Novell Corporate Presentation Template 2011

Social Media OptimizationTools That Wont Break the BankLisa BuyerThe Buyer Group Interactive PR and Social MediaPresident/CEO Publicist

Search Engine Watch Journalist(speaker logo)San Francisco| August 1317Meet Lisa BuyerPublicist, Columnist, Specialist.Social #PR Chat EditorCEO of The Buyer Group, a Social PR agencySearch Engine Watch ColumnistClients include B2B, B2C, Public, and Private companies across a spectrum of industries. Frequent industry speaker and writer for various publications including ClickZ, SocialPRChat, and SearchEngineWatch.com. University of Florida (Go Gators!) graduate with a degree in Public Relations & Business Administration.

@lisabuyerSan Francisco | August 1317, 2012 | #sessfSocial MediaOptimization@lisabuyerSan Francisco | August 1317, 2012 | #sessfThe Possibility@lisabuyerSan Francisco | August 1317, 2012 | #sessf

Social Media @lisabuyerSan Francisco | August 1317, 2012 | #sessfNo Pain!Social Media OptimizationSocial Media - Whats is costing you?ProductivityEfficiencyTimeMoney

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Social Media Optimization ToolsFree to Affordable Social CollaborationPromote across multiple networksMeasurement Offer Multiple BenefitsLead generationSpread good content

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Learn how to putSocial Media to work for you! @lisabuyerSan Francisco | August 1317, 2012 | #sessfSocial Media ToolsAffordable and EasyIncrease ProductivityImprove EfficienciesSave TimeMake Money

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@lisabuyerSan Francisco | August 1317, 2012 | #sessfOverworked, overwhelmed, and underdone.Fewer StaffCurrent tools are boringPeople are pickyBrands are now social

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xxZZZ@lisabuyerSan Francisco | August 1317, 2012 | #sessf

Collaborate.Share. Connect.@lisabuyerSan Francisco | August 1317, 2012 | #sessfConnectCollaborateDone is an open social collaboration tool. Easily get things done with anyone, anywhere.

Working on a storyIdeas, sources, proofsSubmitSan Francisco | August 1317, 2012 | #sessfBut, theres good news.People are socialCompanies love peopleSocial platforms grow business

@lisabuyerSan Francisco | August 1317, 2012 | #sessf is a social collaboration platform that bridges the gap betweenour personal and professional circles.

Inside the organizationOutside the organizationSocial sharingPrivate and public collaboration

@lisabuyerSan Francisco | August 1317, 2012 | #sessffits together the most popular types of productivity and collaboration tools into one social and search-friendly platform, including:To-do listsShared calendarsLive chatTask managementSocial accountabilityCloud-based file sharingCommunity buildingGoogle Doc Integration

@lisabuyerSan Francisco | August 1317, 2012 | #sessfA unified space forall your professional projects.

From planning a content strategy to collaborating on a keyword research or finding new SEO talent.@lisabuyerSan Francisco | August 1317, 2012 | #sessfPlan your social and professional life using one shared calendar.

San Francisco | August 1317, 2012 | #sessf

Instant messaging, group discussion,file transfer and storage, time tracking, calendar syncing, private to-dos, and group collaboration.

San Francisco | August 1317, 2012 | #sessfDiscover the worlds most interesting doers. See what theyre working on. Invite them into your own projects.

San Francisco | August 1317, 2012 | #sessfThe search and social side of

Search-friendlyTrending hash tagsTwitter feeds and Twitter handlesTweet a link to the tracks that are public to promote your panel and increase conference exposureFacebook sharingTIPSubtrack could include a 140 character-ready tweet with a Twitter handle and conference event hashtagSan Francisco | August 1317, 2012 | #sessf

San Francisco | August 1317, 2012 | #sessfWhat can you do with this session Join our panels groupFind our Power PointsSupporting articles and resourcesShare stats on Facebook/Twitter/EmailCollaborate with everyoneContinue the conversation after the session

@lisabuyerSan Francisco | August 1317, 2012 | #sessfCost: Free

@lisabuyerSan Francisco | August 1317, 2012 | #sessfWhat if you had 20304050100+trusted bloggers spreading the word for you and sharing your content?Collaborate.Share. Connect.San Francisco | August 1317, 2012 | #sessfContent distributionContent generationEngagementCost: FREE

@lisabuyerSan Francisco | August 1317, 2012 | #sessfSocial Media Promotion Case Study

@lisabuyerSan Francisco | August 1317, 2012 | #sessfAffordable SM Promotion PlatformsFacebook is primary integrationGreat for Sweepstakes ContestEasy to useResults OrientedExcellent customer service

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Results:SMO to build your brand exposureGrow Your Fan BaseCreate InteractionsGenerate LeadsAttract PublicityAffordable

@lisabuyerSan Francisco | August 1317, 2012 | #sessf37Supplement the Promotion Facebook AdsEmail BlastWebsite Banner AdsGoogle RemarketingBlog Post/Press ReleaseOffline marketing Signs, Postcards, announcements

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Starting at $30/monthFor 1 PageUp to 1000 fans

@lisabuyerSan Francisco | August 1317, 2012 | #sessfAffordable SM Promotion PlatformsFacebook is primary integrationGreat for Sweepstakes ContestEasy to useResults OrientedExcellent customer service

@lisabuyerSan Francisco | August 1317, 2012 | #sessf40Affordable SM Promotion Platforms

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Free1 pageUnlimited apps

$30/monthUnlimited pagesUnlimited apps@lisabuyerSan Francisco | August 1317, 2012 | #sessf

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@lisabuyerSan Francisco | August 1317, 2012 | #sessfWhat if you could pitch your company news via VideoTweetsImagesEmailSharing tools

for FREE?San Francisco | August 1317, 2012 | #sessf

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San Francisco | August 1317, 2012 | #sessfWhat if you had 20304050100+trusted bloggers spreading the word for you and sharing your content?San Francisco | August 1317, 2012 | #sessfContent distributionContent generationEngagement

San Francisco | August 1317, 2012 | #sessfWhat if you could eliminate piecing together reports into one dashboard?No more excelFacebook Insights

for $1 a Day?San Francisco | August 1317, 2012 | #sessfLets talk measurement Cost: $1/daySocial Intelligence DashboardAll your data in one place

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San Francisco | August 1317, 2012 | #sessf10 SMO TakeawaysDiscover social collaboration tools - like Tracky - improve social media productivity and efficiency more economic value!

Find the social media community within the community in places like Triberr put it to work for you

Let social media tools work for you using promotions and content with powerful images

San Francisco | August 1317, 2012 | #sessf10 SMO TakeawaysUse sweepstakes to attract quality fans/subscribers and convert fans into leads/prospects using easy social media apps such as Wildfire, North Social or Lujure

Tell your story and spread your news with social and social friendly tools such as PitchEngine

IDEA! Collaborate inside and outside your organization public or private on your next content strategy or to find new talent.

Make your blog super sharable with social media tools like Buffer that give your subscribers a way control their tweet flow

San Francisco | August 1317, 2012 | #sessf10 SMO TakeawaysSuper size the share opportunity - Make your blog super sharable with social media tools like Buffer that give your subscribers a way control their tweet flow

Break out of email hell Take the conversations into a more efficient and environment that pulls all your social media tools together

Whats the economic value? Lets optimize the measurement - Imagine all your data in one place, social media should measure up use dashboards such as Blitzmetrics to stalk the competition and monitor your success.

San Francisco | August 1317, 2012 | #sessfTodays PROptimized

Publicized

Socialized San Francisco | August 1317, 2012 | #sessf

San Francisco | August 1317, 2012 | #sessfSpeaker:Lisa Buyer, President & CEO The Buyer GroupWebsite:www.thebuyergroup.com Twitter:http://Twitter.com/lisabuyer or @lisabuyerLinkedIn:http://www.linkedin.com/in/lisabuyer Facebook: http://www.facebook.com/thebuyergroup YouTube: http://www.youtube.com/lisabuyer Blog:http://socialprchat.com

San Francisco | August 1317, 2012 | #sessf62