communicating the museum paris 19 - 22 june 2017€¦ · seminars on creativity for museum...
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COMMUNICATING THE MUSEUM PARIS 19 - 22 JUNE 2017
THE POWER OF EDUCATION
PROGRAMME
#CTM172
Agenda Communications Agency 3
About Communicating the Museum 4
Welcome to Paris 5
Programme Monday 19 June 2017 6
Programme Tuesday 20 June 2017 12
Programme Wednesday 21 June 2017 16
Programme Thursday 22 June 2017 18
Workshops Abstracts 20
Map 26
Paris 28
Thank you 29
Culture Business Melbourne 30
Communicating the Museum Los Angeles 32
International Design & Communications Awards 34
TABLE OF CONTENTS
We produce
Organisation of conferences around the world since 2000Organisation of awards competitions and ceremonies since 2007
We communicate
PR, communications and marketing campaigns since 1995Digital campaigns since 2010Media planning campaigns since 2012
We train
Collaboration with universities since 2008Teaching at CELSA Université Paris-Sorbonne since 2013Seminars on creativity for museum professionals since 2014
We are worldwide
PARIS – BERLIN – SYDNEY
Follow us
www.agendacom.com@agendaparis
Contact us
[email protected] [email protected] +33 (0)1 49 95 08 06
Agenda80 rue du Faubourg Poissonnière75010 ParisFrance
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AGENDACommunications Agency
The Agenda history
1995 Ticketing agency for museums and theaters: Royal Academy, Tate, V&A, National Gallery, Opéra de Paris
1998 Agenda is launched in Paris and specialises in PR and communications
2000 International communications campaign for the opening of Tate Modern 1st edition of Communicating the Museum at the Louvre
2002 Agenda adds travel and cultural destinations to its client list
2005 Celebration of the Eurostar anniversary: Agenda charters a full Eurostar to bring 750 Amis du Louvre to make the most of London’s museums
2007 1st edition of IDCA Awards in Brussels
2008 Culture Business conference is launched in Paris 2009 Opening of the Berlin office and Agenda’s digital department in Paris
2010 Inauguration of Agenda’s non-profit organisation Commmunicating the Arts to encourage children’s interest in the arts 2012 Agenda opens its media planning department 2013 Launch of Agenda Pacific in Sydney 2016 Agenda leads masterclasses for students from CELSA Université Paris-Sorbonne
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CTM: Connecting the art world
The Communicating the Museum (CTM) conference was founded in 2000 by Corinne Estrada, founder of communications agency AGENDA, alongside Damien Whitmore, at the time Director of Communications at Tate.
CTM encourages a dialogue between museums, drives innovation, inspires new ideas, explores trends in communication strategies and fosters lasting relationships among worldwide institutions.
ABOUTCommunicating the Museum
“Every CTM participant is top in their field – they are all the
best of the best.” John Giurini,
Assistant Director for Public Affairs, J. Paul Getty Museum
“CTM is a hugely
important platform”
Will Gompertz, Arts Editor, BBC
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18 conferences around the world
250 prestigious sites
650 international speakers
5’000 museum professionals
11’000’000 euros of economic impact
Europe 45%North America 30%Asia Pacific 15%Middle East 6%Latin America 4%
Where do CTM participants come from?
Bienvenue
Following extensive conversations about branding in the 2000s and the visitor’s experience in 2010s, we are now focusing on Education. Artistic education and engagement are essential to a museum’s social mission and one of the major challenges we now face. Education is a soft power, building a better word of collaboration, emotion, openness and happiness. Nelson Mandela said “Education is the most powerful weapon which you can use to change the world”. So how should museums change the world? Let’s address this urgent topic now at the Communicating the Museum Paris conference. Among the prestigious speakers, I am delighted to welcome Mr Danilo Miranda, Director of SESC Sao Paulo, and Manoel Quitério, the amazing artist engaging his local community.Get ready for four days of inspiring and visionary ideas from around the world. We are very proud to unite 12 iconic Parisian cultural institutions to host the conference and welcome you to the French capital. Make the most of this unique experience.
Bienvenue à Paris,
Corinne
The Power of Education
Museums have changed. No longer is it enough to exist as a temple to past knowledge, now each museum must serve the public with a dynamic forum for new ideas.Museums do not hold a monopoly on truth; now they are places – both physical and virtual – where people can come together to learn, debate, and discover creativity. At the same time, expectations have changed too: people don’ t just want facts; they want a social, active, and entertaining experience. As the public mission of our institutions becomes more important than ever, could it be that education is where the true power of the museum now lies?
That is why the theme for the 2017 Communicating the Museum conference is The Power of Education.
SESC : Brazil’s unique culture group
SESC is a Portuguese acronym for Social Service of Commerce. It is the country’s most active arts organisation, operating in all 27 of Brazil’s states, financing not just arts programmes but also recreational activities, educational courses and health clinics. Founded in 1946, this private, nonprofit entity whose role is enshrined in the national Constitution, derives its budget from a 1.5 percent payroll tax imposed on and collected by Brazilian companies.
“Our fundamental guiding principle is to use culture as a tool for education and transformation, to improve people’s lives, and we’re in a position to fulfill that mission.” Mr. Miranda, Director of SESC Sao Paulo.
We are very proud to welcome SESC as Knowledge Partner of CTM17 Paris.
Thank you to our partners
Our best thanks go out to our long-term partner ICOM.
We are delighted to renew our partnership with CultureVeille.
We are very grateful to the Fundação Roberto Marinho for its support. Many thanks to LOQI, Promuseum, Parisettes and Puzzle Michèle Wilson for their support and fantastic CTM17 merchandising.
Thank you to Art & Culture Translated for translating the first day of the conference.
Welcoming participants from 25+ countries would not have been possible without our partners Air France KLM, Thalys and the Drawing Hotel.
We are delighted to have worked with them for yet another edition of Communicating the Museum. Thank you for your support.
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WELCOMEto Paris
A word by Le Musée du Louvre
The Louvre’s traditional primary role is to preserve artworks and make them accessible to the public. Today it has an additional role related to the Parisian landscape and its visitors: to help explain the historical context of the city and to offer keys to better understand the present in order to better prepare for the future. In these unsettling times, when traditional values are challenged, a museum’s role in cultural education has become all the more important. We are convinced that, whatever our origins, age or passions, works of art are a formidable source of inspiration, a guiding force, a cultural compass, a refuge. It is now more than ever necessary through our actions and our commitment to make the museum accessible to all. This commitment is the basis for new projects such as the Petite Galerie du Louvre and the origin of the renovation of the museum’s galleries as well the redesign of the artwork labels throughout the museum. It is embodied in our desire to reach out to our visitors, wherever they might be: in the French provinces, hospitals, schools, shopping centres, prisons, etc. Since 1793, and now more than ever, the Musée du Louvre is committed to being open to all !
Anne-Laure BEATRIX, Directrice des Relations extérieures, Musée du Louvre
A word by the RMN - Grand Palais
For thirty years, exhibitions at the Grand Palais and French museums have been increasingly successful. Public education is a key factor; art history lessons, workshops and tours for families, hosting classes and teachers, online resources and more allow us to educate the audiences of today and tomorrow.
The Réunion des Musées Nationaux-Grand Palais is sharing its expertise with all national museums through its team of tour guides and its digital department, and developing an ambitious programme of educational activities at the Grand Palais. The challenge is both to broaden and diversify audiences: changing the image of museums, showing that they are open to all, giving everyone the tools to understand and appreciate artworks, etc. Education is a powerful means of achieving these goals.
Beyond the power of education, the key issue is the power of art: how artists and educators can participate jointly in transforming the world and building a future in which every person can best utilise their talents and skills and find their place in a society that is open to everyone’s own creativity.
Sylvie Hubac, Présidente, Rmn – Grand Palais
Merci
Nous remercions les 12 institutions culturelles parisiennes partenaires pour leur accueil dans ces lieux prestigieux.
Merci au musée du Louvre, à la Rmn Grand Palais, aux Arts Décoratifs, au Palais de la Découverte - un lieu universcience, à la Monnaie de Paris, au Palais de Tokyo, au musée du quai Branly - Jacques Chirac, au Centre Pompidou, au Musée d’Orsay, à l’Aquarium de Paris, à l’Institut du monde arabe et au Musée de l’Homme.
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MUSÉE DU LOUVREPALAIS DU LOUVRE, COUR NAPOLÈON © MUSÈE DU LOUVRE, DIST. RMN - GRAND PALAIS / OLIVIER OUADAH
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PROGRAMMEMONDAY 19 JUNE 2017
REGISTRATION & PETIT DEJÉUNERMusée du Louvre, Auditorium 08:30 - 09:30
Come pick up your badge and delegate bag. Meet fellow delegates around a cup of coffee and a croissant.
THE POWER OF EDUCATIONMusée du Louvre, Auditorium 09:30 - 11:00
WELCOME TO COMMUNICATING THE MUSEUM PARIS - RULES OF THE GAME
Corinne Estrada, Founder and President, Agenda, France @corinneestrada @agendaparisMark Goggin, Executive Director, Sydney Living Museums, Australia @sydlivmusAnne-Laure Beatrix, Director of External Affairs, Musée du Louvre, France @BeatrixLaure @MuseeLouvre
THE EMOTIONAL BRAIN AND LEARNING
David Sander, Professor in the Department of Psychology, University of Geneva, Switzerland
ALL SCHOOLS SHOULD BE ART SCHOOLS
Will Gompertz, Arts Editor, BBC, United Kingdom @WillGompertzBBC
11:00 - 11:30 PAUSE CAFÉ IN THE LOUVRE AUDITORIUM
THE BENEFITS FOR YOUR INSTITUTION 5 workshops will take place simultaneously from 11:45 to 12:30. Participants are invited to select one.
1 - EDUCATION AND COMMUNICATION, AN IMPOSSIBLE COLLABORATION?Isabelle Vanhoonacker, Head of Public Affairs Department, Royal Museums of Fine Arts, Belgium @FineArtsBelgiumMusée du Louvre, Salle sous pyramide
2 – COMMUNICATING THE VALUE OF MUSEUM EDUCATION PROGRAMS TO SPONSORS AND DONORSRichard Woodward, Business Development Strategist, Richard Woodward and Associates, Australia @YourNextSpeakerMusée du Louvre, Salle 80
9communicatingthemuseum.paris Dates, times and programme may be subject to change
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3 – VISITORS DON’T BELONG TO ANY DEPARTMENT: WORK TOGETHER!Muriel Jaby, Head of Communication, Musée d’art contemporain de Lyon, France @mu_jaby @macLyonLouvre Offices, Room 438 - 8 rue Saint Anne
4 – GO BIG OR GO HOME! HOW BIG EDUCATION EVENTS ARE A BRILLIANT WAY TO COMMUNICATE YOUR BRAND AND ATTRACT LOTS OF VISITORSSusan McCormack, Director of Public Engagement, Ashmolean Museum, United Kingdom @AshmoleanMuseumEleanor Appleby, Brand Engagement Consultant, Jane Wentworth Associates, United Kingdom @eleanorappleby @JWALondonMusée des Arts Décoratifs, Auditorium - 111 rue de Rivoli
5 – BRAZIL’S UNIQUE CULTURAL MODELDanilo Miranda, Director Regional, SESC Sao Paulo, Brazil Musée du Louvre, Auditorium
12:45 - 14:00 DÉJEUNER AUX ARTS DECORATIFS
Musée des Arts Décoratifs, salon des Boiseries. Enter via n°111 rue de Rivoli
A NEW MODEL FOR EDUCATION 5 workshops will take place simultaneously from 14:15 to 15:00. Participants are invited to select one.
6 - INVOLVING ARTISTS IN YOUR EDUCATION PROGRAMSJohn Giurini, Assistant Director for Public Affairs, J. Paul Getty Museum, USA @GettyMuseumMusée des Arts Décoratifs, Auditorium - 111 rue de Rivoli
7 – TIME MANAGEMENT AND COMMUNITY PARTNERSHIPS: WHAT CAN MUSEUMS BRING TO THE TABLE?Corinne Flax, Manager of School and Community Partnerships, Bruce Museum, USA @CorinneFlax @thebrucemuseumLouvre Offices, Room 438 - 8 rue Saint Anne
8 – DOING IT FOR THE KIDS – DIGITAL CONTENTSharna Jackson, Consultant, The Design Museum, United Kingdom @sharnajackson Musée du Louvre, Salle sous pyramide
9 – KINDLING FIRES IN THE ART MUSEUMKarleen Gardner, Director of Learning Innovation, Minneapolis Institute of Art, USA @karleen_gardner @artsmiaMusée du Louvre, Salle 80
10 – MUSEUMS AS SPACES FOR CONNECTION, SOCIAL MOBILIZATION & EDUCATION THE FRM EXPERIENCE IN BRAZILHugo Barreto, Secretary General, The Roberto Marinho Foundation, BrazilMusée du Louvre, Auditorium
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PROGRAMMEMONDAY 19 JUNE 2017
15:00 - 15:30 PAUSE CAFÉ IN THE LOUVRE AUDITORIUMMusée du Louvre - Auditorium 15:30 - 18:00
COLLECTIVE INTELLIGENCE EXERCISE
Corinne Estrada, Founder and President, Agenda, France @corinneestrada @agendaparisMark Goggin, Executive Director, Sydney Living Museums, Australia @sydlivmus
THE POWER OF OPENING UP
Catherine Saurais, Director, nest, Switzerland Erik Bär, Founder and partner, Tinker Imagineers, Netherlands @Tinkerimagineer
TAKING ART OUT OF THE FRAME, AND INTO OUR LIVES
Erlend Høyersten, Director, ARoS Aarhus Art Museum, Denmark @ErlendHoyersten @ARoSKunstJake Barton, Principal and Founder, Local Projects, USA @Jake_Barton @localprojects
DEVELOPING EDUCATION AT THE LOUVRE
Jean-Luc Martinez, President-Director, Musée du Louvre, France @museelouvre
INTRODUCING THE NEWLY RE-OPENED FLEMISH AND DUTCH PAINTINGS GALLERIES
Sébastien Allard, Conservateur général, Directeur, Département des Peintures, Musée du Louvre, France
18:00 - 19:30 GUIDED VISITS OF THE FLEMISH AND DUTCH PAINTINGS GALLERIES
20:00 - 22:00 OPENING OF DAVID HOCKNEY AT CENTRE POMPIDOU Centre Pompidou, place Georges Pompidou Paris, 75004 Paris
Walking from the Louvre to Centre Pompidou will take you 15-20min. Otherwise you can use public transportation: From Musée du Louvre, get on Metro Line 1 at “Palais Royal, Musée du Louvre” and exit at “Hotel de ville”.
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Dates, times and programme may be subject to change
REGISTRATION & PETIT DEJÉUNERGrand Palais - Enter via avenue du général Eisenhower, Champs-Elysées Jardins Entrance 09:00 - 09:30
Come pick up your badge and delegate bag. Meet fellow delegates around a cup of coffee and a croissant.
THE ROLE OF MUSEUMS IN SOCIETY: HUMANITY AND SOCIAL ACTION
Grand Palais, Auditorium 09:30 - 11:00
A HUMANIST MUSEUM
Thomas Bastien, Interim Director of Education and Community Programmes, The Montréal Museum of Fine Arts, Canada @ThomasBastien @mbamtl
THE MONTREAL MUSEUM OF FINE ARTSMURALS BY MU (DETAIL), IN THE MICHEL DE LA CHENELIÈRE INTERNA-TIONAL ATELIER FOR EDUCATION AND ART-THERAPY. © MMFA, DENIS FARLEY
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PROGRAMME TUESDAY 20 JUNE 2017
THE IMPORTANCE OF MAKING LEARNING AND EDUCATION INSTITUTION-WIDE PRIORITIES
Javier Jiménez, Director, Lord Cultural Ressources, Spain @javijimenez83 @LordCultural
FROM ME TO WE: MUSEUM EDUCATION IN TAIWAN - AN ASIAN CONTEXT
Joy Hsin, Chief of Education and Extension Division, National Museum of History, Taiwan
GROUP EXERCISE
11:00 - 11:30 PAUSE CAFÉ
3 workshops will take place simultaneously from 11:30 to 12:30. Participants are invited to select one.
1 - TRANSFORMATIVE LEARNINGGrand Palais, Auditorium
Part 1 - How a blueprint approach for 10 difficult to handle youth worked for 250Peter Aerts, Head of Education and Communication, S.M.A.K., Belgium @itmightbecrap @SMAKGentPart 2 - Let me see through your EyesElisabeth Bodin, Head of Learning, Louisiana Museum of Modern Art, Denmark @louisianamuseum
2 - WORKING WITH SCHOOLSGrand Palais, Studio 84
Part 1 - Transforming the school, rethinking the museumEsther Fuertes, Education Department, Museu Nacional d’Art de Catalunya, Spain @MuseuNac_Cat Part 2 - Museums, Interculturality and Cultural CitizenshipNana Bernhardt, Head of School Programs, National Gallery of Denmark, Denmark @smkmuseum
3 - COMMUNITIES ENGAGEMENTPalais de la Découverte, Auditorium
Part 1 - Diplomacy and Art Matter!Pascal Hufschmid, Head of External Affairs, Musée de l’Elysée, Switzerland @PascalHufschmid @ElyseeMuseePart 2 - Becoming more relevant in today’s societyJane Burrell, Senior Vice President of Education and Public Programs, and Miranda Carroll, Senior Director of Communications, Los Angeles County Museum of Art (LACMA), USA @MirandaCarroll @LACMA
12:45 - 14:00 DÉJEUNER AT THE GRAND PALAIS
13communicatingthemuseum.paris Dates, times and programme may be subject to change
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TRANSFORMING MUSEUM EDUCATION FOR THE 21ST CENTURY
2 sessions of keynotes will take place simultaneously from 14:00 to 15:00. Participants are invited to select one.
1 - AUDIENCESPalais de la Découverte, AuditoriumPart 1 - Hands-On learning Experiences: Allowing Kids to Learn, Create, Fail, and Try AgainSøren Thomsen, Director of Educational Content, Assessment and eLearning, LEGO Education, Denmark @LEGO_Education Part 2 - Museums, a place to nurture curious mindsMichèle Antoine, Director of Exhibition, Universcience, France @citedessciences
2 -NEW TECHNOLOGIESGrand Palais, AuditoriumPart 1 - Mobile educational gamingRoei Amit, Head of digital and Sophie Radix, Responsable de la Cellule Médiation-Education, RMN-Grand Palais, France @RoeiAmit @GrandPalaisRmnPart 2 - Promoting Russian literature and reaching out to communities - A Live Reading MarathonFekla Tolstoy, Head of Development, Leo Tolstoy State Museum, Russian Federation
GRAND PALAIS© DALBERA VIA VISUALHUNT / CC BY
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PROGRAMME TUESDAY 20 JUNE 2017
15:00 - 15:30 PAUSE CAFÉ
Grand Palais, Auditorium 15:30 - 17:30
ARTIST AND ACTIVIST - THE ROLE OF THE ARTIST IN TODAY’S SOCIETY
Manoel Quitério, Street Artist, Brazil @manoelquiterio
STRENGTHENING THE SOCIAL AND EDUCATIONAL ROLE OF YOUR MUSEUM
Jack Lang, President, Institut du monde arabe, France @jack_lang @imarabeAxel Rüger, Director, Van Gogh Museum Amsterdam, Netherlands @AxelRuger @vangoghmuseum Chair: Anna Somers Cocks OBE, Chairman, The Art Newspaper, United Kingdom
TATE EXCHANGE: THE BENEFITS AND CHALLENGES OF CREATING A PARTICIPATORY PLATFORM
Anna Cutler, Director of Learning, Tate Modern, United Kingdom @TateExchange
THE MUSEUM AS A GENERATOR Wendy Woon, The Edward John Noble Foundation Deputy Director for Education, The Museum of Modern Art, USA @wendywoon @MuseumModernArt
KEY LEARNINGS
Corinne Estrada, Founder and President, Agenda, France @corinneestrada @agendaparisMark Goggin, Executive Director, Sydney Living Museums, Australia @sydlivmus
20:00 - 22:00 GALA RECEPTION AT LA MONNAIE DE PARIS
Monnaie de Paris, 11 quai de Conti, 75006 Paris
La Monnaie de Paris, France’s longest standing institution and the oldest enterprise in the world, will host the CTM17 Paris Gala Evening.
WELCOME Aurélien Rousseau, Président Directeur, Monnaie de Paris, France
VISITSDuring the reception, discover ‘Floor-naments’ an exhibition marking the 40th anniversary of the Centre Pompidou.
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Dates, times and programme may be subject to change
LEARNING SAFARI AT PALAIS DE TOKYOPalais de Tokyo, 13 avenue du Président Wilson, 75116 Paris. Enter via the door located on the left of the main entrance.10:15 - 13:00
PETIT DÉJEUNER
WELCOME TO LE PALAIS DE TOKYO Jean de Loisy, President, Palais de Tokyo, France @jeandeloisy @PalaisdeTokyo
A UNIQUE APPROACH OF ART AND VISITOR EXPERIENCEAnnabelle Türkis, Director of Communications, and Marion Buchloh-Kollerbohm, Cultural mediation manager, Palais de Tokyo, France @PalaisdeTokyo
GUIDED VISITS OF “DIORAMAS”Discover “Dioramas”, an exhibition that explores the diorama as an unexpected source of inspiration for contemporary art.
DÉJEUNER AND VISIT AT L’AQUARIUM DE PARISL’Aquarium de Paris, 5 avenue Albert de Mun, 75016 Paris.13:00 - 15:30
DÉJEUNER
VISIT “CORAL, CORE OF LIFE”Discover the Aquarium’s latest exhibition “Coral : Core of Life” on coral reefs. Its aim is to publicize the diversity and beauty of the underwater world, as well as initiatives intended to preserve this unique and important heritage for humanity.
OPTION 1 - VISIT “US AND THEM: FROM PREJUDICE TO RACISM”
Musée de l’Homme, 17 place du Trocadéro, 75116 Paris. Free entry on presentation of your CTM17 Badge.16:00 - 18:00
The first major temporary exhibition of the Musée de l’Homme since its reopening, “Us and Them – From Prejudice to Racism”, offers an original immersive scenography which aims to shed a new light on racist behaviour and prejudices.
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PROGRAMMEWEDNESDAY 21 JUNE 2017
OPTION 2 - VISIT “ISLAMIC TREASURES OF AFRICA - FROM TIMBUKTU TO ZANZIBAR”
Institut du monde arabe, 1 rue des Fossés Saint-Bernard, 75005 Paris. Free entry on presentation of your CTM17 Badge.16:00 - 18:00
Focusing on archaeology, architecture, immaterial heritage, and contemporary art, this unprecedented exhibition brings together around 300 multidisciplinary works in an exhibition space of 1,100m2 in order to highlight the cultural and artistic richness of the Islamic communities in sub-Saharan Africa.
COCKTAIL AT THE DRAWING HOTELDrawing Hotel, 17 rue de Richelieu, 75001 Paris.19:00 - 21:00
Join us for a cocktail reception at the newly-opened Drawing Hotel and discover the hotel Drawing Lab. Founded by Christine Phal and the Endowment Fund for Contemporary Drawing, the objective of Drawing Lab Paris is to endow contemporary drawing with enduring means for sustainable practices.
ISLAMIC TREASURES OF AFRICA INSTITUT DU MONDE ARABEVictor Ekpuk, State of Beings (Totem), 2013. Installation avec vinyle, acrylique et métal sur panneau de bois et tapis de vinyle. Courte-sy de l’artiste et de la fondation Blachère, Apt© IMA/A.Sidoli
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LEARNING SAFARI AT MUSÉE DU QUAI BRANLY - JACQUES CHIRAC
Musée du quai Branly - Jacques Chirac, 37 quai Branly, 75007 Paris.09:30 - 12:00
PETIT DEJEUNER
WELCOME TO LE MUSÉE DU QUAI BRANLY - JACQUES CHIRAC Nathalie Mercier, Head of Communications, musée du quai Branly - Jacques Chirac, France @nathalieMercier @quaibranly
AUDIENCE CULTIVATION Olivier Boasson, Director of Audience Services, musée du quai Branly - Jacques Chirac, France @quaibranly
VISIT “PICASSO PRIMITIF”What were Picasso’s links with non-Western arts? This exhibition presents Picasso’s relationship with the arts of Africa, Oceania, the Americas and Asia.
OPTION 1 - LEARNING SAFARI AT CENTRE POMPIDOUCentre Pompidou, place Georges-Pompidou, 75004 Paris.14:30 - 17:00
WELCOME TO LE CENTRE POMPIDOU Benoit Parayre, Director of Communications, Centre Pompidou, France @BenoitParayre @CentrePompidou
ENCOURAGING ART AND CREATIONDiscover the Centre Pompidou education programmes.
1977-2017. THE CENTRE POMPIDOU IS 40 YEARS OLD!Learn about the communication and fundraising campaigns of the 40th anniversary of the Centre Pompidou.
VISIT “WALKER EVANS”Conceived as a retrospective of Evans’s work as a whole, the exhibition presents 300 vintage prints in a novel and revelatory thematic organisation. It highlights the photographer’s recurrent concern with roadside buildings, window displays, signs, typography and faces, offering an opportunity to grasp what lies at the heart of Walker Evans’ work: the passionate quest to identify the fundamental features of American vernacular culture.
VISIT “MUTATIONS-CRÉATIONS / ROSS LOVEGROVE”Industrial designer Ross Lovegrove draws inspiration from nature and evolution. This exhibition looks at this sustainability-centred convergence of creativity, design and nature.
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PROGRAMMETHURSDAY 22 JUNE 2017
Programme subject to change - Printed on 6 June
NAME LOCATION© LOREM IPSUMMUSÉE D’ORSAY
OPTION 2 - LEARNING SAFARI AT MUSÉE D’ORSAYMusée d’Orsay, 1 rue de la Légion d’Honneur, 75007 Paris.14:30 - 17:00
WELCOME TO MUSÉE D’ORSAY Luc Bouniol-Laffont, Chef du Service Culturel et de l’Auditorium, Musées d’Orsay et de l’Orangerie, France @MuseeOrsay
MARKETING IS NOT ALWAYS ABOUT EDUCATION BUT EDUCATION IS ALWAYS GOOD MARKETING Luc Bouniol-Laffont, Chef du Service Culturel et de l’Auditorium, Musées d’Orsay et de l’Orangerie, France @MuseeOrsayLynn Russell, Head, Division of Education, National Gallery of Art, Washington DC, USA @ngadc
VISIT “PORTRAITS BY CÉZANNE”The exhibition explores the special pictorial and thematic characteristics of Cézanne’s portraiture, including his creation of complementary pairs and multiple versions of the same subject. The exhibition discusses the extent to which particular sitters inflected the characteristics and development of his practice.
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MONDAY 19 JUNE AM
THE BENEFITS FOR YOUR INSTITUTION 5 workshops will take place simultaneously from 11:45 to 12:30. Participants are invited to select one.
1 - EDUCATION AND COMMUNICATION, AN IMPOSSIBLE COLLABORATION?Isabelle Vanhoonacker, Head of Public Affairs Department, Royal Museums of Fine Arts, Belgium @FineArtsBelgiumMusée du Louvre, Salle sous pyramide
Fifty years ago, thanks to personal initiatives many educational as well as friends associations were created functioning as independent organisations at the service of cultural institutions and museums.Progressively, they were integrated in museums, considered to be indispensable for their (audience) development. Nevertheless due to several reasons, many educational departments still have to ensure their own communication, which has become an impossible task because of the multiplication of today’s communication means. The Royal Museums of Fine Arts decided to end positively this gap between the two departments by several, successful means.This session will be chaired by Milene Chiovatto, Head of the Education Department at the Pinacoteca do Estado de São Paulo in Brazil since 2002 and Chair of the ICOM International Committee for Education and Cultural Action (CECA).
2 – COMMUNICATING THE VALUE OF MUSEUM EDUCATION PROGRAMS TO SPONSORS AND DONORSRichard Woodward, Business Development Strategist, Richard Woodward and Associates, Australia @YourNextSpeakerMusée du Louvre, Salle 80
Richard will discuss how collaboration between communication, education and development teams is crucial to developing and communicating the value of museum education programs to sponsors and donors. Drawing on his experience of working with Australia’s leading museums and galleries including the National Museum of Australia, Museum of Contemporary Art, National Gallery of Australia, National Portrait Gallery and Questacon, Richard will outline the processes that should be put in place and the information required to develop and communicate the value of museum education programs to sponsors and donors.
3 – VISITORS DON’T BELONG TO ANY DEPARTMENT: WORK TOGETHER!Muriel Jaby, Head of Communication, Musée d’art contemporain de Lyon, France @mu_jaby @macLyonLouvre Offices, Room 438 - 8 rue Saint Anne
Before the opening of the exhibition Wall Drawings Icones urbaines, the macLYON opened its doors for 10 exceptional days. From September 19th to 28th, more than 2500 people had the privilege to discover a preview of the exhibition, to see the works being created directly on the walls and to exchange with 11 street-artists from all over the world! Education, exhibition and communication teams worked closely together to organize these 10 days and address the widest possible audience. This invitation to step “behind the scene” was acclaimed and generously shared by the public. It gave a real boost to the opening of the exhibition.
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WORKSHOPS ABSTRACTS
4 – GO BIG OR GO HOME! HOW BIG EDUCATION EVENTS ARE A BRILLIANT WAY TO COMMUNICATE YOUR BRAND AND ATTRACT LOTS OF VISITORSSusan McCormack, Director of Public Engagement, Ashmolean Museum, United Kingdom @AshmoleanMuseumEleanor Appleby, Brand Engagement Consultant, Jane Wentworth Associates, United Kingdom @eleanorappleby @JWALondonMusée des Arts Décoratifs, Auditorium - 111 rue de Rivoli
It’s very easy for even the biggest museums to focus their education efforts on adult talks and drop-in activities for families. But these can have limited capacity, only attract repeat visitors, and are too niche for press coverage. The real gains are made when education and marketing teams work together to develop large scale events that not only attract a broad audience but also project the museum’s core offer.In this lively session we will show how this has worked for both small and large museums, including the Ashmolean Museum in Oxford and the V&A. We’ll talk through techniques for programming and marketing and show how keeping it simple is the key approach when going big.
5 – BRAZIL’S UNIQUE CULTURAL MODELDanilo Miranda, Diretor Regional, SESC Sao Paulo, Brazil Musée du Louvre, Auditorium
Danilo Miranda, director of the leading arts financing entity in Brazil, SESC, a Portuguese acronym for Social Service of Commerce, is investing over 700 millions euros per year in culture, sport and environment.
By reaching out to communities and engaging with artists, SESC uses culture as a tool for education and transformation, to improve people’s lives.Sesc’s actions are the result of a solid cultural and educational project which ever since the institution’s founding in 1946 in the commerce and service sector has led to innovation and social transformation. SESC has innovated over the years and is leading many activities in culture and its various manifestations, destined to all segments of the public, in various age ranges and socioeconomic levels. Not only does the SESC offer a wide range of events but also effectively contributes to more lasting and significant experiences. This session will be chaired by Catherine Scharf, Head of the Cultural Department, Embassy of Switzerland in France.
21communicatingthemuseum.paris Dates, times and programme may be subject to change
#CTM17
A NEW MODEL FOR EDUCATION5 workshops will take place simultaneously from 14:15 to 15:00. Participants are invited to select one.
6 - INVOLVING ARTISTS IN YOUR EDUCATION PROGRAMSJohn Giurini, Assistant Director for Public Affairs, J. Paul Getty Museum, USA @GettyMuseumMusée des Arts Décoratifs, Auditorium - 111 rue de Rivoli
The Getty Artists Program, launched in 2010 with artist Mark Bradford, is part of the Education department’s existing artist-based programming and serves as an open forum for artists who have a strong interest in education and audience engagement. One artist is selected each year and given the freedom to select an audience to work with, and to develop the focus and format of their project. Over the years, the projects have provided various audiences new insights and perspectives on art, while serving as a platform to help them find their voice. Now in its sixth artist, the program is evolving into an active conversation between the chosen artist and the community with the Getty acting as the facilitator.
7 – TIME MANAGEMENT AND COMMUNITY PARTNERSHIPS: WHAT CAN MUSEUMS BRING TO THE TABLE?Corinne Flax, Manager of School and Community Partnerships, Bruce Museum, USA @CorinneFlax @thebrucemuseumLouvre Offices, Room 438 - 8 rue Saint Anne
As a museum educator it is easy to enumerate all of the things that there are never enough of; space, money and materials all make the list, yet time, the most valuable of all our assets, often doesn’t make the list. Using our time to connect with our community both inside and outside the museum walls is one of the most important things an educator can do. This session will highlight how time can be used effectively, powerfully and most importantly, thoughtfully. Case studies of interdepartmental collaborations and partnerships between the museum and community organizations such as schools and afterschool centers will be provided so that participants can think critically about the role of time in museum education.
8 – DOING IT FOR THE KIDS – DIGITAL CONTENTSharna Jackson, Consultant, United Kingdom @sharnajackson Musée du Louvre, Salle sous pyramide
Join Sharna Jackson as she takes you through a tour of her five key learnings based on her 10-year experience working in digital content in the cultural sector. The session will conclude with a fast and fun digital content brainstorm.
#CTM1722
WORKSHOPS ABSTRACTS
9 – KINDLING FIRES IN THE ART MUSEUMKarleen Gardner, Director of Learning Innovation, Minneapolis Institute of Art, USA @karleen_gardner @artsmiaMusée du Louvre, Salle 80
“The mind is not a vessel to be filled but a fire to be kindled.” Plutarch offers inspiration for museums in the 21st century. Using this concept, the Minneapolis Institute of Art (Mia) is transforming our institution from a temple of authoritative knowledge to one that ignites questions and thinking. Working across departments, Mia communicates and demonstrates that we are not a quiet and unchanging, but an active, visitor-centered laboratory of wonder. By integrating visitor research and learning theory into our practice, offering an accessible environment, working with cross-functional teams on exhibitions, and creating interactive experiences, Mia fuels connections and meaning-making.
10 – MUSEUMS AS SPACES FOR CONNECTION, SOCIAL MOBILIZATION & EDUCATION: THE FRM EXPERIENCE IN BRAZILHugo Barreto, Secretary General, The Roberto Marinho Foundation, BrazilMusée du Louvre, Auditorium
In the field of culture, is it possible to communicate without educating? The Roberto Marinho Foundation introduced a new category of museum in Brazil, considered experiential in its approach. Through its vision, FRM launched the Museum of the Portuguese Language, the Football Museum, the Museum of Arts of Rio, the Museum of Tomorrow and the Museum of Frevo. Together, these museums have welcome more than 10 million visitors through their doors. They have been recognized for their inclusive educational programs and through their constant dialogue with audiences, specifically with teachers and students.
23communicatingthemuseum.paris
#CTM17
Dates, times and programme may be subject to change
1. TRANSFORMATIVE LEARNINGGrand Palais, Auditorium
Part 1 - How a blueprint approach for 10 difficult to handle youth worked for 250Peter Aerts, Head of Education and Communication, S.M.A.K., Belgium @itmightbecrap @SMAKGent
It is deeply rooted in S.M.A.K.’s beliefs that, as a museum, it should seek to create meaningful connections between artists and society as a whole. Through the development of made-to-measure programs S.M.A.K. aims to provoke the interest in art and culture of difficult-to-reach teenagers.They have often dropped out of school, come from poor families or faced an addiction problem. As a last resort they work three days a week and go to school for two days. Art is far alienated from their own world. By lowering the threshold and through encouragement S.M.A.K. made them feel at home. The focus of the workshop will be on the learnings of developing a program for difficult youths and the blueprint approach. What are the advantages of a blueprint instead of a scripted format? How did the approach move from 10 to 250 participants and what were the consequences of that evolution?
Part 2 - Let me see through your EyesElisabeth Bodin, Head of Learning, Louisiana Museum of Modern Art, Denmark @louisianamuseum
Learning through art enables us to learn in more profound and personal ways but also helps us to see the world through the eyes of others. For this reason art has a role to play when it comes to addressing today’s challenges : integration, marginalisation and a school system failing to give next generations a holistic understanding. With practical experiences as a point of departure, this workshop will present examples from various learning programmes at Louisiana Museum of Modern Art. Both those for large numbers of school children (15–19.000 a year) and more specialised ones. A collaboration with Red Cross schools for young refugees and schools for children with severe learning disabilities
2. WORKING WITH SCHOOLSGrand Palais, Studio 84
Part 1 - Transforming the school, rethinking the museumEsther Fuertes, Education Department, Museu Nacional d’Art de Catalunya, Spain @MuseuNac_Cat
In 2013, Museu Nacional d’Art de Catalunya started working with the Miquel Bleach School, a state elementary school with 98% of its intake coming from disadvantaged immigrant families of 25 nationalities. The objective was to improve the quality of the education, to change the social perception of the school, and to make the museum available in order to provide a place with opportunities for participation, inclusion and social equality. The project was developed in the following areas: teacher training, school organization, community action and communication. It is a joint creation based on the school’s desire to use this project as a tool of transformation towards a new school model.
#CTM1724
WORKSHOPS ABSTRACTS
Part 2 - Museums, Interculturality and Cultural CitizenshipNana Bernhardt, Head of School Programs, National Gallery of Denmark, Denmark @smkmuseum
In recent years the National Gallery of Denmark has explored and developed new educational initiatives in collaboration with Danish language centers for foreign adults learning Danish as a second language.The projects and educational activities pose the following key questions: How can art museums help adult second-language learners acquire a language? How can such initiatives constitute a framework for cultural citizenship for new citizens in Danish society? How can the museum contribute in the creation of new cultural and historical frameworks for new Danish citizens as well as for the museum as part of a collective learning process? This presentation deals with: the development of new learning methods, educational activities and materials based on inclusive learning processes, dialogic pedagogy and multi-voiced perspectives through language training; and finally, what happens when new citizens become part of the museum, part of the museum staff.
3 - COMMUNITIES ENGAGEMENTPalais de la Découverte, Auditorium
Part 1 - Diplomacy and Art Matter!Pascal Hufschmid, Head of External Affairs, Musée de l’Elysée, Switzerland @PascalHufschmid @ElyseeMusee
How an exhibition and its world tour brought together a country, a museum and an artist.Armed conflicts shatter the lives of millions of civilians every day around the world. Their issues are not only crucial to the international debate, they also have an echo in the work of artists, especially photographers. On the occasion of the 150th anniversary of the International Committee of the Red Cross, the Musée de l’Elysée in Lausanne and the Swiss Ministry of Foreign Affairs decided to join forces. Together, they produced an exhibition, War from the Victims’ Perspective – Photographs by Jean Mohr, which has travelled to no less than 60 venues in 35 countries since 2013. It has offered at each stage a unique opportunity to raise awareness about humanitarian issues. Pascal will present how this ambitious project was engineered in less than six months and managed in a simple way, turning the exhibition into an active platform that pushed both partners beyond their comfort zone to the benefit of a very large audience.
Part 2 - Becoming more relevant in today’s societyJane Burrell, Senior Vice President of Education and Public Programs, and Miranda Carroll, Senior Director of Communications, Los Angeles County Museum of Art (LACMA), USA @MirandaCarroll @LACMA
As cultural institutions see declining participation, how can we become more relevant in today’s society? And how can we reach underserved communities, learn from them and from our failures, and entice non-traditional audiences to embrace participation in the arts, ultimately visiting our, sometimes distant, museums? This presentation will provide examples of an Art and Film lab that traveled to nine cities throughout Los Angeles and two adjacent counties serving primarily low-income families with filmmaking workshops, opportunities to record their oral histories, and weekend evening screenings. A review of the successes and challenges of the project, as well as its transition into a current program successfully serving returning veterans in Los Angeles, will be highlighted. This project will be contrasted with a current endeavor that is using research into motivations for participating in the arts coupled with community input to bring works from the museum’s collection to new audiences and interpret them through an education –curatorial partnership.
25communicatingthemuseum.paris
#CTM17
Dates, times and programme may be subject to change
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27communicatingthemuseum.paris
7
1 Louvre2 Louvre Offices 3 Arts Décoratifs 4 Centre Pompidou5 Grand Palais6 Palais de la Découverte7 Monnaie de Paris8 Palais de Tokyo9 Aquarium de Paris10 Musée de l’homme11 Institut du monde arabe12 Drawing Hotel 13 Musée du quai Branly 14 Musée d’Orsay
1
3
4
11
122
#CTM1728
PARIS
1 Musée du LouvreRue de Rivoli, 75001 ParisEnter via Passage RichelieuMetro Line 1 @ Palais Royal Musée du Louvre
2 Louvre Offices8 rue Saint Anne, 75001 ParisMetro Line 1 & 7 @ Palais Royal Musée du LouvreMetro Line 14 @ Pyramides
3 Arts DécoratifsEnter 111 rue de Rivoli, 75001 ParisMetro Line 1 @ Palais Royal Musée du Louvre
4 Centre PompidouPlace Georges Pompidou Paris, 75004 ParisMetro Lines 1 & 11 @ Hotel de villeMetro Line 11 @ RambuteauRER Line A, B & D @ Chatelet Les Halles
5 Grand PalaisAvenue du général Eisenhower, 75008 ParisChamps - Elysées Jardins Entrance
Metro Lines 1 & 13 @ Champs Elysées ClémenceauMetro Lines 1 & 9 @ Franklin Roosevelt
6 Palais de la DécouverteAvenue Franklin Delano Roosevelt, 75008 ParisMetro Lines 1 & 9 @ Franklin RooseveltMetro Lines 1 & 13 @ Champs Elysées Clémenceau
7 Monnaie de Paris11 quai de Conti, 75006 Paris Metro Line 7 @ Pont neufMetro Line 4 @ Saint MichelMetro Line 10 @ OdéonRER Line B & C @ Saint Michel
8 Palais de Tokyo13 avenue du Président Wilson 75116 Paris Metro Line 9 @ IénaRER Line C @ Pont de l’Alma
9 Aquarium de Paris5 avenue Albert de MunMetro Lines 9 & 6 @ TrocadéroRER C @ Champs de Mars
10 Musée de l’homme17 place du Trocadero, 75016 Paris Metro Line 6 & 9 @ Trocadéro
11 Institut du monde arabe1 rue des Fossés Saint-Bernard, 75005 Paris Metro Line 7 @ JussieuMetro Line 10 @ Cardinal Lemoine
12 Drawing Hotel 17 rue de Richelieu, 75001 ParisMetro Line 1 & 7 @ Palais Royal Musée du LouvreMetro Line 14 @ Pyramides
13 Musée du quai Branly 37 quai Branly, 75007 ParisRER Line C @ Pont de l’Alma Metro Line 9 @ Alma / MarceauMetro Line 8 @ Ecole Militaire Metro Line 6 @ Bir Hakeim
14 Musée d’Orsay 62, rue de Lille, 75007 ParisAccess via Door CRER Line C @ Musée d’OrsayMetro Line 12 @ Solférino
DISCOVER LA FONDATION LOUIS VUITTON
8 Avenue du Mahatma Gandhi, 75116 ParisMetro Line 1 @ Les Sablons
From 19 to 25 June (apart from 20 June) get free entry to Art/Africa, le nouvel atelier on presentation of your CTM17 Badge.
Art/Afrique, le nouvel atelier includes two exhibitions, along with a selection of works from the permanent collection.- The Insiders brings together works by fifteen iconic artists from the Jean Pigozzi collection of African art, displayed for the first time in Paris.- Being There, an exhibition of works by South African artists.
29communicatingthemuseum.paris
OFFICIAL PARTNERS
KNOWLEDGE PARTNER
CONFERENCE PARTNERS
THANK YOUMille mercis
Culture Business focuses on fundraising and development strategies from around the world. We showcase fresh and innovative ideas to help you thrive in uncertain times.
After a fantastic edition of Culture Business in Sydney in 2016, we are heading to Melbourne from 26 – 28 July 2017 with the support of Creative Partnerships Australia.
Three days, 2 Venues:
Best Practice Training, 26 July Build a business development spirit in your organisation and motivate your team during the pre-conference workshops at the State Library Victoria.
Culture Business conference, 27- 28 JulyJoin us for two days of hands-on workshops, talks and panel discussions at the Arts Centre Melbourne. In between these intensive sessions there will be informal opportunities to network with your peers from around the world.
‘The Art of Fundraising’
The conference programme will cover every aspect of fundraising in the arts: from philanthropy to membership, online retail, communications, corporate sponsorship, and government funding. The conference will encourage you to take risks and to think beyond the usual limits.
International speakers
Meet and learn from 30 international speakers, experts in fundraising and development from the worlds of culture and business. Speakers include: John Rodgers, National Theatre London, UK/ Yvonne Zammit, Sydney Symphony Orchestra, AUSTRALIA / Laura Sears, V&A, UK / Sanjoy K Roy, Teamwork Arts, INDIA/ Alice van der Slikke, Van Gogh Museum, THE NETHERLANDS / Alpa Bhattacharjee, HSBC, AUSTRALIA / Michelle Stein, British Museum, UK/ Tracy Cui, The Promise, CHINA / Caroline McCormick, Achates Philanthrophy, UK
250 participants Join 250 participants from international and Australian arts organisations such as theatre companies, opera companies, ballet companies, festivals, biennales, museums and galleries alongside sponsors from business and public organisations and foundations.
#CTM1730
MELBOURNE26 - 28 JULY
2017
THE ART OFFUNDRAISING
7TH EDITION
PRINCIPAL SPONSOR
31communicatingthemuseum.paris
COMMUNICATINGTHE MUSEUMLOS ANGELES
6 - 8 NOV 2017
#CTM1732
LOS ANGELES
300 CULTURE EXPERTS
CTM17 Los Angeles will welcome 300 international art profession-als, high profile experts including museum and gallery directors, head of communications, mar-keting and development, digital manager and audience engage-ment strategists.
THEME: MUSEUMS BEYOND WALLS
Participants will discuss the changing role of museums in our society. They will examine how the social and political environ-ment and recent technological breakthroughs have encouraged museums to reach out beyond their walls.
www.communicatingthemuseum.com/losangeles
3 days of keynotes, workshops, panels, masterclasses, visits and events together with a learning safari in downtown LA and an evening in Beverly Hills.
Exclusive hospitality in Los Angeles’ museums and cultural sites including The Getty, LACMA and Hammer Museum.
Register before 31 Julyand get a complimentary
ticket to the Learning SafariCode: CTM17P
33communicatingthemuseum.paris
HAVE
YOUENTERED YET?
#CTM1734
Celebrating excellence in design and communication initiatives
across the art world.
1. Best Branding Campaign2. Best Temporary Exhibition Communications
3. Best Scenography4. Best App
5. Best Website6. Best Merchandising
Open to museums, cultural organisations and agencies, the International Design and Communication Awards (IDCA) celebrate creativity and innovation
in the art world.
Now in its 7th year, the 2017 contest recognises innovative best practices and reward excellence.
Entries are open until 1 September 2017.
An international jury of museum and design experts will assess all applications.
The awards ceremony will take place on 8 November 2017 in Los Angeles during the 19th edition of Communicating the Museum.
Since 2007
35communicatingthemuseum.paris
WE LOVE MUSEUMSagendacom.com
Apply to become the host of the 2019’s editions of Communicating the Museum and Culture Business before 31 December 2017.
Contact [email protected]