communications strategy. graphic design, and enhance your...
TRANSCRIPT
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Getting Digital: A review of web-based tools to enhance your marketing, graphic design, and communications strategy.
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Hello!I am Matt CummingsDePauw University
Assistant Director of Spirituality, Service, and Social Justice
@mattwcummings
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1Branding Your
Center
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1Branding Your
CenterImage is
Everything
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“ You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. -Gary Vaynerchuk
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Your center has a brand.
Start Building it now.
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Your center has a brand.
Start Building it now.
⊙ Focus on values
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Your center has a brand.
Start Building it now.
⊙ Focus on values⊙ Find ways to share
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Your center has a brand.
Start Building it now.
⊙ Focus on values⊙ Find ways to share⊙ Avoid the tl;dr
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Content must be visual
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Content must be visualIf they can’t see it.
They won’t pay attention.
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⊙
⊙ Where to Create
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⊙
⊙ Where to Create
Canva
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⊙
⊙ Where to Create
Canva Pixlr
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⊙
⊙ Where to Create
Canva PixlrPiktochart
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⊙
⊙ Where to Create
Canva PixlrPiktochart
Font Awesome
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⊙
⊙ Where to Create
Canva PixlrPiktochart
Font Awesome
Online Image Editor
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⊙
⊙ What to Create
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⊙
⊙ What to Create
Quotes
Videos
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⊙
⊙ What to Create
Quotes PicsAudio
Videos
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⊙
⊙ What to Create
Quotes PicsAudio
Photo Essays
Blogs
VideosVisual
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The following content is visual. Check the “reach”.
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The following content is not visual. Check the “reach”.
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2Build Your Audience
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2Build Your AudienceThe medium is is the massage
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You must have
strategyAdopted from Kivi Miller “Content
Marketing for Non-Profits”
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You must have
strategyAdopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy⊙ Each piece fits your “big story”
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You must have
strategyAdopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy⊙ Each piece fits your “big story”⊙ Dominated by 2nd person
“YOUR/YOU”
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You must have
strategyAdopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy⊙ Each piece fits your “big story”⊙ Dominated by 2nd person
“YOUR/YOU”⊙ Opportunities/Next steps
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You must have
strategyAdopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy⊙ Each piece fits your “big story”⊙ Dominated by 2nd person
“YOUR/YOU”⊙ Opportunities/Next steps⊙ Consistent Communications
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You must have
strategyAdopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy⊙ Each piece fits your “big story”⊙ Dominated by 2nd person
“YOUR/YOU”⊙ Opportunities/Next steps⊙ Consistent Communications⊙ Readers “feel” smarter after engaging
you
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TalkTo Your
Audience
⊙ Post 3-5 times a week.
⊙ Use FB Insights.
⊙ Visual.⊙ Pay to
boost.
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TalkTo Your
Audience
⊙ Post 3-5 times a week.
⊙ Use FB Insights.
⊙ Visual.⊙ Pay to
boost.
⊙ Easier to get following
⊙ Multiple daily posts are okay.
⊙ Learn your campus “#’s”
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TalkTo Your
Audience
⊙ Post 3-5 times a week.
⊙ Use FB Insights.
⊙ Visual.⊙ Pay to
boost.
⊙ Easier to get following
⊙ Multiple daily posts are okay.
⊙ Learn your campus “#’s”
Mailchimp
⊙ This should be monthly.
⊙ 2-3 Images.⊙ Student
driven-content.
⊙ Link to external pages
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Look at this Eagle
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Look at this Eagle
Graphs are coming up next, just wanted to captivate your attention before the data comes
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In September 2015, we launched a content posting strategy for two FB pages...
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The third graph had no content strategy. We wanted to benchmark if our strategy would harvest likes.
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Content Strategy Won.
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Hartman House
DCS
“Other Page”
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FB Data Impressions
Start Likes9/1
Current Likes2/19
Growth Percent
Pred. 1 year
Hartman House 39,741 134 190 41.79% 300
DCS 32,644 192 251 30.72% 345
Other 10,152 176 192 9% 240
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Predictive Growth for Hartman House FB Page
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Predictive Growth for DCS FB Page
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Predictive Growth for “Other” FB Page
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No more charts. :)
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3Creating Content
Plans
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3Creating Content
Plansthat don’t suckare Engaging
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Creating Content
YOUR CONTENTCurated Created
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Curatethe
Content
REPOST⊙ AllTop.com⊙ Reddit ⊙ Buzzfeed.⊙ Top Social Media Influencers
○ George Takei○ Guy Kawasaki○ Gary Vaynerchuk○ Kivi Miller
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Createthe
Content
Create⊙ Visual⊙ Less text⊙ If possible, short video.
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Homework time
:)
![Page 66: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs](https://reader034.vdocument.in/reader034/viewer/2022043008/5f9991bc1ffe0d7b2b5e94bd/html5/thumbnails/66.jpg)
Homework time
:)
Your Content Creation Plan⊙ What are your center/organization’s
core values?
![Page 67: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs](https://reader034.vdocument.in/reader034/viewer/2022043008/5f9991bc1ffe0d7b2b5e94bd/html5/thumbnails/67.jpg)
Homework time
:)
Your Content Creation Plan⊙ What are your center/organization’s
core values?⊙ How are these values being fulfilled
by people at your center?
![Page 68: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs](https://reader034.vdocument.in/reader034/viewer/2022043008/5f9991bc1ffe0d7b2b5e94bd/html5/thumbnails/68.jpg)
Homework time
:)
Your Content Creation Plan⊙ What are your center/organization’s
core values?⊙ How are these values being fulfilled
by people at your center?⊙ How can you make these content
moments?
![Page 69: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs](https://reader034.vdocument.in/reader034/viewer/2022043008/5f9991bc1ffe0d7b2b5e94bd/html5/thumbnails/69.jpg)
Credits Special thanks to all the people who made and released these awesome resources for free:⊙ Presentation template by
SlidesCarnival⊙ Photographs by Unsplash