july 2011 commerce

8
• REPRESENTING BUSINESS TO GOVERNMENT • PROMOTING THE COMMUNITY With minimal debate last night (June 28), both houses of the Legislature passed an $86 billion general fund budget. After making billions in spending reductions, and raising some fees and postponing other spending obligations, the budget proposes to close the remaining deficit by relying on $4 billion in anticipated revenue. If the $4 billion fails to materialize, a series of midyear cuts will be triggered. The package makes very difficult cuts to higher education, the courts, the Attorney General’s office and public safety. CalChamber President and CEO Allan Zaremberg commented on the budget vote by saying, “The budget passed last night is predicated upon economic recovery. This makes it clear that Legislators must work to ensure no more harm is done to California’s economy. We all must work together to do everything possible to create certainty for employers. Any job killing bill has the potential to impact the state budget and result in more cuts to critical programs. Whether the priority is private sector jobs or public sector services all will be hurt if job killing legislation is passed.” Budget Details As mentioned earlier, the budget includes difficult cuts to universities, courts and the poor, as well as to state parks and schools. The University of California and California State University systems face about $500 million in additional funding cuts. If anticipated revenues fall short by $1 billion to $2 billion, an automatic cut of $600 million would apply to higher education, public safety and health care programs. If revenues fall short by another one to two billion dollars, another $1.9 billion would be cut -- $1.5 billion of which would come from K-12 schools, which would be authorized to eliminate as many as seven days from the school year. By the end of the year, the Finance Department and the Legislative Analyst’s Office COMMERCE July 2011 VOL. 22 NO. 7 YOUR SUCCESS IS OUR BUSINESS. NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY 1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com 2011 PRESIDENT’S CIRCLE PREMIER SPONSORS DIAMOND LEVEL SPONSORS Exertec Health & Fitness Napa Recycling & Waste Services Hawthorn Suites by Wyndham Bank of Marin Republic Services Travis Credit Union Golden State Warriors Mark Coleman, State Farm Napa Planner Financial Group Markstein Beverage Company Redwood Credit Union Comcast Napa Valley Marketplace Magazine Silverado Resort and Spa Net-Flow Corporation Accelerated Marketing Group Influence Internet The Valley’s Daily News Source LEGISLaTURE PaSSES BUdGET, GOVERNOR VETOES JOB KILLER See BUDGET on page 2… • MIXER at Rabobank • Member Spotlight: Food Trucks Delight Napa • Chairman’s Focus: Phew, Let’s Take a Break! • DoNapa.com- Check it Out! • Welcome New Members • Economic Expectations for 2012 INSIDE CalChamber awards Napa Chamber See AwARDS on page 2… Lisa Batto, president/CEO of the Napa Chamber accepts the award from CalChamber President/ CEO Allan Zaremburg. The California Chamber of Commerce on June 1 recognized 21 local Chambers of Commerce with the President’s Circle award. The award, first presented in 2009, recognizes Chambers for excellence in business advocacy and helping their members comply with California employment laws. The Napa Chamber of Commerce was among twenty other recipients for the 2011 President’s Circle award at the CalChamber Business Summit. President’s Circle award recipients published vote records of their state legislators on key business issues, generated letters to state elected officials on issues of interest to

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Page 1: July 2011 Commerce

• REPRESENTING BUSINESS TO GOVERNMENT

• PROMOTING THE COMMUNITY

With minimal debate last night (June 28), both houses of the Legislature passed an $86 billion general fund budget. After making billions in spending reductions, and raising some fees and postponing other spending obligations, the budget proposes to close the remaining deficit by relying on $4 billion in anticipated revenue. If the $4 billion fails to materialize, a series of midyear cuts will be triggered. The package makes very difficult cuts to higher education, the courts, the Attorney General’s office and public safety.

CalChamber President and CEO Allan Zaremberg commented on the budget vote by saying, “The budget passed last night is predicated upon economic recovery. This makes it clear that Legislators must work to ensure no more harm is done to California’s economy. We all must work together to do everything possible to create certainty for employers. Any job killing bill has the potential to impact the state budget and result in more cuts to critical programs. Whether the priority is private sector jobs or public sector services all will be hurt if job killing legislation is passed.” Budget Details

As mentioned earlier, the budget includes difficult cuts to universities, courts and the poor, as well as to state parks and schools. The University of California and California State University systems face about $500 million in additional funding cuts.

If anticipated revenues fall short by $1 billion to $2 billion, an automatic cut of $600 million would apply to higher education, public safety and health care programs. If revenues fall short by another one to two billion dollars, another $1.9 billion would be cut -- $1.5 billion of which would come from K-12 schools, which would be authorized to eliminate as many as seven days from the school year.

By the end of the year, the Finance Department and the Legislative Analyst’s Office

COMMERCEJuly 2011 • VOL. 22 NO. 7 YOUR SUCCESS IS OUR BUSINESS.

NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com

2011PRESIDENT’S CIRCLE

PREMIER SPONSORS

DIAMOND LEVEL SPONSORS

Exertec Health & FitnessNapa Recycling & Waste Services

Hawthorn Suites by WyndhamBank of Marin

Republic ServicesTravis Credit Union

Golden State WarriorsMark Coleman, State Farm

Napa Planner Financial Group

Markstein Beverage CompanyRedwood Credit Union

ComcastNapa Valley Marketplace Magazine

Silverado Resort and Spa

Net-Flow CorporationAccelerated Marketing Group

Influence Internet

The Valley’s Daily News Source

LEGISLaTURE PaSSES BUdGET, GOVERNOR VETOES JOB KILLER

See BUDGET on page 2…

• MIXER at Rabobank• Member Spotlight: Food Trucks Delight Napa• Chairman’s Focus: Phew, Let’s Take a Break!

• DoNapa.com- Check it Out! • Welcome New Members• Economic Expectations for 2012INSIDE

CalChamber awards Napa Chamber

See AwARDS on page 2…

Lisa Batto, president/CEO of the Napa Chamber accepts the award from CalChamber President/CEO Allan Zaremburg.

The California Chamber of Commerce on June 1 recognized 21 local Chambers of Commerce with the President’s Circle award.

The award, first presented in 2009, recognizes Chambers for excellence in business advocacy and helping their members comply with California employment laws.

The Napa Chamber of Commerce was among twenty other recipients for the 2011 President’s Circle award at the CalChamber Business Summit. President’s Circle award recipients published vote records of their state legislators on key business issues, generated letters to state elected officials on issues of interest to

Page 2: July 2011 Commerce

July 2011 | COMMERCE | Page 2 | napachamber.com

BUdGET continued from page 1...

Sherry McKillop with Roger Duke of the ALP.

will check incoming receipts to see if the projections are correct.

Any public vote on taxes will be put off until at least next year.

This was the first budget considered under the new procedures mandated by Proposition 25, which allows budgets to be adopted by a simple majority of the Legislature. Eliminates Redevelopment Agencies

Passage of the budget in the Senate was delayed because of a controversial plan to eliminate and replace redevelopment agencies. The two Democratic holdouts, Senator Lieu (D-Torrance), and Senator Lowenthal (D-Long Beach) gave their support after Senate Leader Steinberg (D-Sacramento) met with them privately and “leaned hard on them for their votes,” according to the San Francisco Chronicle.

The Contra Costa Times reports that if Brown does sign the redevelopment agencies out of existence, agency supporters have vowed to sue the state on grounds that eliminating them is unconstitutional after voters in November passed Proposition 22, which they say prevents this type of state raid of local funds.

In the Legislature’s new plan, agencies that agree to divert a certain amount of property taxes to schools, fire protection and transit districts can continue to exist as agencies.

For fiscal year 2011-12, which starts Friday, an agency would have to pay its portion of the $1.7 billion, and then starting in 2012-13, its part of $400 million annually. Treasurer Says Budget Financeable

In a letter to Governor Brown, Senator Steinberg (D-Sacramento) and Speaker John A. Perez (D-Los Angeles), California State Treasurer Bill Lockyer called the budget “financeable.” Lockyer believes the budget is fiscally viable and sufficient to borrow against.

According to Lockyer, the deal eliminates “significant litigation risk” and the backup plan to trigger as much as $2.5 billion in further cuts if revenues do not materialize “provides sufficient assurance” the state will have enough cash on hand. Governor Expected to Sign Budget

Gov. Jerry Brown vetoed the first budget passed by the Legislature a couple of weeks ago, but is expected to sign this new package before the new fiscal year starts on Friday. Governor Vetoes Job Killer Bill

In other news, Governor Brown last night vetoed a CalChamber Job Killer bill, SB 104 (Steinberg; D-Sacramento). This bill would have essentially eliminated a secret ballot election and replaced it with the submission of representation cards signed by more than 50

percent of the employees, and left employees susceptible to coercion and manipulation by labor organizations. CalChamber believes the current provisions of the Agricultural Labor Relations Act (ALRA) adequately protect the rights and interests of employees and employers, as well as unions.

Zaremberg commented on the Governor’s veto by saying, “Governor Brown did the right thing in vetoing the card check bill. Eliminating the secret ballot election would have hurt workers and card check would have created more uncertainty for employers. The Governor certainly recognized that we must all work to create certainty for employers and protect our economy, particularly in light of a state budget that relies on revenue materializing, in his veto of this job killer bill.” California’s economy and create jobs. Please visit our website at www.calchamber.com. Governor’s Veto Message on SB 104

In his veto message Governor Brown reminded the bill’s supporters that while Governor in 1975 he signed the nation’s first agricultural labor relations act, the ALRA. Under its protections, tens of thousands of agricultural workers have voted for unionization or otherwise expressed their choices as to how their interests should be advanced, the veto message stated.

“Thirty-six years later, the ALRA is still recognized as the best labor relations act in the country,” Brown wrote. “I am not yet convinced that the far reaching proposals of this bill—which alter in a significant way the guiding assumptions of the ALRA—are justified. ■

Sherry McKillop, founder and principal of Follow Your Compass, recently traveled to Dallas, Texas, where she was honored by the Association of Leadership Professionals (formerly the Association of Community Leadership) to receive the Preceptor award for her outstanding communication skills, creativity, trusteeship, ethics, mentoring, and dedication to the concept of strengthening and transforming communities.

Ms. McKillop, in addition to coaching and training leaders in a broad spectrum of organizations in the region, is the program director for the Leadership Today program offered by the Fairfield-Suisun Chamber of Commerce. ■Sherry McKillop can be reached: Follow Your Compass, P O Box 10525, Napa, California 94581 www.followyourcompass.com or 707.227.7070 [email protected].

SHERRY MCKILLOP HONOREd WITH NaTIONaL aWaRd FROM THE aLP

aWaRdS continued from page 1...

members, participated in the CalChamber compliance product resale program at an exemplary level and brought a delegation to Sacramento for the CalChamber Business Summit.

In 2010, there were 22 President’s Circle award recipients. In 2009, 13 local Chambers received the award. About CalChamber:

The California Chamber of Commerce (CalChamber) is the largest broad-based business advocate to government in CA. Membership represents one-quarter of the private sector jobs in CA and includes firms of all sizes and companies from every industry within the state. Leveraging our front-line knowledge of laws and regulations, we provide products and services to help businesses comply with both federal and state law. CalChamber, a not-for-profit organization with roots dating to 1890, promotes international trade and investment in order to stimulate California’s economy and create jobs. Please visit our website at www.calchamber.com. ■

Downtown Napa has gotten a virtual facelift with a new website aimed at both locals and visitors.

DoNapa.com was created by the Napa Tourism Improvement District (NTID) and the Napa Downtown Association.

DoNapa.com

Page 3: July 2011 Commerce

PHEW, LET’S TaKE a BREaK!

July 2011 | COMMERCE | Page 3 | napachamber.com

“The timing couldn’t be better for the Chamber’s annual Golf

Tournament coming up on July 15 where we’ll take a day off work

and have some fun and fellowship with friends and colleagues.”

policies and procedures have been compiled into one comprehensive governance guide for easy reference by staff, volunteers and Directors.

Our 2011 initiatives are on track. We continue to grow our membership thanks to Chamber veteran Sherrell Harper. A new second membership sales staff person will propel us even further. And, we continue to take steps to align staff resources and the Chamber’s products, services and communications to make sure our

members receive the value of membership that they expect. This in turn enables us to retain members and attract new members which circles back to supporting the first initiative of overall membership growth.

Through the tireless work of our Legislative Advocacy Committee and Board of Directors, we have been proactive in delivering our trademark advocacy and have gotten in front of issues that matter to our members. We defended Napa County’s agricultural preserve by taking a

by Lisa Batto, ACEPresident/CEO, Napa Chamber of Commerce

CEO’s FOCus

Chairman’s FOCusby Ryan Gregory, Vice President, Riechers Spence and Associates2011 Napa Chamber of Commerce Chairman of the Board

As the first six months have come to a close at the Napa Chamber, our staff has been intensely studying all of our programs and communications to our membership. This is part of our plan to actively and constantly improve our quality of service. We have identified several programs that we do great and some we do well, however, there are things we don’t do so well! In every business as you work to increase your service or products, sometimes you find that your business gets spread a little too thin. It is a team effort to analyze what you do and decide to act on the information. Over the next few weeks you may be noticing a change in the number of emails

VISION, VISION, VISION

we send out, hopefully, you will notice a slight decrease. We know that everyone’s email box gets a little full these days. (Coming back from a long weekend, I had over 400 emails!) We are working harder on giving you the quality information you want, not just quantity!

How long has it been since you took a Plan, Do, Study, Act* look at your business? Large companies at 10 or more employees may have this wired! It’s sometimes the small

business of just 1-4 employees that struggle with the time to study their quality of service! The Napa Chamber has the resources to help you define your study plan! Contact us at (707) 226-7455 for a free SCORE appointment. SCORE is Business counseling by seasoned executives provided free of charge to small business owners and budding entrepreneurs.

We have had a busy first half of the year here at the Chamber. We have worked hard to improve the Chamber’s organizational systems and operational efficiency. And we have been diligent in delivering the Chamber’s trademark advocacy, being proactive and standing up for issues that our member businesses care about. In short, we have lived up to our reputation as the biggest and best business organization in Napa County. Here at the halfway point, it seems appropriate to reflect on the year and take stock of what we’ve accomplished so far.

Under the leadership of President/CEO Lisa Batto, we have made strides to improve the Chamber’s operations and efficiency. The Chamber’s 5-year Vision has been updated and is ready to guide us in decision-making through the next five years. Our financial audit has been completed and we passed with flying colors. Adjustments to our corporate bylaws have been made to reflect current practice and our

position on the Mishewal Wappo’s request for tribal status and insisting that resulting land development projects be subject to our local land-use requirements. Realizing that the rules governing Napa’s food truck industry were outdated, we led an effort to bring this to City Council’s attention and create a stakeholder group to update the rules. When we heard that the first draft of the Citizens Redistricting Commission’s maps severed American Canyon from the rest of Napa County, we quickly sprung into action, took a position

and got a letter out in time for the next Commission meeting.

We were also very active in areas concerning the State budget. Recognizing the effectiveness and importance of Napa’s Redevelopment Agency, we implored our elected State representatives to keep our agency intact and instead look at other reforms and opportunities to balance the budget. We took a position to support the tax extension until the next election when the people can decide and oppose SB 653,

which would create an uneven tax structure and hurt business.

That’s a lot of work and we deserve a break. The timing couldn’t be better for the Chamber’s Annual Golf Tournament coming up on July 15 where we’ll take a day off work and have some fun and fellowship with friends and colleagues. We’ll also get refreshed for the second half of the year, which is sure to be as action-packed as the first. See you out there. ■

When was the last time you looked at your communications strategy? Each month the Napa Chamber and the Napa Valley College Small Business Development Center (SBDC) provides an educational workshop designed to improve your business. Take the time to pre-register with the SBDC at (707)253-3210, and attend this informative strategy building Email Marketing workshop on July 20th. Proactive outbound email marketing should be a key component of your overall marketing and client communications strategy. It’s cost

effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for reaching and keeping quality subscribers.Take the time to Plan, Do, Study and Act

on the relevance of your business. Taking the time will increase your bottom line!

*Plan Do Study Act – From Wikipedia: PDCA (plan–do–check–act) is an iterative four-step management process typically used in business. It is also known as the Deming circle/cycle/wheel, Shewhart cycle, control circle/cycle, or plan–do–study–act (PDSA). ■

“We are working harder on giving you the quality information you

want, not just quantity!”

Page 4: July 2011 Commerce

July 2011 | COMMERCE | Page 4 | napachamber.com

8:00 a.m. to 2 p.m.Lunch included

Silverado Resort & SpaMembers and Prospective Members Welcome(Mark your calendar - registration opens September 1st)

Friday, October 28, 2011

3 expectations

education economics

Financial Success Occurs When Change Is Involved

What Are Your 2012 Economic Expectations?The E3 Conference

Will Provide Businesses With Direction For Success

Barry Moltz

Featured speakers include:

Save the Date!

Dr. Robert Eyler, one of our featured speakers, specializes in research on macroeconomic and monetary policies, and is finalizing a textbook on monetary and banking topics. He is also the author of several academic and impact studies about the wine industry. He is the director of the Center for Regional Economic Analysis at Sonoma State University, recently authoring an economic impact study on the hospitality industry in Napa County.

Dr. Eyler is Professor and Chair of Economics at Sonoma State University. He earned a Ph.D. from the University of California, Davis in 1998 and a B.A. in Economics at CSU, Chico in 1992.

Dr. Eyler has been a visiting scholar at both the University of Bologna and Stanford University.

Rob Eyler, PhD

E3 keynote speaker, entrepreneur and bestselling author, Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own businesses ventures as well as consulting countless

other entrepreneurs; Barry has discovered the formula to get stuck business owners out of their funk and marching forward. Barry applies simple, strategic steps to facilitate change for entrepreneurs, and gets them growing their business once again. Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry’s first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to comeback and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he also has taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology.

Page 5: July 2011 Commerce

Welcome NeW members!

July 2011 | COMMERCE | Page 5 | napachamber.com

To learn more about membership benefits and a complete listing of Napa Chamber members, updated daily, visit napachamber.com or phone us at 707.226.7455

member beNefit bulletiN

Architects EA Putnam Design Studio Elizabeth Anne Putnam, AIA (707) 704-9897 www.eaputnamdesigns.com

Architectural Ornamental Features Jensen’s Ornamental, Inc. Lance Stafford, (707) 252-0905 561 California Blvd, Napa [email protected] www.jensensornamental.com

Beauty Salons - Services & Retail Thomas Dawson & Co. Jen Thomas, (707) 251-0100 3207 Jefferson St, Napa [email protected] www.thomasdawsonsalon.com

Bed & Breakfast Accommodations McClelland-Priest Bed & Breakfast Inn Celeste Carducci, (707) 224-6875 569 Randolph St, Napa [email protected] www.historicinnstravel.com

Copy Equipment - Sales & Services Smile Business Products Michael Myr, (800) 790-7701 1129 Industrial Ave, Petaluma www.SmileBPI.com

Senior Services Hearts That Matter, Inc. Kimberly Geis, (707) 252-7569 68 Coombs St Ste A-9, Napa www.heartsthatmatter.com

Things to Do Synthia (silk art)(707) 227-9150 PO Box 5418, Napa [email protected] www.pinotandpaints.com

Wineries Hendry(707) 226-8320 3104 Redwood Rd, Napa [email protected] www.hendrywines.com

Graphic Designers designthis! Amy Predmore, (707) 252-9425 1009 Caymus St, Napa [email protected] www.designthis.com

Human Resources Encompass Human Resources Kathrine Parsons(707) 815-5272 encompasshumanresources.com

Marketing Consultants Advantage Marketing Partners Dana Sanderson(707) 257-3886 [email protected]

Personal Concierges Concierge of the Valley Crystal Britto, (707) 738-5205 1370 Trancas St Ste 116, Napa [email protected] www.conciergeofthevalley.com

Restaurants Eiko’s Restaurant Fellippe Estevez, (707) 501-4444 1385 Napa Town Center, Napa [email protected]

Connect with us...

A Benefit for All nApA ChAmBer memBers And their employees!

Are you using your Key tAg?The Napa Chamber of Commerce Member2Member Discount Savings program is aimed at supporting our Chamber member businesses and keeping shopping dollars local. For a

complete list of participating businesses, visit napachamber.com.

EVERy Chamber member business AND their employees receive Member2Member keytags

- that’s over 20,000 people here in the Napa Valley!yOU can present your keytag at participating businesses

and receive special savings on products and services. A complete listing is available online at napachamber.com.

Member Member thru 2010

2

creating a strong local economy • napachamber.com

Spending your dollarS in the city Where you live helpS

create a Strong local economy!

Shop Locally!

Page 6: July 2011 Commerce

July 2011 | COMMERCE | Page 6 | napachamber.com

Our Third-Thursday event in July was a MIxER held at Rabobank. There were great connections made, wonderful food for sampling and a fun and relaxed environment to unwind and network after hours.

PLAN AHEAD: Don’t miss this month’s special Napa Chamber after-hours MIxER on July 15th at Silverado Golf Course, in the Grove. Members and prospective members welcome! ■

Mixer at Rabobank

s

Joelle Kurus pours for Cuvaison.

Peter W. Mlynar from Benefits Plus, Inc. and

Marie Baillargeon owner of Baillargeon Connect.

Wonderful turnout at our July Mixer!

s

s

Doug Hill owner of Hill Family Estate pours wine (right) with Napa Chamber Ambassador Ira C. Smith!

s

Our awesome hosts Rabobank!Sandra Re, Nancy Stetler and

Julie Stears

sKimberely Menager with Wine Valley Market and Bryan Reiff

with Minuteman Press, not having fun at all.

• PROVIdING NETWORKING OPPORTUNITIES

Angie MancusoAngelica Mancuso joined

the team at the Chamber in March of 2011. Her primary role is Marketing Assistant to VP of Marketing & Communications, Katherine Zimmer. She plies her talents towards creating design layouts, communications strategy and event photography in support of Chamber goals of creating a strong local economy. Angie brings a strong background in design, fulfillment and photography as well as creative and technical writing from her previous experience with Balzac Communications and Kreysler & Associates. Angie holds a Bachelor’s Degree in Advertising and Marketing Communications from Webster University in St. Louis, Missouri and is well versed in social media, web and print design and marketing.

When asked what she likes most about her position at the Chamber she says, “The office is full of intelligence— whether it’s our friendly staff or our members who are always dropping in or calling. It’s a family environment where employees are encouraged to always grow and learn not only on the job but also personally.”

Angie’s first contribution to Chamber projects is always her overwhelming enthusiasm, which helps her fulfill tasks and assignments in record time. She has a fresh take on Chamber services and provides the team with new ideas and approaches in the weekly staff brainstorming sessions, which help to keep Napa Chamber events so impactful to members.

Her greatest passion is music and if you walk into her office 99% of the time Pandora’s streaming music with Angie singing along, “I love playing around on my guitar and discovering new artists/bands, and I’m never afraid to do karaoke!” Her hobbies are cooking and photography and frequently the two intersect with an improvisational flair.

Angie’s personal goal is to learn both German and Italian and when asked which three people with whom she would most like to have dinner, the eclectic answer reflects her passion for music: Judy Garland, Mozart and Foo Fighters front man Dave Grohl.

Welcome Angie! ■Look for more Napa Chamber Staff Spotlights

in upcoming editions of COMMERCE.

Getting to know...

Visit our FB page for more photo albums of fun!

facebook.com/napachamber

s

INSIdE THE CHaMBER

Page 7: July 2011 Commerce

We focus oN busiNess

The Napa food truck movement encompasses both the traditional and familiar taco truck and new-cuisine offerings from such vendors as Dim Sum Charlie’s, PHAT Salads and Wraps and Mark’s the Spot. The movement tends to attract iconoclasts and individualists as the food truck lifestyle is more self-defined than traditional restaurants. PHAT Salads proprietor Gia Sempronio started her mobile business in October, 2007,

and can generally be found at Healthquest on California or at the Chefs’ Market. With a background in food and beverage and personal fitness training, this is the perfect marriage of her skills. She says, “While in the fitness industry, I was always “on-the-go,” which meant running around from the gym, to people’s homes, to my own training studio... when I needed something “quick” and “nutritional” to eat, I found VERY limited options for “fast food.” Some years later, I started researching food trucks, menus, and anything that I could read that would help me start this business.” Sempronio’s biggest challenge was finding a commissary kitchen to rent – one of the requirements in the permitting process and hard to find in Napa. A commissary kitchen is a “bricks and mortar” kitchen that has been inspected and permitted for commercial use.

Marks-the-Spot proprietors Mark and Alicia Raymond launched their truck last year and joined the Napa Chamber in November. Mark’s background as a globetrotting chef, having cooked his way from New Zealand to Sonoma, serves him well with this happy medium - a restaurant on wheels where he can make his own

Chamber Member Spotlight:

hours to suit his new family life. The Raymond’s goal is to offer hand-made, farm fresh, locally sourced, mostly organic food served in biodegradable and earth friendly packaging at affordable prices. The yellow Mark’s the Spot truck can be found at the Napa Farmers’ and Chefs’ Markets, and around town at locations posted on their website, www.marksthespot.com.

The City of Napa is not without its growing pains in accommodating the food truck movement. Alicia says their biggest challenge was the permitting process, which was very worrisome. Like many cities across the nation, ordinances are badly out of date. In an effort to support Napa as a growing destination food haven the Napa Chamber of Commerce urged the City to update to the existing, but outdated, ordinance governing mobile food truck operations. Unworkable line items such as moving the food truck every 15 minutes when on a public

street were identified and the Napa Chamber suggested the City create a process where stakeholders could have input to update the ordinance. The City agreed and the stakeholder group has now convened twice and is working hard to hear all perspectives and mete out a reasonable ordinance to balance today’s food-buying public and small business needs.

Napa Chamber of Commerce CEO, Lisa Batto, has been happy with the progress of the stakeholders meetings, “The first meeting identified the issues and the second started exploring those issues through a process of posing 20 questions. The meetings are designed to develop consensus and take

July 2011 | COMMERCE | Page 7 | napachamber.com

the group through the detailed items that will ultimately form the basis of the ordinance. There is a terrific group focus on problem solving that got us through the first ten questions in the second meeting.” The next meeting will cover the remaining questions, after which results will be shared by City of Napa Planning Director Rick Tooker when he checks in with the City Council. Batto continues, “We are pleased with the participation and the focus on the issues at hand, and very happy that the group has come together to create solutions while respecting each other’s opinions.”

The new wave of food trucks grew out of the street culture of Los Angeles and has spread like wildfire to urban centers across the country. Thriving food trucks with both downhome comfort food and wildly experimental cuisine can be found from Austin to Seattle and Chicago to Oakland. Building on the guerilla marketing tactics made possible by social media, these food trucks take traditional street food - found in every culture around the world - to the next culinary level. Addressing

current concerns of local sustainability and healthy living while fulfilling a particularly urban quest for affordability, speed and convenience, food trucks are here to stay. It is up the City of Napa to build a framework within which this business niche can meet regulatory requirements AND thrive. ■

FOOd TRUCKS dELIGHT COMMUNITY WITH VaRIETY

Gia Sempronio

Mark Raymond

www.marksthespottruck.com

www.phatsalads.com

www.dimsumcharlies.com

Visit them online!

Page 8: July 2011 Commerce

July 2011 | COMMERCE | Page 8 | napachamber.com

NaPa CHaMBER 2011 OFFICERSRyan Gregory, Chairman of the Board ................ Riechers & Spence Associates, Inc. Debra Dommen, Chair-Elect ...................................................... Treasury Wine EstatesCherie Knox, Vice-Chair Advocacy ........................................... Redwood Credit UnionKent Kuhlmann, Vice-Chair Resources ........................ Kuhlmann Associates FinancialRichard Rybicki, Vice-Chair Membership ................................ Rybicki & AssociatesPamela Gleeson, Treasurer ......................................................................... Santen Inc.Randy Martinsen, Immediate Past-Chair ....................... Accelerated Marketing Group

Napa Chamber of CommerceM I S S I O N

As the membership organization for business, we promote our community’s economic vitality and quality of life through leadership development, advocacy, facilitation and education.

BENEFIT from being a member of the Napa Chamber of Commerce

For membership information call Sherrell Harper - 707.257.4598

Cathy Lavaroni Hall - 707.738.6763

• Creating a Strong Local Economy• Promoting the Community• Providing Networking Opportunities• Supporting a Sustainable Future• Representing Business to Government• Engaging in Political Action

COMMERCE editorial is exclusively produced by the Napa Chamber of Commerce, 1556 First Street, Napa, CA 94559. 707.226.7455EDITOR: Katherine Zimmer Please email submissions to [email protected]

Lisa Batto, ACE, President/CEO 707.226.7455 • [email protected] Zimmer, VP Marketing & Communications 707.254.1147 • [email protected] Harper, Membership 707.257.4598 • [email protected] Lavaroni Hall, Membership 707.738.6763 • [email protected] Wick, Customer Service Manager 707.226.7455 • [email protected] Page, Executive Assistant 707.254.1145 • [email protected] Mancuso, Marketing Assistant 707.254.1144 • [email protected] Sullivan, Administrative Assistant 707.254.1143 • [email protected] Linda Bausch, Events & Membership Retention Mgr. 707.254.1148 • [email protected] Chakerian, Communications 707.738.6053 • [email protected]

NaPa CHaMBER BOaRd OF dIRECTORSDr. Edna Baehre-Kolovani, Napa Valley College; John Cardinale, State Farm Insurance; Ken Frank, La Toque; Clay Gregory, The Napa Valley Destination Council; Paul Hicks, Payroll Masters Inc; Cathy D’Angelo Holmes, Coldwell Banker Commercial; Bill Lockhart, Edward Jones; Barry Martin, City of Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your Compass; Shawn Milburn, Napa Valley Marriott Hotel & Spa; Beth Painter, Balanced Planning; Linda Parks, Lixit Corp.; Dennis Pedisich, Napa Community Bank; Jaime Penaherrera, Queen of the Valley Medical Center; Suzanne Shiff, Napa Valley Coalition of Nonprofit Agencies; Don Shindle, Westin Verasa Napa; Brenda Speth, Napa Valley Register; Rex Stults, Napa Valley Vintners; Dr. Patrick Sweeney, Napa Valley Unified School District; Kevin Teague, Holme Teague Roche Anglin LLP; Jay Williamson, Williamson and Company.HONORARY DIRECTOR: Julian Weidler, Retired.

Napa Chamber of Commerce STaFF

We’ll meet you there!For more information call 707.226.7455 or visit our website at napachamber.com

EveNt caleNdar

July 15

MIXERAfter-Hours Mixer

Silverado Resort & Spa In the Grove

1600 Atlas Peak Road, Napa

5:30 p.m. to 7:00 p.m.

$10 Members$30 Prospective Members

July 20

Wake Up Your Business

Wednesday“Best Practices in Email

Marketing”Napa Chamber Boardroom

7:30 a.m. - 9:00 a.m.

$20 per person Bring a friend for free

Register by calling SBDC at 707.253.3210

August 5

First Friday BusinessDevelopment LunchCompadres Rio Grille505 Lincoln Ave, Napa

11:30 - 1:00 p.m.

$30 Members$60 Prospective Members

July 1515th Annual Benefit

Golf TournamentSilverado Resort & Spa

Check in Opens 9:30 a.m.Putting Contest 9:30-11 a.m.Shotgun Start at 11:30 a.m.After Hours Mixer 5:30 p.m.

October 28

SAVE THE DATE!E3

Silverado Resort & Spa8:00 a.m. - 2 p.m.

Creating a Strong Local Economy

3 expectations

education economics

BENEFIT GOLFTOURNAMENT

JULY 15, 2011SILVERADORESORTSOUTH COURSE

15 ANNUAL

napachamber.com

August 18

MIXERAfter-Hours Mixer

Uptown Theatre 1350 Third St., Napa5:30 p.m. to 7:00 p.m.

$10 Members$30 Prospective Members

doN’t miss our special mixer iN the Grove

at the best beNefit Golf tourNameNt iN the valley!

MIXERA F T E RHOURS Friday,

July 155:30 p.m. - 7:00 p.m.

Silverado Resort & Spa