may 2011 commerce

8/7/2019 May 2011 COMMERCE

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• REPRESENTING BUSINESS

TO GOVERNMENT

• PROMOTING THE COMMUNITY

Is there a better place to live and work than Napa? From world class wine and ood tounparalleled hospitality venues, Napa Valleyis recognized or its visitor appeal. But it isthe everyday heroes - teachers, healthcareworkers, business people,community boostersand volunteers - whomake Napa the kind o community people want tocall home.

These are thepeople that “CelebratingCommunity,” the NapaValley Community Awardsprogram, will honor orthe fth straight year at theannual awards luncheon on Tuesday, May24th at the Napa Valley Marriott Hotel &Spa. The event, co-sponsored by the NapaChamber Foundation and Mechanics Bank, isa chance to pay tribute to eight o our NapaValley everyday heroes or their outstandingleadership, contributions and achievements.

Six o the awardees were announced onApril 8th during the “Today in Wine Country”radio show on KVON 1440 (see page 2 orthe winner profles). The other two awardswill be announced at the event and includethe Outstanding Teacher o the Year chosenby the Napa County Ofce o Education andthe Outstanding Nonproft Organization o theYear.

This year’s winners include the artadvocate whose collaborative creationsinclude a popular downtown sculpture tourand the inaugural Napa Valley ARTS estival.The Latina student – frst in her amilyto attend college – who lits others up byhelping direct a youth leadership academyand the Napa Valley Dream Act Coalition.The hospice nurse, also a co-acilitator o a “Bosom Buddies” breast cancer supportgroup, whom many o her patients know as“Saint Adele.”

COMMERCEMAY 2011 • VOL. 22 NO. 5 YOUR SUCCESS IS OUR BUSINESS.

NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY

1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com

2011

PRESIDENT’S CIRCLE

PREMIER

SPONSORS

DIAMOND LEVEL SPONSORS

Exertec Health & Fitness Napa Recycling & Waste Services

Hawthorn Suites by Wyndham Bank of Marin

Republic Services

Travis Credit UnionGolden State Warriors

Mark Coleman, State Farm

Napa Planner Financial Group

Markstein Beverage Company Redwood Credit Union

Comcast Napa Valley Marketplace Magazine

Silverado Resort and Spa

Net-Flow Corporation Accelerated Marketing Group

Infuence Internet

The Valley’s Daily News Source

“CElEBRaTING COMMUNITY”HEROES Of THE NaPa VallEY IN 2011

See HEROES on page

These are the caliber o people whomake the Napa Valley not merely a place, ba thriving and genuine community. And thare among the ordinary yet extraordinaryheroes being honored.

Recognizing theconcentrated strengthin numbers, thousandso Napa Valley citizenspool their eorts everyday by working or and

contributing to nonproforganizations – makingthe valley and the worlda better place. Fiteen othose organizations are

contenders or Outstandi

by Ryan Gregory,VP, Riechers Spence and Associates and 2011 Napa

Chamber of Commerce Chairman of the Board

• MIXPO at Napa Valley Marriott Hotel & Spa• Member Spotlight: Accelerated Marketing Group• Personal Branding vs. Business Branding

• Legislation Day in SAC• Welcome New Members• 9/11 Memorial Fundraiser

INSIDE

Clay Gregory of The Napa Valley DestinationCouncil and Kristina Young from Arts CouncilNapa Valley are among the Honorees.

Exposing the Chmber’slegistive action Proces

As you know, the Chamber has alwaysbeen a strong voice or legislative actionwhen advocating or our members andthe business community. For those thatdon’t understand the process or have oundthemselves on the opposite side o a Chamberecommendation, you may wonder… whatis the process? How do we make decisions?These questions and more are answeredbelow, using the most recent Food Truck issue as an example here and there.

What issues does the Chamber getinvolved in and why?

The Napa Chamber o Commerce,through it’s Legislative Action Committee(LAC), takes up any public policy issue

See LAC on page 3…



May 2011 | COMMERCE | | napachamber.com

HEROES continued from page 1...

Tuesday,

May 24, 2011Napa Valley Marriott

Hotel & Spa

11:30 am - 1:00 pm

$55 per person

This Awards Luncheon recognizes localcommunity leaders, individuals andbusinesses or their outstanding leadership,contributions and/or achievements toward thebetterment o the communities o Napa Valey.

Nonproft Organization o the Year (seecomplete list on page 2).

Among the Nonproft fnalists are

organizations that help citizens break reeo the ravages o poverty, brighten people’slives with therapeutic pets, assist parents o children with disabilities, provide hands-on high-tech training to youth and theiramilies, and regularly host an array o

Nominees or Outstanding NonproftOrganization o the Year:

• Boys & Girls Club of Napa Valley• Ciudad de Paz Centro Familiar Cristia• Community Action of Napa Valley• Connolly Ranch Education Center • CyberMill Technology Center • Kiwanis Club of Napa• Legal Aid of Napa Valley• Loving Animals Providing Smiles• Moving Forward Towards Independenc• Napa Valley Food Bank

• NapaLearns• ParentsCAN• Puertas Abiertas Community Resourc

Center • Rotary Club of Napa• St. Helena Community Food Pantry

community events and services. Together,their work helps transorm lives. They helpensure that the Napa Valley is not merely aspeck on the map, but a vibrant, supportive,caring community.

The winner Nonproft Organization willbe announced and honored at the event alongwith recognition or all o the nominees. Youcan show your support or the organizationsclose to your heart by attending this specialluncheon and celebration.

Join us on Tuesday, May 24 at the NapaValley Marriott Hotel & Spa rom 11:30 a.m.to 1:00 p.m. The cost is $55 per person. Topurchase tickets or or more inormation,visit napachamberoundation.org or call theNapa Chamber at 707-226-7455. ■

Karla started learning about low Latino graduation rates and recognizing other obstacles to their success, shesaid she began to see hersel as part o a larger community. She was lucky - she secured legal residency statuswhen she was 15. Karla became a youth organizer or the Reorm Immigration or America campaign, whichadvocates or comprehensive changes including a clear path to citizenship or those already here.

Today Karla works as a youth coach or the LAYLA program. And she was one o 22 Latina youth selectedor what she calls “lie-changing” leadership training at the National Hispana Leadership Institute inWashington, D.C. It was her frst trip to the East Coast, but not, she hopes, her last.

Experience has taught Napa Police Ofcer Omar Salem how difcult it can be to change thebehavior o adult oenders, but young people are dierent: “They aren’t yet set in stone,” he said.“There’s still a good chance to help mold their characters in positive ways.” That’s why - in additionto the pinball demands o regular patrol duties - he devotes so much eort to mentoring youth.

Salem also created and directs “Hoops to Stop Youth Violence,” the popular annual basketball showdownbetween Napa’s police ofcers and frefghters. Every year some 300 spectators attend the event, whichraises thousands o dollars or programs to prevent youth violence.

KristinaYoung, an artist, educator and savvy organizer is the new executive director o Arts CouncilNapa Valley. Her leadership has driven the council to cutting-edge territory, promoting to a youngeraudience and widening our arts programs’ reach to tourism. While other visionaries oten generate thespark o a great idea, she contributes strategic skills to translate it into reality.

A ormer graphic artist and layout designer or the Napa Valley Register, she discovered that creatingsolo didn’t suit her temperament. Instead she craved interaction with a community.

Presented by:

Clay Gregory

Adele Cotter

Chuck McMinn

Karla Gomez

OfcerOmar Salem

Kristina Young

register online at napachamberoundation.org

The metaphor o a rocket “booster” - propelling something to soar - is an apt description o Chuck’s role, launching and leading both the Napa Valley Vine Trail and the NapaLearns educational reorm

program. “I’ve ound that I have a high tolerance or uncertainty,” he said, “and that has enabled me tohelp people do what they wanted to do anyway.”

Chuck directs NapaLearns, bringing in high-tech devices, inrastructure and teacher training to betterprepare students or the global economy o the uture. His is chairman o the St. Helena Hospital

Foundation helping to raise $34 million to build a new cancer and outpatient surgery center.cc

Look inupcoming issueo the Napa Vall

Register or ul profles o eaco our honorees

Adele, who now works at Napa Valley Hospice & Adult Day Services, spent 20 years at Queeno the Valley Medical Center, where she became a Nurse Navigator, manager o the Breast Care

Center, and remains co-acilitator o the breast cancer support group “Bosom Buddies.”

For years she has volunteered or the annual “Reach For the Stars” ashion show undraiser. Sheco-chairs the annual teas or Breast Cancer Awareness Month and she volunteers at the Napa

Court Appointed Special Advocate program.ccc

Not long ater Clay became president and CEO o The Napa Valley Destination Council, he

became convinced o the need to create a Tourism Improvement District (TID). “There was noother way to get the robust unding or promotions that the valley deserved,” he said. In ninemonths - record time - the Tourism Improvement District was a reality.

Using these new unds and national tourism survey data, the NVDC has moved to the cutting edge o destination promotion and a new Napa Valley Welcome Center on the downtown riverront eatures

sta and volunteer advisors along with a bank o iPads.ccc

Community Booster

HealthcareProessional

Hospitality/TourismProessional

Napa Valley CollegeStudent

Public SaetyPerson

NonproftEmployee



o Directors. In order to present educatedrecommendations to the Board, LAC ollows aprocess by which they hear all sides to an issuebeore debating it and giving their opinion.Balanced presentations o the pros and conso each issue are ollowed by discussion andlively debate. Recommendations made mayinvolve a single solution or several solutions;

it just depends on what is in the best interest o the business community. Voting is sometimes

unanimous, sometimes not and vote counts arereported to the Board. When ready, the LACrecommendations go to the Board where theyare debated again pursuant to fnal action.

There are our possible outcomes o LAC’s discussion: 1) support the issue; 2)oppose the issue; 3) stay neutral (neither

by Lisa Batto , ACE

President/CEO, Napa Chamber of Commerce

CEO’s FOCus

Chairman’s FOCus

by Ryan Gregory ,Vice President, Riechers Spenceand Associates

2011 Napa Chamber of CommerceChairman of the Board

Did you know that the Napa Chambero Commerce website has many o theresources you need to improve and grow

your business? Just look under the NapaBusiness Directory header or the Tools orBusiness link.

Once there you will see over 15dierent topics. Here are some o myavorites:• Tools for Tough Economic Times

Every business will ace tougheconomic times - and some businesses arealways acing them. You will ind toolsor strategic planning and business planwriting assistance.

TOOlS fOR BUSINESS

SUCCESS

• Online Tools for Business and

Employee Training

Large companies have big trainingbudgets to keep their employees up-to-datein their ields. We can’t provide you thatbudget, but we can provide resources thatany size business can aord.• Business Formation

Forming your business requiresthat you ile the correct legal and taxdocuments to establish a business.The most popular choices are: Soleproprietorship; Partnership; Limitedliability company; Corporation (C and

S corporations). Your choice determinesyour tax rates and the personal liabilitythat the owners have or business debts.Use the easy Entity Wizard on this site tohelp determine your correct choice.• Employer Assistance

Are you ready to hire employees?These resources can help. The irst section,Finding the Right Person, provides toolsto create job descriptions, links to post

jobs, inormation on hiring tax credits, andtools to determine the market pay rate or


“…… when you expose theChmber’s egistive ctionprocess, you see it or whtit rey is: bnced ndir pproch tht eds toeducted decisions which

enbe the Chmber to be proctive dvocte or

oc business.”

See CEO on page 7…

that might aect Chamber membersor the business community at large.All issues are compared againstthe Chamber’s 5-Year CommunityVision to check or relevance.Specifc issues are brought to LACrom a variety o sources: memberbusinesses, Board members, Chambersta, public agency sta, committeeor task orce volunteers or the generalpublic. In the case o the Food Truck issue, it came rom the chair o

the Chamber’s Food and BeverageTaskorce who learned, through herwork on improving communicationbetween government and the ood industry,that the City was about to start enorcingold, out-o-date rules on the existing oodtrucks.

How does it work?The big picture is that LAC serves as

an advisory body to the Chamber Board

agree nor disagree); or 4) take no positionMost oten, LAC votes to support or oppoonce it’s heard enough to be comortabledoing so. Less requently, ater review,they’ll fnd that the item has no real impaon our member businesses or is outsideo the scope o the Chamber’s vision andgoals, so they’ll vote to take no position.And every now and then, they don’t haveenough inormation to decide or an issue

still evolving, so they vote to stay neutralOr sometimes it’s a blend o these actionsOne such blend occurred in the case o the Food Truck issue. Over the course o three meetings, LAC heard rom City Stamobile vendors and one brick-and-mortarestaurant. LAC got some good inormation the subject but three meetings were noenough to identiy solutions to the issueor make any detailed recommendations.So in this case, rather than take a neutralposition or continue to hear the issue atLAC, the committee decided that a broadCity-endorsed stakeholder group was the

better place to continue the conversation.A recommendation as such was orwardeto the Chamber Board and unanimouslyapproved.

Who are the members of thecommittees?

The members o the various task orces are volunteers rom the communityyour colleagues and riends. The LAC isappointed by the Chamber Board in orderto ensure the commitment to attend everymeeting and stay inormed on communityissues. The committee must consist o our Ofcers, fve Board members, eleven

members at large and three non-votingmembers consisting o the Chamber CEOand two elected ofcials. Currently thoseelected ofcials are Mayor Jill Techel andSupervisor Keith Caldwell.

Still have questions?All o our task orce and committee

meetings, including LAC, are open or ouChamber members to attend. The scheduo committee meetings are emailed toour members monthly in the ChamberE-Sheets. Or just call the Chamber ofceand ask. Come visit and see how they woMany o the committees could also usemore volunteers, so don’t hesitate to getinvolved and contribute. The Chamber’scommittees are where the action is,where the real work is done and whererecommendations to the Board are born –you are welcome to take part.

So, when you expose the Chamber’slegislative action process, you see itor what it really is: a balanced and airapproach that leads to educated decisionswhich enable the Chamber to be a proactivadvocate or local business. ■

laC continued from page 1




When people learn that I was acertifed Personal Branding Strategist ina past career step, they oten ask whatpersonal branding has to do with businessbranding. It’s a valid question since ourbusiness worlds oten try very hard tosegregate their employees’ individualityrom their work environments. And

besides, unless you’re a sole proprietor,who cares what your personal brand is?Some companies still suppress diversityand have rules against any display o personal interests in an employee’sworkspace. Ater all, when you’re at work it’s all about the company, right?

Wrong.Ask fve dierent marketing

proessionals how they defne a “brand”and you will probably get fve dierentanswers. For me, your business brandis not your logo or letterhead, or latestbrochure. It is not the monument sign in

ront o your building, or the magazinead, or the uniorm your sta wears.An organization’s brand is its uniquepromise o value. This is a simpleconcept that can be very hard to fgureout. Companies spend billions each yearon ocus groups and research to see i consumers will like their products, buti they haven’t fgured out what theirauthentic contribution to their industryis, then the marketing that is born romthe research is not going to stick.

GaINING TRaCTION:Personal Branding vs. Business Branding

Reprinted with permission from the Napa Valley Register.

by Katherine Zimmer VP Marketing &

Communications Napa Chamber of Commerce

Business success today requires not onlyconsumer research and survival tactics, butalso innovation. Novel ideas and originalitycome rom creativity. Creativity comesrom diversity. My grandma oten said,“It’s a good thing we all don’t like the samething or this world would be a really boringplace!” She was right. Diversity is the key

to keeping lie engaging and each o us hassomething unique to bring to the table.

So, why tie these two broad strokestogether... business branding and personalbranding?

Helping youremployees (andprimary volunteers)unearth what makesthem exceptional and apply that to thework at hand ensures they are ulflledand engaged. They have ownership o their tasks and motivation to help theteam. Each person can contribute to theorganization’s objectives. And a little thincalled “alignment” happens! You knowhow happy your car is when it’s in properalignment.

Can you imagine being an organizatiothat knows its authentic brand andencourages its people to understand theirsand integrates that into the work process?An organization with a sta o happy,motivated people who can deliver on yourbrand promise in a way that is authentic tothem… can I have a hallelujah!?

It’s no longer about getting the mostrom each employee; it’s about getting thebest and to do that you have to embraceindividuality… listen to personal storiesand pay attention to creativity in all orms.Your customers will see the dierence andit will matter to their consumer decisionprocess… that’s how all the big guys doit… or should I say “Just Do It!”. ■

SAVE THE DATE This Monument attests

to the triumph of humandignity and afrms our

unwavering commitmentto our community and

our nation.

It will stand to honor the

victims of terrorism andall those who risk their

lives to save others.

It is a place for ourcommunity to honor andreect upon, not only

the lives lost in the 9/11tradgedy, but all who

have lost their lives forour freedom.

Please join us in building

this community project.

About

Napa 9/11 Memorial

Join US for A nigHT of f Un To BEnEfiT THE

nApA 9/11 MEMoriAl SATUrDAy, JUn E 4

5:30 - 10 p.M.

$25 pEr pErSon

$20 for VETErAnS

SpAgHETTi f EED AT CHArDonnAy HAll

Join US AfTErwArDS for THE

riVErfronT

BloCK

pArTy!

D A n C i n g !

S i l E n T A U C T

i o n !

r A f f l E D r A

w i n g !

l i V E D J !

napa911memorial.org

Napa Chamber’s

Mobile Coupon Partner

mobile marketing

made simple!

special pricing available to

Napa Chamber members

Contact Mike McIlrath888-699-0023 x702WWW.QPONOMICS.COM



WElCOmE nEW mEmbErs!


To learn more about membership benets and see a complete listing of Napa Chamber members, updated daily, visit napachamber.comor phone us at 707.226.7455

Connect with us...

mEmbEr bEnEFit bullEtin

Graphic Designers

Jeni Olsen Design(707) 479-173468 S Coombs, Space N, Napawww.jeniolsendesign.com

Health & Nutrition

Natural Health SolutionsJessica Kastl, (925) 705-2905 [email protected]

Insurance

Farmers InsuranceDavid Biondi, (408) 655-08173860 Broadway St Ste 102, American [email protected]

Farmers InsuranceLee Stanford, (707) 980-81913860 Broadway St Ste 102, American [email protected]

Mortgage Services

RPM Mortgage, Inc.John Pritchard, (707) 257-49001835 First St, Napawww.RPM-MTG.com

Public Relations

Adams Walter CommunicationsLisa Adams Walter, (707) 255-03001109 Jefferson St., [email protected]

Real Estate - Developers

Davidon HomesSteve Abbs, (925) 945-80001600 S Main St, Walnut Creekwww.homesbydavidon.com

Restaurants - Mobile

Marks the Spot - Fine Food Truck Alicia Kelley, (707) [email protected]

Septic Repair / Installation

Napa Septic Tank Service, Inc.Laura Rawlins-Ceja, (707) 224-1748511 Silverado Trail, [email protected]

Storage

Napa Storage and RV Alan Clarkston, (707) 224-3513111 Soscol Ferry Rd, [email protected]

www.napastorageandrv.com

Tents

Peak Productions Event TentsFarrah Pittman, (707) 255-5359PO Box 11089, [email protected]

Wineries

Palmaz VineyardsFlorencia Palmaz, (707) [email protected]

CELEBRATINGThank you to thesededicated NapaChamber membersfor helping us fulll oumission to promote oucommunity’s economvitality and quality of life through leadershipdevelopment,advocacy, facilitationand education.

A.H. Smith Company AAA- Northern California, Nevada & Utah

Bell Products, Inc.Judge William BlanckenburgBridgeford Flying Services

Claffey & Rota Funeral Home

Clover Stornetta Farms, Inc.Dickenson, Peatman & Fogarty - Napa

Family DrugGanze & Company

Heritage Sotheby’s - Randy GularteISU Sander, Jacobs, Cassayre Insurance

Lehman & Lehman, CPA’sMalloy, Imrie and Vasconi InsuranceNapa Marble & Granite Works, Inc.

Napa Valley Development CorporationNapa Valley Physical Therapy

Pacic Gas & ElectricPiner’s Napa Ambulance Service

Jim Roberts

Treadway & Wigger Julian Weidler

We invite you to join us, the Summit will feature:

• Governor Jerry Brown• Dr. Frank Luntz – Communications expert, pollster and bestselling author • John S. Watson – Chairman and CEO, Chevron Corporation

Breakout Sessions:• Advocacy Boot Camp 101• Political Reforms: Redistricting and Top Two Open Primary• HR Issues and Compliance Update• International Trade Forum

Register and get more details at http://www.regonline.com/summit11. The full package includes the Summit, HostReception and Host Breakfast. Various registration options available. Save money if you register by April 29 – limitedseating. Reserve your room at the Hyatt Regency by May 9 to get the special room block rate. Reference “CaliforniaChamber of Commerce” when you make your reservation.

We know tht youwnt to sty inormedon key issues cingyour business ndthe economy. TheNp Chmber o Commerce edershiprepresenttives rettending the CChmber BusinessSummit on June 1-2in Scrmento.



Our third Thursday event in April was the very popular MIXPO held at theNapa Valley Marriott Hotel & Spa. This unique networking and business buildingevent is a combination mini-expo with 25 exhibitors and standard Mixer with over

200 attendeesPLAN AHEAD: Don’t miss this month’s Napa Valley ater-hours Mixer onMay 19th at Alkar Human Resources. Members and non-members welcome!■

• PROVIDING NETWORKING OPPORTUNITIES

MIXPO at theNapa Vaey MarriottHote & Spa


Sherrell Harper Sherrell Harper will have

been with the Napa Chamber orten years as o this July. Sherrellis our Membership ServicesManager, which means she isresponsible or fnding and signing

up new members and promoting,managing and retaining themajor sponsors o our President’s Circle. Sherrell isalso the liaison to the Membership Outreach volunteercommittee.

Prior to joining the Napa Chamber, Sherrell spentmany, many years in high tech sales and projectmanagement living and travelling all over the UnitedStates. Starting back when computers had pull-out disko 5 megabytes that were over 2 eet in diameter andwere stored on big racks above the “box” computer.Describing this behemoth Sherrell says, “…you hadto shut down the main program and reboot to anotherprogram just to get the printer to operate!”

Insiders know Sherrell as the Follow-up Queen,as our many members can attest to. I you get a callrom Sherrell you had best return it because she willkeep calling until you connect! Likewise, i you havea concern that needs addressing Sherrell will stayon the case until it is resolved. O her ten years withthe Chamber Sherrell says, “What I like most aboutworking or the Chamber is the constant involvementwith the many wonderul people in the community;being in on all the news and changes that are going onin town, and most o all helping to keep our businesseworking well together.”

Sherrell is an artist in her own right using acrylic,watercolor and pastels in her work. She exhibits and/or

participates in the Artists o the Valley Co-op Gallery,Open Studios, Che’s Market, the Wine and Crats Fairand other general art exhibitions. She is a past-presidenand on the Board o Directors o the Napa Valley ArtAssociation and has also recently taken up the uprightbass in a country music and bluegrass jam group. Sheis an avid reader, belonging to two book clubs and alsoplays the piano in her spare time!

Sherrell was born in Colorado Springs, Colorado,and went to a dierent school every year o herchildhood. Her stepather was in sales and told herwhen she was young that “women could not besalespeople.” What i he could see her now! Sherrellhas one child, fve grandchildren and fve great-

grandchildren, and has been happily single or some30 years. O her choice to settle in Napa Sherrell says“Lie in Napa is GREAT… and remember to save alittle money every month so you can aord to play anhave un when you get old!” Having un seems to beSherrell’s greatest git in lie. When asked what persorom any era she would most like to have dinnerwith… Edgar Allen Poe is ascinating!

To contact Sherrell about membership in the NapaChamber o Commerce please call 707-257-4598, oremail [email protected].■

Look for more Napa Chamber Staff Spotlights inupcoming editions of COMMERCE.

INSIDE THE CHaMBERGetting to know...

s

Visit our FB pagefor more photoalbums of fun!

Brenda Roberts proprietor of Baker Street Downtown

Stan and Nanci Knight of Knight Wine Tours.

Mayra Carillo, Michelle Kerr andRita Barrera explain the benetsof the Eye Care Center.

s

s

sNancy Lockmann, Pat Ackery and

Chelli Warnock from the Meadows of Napa Valley.

s

Our hosts of the eventTodd Iseri and RichardWinters of Napa Valley

Marriott Hotel & Spa

s

The group of over 200people enjoyed the mini-

expo exhibitor’s tables.



WE FOCus On businEss

Chamber member, and past Napa Cham-ber o Commerce chairman o the board,Randy Martinsen, has lived in Napa or overten years. He brought his business, Acceler-ated Marketing Group, here in 2000 romthe Alameda area o the East Bay. AMGis unique in the marketing and advertisingindustry by providing clients not only withstrategic marketing planning, but also ulltactical implementation o the developedmarketing plan. AMG is a ull serviceagency, specializing in the “Monopolize Your

Marketplace” marketing system. Randy andpartner, Jim Estep, have developed specifc

marketing automation systems that helpcompanies implement the MYM systemrapidly. Results o AMG’s program haveshown increases in revenues across multipleindustries in hundreds o companies through-out the USA and Canada.

With over twenty years o experienceimproving profts or a broad range o clientswith revenues ranging rom $200 thousandto $80 million, Randy has developed a“hands-on” approach to managing complexprojects. Schooled in Business Managementand Finance at BYU and MBA studies at theUniversity o Utah, Randy is also a graduateo the Caliornia Banking School. He beganhis consulting career in 1994 in business

Chamber Member Spotlight:

operations management and IT reorganization.Prior to starting AMG (ormerly Estep, Martin-sen & Associates), he spent more than 18 yearsserving the Finance, Banking, Healthcare andManuacturing industries as a sotware devel-oper/manager, and has held senior managementpositions in customer service, fnance, andmarketing. His experience in both the revenueand cost sides o business enables him to in-crease his leverage at improving profts.

Jim Estep is the VP/CFO o AMG, andis a Caliornia licensed Real Estate Agent.His career has been spent in operations andfnancial management or multiple industries

including RealEstate, Banking,Mortgage Lending,Consumer Lend-ing, Food Services,Manuacturing andDistributing. Jim

has a broad organizational perspective and asolid understanding o organizational systems.The center o his practice is to design and drivethe implementation o programs that increasesales and proftability, provide organizationswith scalability, and institutionalize organiza-tional culture and methodology. Jim has com-plete oversight o all outsourcing or AMG,and manages projects to keep them on or underbudget and complete on-time delivery or all o AMG clients.

One o Randy’s frst decisions on mov-ing to Napa was to join the Napa Chambero Commerce. O his involvement with theChamber he says; “The Chamber has helpedme become acquainted with Napa in a way I


could not have imagined. I became involvedand gained several clients through Mixers, Ihelped the Chamber with its marketing whichhas helped the Chamber win many awards --and to this day it still uses many o the strategmethods we developed when I was directlyinvolved with its marketing. Having served othe Board o Directors o the Chamber since2004, including a year as Chairman – I mustsay the experience has been ulflling bothpersonally and or my business.”

For more inormation about AMGservices go to www.mymconsulting.com andclick the Free Resources link, or call (707)251-0346 x101. ■

aCCElERaTED MaRKETING GROUP

CEO continued from page 3...

speciic jobs. There is compliance inormation and other businessorms under this header.• Sustainable Business Practices

Improving the environment is a cost savings beneit you maynot have realized. Here you will ind a listing o things you can doin your business today to cut back on the waste and add some greento your wallets.

Don’t orget that there is always one-on-one counselingavailable through the Napa Valley College Small Business

Development Center {www.napasbdc.org} and through Napa ValleySCORE {www.score.org} ree o charge. Check the websites orcall the Napa Chamber o Commerce at 707-226-7455 or moreinormation.

Other ways to help your business: contact the City o NapaBusiness Liaison Micah Hinkle, (707) 257-9502 or [email protected]. The City o Napa values our business communityand understands its impact on the local and regional economy.Whether you are at the initial stage o your business concept or an

established business in the City o Napa, they are a great businessresource. They work with businesses to navigate through permitprocesses.

Please call us! We are ready to help you get started, grow or provithe assistance you need to succeed! ■

“large companies havebig training budgets to

keep their empoyees up-to-date in their eds. We

can’t provide you thatbudget, but we can provide

resources that any sizebusiness can afford.”

AMG STRATEGY INCLUDES HELP THE5 PRIMARY AREAS OF MARKETING:

• Inside Reality: Dene WHY you arethe obvious choice for customers

• Lead Generators: Copy writing.Whether you need print ads, radioscripts, TV scripts, or elevator pitches – AMG can write them.

• Response Materials: Design andimplementation of web sites, SocialMedia Marketing messages, newslet-ters, catalogs, brochures, DVDs, AudiCDs, and more.

• Marketing Automation: A low-costContact Relationship Management(CRM) system is available to keep youin touch with your leads and custom-ers.

• Maximize & Optimize Strategies: Dene and implement Perpetual SellingStrategies, Joint Ventures, Up-Sellingand Pro-Active Referral Systems.




Napa Chamber 2011 OFFICerS

Ryan Gregory, Chairman of the Board ................ Riechers & Spence Associates, Inc

Debra Dommen, Chair-Elect ......................................................Treasury Wine Estates

Cherie Knox, Vice-Chair Advocacy...........................................Redwood Credit Union

Kent Kuhlmann, Vice-Chair Resources ........................ Kuhlmann Associates Financia

Richard Rybicki, Vice-Chair Membership ................................ Rybicki & Associates

Pamela Gleeson, Treasurer ..........................................................................Santen Inc.Randy Martinsen, Immediate Past-Chair ....................... Accelerated Marketing Group

m I S S I O NAs the membership organization for business, we promote our community’seconomic vitality and quality of life

through leadership development,advocacy, facilitation and education.

beNeFIT fo ing of t NC of Coc

For membership information call

Sherrell Harper at 707.257.4598

• CreatingaStrongLocalEconomy

• PromotingtheCommunity

• ProvidingNetworkingOpportunities

• SupportingaSustainableFuture

• RepresentingBusinesstoGovernment

• EngaginginPoliticalAction

COMMERCE editorial is exclusively produced by the Napa Chamber o Commerce,1556 First Street, Napa, CA 94559. 707.226.7455

EDITOR: Katherine Zimmer Please email submissions [email protected]

LisaBatto,ACE,President/CEO, 707.226.7455, [email protected]

Katherine Zimmer, VP Marketing & Communications, 707.254.1147, [email protected]

SherrellHarper , Membership, 707.257.4598, sher [email protected]

Paula Wick, Customer Service Manager, 707.226.7455, [email protected]

LynnPage,Executive Assistant, 707.254.1145, [email protected]

Angelica Mancuso, Marketing Assistant, 707.254.1144, [email protected]

ChristineSullivan, Administrative Assistant, 707.254.1143, [email protected]

LindaBausch,Events & Membership Retention Mgr., 707.254.1148, [email protected]

Caryl Chakerian, Communications Liaison, 707.738.6053, [email protected]

Napa Chamber bOarD OF DIreCTOrSDr. Edna Baehre, Napa Valley College; John Cardinale, State Farm Insurance;KenFrank,La Toque; Clay Gregory, The Napa Valley Destination Council;PaulHicks, Payroll Masters Inc; CathyD’AngeloHolmes, Coldwell Banker Commercial; BillLockhart,Edward Jones; Barry Martin, City o Napa; Kevin Massie, Napa Ford Lincoln Mercury;SherryMcKillop, Follow Your Compass; ShawnMilburn, Napa Valley Marriott Hotel & Spa; Beth Painter , Balanced Planning; LindaParks, Lixit Corp.; Dennis Pedisich,Napa Community Bank; Jaime Penaherrera, Queen o the Valley Medical Center;SuzanneShiff, Napa Valley Coalition o Nonproft Agencies; DonShindle, WestinVerasa Napa; BrendaSpeth, Napa Valley Register; RexStults, Napa Valley Vintners;Dr.PatrickSweeney, Napa Valley Unifed School District; Kevin Teague, HolmeTeague Roche Anglin LLP; Toni Renee Vierra, Vierra Environmental Consulting;

Jay Williamson, Williamson and Company.HONORARYDIRECTOR:JulianWeidler , Retired.

N C C S

T a F F

Napa Chamber o Commerce

1556 First Street

Napa CA 94559

Presort Std

USPostagePd

Napa, CA

Permit No. 9

M a y

J u n e

J u l y

A u g

S e p t

6 First Friday Business Development Lunch

18 Wake Up Your Business Wednesday

19 Ater-Hours Mixer at Alkar Human Resources

24 NAPA VALLEY COMMUNITY AWARDS at

Napa Valley Marriott Hotel & Spa



16 Ater-Hours Mixer at Rabobank Napa

28 Labor Law Workshop

15 ANNUAL BENEFIT GOLF TOURNAMENT

& MIXER at Silverado Resort



18 Ater-Hours Mixer at Uptown Theater

2 First Friday Business Development Lunch8 Labor Law Workshop

15 Ater-Hours Mixer at Pine Ridge Vineyards


29 All Member Briefng

evnt Clnd

BENEFIT GOLFTOURNAMENT

JULY 15, 2011SILVERADORESORTSOUTH COURSE

15 ANNUALTH

Bcong Sponso s h Ony Wy oGn yo ny s py no Np’s

BEST BeNefit GOlf tOurNameNt!

This community-building tournament is an important fundraiser for local organizations. The event

raises money to sustain the efforts of the Napa Chamber Foundation whose mission is to support anadvance the educational, cultural and economic interests of the communities of the City of Napa.

This is a fun day of good natured competition and camaraderie providing extensive networkingopportunites for participants and sponsors. Additional marketing value is available at the After-HouMixer Silent Auction and networking social. Don’t miss these great opportunities!

TOURNAMENT DATE: FRIDAY, JULY 15, 2011Individual Player Registration Opens on May 16th, 2011

Save the date!

register online at napachamber.com

Visit napachamber.com/commerce_news for

the monthly online edition of COMMERCE.

may 2011 commerce

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