commerce newsletter july 2012

7/31/2019 Commerce Newsletter July 2012

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Supporting a Sustainable Future

COMMERCE

NAPA CHAMBER OF COMMERCE CONNECTING COMMERCE TO COMMUNITY

1556 First Street | Napa CA 94559 | 707.226.7455 |NapaChamber.com

Policies that Produce salud! napa, A New Cooking Blog Randolph Inn is Under New Ownership

Kayak NV Cleans Up Napa River Trinchero Installs Water Treatment Facility Measure Your Brands Social Media HealthINSIDE

SeeRECYClEon page 3

(Napa, CA) Twenty-two localorganizations were recognized fortheir outstanding waste reductionand recycling practices at the SixthAnnual Recycling Awards onWednesday, May 23, 2012 at the

Embassy Suites. Mayor Jill Techel was on hand topresent the awards to the City organizations, andSupervisor Keith Caldwell presented the awards toNapa County recipients.

The City awards winners were selectedbased on a combination of 1) eld surveys thatmeasure the amount of non-recyclable trash inthe recycling bins as well as recyclables in thetrash, and 2) undertaking proactive recycling andwaste reduction efforts. The winners are amongthe best in the City in maximizing their recyclingand preventing recyclables from going out in thetrash and ultimately to a landll. For example, theOxbow Public Market was recognized for its modelwaste station set-up that helps maximize recycling

Local Businesses Awardedfor Proactive Recycling &Waste Reduction

2012

PRESIDENTS CIRClEPREMIERSPONSORS

DIAMOND LEVEL SPONSORS

Exertec Health & FitnessNapa Recycling & Waste Services

Home Depot

Hawthorn Suites by Wyndham

Travis Credit UnionMark Coleman, State Farm

Napa Planner Financial Group

ComcastBank of Marin

Silverado Resort and SpaNapa Valley Marketplace Magazine

Bank of NapaNet-Flow Corporation

Infuence Internet

The Valleys Daily News Source

July 2012 VOL. 23 NO. 7 YOUR SUCCESS IS OUR BUSINESS

SeeNewon page 4

The restaurant and food industry isembracing the mobile movement morethan other business sectors, according toa new infographic.

DudaMobile, a service that makeswebsites mobile ready, found that 28%of small to medium-sized businesses inthe restaurant and food industry have a

mobile-friendly site, from pizzerias andbakeries to food trucks.

This category is far more advanced thanother industries looking to reach out tosmartphone users, including professional

Creating a Strong Local Economy

(Napa, CA) LongtimeNapa reghter MikeRandolph has been selectedas the City of Napas newFire Chief and will takeover the duties of theposition on June 23, 2012.Randolph was chosenfrom a eld of 69 qualiedapplicants from across the

western United States.

Im gratied to see that members of ourmanagement staff compare very favorablywith the best candidates in an extensive searchsaid City Manager Mike Parness. MikeRandolph is a leader in the community and inhis eld and were lucky to have him movingup to the top spot in the Fire Department.

After a thorough search, the pool of 69qualied applicants was trimmed to fteen,from which Randolph was selected based onhis experience, training and job skills.

Randolph began training for the re service

services such as locksmiths and attorneys(16%), health and wellness includingspas and salons (10%), travel and tourismsuch as hotels (8%) and automobile/transportation (6%). Retailer was numbersix on the list (5%) for smallto medium-sized businesses.

DudaMobile also noted that nearly 20%

of visits to a mobile-optimized websiteresult in an immediate call to the business.

The infographic also noted that 70%of smartphone owners use their devicewhile shopping. In addition, about 51% of

Restaurant Industry Is Leading the Packin Mobile Adoption

SeeMOBIlEon page 5

City Manager AppointsNew Fire Chief
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July 2012 | COMMERCE | Page 2 | NapaChamber.com

Thanks to the variety of social mediamarketing tools available today, there isa nearly endless stream of data availableto marketers. That could make it tough todetermine what metrics actually matter foryour campaign or brand and why.

Here are nine key performanceindicators and explanations for why they

might matter to your brand.1. Share of Voice: The number ofmentions of your brand versus competingbrands on the social web.

Why You Should Care: Your Shareof Voice can be a good indicator of theconsumer awareness of your brand ascompared to your competitive set. Itessentially shows how much of the socialconversation your brand has earned or iscurrently earning.

2. Brand Volume: The total number ofbrand mentions over a given period of time.

Why You Should Care: If this number isntgrowing, your campaign probably isnt working.Tracking brand volume week-over-weekand month-over-month can be a good wayto measure the overall health of your socialpresence.

3. Engagement: The overall number of timesa user talks to your brand on social sites.

Why You Should Care: You can push out allthe content in the world, but if no one cares toreply or discuss then whats the point? Socialmedia is a conversation, after all. The morehighly engaged your followers and fans are,the more likely they are to be brand-loyalists,or become inuencers and evangelize your

products or services on their own personalnetworks.

4. Interaction Per Post: The number of repliesor comments you receive on a given post,tweet, or update.

Why You Should Care: Similar to theengagement metric, the more times a user

makes the effort to comment or reply, themore likely it is that they will grow to careabout your brand and what you have tosay.

5. Sentiment Analysis: The process ofdetermining how the people who talk aboyour brand on social media actually feelabout your brand, products, or company.

Why You Should Care: Although P.T.Barnum famously said, All publicity isgood publicity, its an obvious problem ifyour brand is consistently being trashedon social media. Also, if the sentiment ismostly neutral, that could be a sign yourmarketing is not making a big enoughimpact, and no one cares enough tohave a strong opinion either positively ornegatively.

6. Social Click-Through Rate: Thenumber of times a user clicks on a link toone of your owned web properties shared v

By: Jacqueline Zenn

9 Ways to Measure Your Brands Social Media Health

Napa, CA June 21, 2012 TrincheroFamily Estates (TFE), the Napa

Valley-based, a leading family-ownedwine company known for its distinctbrands such as Trinchero Napa Valley,Mnage Trois, Napa Cellars, andSutter Home, announced the successfulimplementation of a new processwastewater treatment center in St.Helena. The system processes thewinerys wastewater into reusable cleanwater, one of Californias most importantlimited natural resources.

TFE began the installation processof the wastewater treatment systemless than one year ago and went live in

September, 2011. The system is locatedat the Sutter Home Winery Main Streetfacility, where TFE produces SutterHome wines, as well as Napa Cellars,Menage a Trois, SeaGlass, TrinityOaks, and The Wine Cube.

The process wastewater treatmentsystem is an example of thecommitment of the Trinchero Family stewards of the environment in Napasince 1948. said Bob Torkelson,President and COO of TFE. As a

company, it is imperative to us thatwe protect and contribute to thecommunities where our employees,customers and industry peers live andwork.

The new system currently processesbetween 70,000-100,000 gallons ofwater daily with a capacity to processup to 250,000 gallons per day. Theprocessed water can be used for crushpad clean up, refrigeration coolingsystems, and other uses. The treatedwater not only exceeds requiredstandards, and provides reusablewater, but creates a natural habitat forwildlife, Kevin LeMasters, TFEs VicePresident of Operations commented.In the processed water ponds, wehave six species of new birds, frogs,geese, and a new family of baby ducks,which is a testament to the waterquality.

In the water treatment system, inaddition to the environmental benets,TFEs investment of over $2 millionwill result in signicant cost savings inareas such as energy efciency withaeration reduction, and less sludgeremoval. Just since Septembersinstallation, the winery has reduced itselectricity costs by more than $27,000.TFE recently hired a dedicatedenvironmental resource coordinator,

Diana Ortiz, who will help maximizethe benets of the water treatmentsystem and allow TFE to expandits commitment to other sustainableefforts.

Trinchero has been reallyproactive at cleaning the wastewater at their facilities, which is goodfor the community of Napa Valleyand our environment. SheldonSapoznik, Napa Countys Land UseDevelopment Supervisor noted,TFEs new system is unique andeffective - we hope this will set anexample for other companies tofollow.

The system was installed by LyveSystems Inc. which has ofces inNorthern California, and is headquartered in New Zealand. To learnmore visit:http://www.lyvesystems.comTrinchero Famiy Estates is wholly owned andoperated by the Trinchero family, Napa Valleyvintners since 1948. The company producesmore than 27 brands of wine including SutterHome, Trinchero Napa Valley, Main Street, NapCellars, Terra dOro, Montevina, Trinity Oaks,Folie Deux, Mnage Trois, and the numberone alcohol-removed wine, Fre. The companyalso imports Angove Family Winemakers andLittle Boomey wines of Australia, Doa Paula anCarmen from South America, and markets andsells the Three Thieves and Joel Gott brands.Visithttp://www.tfewines.com to learn more.

Trinchero Family Estates Announces Installationof Napa Valley Process Wastewater Treatment Facility

SeeSOCIAl MEDIA on page 7
http://www.napachamber.com/http://www.lyvesystems.com/http://www.tfewines.com/http://www.tfewines.com/http://www.tfewines.com/http://www.lyvesystems.com/http://www.napachamber.com/


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Members Making News


YOUR STORIES, YOUR NAPA CHAMBER

and reduce the amount of trash that goes tolandll. It has set-up clearly identied waste andrecycling containers paired together along witheasy-to-follow signage instructing patrons onwhat materials go where.

Each recipient received an award made fromrecycled glass and certicates from CongressmanMike Thompson, State Senator Noreen Evansand State Assemblymember Michael Allen. TheCity of Napa also awarded their outstandingrecyclers with a cumulative total of $8,000 incash awards. Funding for the prizes comes fromNapa Recycling and Waste Services as part of itscontract with the City of Napa.

South County award winners were recognizedfor their efforts to start or expand recyclingand food composting programs in 2011. Forexample, Carneros Inn started food scrapcomposting and in the rst nine months diverted

55 tons of food scraps to composting instead ofa landll.

The complete list of award recipients are:

City Award Recipients:

Businesses

Abbey Carpets Unlimited Napa Valley Register

The Westin Verasa, Napa & La Toque

Restuarants Oxbow Public Market

Oenotri

Norman Rose Tavern

Graces Table

Multi-Family Complexes

Olive Tree Apartments

The Meadows of Napa Valley

Schools

Napa Valley Language Academy

El Centro Elementary

Valley Oak High School

Blue Oak School

Special Recognition

Napa Valley CanDo

South Napa County Recycling Leaders:

Artesa Winery

Carneros Inn

Christian Brothers Retreat and ConferenceCenters

Eagle Vines Vineyards & Golf Club

Etude Wines

Hagafen Cellars

Michael Mondavi Estates

Silverado Resort & Spa

RECYClEcontinued from page 1...

Kayak Napa Valley Announces River Clean Up Partnership

Kayak NV has partnered with the City

of Napa and the Foundation for Napa

Recreation to continue its mission to add to

the beauty and health

of the Napa River

through organizing

river clean up

opportunities by

kayak. With the

help of volunteers,

over 500lbs of litter

and approximately

200lbs of beverage container recyclables

have been removed from the river this

season. The results prove how a small

number of committed people can make a big

difference. Future clean up dates include:

July 14th and August 12, 2012. Interested

volunteers can register through the Napa

Park & Recreation Services Department for a

small processing fee. Compadres Rio Grille

continues to be a sponsor and supporter of

these events and provides an off-the-menu

meal at the restaurant following the event.

Participants must be 18 years of age to

participate. Contact Kayak

NV for more information

about corporate or private

sponsorships.

Kayak NV is proud to

announce its fth season

offering excursions to

both locals and visitors.

The owners, Liza and

Laurie, promise that experiencing Napa

Valley from the vantage point of the river

will bring a new and deeper appreciation

for the beauty of the valley. River otters

and an abundance of bird species add to the

breathtaking vistas. Visit Facebook or the

website: www.kayaknv.com for photos and

more information.

Call or email: 707-501-8585 or

[email protected].

The Napa Valley has a long history ofsustainability starting with the formation

of the Agricultural Preserve in 1968 andcontinuing through the years throughmuch sound environmentally regulationsand the formation of the voluntaryNapa Green Certifed Land and Wineryprograms.

As you know, the Napa Greenprograms are the wine industrys mostcomprehensive best practices in land-use and wine production. These voluntary

programs are open to all Napa Countyvintners and grape growers and focuseson building environmentally sound,sustainable practices that meet andexceed more than twenty local, state andfederal land or production best practices

and are certifed by an independent thirdparty. Napa County vintners participate inprograms focused on winery operationsand/or farming practices tailoredspecifcally to each property to meetand exceed environmental complianceand continue to protect and enhance theecological quality of the region.

In celebration of our green historyand practices, the NVV has produced AHistory of Sustainability video and hasposted it on our Napa Green website:www.napagreen.org.

Sustainability Video Releaseby Napa Valley Vinters

Sunday, August 5, 20127:30 a.m. to 12:00 p.m.

@ Veterans Memorial Park,Main Street, Napa, CA 94559

The inaugural Walk for Animals isan exciting new family event offeringa one-mile route through DowntownNapa (with or without a pooch)in support of companion animalsthroughout the Napa Valley. More

than 300 walkers will register onlineand gather donations in support oftheir participation, earning prizes andcompeting for top fundraiser. A morningfull of live music, doggie contests,rafes, give-aways, and pet-centricdisplays, 100% of proceeds go toNapa Humanes services and programs.Move your paws for the Cause!
http://www.napachamber.com/http://www.kayaknv.com/http://www.kayaknv.com/http://www.kayaknv.com/http://www.napachamber.com/


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Newcontinued from page 1...

after completing at Bachelor of Arts degree atChico State in 1986. He began his career as areghter with the City of Napa in 1989. Hewas promoted to Fire Captain in 1998, then toBattalion Chief in 2000 and Division Chief-Operations in 2005. He has served as InterimFire Chief since the retirement of Tim Bormanin January 2012.

Among other accomplishments, Randolph isthe chair of the Napa Valley College ParamedicProgram, chair of the Napa County EmergencyMedical Care Committee, a member of theInternational Association of Fire Chiefs andthe California Fire Chiefs Association and agraduate of Leadership Napa Valley Class 18.

Surprisingly, 52% Use Their Smartphones While Watching TVBy: The 60 Second Marketer

Google has a terric

website called Our MobilePlanet that has a numberof cool tools and researchreports on it. When youget the chance, take aspin around its worthchecking out.

They have some greatdata on the website,

including some researchinto activities peopledo while their on theirsmartphones. As you cansee from the Pinterest-ready chart below, 52%of those surveyed usetheir smartphones whilewatching TV. 51% listen tomusic. And a full 17% usetheir smartphones whilereading a book.

When all is said and

done, this data may not surprisesome of you. After all, researchfrom Morgan Stanley indicatesthat 91% of those surveyed havtheir mobile phone within reach24/7. Even so, it gives you sominsight into how people are usinsmartphones as more than justa stand-alone device insteadtheyre using it as a utility to

enhance their existing behaviorWhat do I mean by that? I mea

that smartphones are more thanjust passive devices used forinbound texts and calls. Theyreactually becoming part of ourdaily existence. In other words,smartphones are becoming all-encompassing utilities that augmour existence and are as much apart of our lives as our wallets, oeyeglasses or our shoes.

Gn Fs, Cat and Lunch Plnty f Cmplimntay Bvags T Pizs and Awads

Silent Auction & Rafe

Win and Awads! Aft-Hus Mix Admissin

Tournament Event includes:

BeFore 5/31 AFTer 5/31

$195 $250

You dont have to play tobecome a sponsor, but if

you purchase a sponsorshippackage youre guaranteed aspot in the tournament! There

are many affordable levels ofsponsorship available!

Investing Through Sponsorship:Join Us!

Thursday, July 19thGolf Check in: 9:30 am

Special MIXER & Silent Auction: 5:30 pm

Bring plenty of business cards!Eagle Vines Vineyards &

Golf Club580 S Kelly Rd, American Canyon

This is a gat way t gt yu bandsn by v 450 lcal businss lads.

Call Lynn at 254.1145 tday!

Call for Silent Auction Donations!

Play in the 16th Annual Benefit Golf TournamentTo Invest In Your Communitys Non Profits

Call 707.226.7455 for detailson extended early bird pricing!

The rst-ever Napa Green CommuteChallenge (NGCC) will take place fromSeptember through November 2012. The NapaGreen Commute Challenge will offer incentivesto employees and companies as part of a friendly

competition, with rewards and recognition forthose who meet or exceed the goals.

The purpose of the campaign is to increase theuse of commute alternatives (carpool, vanpool,public transit, bicycling, and walking) byworkers in Napa County, resulting in reduced airpollution/carbon emissions, through a targetedoutreach campaign to major private and publicemployers.

Employers in Napa with 100 or more full-timeemployees will be eligible to take the Challenge.Solano Napa Commuter Information (SNCI)is coordinating the Challenge, in partnership

with Napa County Transportation and PlanningAgency (NCTPA) and the Napa Chamberof Commerce. The Napa Green CommuteChallenge is modeled on the successful SolanoCommute Challenge, which in 2011 (its fthyear) had more than 50 employers and over 750employees participate.

More details will be available in July.If you are an employer interested inparticipating, please contact Sorel Klein aSNCI, 707-427-5101 [email protected].
http://www.napachamber.com/http://www.napachamber.com/


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MOBIlEcontinued from page 1...

business travelers use mobile devices tond out information while on the go.

For a full look at which industriesare embracing mobile, check out theinfographic below.

Be on the lookout for educationalprograms that your Napa Chamberof Commerce will be providing andscheduling soon!

Napa Valley Bistro Sabors Owner, Ariel Ceja,Launches salud! napa, an Online Cooking Show

and Wine Marketplace

Ariel Ceja,owner ofdowntownNapa eatery

Bistro Sabor,launchessalud! napa, a

unique video blog, recipe journaland wine marketplace.

Armed with a voracious appetiteand desire to share scrumptiousrecipes, Ariel set out to create asite dedicated to the celebration ofgood food and wine. Ariels motherand sister, Amelia and Dalia Ceja,will serve as co-hosts of the bi-weekly cooking show along withBistro Sabors chef, Jeff Murphy.

Users of the website will beable to flter shows and recipesby course, chef, main ingredientand suggested wine pairing.Users will also be able to createaccount profles enabling them toreceive notifcations on the latestrecipes, speed up the checkoutprocess and view any previousorders placed on the site. salud!napa encourages viewers to leavecomments and feedback via aFacebook plugin located on everyepisode page. Love Guacamole?Let salud! napa know what youthink by visitinghttp://goo.gl/OGPlK.

salud! napa is proud to promoteboutique family wineries fromNapa and Sonoma and at launchwill carry and sell wines from CejaVineyards, Judds Hill and YatesFamily Vineyards.

Food has always inspiredme. This one truth stirred me tocreate salud! napa. I hope ourcombination of talented chefs,

engaging content, communityand our wine marketplace arousepeoples appetite to eat and drinkwell, said Ariel.

About salud! napa

salud! napa is a small group ofpassionate individuals who believesharing recipes, cooking tipsand wine pairings can make theworld a tastier place. By focusingon nutritious foods and inspiredeating habits, salud! napa aims toshow just how fun and pleasurablit is to spend time in the kitchen

with family and friends. For moreinformation, call 707-348-2121 ovisithttp://www.saludnapa.com.

About Bistro Sabor

Bistro Sabor is proud to servecontemporary expressions ofLatin Americas favorite streetfood and snacks. Open for lunchand dinner, this quick-servicerestaurant from Ariel Ceja offersan eclectic dining experience inthe heart of downtown Napa: hot-from-the-fryer churros and savory

pupusas, salmon ceviche tostadasmushroom quesadillas; freshtropical fruit salads; and made-toorder tacos that feature everythinfrom roasted vegetables toseafood to carnitas. For furtherinformation, visithttp://www.bistrosabor.com.

Recipe: Guacamole

Ingredients

5 avocados 4 roma tomatoes, chopped 1/2 bunch cilantro, chopped 1/2 red onion, chopped 1 serrano chile, nely chopped 2 pickled jalapeno chiles, nely chopped lime juice from two limes 1/4 cup jalapeno juice salt and pepper to taste

Cook Time: 25 minutes

Serving Size: 8

Directions:

Cut avocado lengthwise and take out pit. Spoon avocado into a bowl. Squeeze some lime juice on top of avocado so ththey wont brown. Finely chop all of the ingredients and add them to the bowl. Dont mix ingredients until you are readyserve. Add salt and pepper to taste and serve with chips or tostadas.
http://www.napachamber.com/http://www.saludnapa.com/http://www.bistrosabor.com/http://www.bistrosabor.com/http://www.saludnapa.com/http://www.napachamber.com/


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Welcome NeW members!


ExclusivE MEMbEr bEnEfits:

Accountants - Certied PublicKenneth A. Amey, CPAKen Amey, 707-224-26132180 Jefferson St #212, [email protected]

AccountingBinz & Company Inc.Millie Binz, 707-645-8837

PO Box 10107, American [email protected]

BakeriesJust Cakin ItShelly Bakosh, 707-447-2201179 Elmira Road Ste C, [email protected]

Day SpasNapa Massage & BodycareAmanda Escobio Lewis,(707)252-70791834 First St Ste 11, [email protected]

www.napamassage.com

Shirley [email protected]

InsuranceUnited Valley Insurance AgencyDiana Granillo, 559-256-25674219 Solano Ave, [email protected]

www.unitedvalleyagency.com

Retail StoresRoost ConsignmentPatricia Trimble, 707-224-56001125 Lincoln Ave, [email protected]

Things to DoSegway NapaGale Tyner, [email protected]

Financial Advisors & PlannersEdward Jones - Jason Diaz707-258-02401543 Third Street, Napa

[email protected]

Frozen Yogurt ParlorHeavenly Yogurt

Correne Romeo, 707-224-7100707 Lincoln Ave, [email protected]

Health Care ServicesBirth Choice Health ClinicAnnie Ryan, 707-254-88712045 Jefferson St, [email protected]

Ice Cream ParlorsMichoacan Ice CreamLori Rooney, (707)265-79193095 Jefferson St, [email protected]

Individual MembersPaul J. [email protected]

Do you know a business that woud benefitfrom a Napa C hamber Membership?

Pease contact:

Sherre Harper - 707.257.4598

Visit hp://bit.ly/CalChamberSavings

to stay on top of Californias HR law requirements.

what is eReg?The Board of Equalization (BOE)has just announced a new onlineElectronic Registration (eReg) system.It will help businesses start operatingfaster. It is a convenient, fast, and freeway to register online for a permit,license, or account with the BOE.

who can use eReg?Anyone can use eReg quickly andconveniently with a computer andinternet access.

what are the benets?

One click starts the process for thepermits, licenses, and accounts You can easily apply for newlicenses or add business locations The system is free to use but somepermits, licenses, or accounts mayrequire a fee or deposit View the status of your application(s)online

nd out more online:http://www.boe.ca.gov/elecsrv/ereg/index.html

Connect with us...
http://www.napachamber.com/http://pinterest.com/napachamber/http://www.youtube.com/user/napachamberhttp://www.linkedin.com/groups/Napa-Chamber-Commerce-805557?gid=805557&trk=hb_side_ghttps://twitter.com/#!/napachamberhttp://www.facebook.com/pages/Napa-Chamber-of-Commerce/116369158767?ref=tn_tnmnhttp://www.napachamber.com/


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SOCIAl MEDIA continued from page 2...

April 2012 | COMMERCE | Page 7 | NapaChamber.comJuly 2012 | COMMERCE | Page 7 | NapaChamber.com

social media.Why You Should Care: Typically, one of

the goals of a social media campaign is todrive trafc to a brands website, microsite,

or other owned media, thereby creatingconsumer awareness and subsequentlysales or conversions. The growth in thenumber of clickthroughs can be one ofthe indicators of a successful, engagingcampaign.

7. Key Inuencer Mentions: The numberof mentions by users youve designated askey inuencers due to their substantial and

loyal social media following.Why You Should Care: Having inuencers

discuss your brand and serve as a brandambassador is an extremely powerful wayto organically extend your reach within keycommunities. While having anyone mentionyour brand on social media can be proofyour tactics are working, mentions by keyinuencers are considered more valuable

since they have a deeper reach or more pull/inuence with your target demographic or

communities.8. Platform Reach: The number of social

platforms that your brand appears on, orthe social reach across various onlinenetworks.

Why You Should Care: Your brand mightbe a hot topic of discussion on variousforums, but your Twitter mentions are low.Whether or not this is a problem dependson the social networks your targets actuallyuse. After all, having a popular Pinterest

page, which has a predominantly female user-base, doesnt really help if your brand is tryingto target teenage males.

9. Mobile Mentions: The number of mentionsof a brand on mobile social sites.

Why You Should Care: Social media is anincreasingly mobile form of communication,and posting updates while on the go isquickly becoming part of nearly everyoneslifestyle, thanks to smartphones and tablets.If consumers arent bringing your brand withthem via mobile apps, this could be a sign youare getting left behind. It is especially importantif your campaign involves mobile coupons,

QR codes, or anything else thats tied intothe Android, iPhone, Blackberry, or Windowsphone operating systems.

Even with all these metrics, it is important tremember that there is no magic formula thatwill simply turn your social media marketingefforts into dollars. The social realm is andalways will be a rapidly evolving marketplaceof information. What all marketers know isthat people want to talk candidly and honestlyabout their experiences with a brands serviceand products, they want to hear directly fromthe voices of brands themselves, and that the

will use multiple public channels to do so.

MIXPO... the Valleys premierAfer-Hours Mixer and Mini-Expo

MIXPOis acombinedAfter-HoursMixerwith aMini-Expo.

For more information visitNapaChamber.comorcall 707.226.7455

Attendee Admission$10.00 - Members

($30.00 - Future Members)$40.00 - Table Registration*

Thursday,August 23, 2012

5:30 p.m. to 7:00 p.m.

SpringHill Suites by Marriott

101 Gateway Rd

Save the Date

)*Tabe price incudes one worker, each additiona worker

must pay the appropriate entrance fee.

)

Enterprising States 2012 takes an in-depth

look at the specic priorities, policies and

programs of the 50 states. Generally, the states

fostering economic growth and creating jobs

today and those most likely to grow in the next

decade are dened by the following broad

policy approaches:

Parlaying their natural resources and

historically competitive industry sectors into 21st

century job-creating opportunities

Paying attention to and addressing their

competitive weaknesses

Supporting their companies business

development efforts to reach an expanding

global marketplace

Creating a fertile environment and workforcefor a technology-based and innovation-driven

economy

Investing in infrastructure digitally and

physically engineered that meets the operating

requirements of business and connects

businesses to markets and customers

Getting government, academia, and the private

sector to collaborate effectively to make sure that

more new ideas developed by companies and in

research labs scale up into industries

Taking steps to make existing rms more

productive and innovative, creating an environment

in which new rms can emerge and thrive

Maintaining an affordable cost of living for

middle-skilled and middle-class employees Promoting education, workforce development

and entrepreneurial mentoring to continually ll

the talent pipeline

Fostering an enterprise-friendly business

environment by cleaning up the DURT (delays,

uncertainty, regulations, and taxes), modernizin

government, and xing deciencies in the

market that inhibit private-sector investment and

entrepreneurial activity.

State policies and programs that most

effectively promote job creation are rooted inmarket reality. This means building on the existi

core industries and technological advantages of

a state while pursuing opportunities in growing

and emerging sectors. Building on and sustaininexisting economic momentum remains a key

means of guaranteeing success in the future.Huge increases in food exports, domestic

energy investment, a revived manufacturing

sector, a burgeoning tech sector, vital

demographics, and increased investment fromabroad create a strong base for long-term secu

recovery of the U.S. economy. Rather than

facing a dismal future of the new normal, we maactually be on the cusp of a recovery that could

become one of Americas nest moments. The

key to making this work, for the states and thenation, lies in policies that promote broad-based

long-term economic growth.

Enterprising States 2012: Policies that Produce (excerpt)Download the full report here:

www.uschamber.com/reports/enterprising-states-policies-that-produce

Dan and Karen Lynch, the new ownersof the Inn on Randolph, held a party andribbon-cutting at the renovated Old Town

Inn on June 7th. Were you there?It was a festive time on Randolph

Street: At one house, families celebrateda high-school graduation, while up the

block the Inn on Randolph was throngedfor its open house and ribbon cutting!Karen and Dan welcomed guests who

toured the renovated inn, sipping wine,nibbling treats and rubbing elbows.If you missed the party hop online to

view photos of their new diggs!

http://www.innonrandolph.com/

Inn On Randolph AcquiresNew Owners & Beautiful Upgrades
http://www.napachamber.com/http://www.napachamber.com/http://www.uschamber.com/reports/enterprising-states-policies-that-producehttp://www.uschamber.com/reports/enterprising-states-policies-that-producehttp://www.innonrandolph.com/http://www.innonrandolph.com/http://www.uschamber.com/reports/enterprising-states-policies-that-producehttp://www.napachamber.com/


8/8


Debra Dommen, Chair of the Board..........................................Treasury Wine EstatesCherie Knox, Chair-Elect ...........................................................Redwood Credit UnionKen Frank, Vice-Chair Advocacy .................................................La Toque RestaurantKent Kuhlmann, Vice-Chair Resources ........................ Kuhlmann Associates FinancialRichard Rybicki, Vice-Chair Membership ................................ Rybicki & AssociatesPamela Gleeson, Treasurer...........................................................Business ConsultantRyan Gregory, Immediate Past Chair......................Riechers, Spence and Associates

Napa Chamber of Commerce

M I S S I O NAs the membership organization forbusiness, we promote our communityseconomic vitality and quality of lifethrough leadership development,advocacy, facilitation and education.

BENEFIT from being amember of the NapaChamber of Commerce

For membership information ca

Sherre Harper - 707.257.4598

Creating a Strong Local Economy

Promoting the Community Providing Network Building Opportunities

Supporting a Sustainable Future

Representing Business to Government

Engaging in Political Action

COMMERCEeditorial is exclusively produced bythe Napa Chamber of Commerce,1556 First Street, Napa, CA 94559. 707.226.7455

EDITOR: Angelica MancusoPlease email submissions to

[email protected]

Chris Messina, President & CEO707.254.1146 [email protected]

Sherrell Harper, Membership Services

707.257.4598 [email protected]

Cathy Lavaroni Hall, Development Coordinator


Paula Wick, Client Relation Services


Lynn Page, Operations Manager


Angelica Mancuso

Marketing & Communications Coordinator707.254.1144 [email protected]

Scott Adams, Comcast; Tom Buck, Beau Wine Tours & Limousine Service; JohnCardinale, State Farm Insurance; Sandy Elles, Napa County Farm Bureau; Jeri Gill,

Sustainable Napa County; Clay Gregory, The Napa Valley Destination Council; Paul

Hicks, Payroll Masters Inc; Cathy DAngelo Holmes, Coldwell Banker Commercial; Bill

Lockhart, Edward Jones; Barry Martin, City of Napa; Kevin Massie, Napa Ford Lincoln

Mercury; Sherry McKillop, Follow Your Compass; Beth Painter, Balanced Planning; Linda

Parks, Lixit Corp.; Jaime Penaherrera, Queen of the Valley Medical Center; Suzanne

Shiff, Napa Valley Coalition of Nonprot Agencies; Don Shindle, Westin Verasa Napa;

Dr. Patrick Sweeney, Napa Valley Unied School District; Kevin Teague, Holman Teague

Roche Anglin LLP.; Cindy Webber, Napa Valley Register, dba Napa Valley Publishing

Napa Chamber of CommerceSTAFF

Wellmeetyouthere!

For more information call 707.226.7455

or visit our website at NapaChamber.com

EveNt caleNdar

NapaChamber.com

NAPA CHAMBER 2012 EXECUTIVE COMMITTEE

NAPA CHAMBER BOARD OF DIRECTORS

July 18Wake Up Your

Business Wednesday

To the Cloud:

CloudComputing

Technology

Napa ChamberBoardroom

7:30 - 9:30 a.m.

$20 per person

Register by calling SBDC at

707.253.3210

August 23

MIXPOSpringHill Suites by Marrio

101 Gateway RdSave the Date!

5:30 p.m. - 7:00 p.m.

$10 Members$30 Future Members

$40 Table Registration

Bring Plenty of

Business Cards!

Thursday July 19, 2012@Eagle Vines Vineyards & Golf Club

Invest In Your Community,Become A Sponsor Of The Best

Benefit Golf Tournament in the Valley!

Ca 707.226.7455to invest in ocanonprofits today!

Wear Your Best Isand Gear This Year! Isand-themed Tournament

Business Develop& Dine

Hilton Garden Inn3585 Solano, Napa

11:30 - 1:00 p.m.

$30 Members$60 Prospective Members

August 3
http://www.napachamber.com/http://www.napachamber.com/

commerce newsletter july 2012

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