Media Watch on Climate Change | DecarboNetCommunication and Knowledge Co-Creation ToolsWalter Rafelsberger, Department of New Media Technologywww.decarbonet.eu · www.ecoresearch.net · www.modul.ac.at/nmt

Media Watch on Climate Change

• Analyze and visualize the online communicationof environmental NGOs, news media, Fortune 1000 companies, and social media users (Twitter, Facebook, YouTube, Google+)

• Identify framing strategies and sentiment(positive versus negative) in the context of climate change; track the evolution of trends

• Create shared meaning and improve understanding of how other stakeholders perceive and address climate change

Social Media Fortune 1000News

Climate Change Coverage

TOPICS

SOURCES AND CONFIGURATION

TREND CHARTS

SEARCH RESULTS,CONTENT VIEW

ASSOCIATEDTERMS

MAPS ANDVISUAL

ANALYTICS

DecarboNet Objectives

Raise Individual and Collective Awareness (Personal Efficacy)Build the Movement

Trigger Behavioral Change and Foster Social InnovationSupport the Movement

Analyze Behavioral Patterns and Information Diffusion ProcessesUnderstand the Movement

Collective Awareness Platform

Eco Feedback Technology

Games with a Purpose

EnergyMonitoring