Communication

The Concept

What is Communication

The word communication is derived from a latin word “Communicare” means common, to give a share, to reveal to have some thing in common.

The process of exchange of ideas, feelings, facts or information between two persons or more than two persons

The is the process of transmitting verbal and non verbal messages. Communication is effective when it achieves the desired response from the receiver.

Communication Model SMCR Model

SenderReceiverMessage Channel

Feed Back

Types of Communication

• Verbal Communication• Non Verbal Communication

Means / Media / Channels of Communication

Print Media• News papers / Magazines • Letters Memos• Billboards / Posters / flyer

Electronic Media• Radio• TV• Internet• Telephone

Methods

• Interpersonal Communication ( IPC )• Group Communication

Perception

• No person sees things exactly the same way as another. Each has a unique set of experiences , a unique perceptual filter, through which he or she compares and interprets messages., While communicating , receiver uses that filter to give meaning to or make sense out of the experience.

We only see tip of an ice berg

Behavior

Filters, mental models

Values, believes, emotions

Submissions

We Communicate better when we understand how people see

How people see shape what they know

What they know shape what they believe

What they believe shape how they act

Group Exercise

Communication for DevelopmentStrategic Communication

AdvocacySocial MobilizationBehavior Change communication

Behavior Change Communication

An Interactive process with specific audiences / beneficiaries to develop tailored messages and approaches using a variety of communication channels for developing positive behaviors

Providing information that people need in a wrapping that is acceptable to them

Behavior

• Collection of actions exhibited by human beings and

influenced by:

• Culture – Attitude – Emotion – Authority -

Genetics.• Response ( Action or reaction ) of an individual /

group to a stimuli

• Immunization behaviors are ingrained in:• Tradition• Culture

Target audiences• Primary

• Directly involved with the woman/her child:• Father• Mother• Grand father• Grand mother• Mother-in-law• Husband

• Secondary

• Not directly involved but play important role in community/society• Health care providers, LHWs• TBAs• Religious leaders• Community leaders

Thank You