Communications Industry Resources that Won’t Break the Budget
Heidi Longaberger
Rocky Mountain SLAOct. 19, 2011
Seem Familiar??
Communications Industry
◦ Telecommunications: Voice, cellular, data networks and infrastructure
◦ Technology: Software, devices, applications
◦ Digital Media: E-commerce, video, mobile, online services
Session Focus:
Government/Economic Organizations
Market Research
Trade Associations
News/Blog Sites
Statistics Grab Bag
Sources
My go to for “counts”
Data on the basics: users, lines, subscribers, demographics, financials, ownership
Analytical tools: charts, maps, graphs
Government/Economic Resources
Tools & Data menu: www.fcc.gov/tools-data◦ 40 specialized databases (Cable, Equipment
Authorization, Antenna, Ownership)
◦ Maps by State: Spectrum licenses, Universal Service
Fund, broadband
◦ Over 150 data sets
◦ ARMIS database financial and operational data of
local exchange carriers
◦ Communities & cable operators by State
Federal Communications Commission (FCC): www.fcc.gov
Bureaus and Offices: www.fcc.gov/bureaus-offices◦ Media Bureau – Broadcast, Radio, TV
◦ Wireless Telecommunications Bureau
◦ Wireline Competition Bureau
◦ International Bureau – Global spectrum and satellite
programs
Federal Communications Commission (FCC): www.fcc.gov
www.fcc.gov
www.fcc.gov
www.fcc.gov
Division of the Dept of Commerce
National Broadband Map: www.broadbandmap.gov
◦ Government’s goal to bring broadband to all US
◦ 25 million records of information
◦ State, county, zip, census region
◦ Types of Technology (DSL, Cable Modem, etc), Speeds
Available, Service Providers, Demographic
National Telecommunications and Information Administration (NTIA), www.ntia.doc.gov/
NTIA Broadband Map – Arapahoe County, CO
www.broadbandmap.gov
Non-profit dedicated to representing the State public service commissions
Map and detailed profile of all State Utility Commissions websites: http://www.naruc.org/commissions.cfm
Database of resources – Position papers, technical briefs, webcasts, white papers
National Association of Regulatory Utility Commissioners (NARUC): www.naruc.org/
European Commissions statistics arm (EU and candidate
countries)
Science, Technology & Innovation: Information Society
section
◦ Tracks Information and Communications Technologies
(ICT)
Data: by enterprise and household
Charts, graphs, metadata for analysis
Download comprehensive Database by years in Excel,
Access
Eurostat: epp.eurostat.ec.europa.eu
EuroStat Information Society
EuroStat Information Society: Main Tables
Eurostat Data Mapping feature
Developed and developing countries: UN Members
World Telecommunications/ICT Database Online
◦ 140+ telecom stats/200 economies - $480/yr
Annual Yearbook of Statistics: pdf $77
“Free Statistics” page www.itu.int/ITU-D/ict/statistics
ICT Eye custom report tool:
www.itu.int/ITU-D/ICTEYE/Reports.aspx
Variety of free reports: “Measuring the Information Society
2011”
Links to country telecom agencies/statistical offices
International Telecommunications Union (ITU): www.itu.int
ITU “Free“ Page
ITU ICT Eye
ITU World Telecommunications Indicators
Independent organization
Economic and social well-being of people
34 member countries; mostly developed some
emerging countries
OECD Broadband Portal
Organization for Economic Co-Operation and Development (OECD): http://www.oecd.org
OECD Broadband Portal
OECD Broadband Portal
Financial and technical assistance to developing
countries
Databank of World Development Indicators:
data.worldbank.org/topic/infrastructure
◦ DataBank appears to cover most countries
◦ Choose by country and a number of ICT
indicators
The WorldBank: www.worldbank.org
The World Bank DataBank
The World Bank DataBank
Country Profiles include infrastructure:
access lines, cellular, broadcast media,
internet
For most if not all countries
CIA World FactBook: www.cia.gov/library/publications/the-world-factbook/geos/us.html
Qualitative and quantitative reports, services, consulting and analyst access for a fee
Technology Research “Big 3” IDC, Gartner Group, Forrester◦ Assessment reports available on vendor sites (Magic
Quadrant, Forrester Wave, IDC MarketScape)
◦ Social media is creating business model changes
Upstarts: GigaOm and TechCrunch
Market Research
Social Media Efforts:
Gartner Insight: Resource center offering free,
but very general types of reports, webinars
Blog Network: Over 50 analysts
◦ Feedback, questions and debate welcomed
◦ Get some “informed opinion” on technology topics
Non-subscribers welcomed
Gartner Group: www.gartner.com
“Free” Market Research – not really free
Magic Quadrant ($1,995): Dozens of market sectors are covered…”Corporate Telephony” and
“Cloud Infrastructure Software.”o MarketScopes: “Mini Magic Quadrants”
Hype Cycle ($1,995): Graphic representation of the
maturity and adoption of technologies and apps. ◦ FREE copy of Hype Cycle for Emerging Technologies
Summary Report, 2011
Gartner Group: www.gartner.com
www.gartner.com Gartner Blog
Gartner Magic Quadrant
Gartner Emerging Technologies 2011 Hype-Cycle
Google search :magic quadrant cloud infrastructure
Rackspace
GigaOm
Rackspace
Gartner
Savvis
GoGrid
NetworkWorld
VMware
Social Media Efforts:
◦ Forrester Communities: Promoting analyst interaction
within a forum. ◦ Offer more content to their registered clients than the
public user.
Free Research Section - General topics; “Overview: Enterprise Content Management”
Market Report: The Forrester WaveTM
The Forrester WaveTM ($2,495): vendor and technology assessment tool includes an Excel spreadsheet for product/competitor comparison.
Forrester Research: www.forrester.com
The Forrester WaveTM
Social Media Efforts: IDC Insights Community:
◦ Best example of embracing the spirit of social media◦ Non-subscribers can engage with analysts through forum
and blog◦ Webinars, analyst presentations and even a few (general)
reports.
Market Research: IDC Marketscape ($15,000!): Vendor and market
assessment
IDC: www.idc.com
IDC’s Insights Community Forum
IDC’s MarketScape
GigaOm provides both news and analysis ◦ “Pro” version for only $299 per year-detailed reports and
analyst interaction. ◦ Model serves the “market gap”◦ Analyst network enhances objectivity
TechCrunch describes itself as a media property◦ Acquired by AOL in 2010◦ Focus is on profiling start-ups, reviewing Internet
products and reporting on almost real-time tech news. ◦ Sister site CrunchBase is an open statistical resource for
technology companies and transactions.
Upstarts: GigaOm: www.gigaom.comTechcrunch: www.techcrunch.com
Associations Sector and region specific
For the professional member and the public at large
Public policy, white papers, reports, surveys, data resources, experts
Cellular Telecommunications Industry Association (CTIA) : www.ctia.org “Representing its members with policy makers in the
Executive Branch, in the Federal Communications Commission and in Congress.”
Wireless 101: Industry Statistics, QuickFacts, Semi-Annual
Survey
SmartBrief: Daily brief of top news delivered to email
Position Papers – “Innovation and Competition Overview,” or
“Net Neutrality Overview”
Reports :$450 on “Wireless and Wireline Industry Comparison
Report,” ‘Wireless Subscriber Report – Year End 2010”
Telecommunications Industry Association (TIA): http://www.tiaonline.org
Represents the global information and
communications technology (ICT) industries
Standards development, government affairs, business opportunities, market intelligence and certification
“Annual Market Review and Forecast“ not inexpensive: non-members $1600
Free publications◦ Annual “Playbook” ICT economic trends and policies◦ Cloud Computing and Smart Grid Policy Studies
National Cable and Telecommunications Association - www.ncta.com
“Learn all about cable technology, programming and new developments in the industry”
Industry data selection
Directory of Cable Operators, Cable Networks, Cable Suppliers
United States Telecom Association (USTelecom): www.ustelecom.org
“The Broadband Association”
Industry Stats – usage, investment, penetration,
primarily residential
Directory of State Telecommunications
Associations
National Telecommunications Cooperative Association
(NTCA):www.ntca.org
Rural telecom companies and coops
New Edge - blog for rural telecom professionals
Smart Grid Resource Center provides articles, videos, research
National Exchange Carrier Association, Inc. (NECA) : www.neca.org
Membership association of U.S. local telephone companies
Trends Report - state of rural telecom technology deployment
Rural Associations
Personal Communications Industry Association
(PCIA): www.pcia.com◦ “The Wireless Infrastructure Association”◦ TowerSource – database of towers and collocation assets
www.towersource.com/default.aspx
Online Publishers Association (OPA): www.online-publishers.org◦ Trends affecting the digital landscape◦ Ongoing list of full-text internet industry research reports
from reputable sources (mobile, social, online advertising)
A Few Others
Online Publisher’s Association – Industry Research
Varied in focus and format
Near real-time
News and Blogs
News and blog aggregator of the most read
stories
Their own algorithm and human editorial team
Basic, searchable
Mini-Techmeme for simple mobile
Techmeme Mobile for smartphones
Techmeme Leaderboard - sources most frequently
posted
Techmeme: www.techmeme.com
http://www.techmeme.com/lb Techmeme Leaderboard
Technology “silo”
One step beyond aggregation
“Tools that make sense of the news flow”
◦ Suite of widgets and infographics for analysis
◦ Filters
Premium service: Media monitoring w/single
monthly flat fee
Silobreaker: www.silobreaker.com
www.silobreaker.com, Search on ‘iPad’
Light Reading: www.lightreading.com NetworkWorld’sTech Centers:
www.networkworld.com/topics/index.html
Connected Planet Online: connectedplanetonline.com/
FierceTelecom: http://www.fiercetelecom.com/
All provide webinars, white papers, blogs, news All ‘networking’ related – fiber backhaul, mobile apps,
infrastructure management
Other News Sites:
Focus on “Digital Media”
Statistical Grab Bag
Media, applications, mobile, e-commerce, interactive,
devices
Compendium of research from reputable sources
◦ eMarketer, Gfk MRI, Experian Hitwise, comScore
Charts and Data: Downloadable into Excel
Editorial staff provides analysis
Daily email or newsletter
MarketingCharts: www.marketingcharts.com
www.marketingcharts.com
www.marketingcharts.com
Digital media and marketing measurement and
intelligence
A lot of tools and services for $$$
U.S., European, Japan and Canada
comScore Data Mine
◦ Bite-sized “data gems” graphical representations from
their data, searchable, emailed daily
Blog – introduces new findings
comScore : www.comscore.com
www.comscore.com
Experian Hitwise: www.hitwise.com Online consumer behavior and search marketing
Data Center – Stats on Internet usage overall and by industry
Reports on the online industry per industry or competitor: $695
eMarketer: www.emarketer.com
Internet market research, statistics and analysis
Attractive graphical analysis
Oft-quoted and cited in other digital media offerings
Daily newsletter features analysis on a topic with chart
www.eMarketer.com
ClickZ: www.clickz.com Search engine, audience, traffic, online stats
“Top 25 U.S. Online Properties, June 2011”
“YouTube Gains on Facebook in the U.K.”
StatCounter Global Stats: gs.statcounter.com Search Engine, Mobile browser, OS, Mobile Search stats by
region or country
Use their own measurement algorithm
Can save, download into .csv or embed the data
gs.statcounter.com
IPTV, Pay-TV, cable and broadband
Regional and country focus outside of North America
Market Maps Full Package per country: $150
TV Market Database;120 indicators: $$
Free: Newsbriefs, older market maps, Top Ten Lists of the
market
e-Media Institute: www.e-mediainstitute.com
www.e-mediainstitute.com
www.e-mediainstitute.com
One of seven projects of the Pew Research Center
◦ Nonpartisan, nonprofit "fact tank”
Poll and survey data: downloadable
Broadband, mobile, technology user types, digital divide,
future of the internet, Web 2.0
Sociological and demographic angle
Statistics, infographics, trend data
Find an Expert – list the authors and their specialties
Pew Internet and American Life Project: www.pewinternet.org
www.pewinternet.org