communications plan for the ademu project
TRANSCRIPT
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Communications Plan
Hugo Rodriguez Mendizabal(IAE-CSIC and Barcelona GSE)
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Communications Plan
www.ademu-project.eu
Objectives
1. Make an impact on the frontier of knowledge in the academic arena
2. Ensure a high degree of visibility of the results of the project
3. Create the basis for a sustainable impact on the corresponding policy-making bodies
4. Educate the general public
5. Tailor communications to specific target audiences
6. Gain feedback from stakeholders
Target audiences
Scientific community Research institutions and leading scientists
Policy Makers Local, regional, national & pan-european
Markets Financial institutions, think-tanks
Press & General Public
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Communications Plan
www.ademu-project.eu
Communications teams
COORDINATION
• BcnGSE (H. Rodriguez, C. Kirchner, S. Grosvenor)
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Communications Plan
www.ademu-project.eu
Communications teams
COORDINATION
• BcnGSE (H. Rodriguez, C. Kirchner, S. Grosvenor)
LOCAL TEAMS
• Bonn GSE
• Cambridge U.
• CERGE
• EUI
• TSE
• U. Catolica Portuguesa
• UCL
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Communications Plan
www.ademu-project.eu
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
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Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
![Page 7: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/7.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
![Page 9: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/9.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 10: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/10.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 11: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/11.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 12: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/12.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 13: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/13.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 14: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/14.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 15: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/15.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 16: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/16.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 17: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/17.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
![Page 18: Communications Plan for the ADEMU Project](https://reader036.vdocument.in/reader036/viewer/2022070519/58ee85571a28ab16328b45db/html5/thumbnails/18.jpg)
Communications Plan
www.ademu-project.eu
Communication means
• Webpage
• E-mail notification
• Blog coverage
• Press release
• Social media coverage
• Interviews
• E-newsletter
• Poster
• Photos
• Videos
Deliverables
• Conferences
• Workshops
• Papers
• Policy briefs
• Lectures
• Courses
• Reports
• Indicators database
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Communications Plan
www.ademu-project.eu
Measurables
• Webpage hits
• Number of downloads
• E-mail responses
• Blog hits/comments
• E-newsletter responses
• Expansion of contacts
• Leaflet/poster distribution
• Social media interaction
• Number of press releases
• Video views/comments