communications industry resources that won’t break the budget
DESCRIPTION
This presentation by info professional Heidi Longaberger will focus on free or cost effective web-based resources in the following areas:Technology: PCs, handhelds, mobile devices and applications, etc.Telecommunications: Network-enabled services, broadband, high-speed data, cellularDigital media: E-commerce, video, mobileHeidi will cover sources from government, market research, associations, the news media, and blogsTRANSCRIPT
Communications Industry Resources that Won’t Break the Budget
Heidi Longaberger
Rocky Mountain SLAOct. 19, 2011
Seem Familiar??
Communications Industry
◦ Telecommunications: Voice, cellular, data networks and infrastructure
◦ Technology: Software, devices, applications
◦ Digital Media: E-commerce, video, mobile, online services
Session Focus:
Government/Economic Organizations
Market Research
Trade Associations
News/Blog Sites
Statistics Grab Bag
Sources
My go to for “counts”
Data on the basics: users, lines, subscribers, demographics, financials, ownership
Analytical tools: charts, maps, graphs
Government/Economic Resources
Tools & Data menu: www.fcc.gov/tools-data◦ 40 specialized databases (Cable, Equipment
Authorization, Antenna, Ownership)
◦ Maps by State: Spectrum licenses, Universal Service
Fund, broadband
◦ Over 150 data sets
◦ ARMIS database financial and operational data of
local exchange carriers
◦ Communities & cable operators by State
Federal Communications Commission (FCC): www.fcc.gov
Bureaus and Offices: www.fcc.gov/bureaus-offices◦ Media Bureau – Broadcast, Radio, TV
◦ Wireless Telecommunications Bureau
◦ Wireline Competition Bureau
◦ International Bureau – Global spectrum and satellite
programs
Federal Communications Commission (FCC): www.fcc.gov
www.fcc.gov
www.fcc.gov
www.fcc.gov
Division of the Dept of Commerce
National Broadband Map: www.broadbandmap.gov
◦ Government’s goal to bring broadband to all US
◦ 25 million records of information
◦ State, county, zip, census region
◦ Types of Technology (DSL, Cable Modem, etc), Speeds
Available, Service Providers, Demographic
National Telecommunications and Information Administration (NTIA), www.ntia.doc.gov/
NTIA Broadband Map – Arapahoe County, CO
www.broadbandmap.gov
Non-profit dedicated to representing the State public service commissions
Map and detailed profile of all State Utility Commissions websites: http://www.naruc.org/commissions.cfm
Database of resources – Position papers, technical briefs, webcasts, white papers
National Association of Regulatory Utility Commissioners (NARUC): www.naruc.org/
European Commissions statistics arm (EU and candidate
countries)
Science, Technology & Innovation: Information Society
section
◦ Tracks Information and Communications Technologies
(ICT)
Data: by enterprise and household
Charts, graphs, metadata for analysis
Download comprehensive Database by years in Excel,
Access
Eurostat: epp.eurostat.ec.europa.eu
EuroStat Information Society
EuroStat Information Society: Main Tables
Eurostat Data Mapping feature
Developed and developing countries: UN Members
World Telecommunications/ICT Database Online
◦ 140+ telecom stats/200 economies - $480/yr
Annual Yearbook of Statistics: pdf $77
“Free Statistics” page www.itu.int/ITU-D/ict/statistics
ICT Eye custom report tool:
www.itu.int/ITU-D/ICTEYE/Reports.aspx
Variety of free reports: “Measuring the Information Society
2011”
Links to country telecom agencies/statistical offices
International Telecommunications Union (ITU): www.itu.int
ITU “Free“ Page
ITU ICT Eye
ITU World Telecommunications Indicators
Independent organization
Economic and social well-being of people
34 member countries; mostly developed some
emerging countries
OECD Broadband Portal
Organization for Economic Co-Operation and Development (OECD): http://www.oecd.org
OECD Broadband Portal
OECD Broadband Portal
Financial and technical assistance to developing
countries
Databank of World Development Indicators:
data.worldbank.org/topic/infrastructure
◦ DataBank appears to cover most countries
◦ Choose by country and a number of ICT
indicators
The WorldBank: www.worldbank.org
The World Bank DataBank
The World Bank DataBank
Country Profiles include infrastructure:
access lines, cellular, broadcast media,
internet
For most if not all countries
CIA World FactBook: www.cia.gov/library/publications/the-world-factbook/geos/us.html
Qualitative and quantitative reports, services, consulting and analyst access for a fee
Technology Research “Big 3” IDC, Gartner Group, Forrester◦ Assessment reports available on vendor sites (Magic
Quadrant, Forrester Wave, IDC MarketScape)
◦ Social media is creating business model changes
Upstarts: GigaOm and TechCrunch
Market Research
Social Media Efforts:
Gartner Insight: Resource center offering free,
but very general types of reports, webinars
Blog Network: Over 50 analysts
◦ Feedback, questions and debate welcomed
◦ Get some “informed opinion” on technology topics
Non-subscribers welcomed
Gartner Group: www.gartner.com
“Free” Market Research – not really free
Magic Quadrant ($1,995): Dozens of market sectors are covered…”Corporate Telephony” and
“Cloud Infrastructure Software.”o MarketScopes: “Mini Magic Quadrants”
Hype Cycle ($1,995): Graphic representation of the
maturity and adoption of technologies and apps. ◦ FREE copy of Hype Cycle for Emerging Technologies
Summary Report, 2011
Gartner Group: www.gartner.com
Gartner Magic Quadrant
Gartner Emerging Technologies 2011 Hype-Cycle
Google search :magic quadrant cloud infrastructure
Rackspace
GigaOm
Rackspace
Gartner
Savvis
GoGrid
NetworkWorld
VMware
Social Media Efforts:
◦ Forrester Communities: Promoting analyst interaction
within a forum. ◦ Offer more content to their registered clients than the
public user.
Free Research Section - General topics; “Overview: Enterprise Content Management”
Market Report: The Forrester WaveTM
The Forrester WaveTM ($2,495): vendor and technology assessment tool includes an Excel spreadsheet for product/competitor comparison.
Forrester Research: www.forrester.com
The Forrester WaveTM
Social Media Efforts: IDC Insights Community:
◦ Best example of embracing the spirit of social media◦ Non-subscribers can engage with analysts through forum
and blog◦ Webinars, analyst presentations and even a few (general)
reports.
Market Research: IDC Marketscape ($15,000!): Vendor and market
assessment
IDC: www.idc.com
IDC’s Insights Community Forum
IDC’s MarketScape
GigaOm provides both news and analysis ◦ “Pro” version for only $299 per year-detailed reports and
analyst interaction. ◦ Model serves the “market gap”◦ Analyst network enhances objectivity
TechCrunch describes itself as a media property◦ Acquired by AOL in 2010◦ Focus is on profiling start-ups, reviewing Internet
products and reporting on almost real-time tech news. ◦ Sister site CrunchBase is an open statistical resource for
technology companies and transactions.
Upstarts: GigaOm: www.gigaom.comTechcrunch: www.techcrunch.com
Associations Sector and region specific
For the professional member and the public at large
Public policy, white papers, reports, surveys, data resources, experts
Cellular Telecommunications Industry Association (CTIA) : www.ctia.org “Representing its members with policy makers in the
Executive Branch, in the Federal Communications Commission and in Congress.”
Wireless 101: Industry Statistics, QuickFacts, Semi-Annual
Survey
SmartBrief: Daily brief of top news delivered to email
Position Papers – “Innovation and Competition Overview,” or
“Net Neutrality Overview”
Reports :$450 on “Wireless and Wireline Industry Comparison
Report,” ‘Wireless Subscriber Report – Year End 2010”
Telecommunications Industry Association (TIA): http://www.tiaonline.org
Represents the global information and
communications technology (ICT) industries
Standards development, government affairs, business opportunities, market intelligence and certification
“Annual Market Review and Forecast“ not inexpensive: non-members $1600
Free publications◦ Annual “Playbook” ICT economic trends and policies◦ Cloud Computing and Smart Grid Policy Studies
National Cable and Telecommunications Association - www.ncta.com
“Learn all about cable technology, programming and new developments in the industry”
Industry data selection
Directory of Cable Operators, Cable Networks, Cable Suppliers
United States Telecom Association (USTelecom): www.ustelecom.org
“The Broadband Association”
Industry Stats – usage, investment, penetration,
primarily residential
Directory of State Telecommunications
Associations
National Telecommunications Cooperative Association
(NTCA):www.ntca.org
Rural telecom companies and coops
New Edge - blog for rural telecom professionals
Smart Grid Resource Center provides articles, videos, research
National Exchange Carrier Association, Inc. (NECA) : www.neca.org
Membership association of U.S. local telephone companies
Trends Report - state of rural telecom technology deployment
Rural Associations
Personal Communications Industry Association
(PCIA): www.pcia.com◦ “The Wireless Infrastructure Association”◦ TowerSource – database of towers and collocation assets
www.towersource.com/default.aspx
Online Publishers Association (OPA): www.online-publishers.org◦ Trends affecting the digital landscape◦ Ongoing list of full-text internet industry research reports
from reputable sources (mobile, social, online advertising)
A Few Others
Online Publisher’s Association – Industry Research
Varied in focus and format
Near real-time
News and Blogs
News and blog aggregator of the most read
stories
Their own algorithm and human editorial team
Basic, searchable
Mini-Techmeme for simple mobile
Techmeme Mobile for smartphones
Techmeme Leaderboard - sources most frequently
posted
Techmeme: www.techmeme.com
Technology “silo”
One step beyond aggregation
“Tools that make sense of the news flow”
◦ Suite of widgets and infographics for analysis
◦ Filters
Premium service: Media monitoring w/single
monthly flat fee
Silobreaker: www.silobreaker.com
Light Reading: www.lightreading.com NetworkWorld’sTech Centers:
www.networkworld.com/topics/index.html
Connected Planet Online: connectedplanetonline.com/
FierceTelecom: http://www.fiercetelecom.com/
All provide webinars, white papers, blogs, news All ‘networking’ related – fiber backhaul, mobile apps,
infrastructure management
Other News Sites:
Focus on “Digital Media”
Statistical Grab Bag
Media, applications, mobile, e-commerce, interactive,
devices
Compendium of research from reputable sources
◦ eMarketer, Gfk MRI, Experian Hitwise, comScore
Charts and Data: Downloadable into Excel
Editorial staff provides analysis
Daily email or newsletter
MarketingCharts: www.marketingcharts.com
www.marketingcharts.com
www.marketingcharts.com
Digital media and marketing measurement and
intelligence
A lot of tools and services for $$$
U.S., European, Japan and Canada
comScore Data Mine
◦ Bite-sized “data gems” graphical representations from
their data, searchable, emailed daily
Blog – introduces new findings
comScore : www.comscore.com
www.comscore.com
Experian Hitwise: www.hitwise.com Online consumer behavior and search marketing
Data Center – Stats on Internet usage overall and by industry
Reports on the online industry per industry or competitor: $695
eMarketer: www.emarketer.com
Internet market research, statistics and analysis
Attractive graphical analysis
Oft-quoted and cited in other digital media offerings
Daily newsletter features analysis on a topic with chart
www.eMarketer.com
ClickZ: www.clickz.com Search engine, audience, traffic, online stats
“Top 25 U.S. Online Properties, June 2011”
“YouTube Gains on Facebook in the U.K.”
StatCounter Global Stats: gs.statcounter.com Search Engine, Mobile browser, OS, Mobile Search stats by
region or country
Use their own measurement algorithm
Can save, download into .csv or embed the data
gs.statcounter.com
IPTV, Pay-TV, cable and broadband
Regional and country focus outside of North America
Market Maps Full Package per country: $150
TV Market Database;120 indicators: $$
Free: Newsbriefs, older market maps, Top Ten Lists of the
market
e-Media Institute: www.e-mediainstitute.com
www.e-mediainstitute.com
www.e-mediainstitute.com
One of seven projects of the Pew Research Center
◦ Nonpartisan, nonprofit "fact tank”
Poll and survey data: downloadable
Broadband, mobile, technology user types, digital divide,
future of the internet, Web 2.0
Sociological and demographic angle
Statistics, infographics, trend data
Find an Expert – list the authors and their specialties
Pew Internet and American Life Project: www.pewinternet.org
www.pewinternet.org
