What is Fair Trade?

• Dialogue

• Transparency

• Respect

What is Fair Trade?

• Sustainable development

• Better trading conditions

• Securing their rights

Why did it start?

• Protect their livelihoods

• Bypass the middlemen

• Directly access Northern markets

How did it start?

• Alternative Trade Organisations (ATOs)

• Fairtrade Labelling Organizations International (FLO )

• Certification Mark

Who benefits from Fairtrade?

• 1. Small-scale Farmers and Workers

• 2. Consumers

• 3. Environment

Standard Principles - The following

Fairtrade Standards principles are conisdered in all Fairtrade Standards applicable to small farmers and workers and their

organizations:

• 1) Social development

• 2) Economic development

• 3) Environmental development

Certification

• FLO-Cert

What is the Fairtrade Certification Mark?

What is the guarantee behind the Fairtrade Certification Mark?

Labour and environmental standards set by FLO e.V.

Fairtrade Producers

• 1.4 million workers

• 57 developing countries

• Africa, Asia and Latin America

Fairtrade Products

Fairtrade Products

Fairtrade Products

• What is your power as a consumer?

• You are what you buy

Fair Trade