comerica bank linkedin presentation
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Presentation prepared for the Comerica Bank Asian Pacific Segmentation Team. Presented live on Tuesday, June 14, 2011 in San Jose, CATRANSCRIPT
Power Your Career with LinkedIn
Presented by:Victor GaxiolaSocial Media StrategistJune 14, 2011
About Me• Communications Major • Sales/Marketing Professional • Former Financial Advisor• Social Media Enthusiast• Speaker• Coach • Blogger
today
Agenda
1. Growth of social media
2. Social Media in Financial Services
3. Using LinkedIn to build online influence
4. Tips to leverage your time and attention
5. The Future- What’s Next!
Social Networking
140 million Tweets/day sent on Twitter in March, 2011
Photo Credit: Rosaura Ochoa Source: Mashable
Two billion videos are streamed each day on YouTube
Photo Credit: jonsson Source: Techcrunch
Over 500 million* active Facebook users
Source: Tech HeraldPhoto Credit: Oversocialized
Over 100 million active LinkedIn® users
Social Media Revolution 2011
Source: http://youtu.be/3SuNx0UrnEo
Erik QualmanSocialnomics
RecentResearch
Q: Do you have a profile or account with any of the following social media?
A. 86% YES! 1. Facebook 71%2. Linkedin 55%3. YouTube 23%
Source: https://www.americancentury.com/press/social_media_research.jsp
LinkedIN leads in the Business use of Social Networks
21% Both7% Personal use27% Business use
Source: https://www.americancentury.com/press/social_media_research.jsp
Top Business Uses:
1. Monitoring industry/market news2. Researching people (e.g. prospects, contacts, clients)3. Reading expert commentary/insight4. Sharing news/content relevant to my clients
Source: https://www.americancentury.com/press/social_media_research.jsp
Now What?
LinkedIn• 100 Million users/45M in US Alone• 7.7M new users every month• 50M in 6 years 100M in 1 ½ Years• Average Age = 41 years old• College Educated = 95% of users• Household Income Average = $110K
3 Steps 1. Build Profile/Get Found2. Build Connections3. Add Value
get found
SEO
Profile
Profile Building Tips
• Compelling Headline• Professional Image• Work Experience• Summary Section• Specialties• Interests, Groups and Associations• Edit Your Public Linkedin URL
www.linkedin.com/in/victorgaxiola
Profile Photos
Optimize
• Name • Title• Headline (120 characters)
USE KEYWORDS
USE KEYWORDS
USE KEYWORDS
USE KEYWORDS
---------- Forwarded message ----------From: Victor Gaxiola <[email protected]>Date: Wed, May 18, 2011 at 8:47 AMSubject: Hello World!To: "[email protected]" <[email protected]>
HELLO WORLD!
-- Victor Gaxiolahttp://www.Red7Marketing.com
Let's Connect:Facebook: http://www.facebook.com/vmgaxiolaTwitter: http://www.twitter.com/victorgaxiolaLinkedIn: http://www.Linkedin.com/in/victorgaxiola
E-mail auto signature
Bad Profile
• No profile photo• No headline• Very few connections• No job history
Build Connections
LinkedIn 3 degrees of separation
Contacts
• Chamber• Trade Shows• Mixers• Parties• Events• Picnics
Dear Jamie,It was a pleasure meeting you at the San Jose Chamber mixer yesterday. I enjoyed hearing how your company is embracing social media tools.
I’d like to add you to my professional network on LinkedIn.
Sincerely,Victor Gaxiola
Dear Jaime,It enjoyed your presentation on how your company is embracing social media tools to engage with clients.
I’d like to add you to my professional network on LinkedIn and learn more.
Sincerely,Victor Gaxiola@victorgaxiola
Not personal enough!
Dear Jennifer,I noticed that Bill Draper is listed as one your connections on LinkedIn and I would appreciate an introduction. We are working on some new ideas that I think may help him with his business.
As always, I appreciate your help. Sincerely,Victor
groups
Group membership entitles you to connect with any other group member and leads to more connections with a shared interest.
Prospecting
1. Better search listing2. InMail beyond first tier3. Gold Badge- Anyone can view full profile, and send
you a message4. Better profile searches5. More introductions based on package
add value
Content
engagement• Status Updates• Post Links• Use Applications• LinkedIn Answers
do- listen
do- share
do- connect
don’t- sell
At least not right away
Janette G.I help financial professionals like you save time/money & reduce follow-up failure so that you can have the success you desire! Let me know if you would like to receive my FREE 3-part video series that will show you some innovative strategies that you can use.
John B.Hi Janette-FYI, straight pitch or sales posts like this are typically frowned upon with in social communities. I suggest sharing some of your ideas and insight and not try to sell. If your info provides value to financial professionals you will gain.
Brian G.Agreed. Healthy professional online communities should be about sharing, helping, informing, and exchanging ideas with no strings attached. Let’s keep LinkedFA free from sale pitches and self promotion.
DISLIKE
Future?
www.Red7Marketing.com