deadline for Entries: Friday, January 27, 2017

2017

FORTo Recognize Exemplary



Electronic Media



columbia, south carolina 29203 all ntries · 2016-11-30 · pages (8.5x11”, front only). school...

Documents