columbia tourism guide media kit

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COLUMBIA COUNTY TOURISM 2010 TRAVEL GUIDE Advertising Program Over one million visitors come and spend more than $105 million a year in Columbia County. Grab your share by placing an ad in the 2010 Travel Guide! As the officially designated destination marketing organization for our area, Columbia County Tourism’s Travel Guide is the most comprehensive publication for all there is to see, do, and experience in the county. Consider that more than half of Columbia County’s visitors are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average visitor stays 3 nights, spending money on food, shopping, recreation, and lodging. Staycations will continue through 2010, and since we are so close to millions of visitors only a short driving distance away, we expect 2010 to be an excellent year. BENEFITS TO YOUR BUSINESS Distribution and Exposure Increase your visibility through inclusion in 100,000 copies of the guide, which will be distributed throughout the year to: Tourists and consumers who specifically request it. Industry professionals: AAA clubs, meeting & event planners, tour operators, and others. Local organizations: colleges, chambers of commerce and related organizations. Outside of Columbia County: NYS Thruway, Berkshire MA - Capital Saratoga Region, Catskill Region, NY, AAA in NJ - Corporate NY. I Love NY offices domestically. Columbia County lodging facilities, plus many area sites & attractions. Online Presence The Columbia County Tourism Travel Guide is available for download on the web. For advertising sales, call Shirley Stone at 845.876.2194 or e-mail [email protected] LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610 Advertising Benefits 2010 Columbia County Tourism Travel Guide Ad Reservation Deadline: March 15, 2010 Publication Date: April 15, 2010

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Columbia Tourism Guide media kit

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Page 1: Columbia Tourism Guide media kit

COLUMBIA COUNTY TOURISM 2010 TRAveL GUIde

Advertising ProgramOver one million visitors come and spend more than $105 million a year in Columbia County. Grab your share by placing an ad in the 2010 Travel Guide! As the officially designated destination marketing organization for our area, Columbia County Tourism’s Travel Guide is the most comprehensive publication for all there is to see, do, and experience in the county.

Consider that more than half of Columbia County’s visitors are between the ages of 35-54, and almost 70% have an annual household income of $50K or more. The average visitor stays 3 nights, spending money on food, shopping, recreation, and lodging. Staycations will continue through 2010, and since we are so close to millions of visitors only a short driving distance away, we expect 2010 to be an excellent year.

BeNefITS TO YOUR BUSINeSS

distribution and exposureIncrease your visibility through inclusion in 100,000 copies of the guide, which will be distributed throughout the year to:

■ Tourists and consumers who specifically request it.■ Industry professionals: AAA clubs, meeting & event planners, tour operators, and others.■ Local organizations: colleges, chambers of commerce and related organizations.■ Outside of Columbia County: NYS Thruway, Berkshire MA - Capital Saratoga Region, Catskill

Region, NY, AAA in NJ - Corporate NY.■ I Love NY offices domestically.■ Columbia County lodging facilities, plus many area sites & attractions.

Online PresenceThe Columbia County Tourism Travel Guide is available for download on the web.

for advertising sales, call Shirley Stone at 845.876.2194 or e-mail [email protected] LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610

Advertising Benefits2010 Columbia County Tourism Travel GuideAd Reservation deadline: March 15, 2010Publication date: April 15, 2010

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Page 2: Columbia Tourism Guide media kit

Ad SIZeS & RATeS

for advertising sales, call Shirley Stone at 845.876.2194 or e-mail [email protected] LUMINARY PUBLISHING, INC. 314 WALL STREET, KINGSTON, NY 12401 T 845.334.8600 F 845.334.8610

SUBMISSION ReQUIReMeNTS The deadline for ad submissions is March 15, 2010.

Please attach (rather than embed) your materials via e-mail with your business name in the subject line to [email protected]. We also accept ads on disk or CD via standard mail sent to 314 Wall Street, Kingston, NY 12401, Attn: Production Department.

Ads may be submitted as PDF, EPS, TIFF, or JPEG; minimum resolution 300 dpi. We do not accept Quark, Adobe PageMaker, Microsoft Publisher, PowerPoint, or Works files.

PAYMeNT TeRMSPayment is required with a signed contract prior to sales deadline to ensure space reservation. We accept Visa, MasterCard, Discover, and American Express. Check, money order, or purchase order acceptable pending credit approval.

Payments are nonrefundable; credit will be issued for errors in which the Publisher is responsible. The liability of the Publisher for any error for which the Publisher can be held legally responsible will not exceed the cost of the advertising space.

SIZe W x H PRICe

Two page SPREAD 7.6” x 9” $1,900

2/3 Page 3” x 5.25” $675

1/3 Page 3” x 2.5” $325

full Page / Inside Covers

3” x 8”

1/3 page3” x 2.5”

Back cover1/2 page

3” x 3.9”

2/3 page3” x 5.25”

Two-page spread

6.25” x 8”

SIZe W x H PRICe

INSIDE Covers (bleed) 3.8” x 9” $1,495

INSIDE Covers (no bleed) 3” x 8” $1,495

1/2 BACK COVER 3” x 3.9” $1,975

FuLL Page 3” x 8” $950

Advertising Benefits2010 Columbia County Tourism Travel GuideAd Reservation deadline: March 15, 2010Publication date: April 15, 2010