combining your online & offline marketing efforts
DESCRIPTION
Presentation for St. Louis Entrepreneurs Meetup Group on 3/24/11TRANSCRIPT
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Combining Your Online & Offline Marketing Efforts
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Marketing Services, Tools & Resources to Help Businesses GROW
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Traditional vs. Digital
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The reality is…
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What is Integrated Marketing?
using both
ONLINE & OFFLINEmarketing to deliver a consistent
message across multiple channels
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A few keys concepts…
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Marketing “Channels”
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Integrated Marketing is DIRECT
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Consumers PREFER to Respond Online
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Landing Pages are the HUB
Landing Pages
TV
Direct Mail
Podcasts
Social Media
Radio
Content
Search
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Landing Page Examples…
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Why not just drive them to your Website?
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Visual Consistency Between Channels Is Critical
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Direct Mail
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Print Advertising
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Print Advertising
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Television
www.shamwow.com/tv13
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Billboards
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Determine Your Objective
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Create Your Offer
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Choose A Primary Channel
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Duplicate Your Message
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Launch Your Campaign
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Monitor & Measure
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Calculate ROI
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QR Codes: Integrating Offline with Mobile
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Integrating Social Media
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A Few Landing Page Tools
http://www.genius.com/
http://www.hubspot.com/
http://unbounce.com/
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Connect