communicating climate change. por eliana rojas torres
DESCRIPTION
Communicating climate change. Por Eliana Rojas Torres #COP20 #SB40TRANSCRIPT
#CommCC
OUTLINE
• Meet Seema, Farmer in Nepal• Barriers to Adaptation• How Media and Communications can help• Why we need nuanced and sophisticated communication
strategies• Weaknesses in Article 6• Data Portal
OUTLINE
• Motivation: To end poverty we need to tackle climate change
• Strategy: Campaign, Coalition & Community• Youth Empowerment to Reach Diverse Audience• Tools: Competitions, Social Media,
Events/Workshop/Training• Learnings: Connect and Amplify
We will never end poverty if we do not
tackle climate change
-Jim Yong KimPresident,
World Bank Group
“ ”
Connect4Climate Core Values
• Inspiring global climate action
• Promoting behavioral and social change
• Environmental education
• Youth empowerment
Strategy: Campaign, Coalition, Community
“”
Private sector
7 billion people
PolicymakersWorld Bank Group
Youth
Demand more sustainable
products
Influence behavior
through policy changes
New
policies/standards+288 partners
It is not our intention to create a new movement or initiative. Rather, use
the resources of the World Bank to connect
the successful programs, amplify the message and
reach new audiences.
-Lucia Grenna, Connect4Climate Program Manager
iChange Video: youtu.be/TNk8gxPNHi0
Lessons: Connect & Amplify
• Increase collaboration and cooperation
• Recognize the intimate and unavoidable link between eradicating extreme poverty and climate change
• Emphasize early climate action to avoid high future costs
• Show that mitigation will not hinder economic development
• Emphasize that every individual can make a difference
• Support educators and change makers
FACEBOOK/CONNECT4CLIMATE
TWITTER/CONNECT4CLIMATE
YOUTUBE/CONNECT4CLIMATE
CONNECT4CLIMATE.ORG
OUTLINE
• Meet out audience• What was the point/Need of this project• Messengers/co-production• Why this design/visuals• Challenges/Lessons learnt• Scientific accuracy does not exclude
comprehension/simplicity
Sector Specific
Messengers/Co-production
Lessons Learnt
OUTLINE
1. Public Opinion on Environmental and Climate Change.
2. Communication and Knowledge Management Strategy towards COP20
3. Do your Part Mobilization Platform4. Challenges
Public Opinion: What are the main problems in Peru?
• Perceived environmental problems in Lima reduce to waste management and contamination
Nationwide dataSource: Ipsos, may 2014
What do you know or have heardabout Climate Change?
Qualitative results show…
• The term "climate change" causes confusion among citizens. • In response to questions about its causes and consequences, many respond generally about the environmental damage.
Nationwide dataSource: Ipsos, april 2014.
COP20 C&KMObjectives
Position COP20 and climate change themes and initiatives in the national and international agenda for decision-making process
General Objective
Specific Objectives • Position themes in the national and international public agenda
• Promote the timely exchange of information and knowledge management for an informed public debate and decision making process
• Encourage an active population on environmental protection and combating climate change• Enhance communications within COP20 team and multi-sectoral group in an articulated
manner
Target Groups
• Environmental Sector• Diplomatic missions • Media• Non governmental org.• Academia• Indigenous peoples org.• Gender organizations• Youth Organizations• Private Sector• State powers• General Public
1. Communications
2. Knowledge Management
3. Campaigns
and Courses of Action
What do I have to do with it? Humanize the relationship with the environment
What can I do? Provide accurate and useful information that can make on issues like water, energy, biodiversity, agriculture, carbon footprint and solid waste
How can I commit? Build and promote the signing of commitments
www.pondetuparte.com
Do your Part
CHALLENGES
• Timely communication • Communication for all - basic and specialized and at least bilingual • Mainstream climate change to other sectors • Show progress / systematize knowledge in order to make it visible • Climbing the national message to the international • Crisis Management Committee (Crisis) • Election year and World Cup• Manage expectations• Involve citizens • Building trust and transparency
www.cop20.pe
Cop20-Lima
@LimaCOP20
COP20-Lima
COP20