columbia style week 2013 press kit

Columbia

Style

Week

2013

PRESS / MEDIA KIT

www.ColumbiaStyleWeek.com

Columbia Style Week is Columbia’s

first official 5 day / night fashion

week. Recognized by Mayor

Benjamin as the first of it’s kind,

CSW 2012 made history in the

capital city.

About CSW

Columbia Style Week

CSW launched in June of 2012 and was slated to be 5 days and 5 nights of fashion, arts, chic mixers, live

entertainment, exclusive shopping, and fashion education. Recognized by the Mayor of Columbia and the City Council, CSW 2012 took

Columbia by storm and established Columbia as a legitimate emerging presence in the fashion industry for

the Carolinas.

The Road to the Runway Tour began in August 2011 in an effort to

encourage Columbia to participate in CSW 2012. Visiting high schools, colleges, student groups, women’s groups, non-profits, salons, and cosmetology schools and retail

establishments, our reps have been spreading the word about pre-events, sponsorship, vendor and volunteer opportunities and more.

Columbia Style Week has partnered with the American Heart Association,

Clothed in Hope and other local charities for official CSW pre-events

including: “Follow Your Heart Charity Auction and Gala”, “Posh and Panache”, “Clutches and

Cocktails”, and more. Some events are planned by the CSW staff, while others are planned and hosted by businesses in the community that have applied to add their events to

the official CSW Pre-Event Calendar.

June 11-15, 2013

Columbia, South Carolina

Columbia Style Week Mission � To organize the first 5 day, 5 night fashion event for the

city of Columbia.

� Foster an environment for the style industry in Columbia

to unite, thrive, and compete with other markets.

� Highlight emerging designers, models and other industry

professionals in Columbia South Carolina and beyond.

�Increase economic development for Columbia’s fashion,

retail and style community, in turn creating more

opportunities for the fashion arts professionals locally.

�Create an annual event that brings the “Who’s Who” in

fashion to Columbia South Carolina.

�Bring national awareness and media opportunities to the

local fashion community.

�Create jobs and recognition to encourage locals to stay in

Columbia SC as opposed to relocating to other fashion

markets where established fashion weeks create opportunity

and growth for fashion professionals in their areas.

CSW 2012 Sponsorship:

1 SOLD: The London: $10,000

1 SOLD: The �ew York: $5,000

2 SOLD: The Paris: $3,000

The Milan: $1,500

6 SOLD: The Los Angeles: $750

2nd Annual Columbia Style Week June 11-15th, 2013 www.ColumbiaStyleWeek.com

CSW 2012 Sponsors

Hotel Sponsor: The Marriott Hotel

Media Sponsors: Official Print Media:

Columbia Metropolitan Magazine

Official Digital Media: Wink Magazine

Radio Sponsor:

Retail Sponsors:

Title Sponsor:

Audi of Columbia

6301 Two Notch Road, Columbia SC

803-786-6601

www.AudiofColumbia.com

Hair Sponsor:

Charity Partner:

Midlands Chapter

Special Thanks to CSW 2012 Title Sponsor

Audi Columbia Without Audi Columbia, CSW 2012 would not have been possible!

6301 Two Notch Road, Columbia SC 803-786-6601

www.AudiofColumbia.com


A native of New York, at 3 years of age, Alicia Zeigler was signed and working through

Sunshine Talent Agency in Manhattan. Auditioning and modeling for clients which included

Bradlees, Zares, Mrs. Butterworth, Teddy Ruxpin, Sesame Street and more.

Alicia learned ballet and African dance studying under Broadway performer, Wilhelmena

Taylor at Mind Builders Creative Arts Center in the Bronx.

At 24 years old, Alicia started Fortress Fashion Shows and organized her first fashion show for

Sister Care of Columbia. During the process, she realized once again her love for art and

fashion. While producing the shows and meeting aspiring models in Columbia, she realized that

there was a need for talent management. She was inspired to become the founder and operator

of FFS Model and Talent Agency in Columbia SC.

FFS Model and Talent Agency works to assist models in training, booking legitimate and safe

jobs, building their portfolios, grooming, acting, and auditioning skills. FFS Currently boasts

over 60 WORKING actors and models. Hiring talent and securing auditions for national movies

and television shows (Army Wives, Good Deeds, Graceland, Eastbound and Down, WWE,

Witness Protection, Ecoloblue, Homeland, Little Red Wagon, Budweiser, Magnum Icecream,

For Colored Girls, Sleeping Around, Charleston Fashion Week, Charlotte NC Fashion Week,

Charlotte Seen Fashion Week, Columbia Style Week, Swim Week and many others) as well as

local boutiques and businesses, Alicia has provided local models with an opportunity to actually

book paying jobs in the field they love.

Alicia also uses her influence and position to give back to the community, giving to and raising

funds and awareness for various non-profit organizations within the community through her

fashion shows and events (including: The American Heart Association - Midlands, Sistercare,

Harvest Hope, The Food Boutique, and others)

In January of 2011, Alicia Zeigler took over Wink Magazine, a local digital women’s fashion

magazine. A finalist in the Digital Magazine Awards in 2010, Wink was the first to provide

beauty and fashion tips, news, and event coverage for a demographic of women in Columbia

that had not previously has a publication exclusively for them and their age bracket. Taking the

magazine from digital to print, and from quarterly to monthly, Alicia has more than tripled the

readership in less than a year. As an official media sponsor for: Women in Philanthropy's

Power of the Purse Event, Charleston Eco-Fashion Event, Charlotte NC Fashion Week and

Columbia Style Week, Alicia is hoping to take Wink from a local media outlet to a national one

in the next 3 years.

In all of her networking, Alicia founded the Columbia Fashion Alliance (which is a network of

varied fashion professionals working together to increase the fashion presence in the city of

Columbia) and quickly scheduled the 2 major annual events: The CFA Career Fair (which is an

annual career fair for beauty and fashion professionals to find work in their field), and

Columbia Style Week, (Columbia’s first official fashion week). Columbia Style Week,

launched in June of 2012, and brought the city it's first ever 5 day/night fashion week. The

week consisted of fashion, arts, entertainment, and education. Recognized by the Mayor of

Columbia and the City Council, and sponsored by Audi Columbia, Columbia Metropolitan

Magazine, Wink Magazine, WNOK Radio, and others, CSW 2012 took Columbia by storm and

finally established Columbia as an emerging presence in the fashion industry for the Southeast.

Named one of Columbia's "25 Most Stylish People" in 2011, one of Columbia's "10 Most

Fascinating People" in 2012 and the SE 2013 Magazine's "Top Woman of Influence" Award

winner, Alicia Zeigler is one to watch in 2013.

To learn more about Mrs. Zeigler visit www.ALICIAZEIGLER.info

The Visionary, Alicia Zeigler

CSW 2012 Fun Facts • Over 2400 people attended CSW Pre-events

• Over 500 people attended CSW daytime “Shop Hop”

Locations

• Over 2000 people attended CSW runway shows

• Over 800 people attended CSW after parties

• Over 100 models walked the runway

• 36 Designers and Retailers showcased their

collections on the runway at CSW 2012

• Over 30 hair and makeup volunteers worked CSW

• Designers and Retailers came from: Chicago,

Fayetteville, Wilmington, Peru, Charlotte, Jamaica,

Charleston, England, New York, Atlanta and beyond

to showcase alongside Columbia designers and

retailers in our very first year

Tourism Demographics Columbia, SC encompasses 6 counties

Approximately 650,000 people

South Carolina’s Largest Metropolitan area

Columbia metro area appeared on Forbes/Milken

Institute's list of "Best Places for Business and Careers."

http://www.forbes.com/, Forbes/Milken Institute Best

Places

Columbia Metro area was selected as one of

"America's 50 Hottest Cities" for business relocations

and expansions.

Columbia was named as #8 on Entrepreneur.com's list

of Hot Mid-Size Cities for Entrepreneurs.

Ladies Home Journal ranked America's 200 largest

cities based on the qualities women surveyed care

about most. Columbia ranked 41 out of 200. Criteria:

crime, lifestyle, education, jobs, health, child care,

politics, and the economy. Ladies Home Journal Online,

"The Best Cities for Women "

*Source http://www.columbiacvb.com*


CSW 2013 Mayoral Proclamation

Declaring “Columbia Style Week” Columbia’s 1st Official Fashion Week

Columbia Style Week 2012 Events Fall/Winter Model 2011: Models Castings in Charlotte, Charleston, Greenville, Orangeburg, and Columbia.

Winter 2011/Spring 2012: Volunteer Meetings for those interested in working with CSW 2012 Spring 2012: Model Rehearsals and Designer Selections January 8th, 2012: Radio Interview on WMOG 98.5 on the “Woody Windham Show” to promote Columbia Style

Week. January 19th, 2012: Appearance on WACH FOX 57 to promote Columbia Style Week. January 28th, 2012: Appearance on WISTV to promote Columbia Style Week. January 26th, 2012: Appearance on WACH FOX 57 to promote “Follow Your Heart” event. January 28,2012: Follow Your Heart Charity Fashion Show and Auction in partnership with the American

Heart Association at Tapp’s Arts Center, 1644 Main Street, Columbia SC 29201 February 11th, 2012: Posh & Panache Event: Media, Fashion, Blogger exclusive shopping event and Director

interviews with the media.

March 8th, 2012: “Makeover Your Man” event at Shear Xpectations Salon and Spa

March 11th, 2012: “MayaQoba” Fall in Love with the Islands Launch at Tapp’s Arts Center.

April 3rd, 2012: Interview with Columbia Metropolitan Magazine regarding Columbia Style Week.

April 2012: Clutches and Cocktails and Weddings 101 Showcase Date and Time TBA

April 2012: Press Conference with CSW Directors and Sponsors (ABC Columbia, WISTV, WLTX, and various

bloggers were in attendance) Press conference aired on all 4 local news stations in several different times slots.

May 2012: Appearance on WISTV

May 2012: “Unveiled” at Wedding 101 on Main Street (Columbia Style Week pre-event #6)

May 17th, 2012: “9th Annual Power of the Purse Event” for the Women in Philanthropy of United Way Midlands.

June 2nd, 2012: SC Fresh Fest official Columbia Style Week pre event #7 with Metlife, Ronald McDonald

House as sponsors, concludes with a Fresh and Fit fashion show.

June 5-9, 2012: 11 local news interviews during CSW.

June 5-9, 2012: Workshops, Panel of Neighboring Fashion Week Directors, Fashion/Beauty Career Fair, Kids

Showcase, Bridal Showcase, Runway Shows WEDNESDAY-SATURDAY, Metropolitan Lounge, WEDNESDAY

- SATURDAY, Vendors/Shopping Downtown, and more! Full calendar of events to be posted when all venues

are finalized and tickets are placed on sale in early March.


•1/25/13 CSW Pre-Event #1: 2nd Annual Follow Your Heart

Charity Auction and Gala

•2/9/13 CSW Pre-Event #3: 2nd Annual Posh and Panache

Mixer and Mini Fashion Showcase

•2/23/13 CSW Pre-Event #4: 2nd Annual Fashion for Hire

Career Fair

•3/7/13 CSW Pre-Event #5: 2nd Annual Makeover Your Man

Event

•3/9/13 CSW Pre-Event #6: 2nd Annual Fall in Love with the

Islands Fashion Event with MayaQobas Fashion Boutique

•4/2/13 2nd Annual CSW Press Conference @ 2pm

•5/4/13 CSW Pre-Event #7: 2nd Annual Unveiled: Bridal

Showcase Preview Mixer

•TBA CSW Pre-Event #8: 9th Annual Power of the Purse

Event benefiting the charities of the Women in Philanthropy

•6/2-5/13 Audi "Show Up in Style Radio Contest" Sponsored

by Audi Columbia and WNOK Radio

•6/11/13 3rd Annual Beautiful People Party announcing the

winners of the "25 Most Stylish People in Columbia" Contest

sponsored by Wink Magazine

Dates subject to change and other pre-events to be added as

local businesses add events. Check our website

www.columbiastyleweek.com for the most up to date

calendar!

CSW 2013 EVENTS

Luis Machicao (Peru/Charlotte) Fashion Camp at USC (Columbia)

M2 (Columbia) Belindabilly (Raleigh)

Olga Barladym (Chicago) Jennifer Ghelardini (New York)

Torn Curtain Boutique (Columbia) Shelley Lucille Smith (Charleston)

MayaQoba (Jamaica) Alta-Cation (Charlotte)

Drue Dun (Georgia) AJNEL Designs (Florida) Mary Michaels (New York)

Carolina 12 (Columbia) Lauren DeVaughn (Charleston) Hooks and Toggles (Charleston)

Brick Malone (Chicago) Louise Hudson (Europe/Columbia)

Nelson Arrington (Charlotte) Eclat Designs (Columbia) Avery O'Neil (New York) 5th and Glam (Columbia) April Grainger (Columbia)

Ziva Collection Palmetto Fine Arts and Crafts (Charleston)

(Complete 2013 list to be published online in April)

2012 Designers

and Retailers


Luis Machicao grew up with one thing on his mind… FASHION; however, it wasn’t until the age of 20 that he actively began to

pursue his dream.

Mr. Machicao began his career in Peru by enrolling in The School of Dramatic Arts where he received his education, later he

decided to move to another school and began studying Fashion Design in a local Fashion Institute where he graduated with

honors.

Afterwards he enrolled in the University to study Sociology, he is on the belief that fashion is a social manifestation of the

human being. After 4 years at the university he flew to Paris where he knew he could complete his education with experience. It

was while in Paris that everything came together on how to dress people from head to toe in good taste.

Later, when Mr. Machicao went back to Peru, he began working in TV miniseries, Soap Operas and Theater. He was then hired

for the First Lady to serve his country with his impeccable taste, also dressing celebrities and socialites.

While working he began showing his own collections in fashion shows. It was here that he found his passion – runways! Mr.

Machicao began to show his own collections internationally which resulted in him moving to the United States of America. He

has presented his collections in cities such as Houston, Austin, San Francisco, Miami, Charlotte, New Orleans, Milan, Paris,

Barcelona, Washington D.C. and now, showing his latest Fall-Winter 2013 collection at New York’s fashion week. To learn more

about Luis, visit www.LUISMACHICAO.com

CSW 2012 Featured Designer

Luis Machicao

Model Casting Hosts:

Greenville: Dimitri Bridal Designs

Columbia: FFS Model & Talent Agency

Charlotte: Carolina Talent

Charleston: Robin Lee Model Mgmt

Daytime Shop Hop Locations:

Ashley’s Alley Salon

M2 Boutique

Revente

Bakers Shoes

Wisteria Salon and Spa

Shear Xpectations

After Party Host Locations:

6/5/12: Tapp’s Arts Center

6/6/12: The Big Ugly

6/7/12: Pearlz Oyster Bar

6/8/12: Le Café Jazz

6/9/12:Saki Tumi Sushi Grill

Sponsors:

Audi Columbia

WNOK 104.7

Ruth’s House Event Rental

Columbia Metropolitan Magazine

Fisher Films

Paul Mitchell the School - Columbia

Eclat Tailoring and Designs

M2 Boutique

Wink Mag Online

Event Locations:

Tapp’s Arts Center

701 Whaley

CSW 2012 Affiliates


COLUMBIA METROPOLITAN MAGAZINE

WLTX WACH FOX

WISTV WNOK RADIO 104.7

THE WOODY WINDHAM SHOW ABC COLUMBIA

MISS FANCY THREADS WINK MAG ONLINE

THE DAILY GAMECOCK THE STATE NEWS PAPER (Cover) MIDLANDS BUSINESS JOURNAL

For a complete list of video interviews and articles, please

visit www.columbiastyleweek.com

Media Coverage of Columbia Style Week 2012

Highlights from Columbia Style Week 2012

Top Left to Right: 1) Peruvian designer Luis Machicao’s finale collection at CSW 2) Editors Robin and Emily of Columbia Metropolitan Magazine sharing a moment with Tim Goldman of Metlife, 3) WLTX’s Lauren Talarico being named one of “Columbia’s 25 Most Stylish” after hosting the CSW Beautiful People Party, 4) Fashion Expert Panel: Katie Kern of Circa PR Charleston, Sonya Barnes of the Fashion and Style Institute in Charlotte, Anthony Simons of Plitz Fashion and Lifestyle Marketing and founder of Charlotte International Fashion Week, Sonia Hendrix of PUSH Asheville and SH+PR, Alicia Zeigler of FFS Model and Talent Agency and founder of Columbia Style Week. 5)

Charlotte designer Nelson Arrington on his finale walk at CSW 2012, Matt and Phil of Columbia based Carolina 12 on their finale walk at CSW 2012, 6) Child Model with fabulous hair, 7) Children’s runway show led by child model star Devin Pappacoda, 8) 2012 CSW Makeup Director Kevin Daniel Price working his magic on a model’s hair, 9) CSW 2012 and 2013 Runway Coordinator Tanisha Brown giving some last minute instructions to 2 models backstage.


1) Ayoka Lucas, Style Director of Charleston Fashion Week in the CSW Vendor Village shopping 2) CSW Designer/Retailer Coordinator Angela LaBord and Program Director Candace Romero being interviewed by WACH FOX shortly before models take the runway 3) CSW 2012 Ticket holders lined up down Gervais Street to get into the finale night. 4) Mayor Benjamin’s personal assistant Sam Johnson emceeing the finale night of CSW 2012, 5) Photographer Rob Sprankle posted on a brick wall downtown taking a break from shooting the runway to high five models stepping off the runway, 5) CSW Directors Alerick and Alicia Zeigler sharing a “We Did It!” kiss at the conclusion of CSW 2012, 6) Luis Machicao sharing a laugh with an interviewer.

1)Rare Alliance after performing at CSW’s finale night, 2) The ever fabulous Maya Deer-Troy, owner of MayaQobas Fashion Boutique shining on the red carpet, 3) Great shot of the media pit as photographers capture a model on the

runway, 4) Mary Kent Hearon of The Heart Knot and Amy Wadell of Clothed in Hope posing for Rob Mills Photography, 5) Essence “Man of the Year” Award Recipient Dr. Maurice Lee, 6) Electric violinist, 7) Great shot of our board of directors and coordinators (from left to right: Carissa Strickland, Keri Bailes, Jennifer Boatwright, Alerick Zeigler, Alicia Zeigler,

Kevin Daniel Price, Angela LaBord, Candace Romero, Clifton Parker, Tanisha Brown, and Maya Deer-Troy), 8) from left to right: Sonia Hendrix (SH+PR), Mike Kelton (writer for US WEEKLY Magazine), Josh Ratliff (celebrity stylist), Alicia Zeigler (owner of FFS MATA), Crystal Garrett (former Ms. South Carolina), Mikelle Street (wardrobe stylist), Rachel

Koprowski (model)


1)Retailer Carissa Strickland of M2 Boutique on her finale walk with her models, 2) former Ms. South Carolina Crystal

Garrett with Cyrus Frakes (the King of Pageants who made a recent appearance on the Real Housewives of Atlanta with Supermodel Cynthia Bailey) at the CSW 2012 Beautiful People Party, 3) The beautiful and intelligent Carolina 12 girls, 4) Mike Kelton from US Weekly Magazine visiting our shop hop location BAKERS, 5) Mike Kelton from US Weekly Magazine

visiting ourt shop hop location Revente, 6) Mike Kelton from Us Weekly visiting Joe the GM of Audi Columbia our wonderful title sponsors for CSW 2012! 7) The absolutely amazing Ayoka Lucas, Style Director of Charleston Fashion

Week posing for a photo with our Designer/Retailer Coordinator Gigi LaBord.

Rita Miles Owner of Charlotte Scene, Director

of Charlotte Fashion Week

Nathalie Gregg Author of Leading in Stilettos

Katie Kern Founder of Circa PR

Anthony Simons Plitz Fashion & Life Style,

Director of Charlotte NC

Fashion Week

Janet Parker WACH Fox57 Anchor

Taryn Scher Founder of TK PR,

Director of Greenville Fashion Week,

Fashion Editor for Town Greenville

Sonya Barnes Harris & Barnes Image Consulting

Founder of the International Fashion

Style Academy

Sonia Hendrix Push Productions, Director

of Asheville Fashion Week

Alicia Zeigler President of Columbia Fashion

Alliance, Director of CSW 2012,

Owner of FFS Model and Talent

Agency, Editor of Wink Magazine

Lauren Talarico /ews Anchor for WLTX /ews

Mike Kelton US Weekly Magazine

2012 Speakers, Hosts and Special Guests


Get Involved with Columbia Style Week!

Corporate and Local Sponsorship: Alicia Zeigler

[email protected]

Host Your Own Pre-Event: Buffy Singletary

[email protected]

Public Relations/Request an Interview/Media Credentials:

Kiosha Gregg

[email protected]

Showcase a Design or Retail Collection on the CSW Runway:

Gigi LaBord

[email protected]

Set Up a Vendor Booth:

[email protected]

Perform or DJ :

[email protected]

Contribute Items to the Gift Bags:

[email protected]

Volunteer for Hair Styling Team: Victor De Leon

[email protected]

Volunteer for Makeup Artistry Team: Amy Schaming

[email protected]

General Volunteers: Carissa Strickland

[email protected]

Modeling on the Runway: Tanisha Brown

[email protected]

Questions or Comments: Alerick Zeigler

[email protected]

columbia style week 2013 press kit

Documents

audi of columbia

city of columbia

columbia sc

csw columbia style week

established columbia

mayor of columbia

columbia south carolina

nd annual columbia style