commercial solutions that power strategic growth · 2010-10-20 · commercial printers with vision...

Achieve your visionCommercial Solutions that Power Strategic Growth

48326_KGCG_ComSolutionBro 1 5/6/08 2:55:14 PM

Commercial printers with vision see

opportunities for growth.

It’s tough out there. The cost of everything—staffing, energy,

materials—is rising. Margins are shrinking, competition is intense, and customers have more options than ever. At the same time, digital technology has turned the old models upside down. Customers are using more color in everything from catalogs to statements. Run lengths are getting shorter. The Internet is erasing geographic boundaries. And the move to mass customization—

from versioning to one to one marketing—will only increase.

One thing is clear: those who can’t meet these challenges will be left behind. Today’s successful printers are taking action by embracing the new trends and focusing on the strategic opportunities they offer:

• Leveraging digital print to deliver new services that can help build profitable growth with new, recurring revenue streams

• Increasing the value of print applications such as direct mail, sales collateral, catalogs, and books with variable content and relevant, targeted messages that drive up response rates for clients

• Effectively delivering integrated marketing services, such as one to one marketing, web to print, and cross-media campaigns


Integrated solutions that leverage strategic opportunities and fit your business

There’s more to succeeding in this new era than just offering digital services. You need to select the right solutions for your company, integrate them effectively, and offer them in ways that increase customer acquisition and retention, efficiency, and profit potential.

Kodak can help you capitalize on the opportunities with products and services that make the most sense for your company:

• Digital printing technology that provides full color, short run production, as well as high volume runs

• Web to print software that offers a customized online experience for your client and provides

you with efficiencies in your opera-tion, resulting in loyal customers and new revenue streams

• One to one marketing capabilities, allowing you to use relevant con-tent, increasing response rates and therefore value to your customer

• Portal products that offer value-added services, such as integrated marketing programs including electronic media, allowing you to differentiate yourself from the competition rather than being forced to compete on price alone

• Sustainable production that many customers demand, incorporating lean practices and minimizing the consumption of natural resources

Kodak is the only company that offers a complete portfolio of both conventional and digital print systems within a unified workflow, delivering innovative, scaleable solutions that are tailored for your business, fitting the needs of your business today and tomorrow.


Make it all work together with Kodak Unified Workflow Solutions

Kodak Unified Workflow Solutions create a single environment that supports both conventional and digital printing. The use of industry standards such as JDF and PDF leverages your existing technology investments in ways that maximize revenue and profitability, increasing your efficiency and capabilities, and allowing you to offer enhanced services.

Unify digital and offset production

Achieve “zero touch” production to eliminate costs and streamline collaboration with your clients. Portal products such as Kodak InSite Software help build relationships between you and your customers by using the Internet to connect directly into different parts of the workflow. Through collaboration, digital asset management, online job submission,

and monitor proofing, Kodak offers a complete portal solution, from creative to the pressroom.

Kodak Web to Print Solutions offer Web based storefront applications, variable data print capabilities, and a high level of integration into your existing workflow. These solutions allow you to truly take your conven-tional and digital businesses online.

At the heart of a Kodak Unified Workflow Solution is the Kodak Prinergy Workflow System, which solves key business issues by stream-lining production from original file to final printed job. It can improve your productivity, resource allocation, and ultimately, your bottom line.

With a Kodak Prinergy Workflow System you’ll be able to:

• Automate repetitive daily tasks, cut costs, reduce errors, and improve turnaround times

• Get a unified view into the production of each print job to quickly assess status, history, and any holdups

• Optimally manage resources and tasks, all from a central interface

Prinergy Workflow Systems are modular, open, and scaleable to meet your specific needs. Optional Prinergy Rules-Based Automation Software uses the JDF information that accompanies each job through-out production to make intelligent decisions about processing, imposing, and outputting files.

In addition, Kodak unifies color across your business with greater color accuracy and consistency along with color relationship management to simplify and improve production.

All of these tools enhance communi-cation and production efficiency, enabling faster job turnaround times with greater flexibility, color accuracy, communication, and control.

BUSIneSS DeveloPment ServIceS

ProFeSSIonAl ServIceS


From digital color and production black and white to high-volume inkjet, Kodak offers offset class quality, reliability, throughput, and cost of operations in digital printing.

Produce high-impact, short-run, or fully customized color

Known for quality, consistency, reliability, and uptime, Kodak nexPress S3000, S2500, S2100 and M700 Digital Production Color Presses allow you to confidently enter the world of digital printing with systems and components that fit your business needs today while providing the ability to grow along with your customers’ requirements.

nexPress Devices are part of a digital color platform that includes open workflow solutions and flexible software and hardware components to deliver an innovative foundation upon which to build your business.

nexPress Presses are also designed to minimize environmental impact, making use of recycled and recyclable materials, working with many recycled substrates, and reducing energy consumption and waste.

offset class quality black and white with unmatched flexibility

Kodak Digimaster Digital Production Systems are the choice for black- and-white cut sheet applications for short-run or print-on-demand books, direct mail, and sales collateral.

The fully modular design allows you to choose the robust print engine that best meets your volume requirements, then add additional paper supply modules, stackers, inserters, hole punchers, booklet makers, roll feeders, or perfect binders as needed to match your customers’ applications.

make the move to mass customization with high speed variable printing

Based on a flexible and proven printing platform, Kodak versamark V-Series Printing Systems offer a selection of model configurations to handle virtually any variable data printing application including TransPromo documents, direct mail, and a host of other commercial applications.

Each model is fully scaleable in terms of color, throughput, and finishing capability.

versamark D-series Printing Systems are ideal for a full range of monochrome or color imprinting applications including barcoding and addressing, as well as hybrid printing, which allows you to add variable data capability to an offset press. Built in modularity allows great flexibility when integrating these systems into existing production environments.

Inks and fluids used in versamark Systems are made with materials that are chosen to minimize environ-mental impact and to help maximize worker and consumer safety.

Helping you grow with innovative, offset class digital printing technologies


Kodak offers a full range of world leading CTP systems for any type or size of printer. Our devices are modular, with a wide choice of options and upgrades so you can maximize your investment—today and into the future, keeping pace with an ever-changing business environment.

Scaleable Kodak magnus Platesetters deliver excellent image quality, advanced automation options, and versatile plate sizing. Designed to hold down cost of ownership, they offer efficiency, ease of use, quality imaging, and advanced features for both small and large printing operations.

The newest and fastest addition to the magnus Platesetter lineup is the magnus 800Z Quantum Platesetter, which can image up to 60 eight-page plates per hour at the highest image quality.

Quality and productivity with the world’s leading offset solutions

Meanwhile, the magnus XLF 80 Quantum Platesetter supports extremely large formats up to 80 pages. Based on the market leading magnus VLF Quantum Platesetter, which is the fastest fully automated, very large format platesetter on the market, the magnus XLF 80 Device offers all of the features that are critically important to wide format commercial printing operations.

Versatile and easy to maintain, Kodak trendsetter Platesetters offer afford-able, high-quality thermal imaging at exceptional speeds, with the option of manual or automatic plate loading.

Prepress stability delivers consistency and reliability

Selected platesetters include Kodak SQUArespot Imaging Technology

for consistently excellent imaging quality. Based on a 10,000 dpi laser, SQUArespot Technology reduces levels of variation common with all other thermal, visible light, and UV systems. This stability helps prevent costly remakes and downtime, while reducing pressroom waste and impact on the environment.

SQUArespot Technology also enables Kodak Staccato Screening as an everyday reality. Staccato Screening prints with smaller dots than conventional AM or hybrid screening, improving image resolu-tion and fidelity, and eliminating moiré. This advanced technology enables high quality color advertising, greater image detail, and additional savings in makeready time, materials, and ink.

For optimum results on Kodak Platesetters, Kodak offers a wide range of thermal plates for a complete solution that meets the unique printing requirements of both small and large commercial printers. Kodak also offers Kodak thermal Direct Non Process Plates for small or medium sized commercial printers. These plates help significantly reduce costs by eliminating chemicals and proces-sors, removing time consuming steps, and reducing environmental impact from processing. Additionally, Kodak provides plates for violet laser platesetters and conventional film-based workflows.


With Kodak marketmover Business Development Services, we’ve combined an advanced team of professionals with market trend information, marketing and sales tools, and extensive training into a single program.

We’ll show you how new printing technologies can work alongside your existing capabilities to help your business prosper. We’ll provide the training and insight your sales staff needs to sell your new capabili-ties effectively. We’ll also provide

vertical marketing strategies that differentiate you from competitors, self promotional templates, and online access to a wide variety of tools and resources. In short, the tools to help your business grow and move your customers forward.

Grow your business with professional services from Kodak

A world of service and support solutions

When you have an equipment issue, the costs—in lost productivity and unhappy customers—can be significant. Kodak Service & Support can help with equipment maintenance and much more. By holding down the cost of repairs, minimizing downtime, and perform-ing scheduled maintenance and upgrades that can extend the useful life of your equipment, Kodak Service

& Support helps minimize your total cost of ownership.

You can also increase your internal efficiencies with implementation and training services for press optimiza-tion, color management, Rules-Based Automation, and more.

Some 3,300 Kodak service profes-sionals in more than 120 countries are ready to support your operation 24/7/365 in most areas. This extensive network gives us the global reach to provide responsive support

wherever you are, plus in-country expertise on local languages, cultures, business practices, and government regulations. Our people are backed up by a smart parts inventory system that helps ensure any replacement components your equipment requires will be onsite in a hurry.

Service & Support


To download your copy of Go green: Making Sustainability a Reality in Your Business, visit graphics.kodak.com/gogreen

To learn more about solutions from Kodak:Visit graphics.kodak.com/go/commercial

Printed using Kodak Technology.

Eastman Kodak Company343 State StreetRochester, NY 14650 USA

©Kodak, 2008. Kodak, Digimaster, InSite, Magnus, MarketMover, NexPress, Prinergy, Quantum, SQUAREspot, Staccato, Thermal Direct, Trendsetter, and Versamark are trademarks of Kodak.

Subject to technical change without notice.

U.C.001.0508.EN.01 (K-270)

toward greater sustainability…togetherSustainability is good business, and Kodak is committed to responsible growth for our customers, and the well being of the communities that we do business in. We can help you on your path to greater sustainability with solutions and services that help you increase efficiencies and reduce resource consumption:

• Unified workflow solutions that reduce waste across the print production chain

• Digital printing solutions that are engineered with recyclable and reusable parts, and can be used with the widest range of substrates, including those made of post consumer waste

• Web to print digital workflows that reduce the use of paper and ink

• Printing plates that reduce water, chemistry, and energy use


commercial solutions that power strategic growth · 2010-10-20 · commercial printers with vision...

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