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Getting Digital: A review of web-based tools to enhance your marketing, graphic design, and communications strategy.

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Page 1: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Getting Digital: A review of web-based tools to enhance your marketing, graphic design, and communications strategy.

Page 2: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Hello!I am Matt CummingsDePauw University

Assistant Director of Spirituality, Service, and Social Justice

@mattwcummings

Page 3: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Hello!I am Lauren EvanoffDePauw Community Service Communications Coordinator

[email protected]

Page 4: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

1Branding Your

Center

Page 5: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

1Branding Your

CenterImage is

Everything

Page 6: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

“ You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. -Gary Vaynerchuk

Page 7: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Your center has a brand.

Start Building it now.

Page 8: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Your center has a brand.

Start Building it now.

⊙ Focus on values

Page 9: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Your center has a brand.

Start Building it now.

⊙ Focus on values⊙ Find ways to share

Page 10: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Your center has a brand.

Start Building it now.

⊙ Focus on values⊙ Find ways to share⊙ Avoid the tl;dr

Page 11: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Content must be visual

Page 12: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Content must be visualIf they can’t see it.

They won’t pay attention.

Page 13: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ Where to Create

Page 14: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ Where to Create

Canva

Page 15: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ Where to Create

Canva Pixlr

Page 16: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ Where to Create

Canva PixlrPiktochart

Page 17: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ Where to Create

Canva PixlrPiktochart

Font Awesome

Page 18: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ Where to Create

Canva PixlrPiktochart

Font Awesome

Online Image Editor

Page 19: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ What to Create

Page 20: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ What to Create

Quotes

Videos

Page 21: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ What to Create

Quotes PicsAudio

Videos

Page 22: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

⊙ What to Create

Quotes PicsAudio

Photo Essays

Blogs

VideosVisual

Page 23: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

The following content is visual. Check the “reach”.

Page 24: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 25: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 26: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 27: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 28: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 29: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 30: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 31: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
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The following content is not visual. Check the “reach”.

Page 33: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 34: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
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2Build Your Audience

Page 36: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

2Build Your AudienceThe medium is is the massage

Page 37: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

You must have

strategyAdopted from Kivi Miller “Content

Marketing for Non-Profits”

Page 38: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

You must have

strategyAdopted from Kivi Miller “Content

Marketing for Non-Profits”

Content Strategy⊙ Each piece fits your “big story”

Page 39: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

You must have

strategyAdopted from Kivi Miller “Content

Marketing for Non-Profits”

Content Strategy⊙ Each piece fits your “big story”⊙ Dominated by 2nd person

“YOUR/YOU”

Page 40: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

You must have

strategyAdopted from Kivi Miller “Content

Marketing for Non-Profits”

Content Strategy⊙ Each piece fits your “big story”⊙ Dominated by 2nd person

“YOUR/YOU”⊙ Opportunities/Next steps

Page 41: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

You must have

strategyAdopted from Kivi Miller “Content

Marketing for Non-Profits”

Content Strategy⊙ Each piece fits your “big story”⊙ Dominated by 2nd person

“YOUR/YOU”⊙ Opportunities/Next steps⊙ Consistent Communications

Page 42: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

You must have

strategyAdopted from Kivi Miller “Content

Marketing for Non-Profits”

Content Strategy⊙ Each piece fits your “big story”⊙ Dominated by 2nd person

“YOUR/YOU”⊙ Opportunities/Next steps⊙ Consistent Communications⊙ Readers “feel” smarter after engaging

you

Page 43: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

TalkTo Your

Audience

Facebook

⊙ Post 3-5 times a week.

⊙ Use FB Insights.

⊙ Visual.⊙ Pay to

boost.

Page 44: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

TalkTo Your

Audience

Facebook

⊙ Post 3-5 times a week.

⊙ Use FB Insights.

⊙ Visual.⊙ Pay to

boost.

Instagram

⊙ Easier to get following

⊙ Multiple daily posts are okay.

⊙ Learn your campus “#’s”

Page 45: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

TalkTo Your

Audience

Facebook

⊙ Post 3-5 times a week.

⊙ Use FB Insights.

⊙ Visual.⊙ Pay to

boost.

Instagram

⊙ Easier to get following

⊙ Multiple daily posts are okay.

⊙ Learn your campus “#’s”

Mailchimp

⊙ This should be monthly.

⊙ 2-3 Images.⊙ Student

driven-content.

⊙ Link to external pages

Page 46: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Look at this Eagle

Page 47: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Look at this Eagle

Graphs are coming up next, just wanted to captivate your attention before the data comes

Page 48: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

In September 2015, we launched a content posting strategy for two FB pages...

Page 49: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

The third graph had no content strategy. We wanted to benchmark if our strategy would harvest likes.

Page 50: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Content Strategy Won.

Page 51: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Hartman House

DCS

“Other Page”

Page 52: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 53: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

FB Data Impressions

Start Likes9/1

Current Likes2/19

Growth Percent

Pred. 1 year

Hartman House 39,741 134 190 41.79% 300

DCS 32,644 192 251 30.72% 345

Other 10,152 176 192 9% 240

Page 54: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Predictive Growth for Hartman House FB Page

Page 55: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Predictive Growth for DCS FB Page

Page 56: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Predictive Growth for “Other” FB Page

Page 57: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
Page 58: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs
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No more charts. :)

Page 60: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

3Creating Content

Plans

Page 61: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

3Creating Content

Plansthat don’t suckare Engaging

Page 62: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Creating Content

YOUR CONTENTCurated Created

Page 63: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Curatethe

Content

REPOST⊙ AllTop.com⊙ Reddit ⊙ Buzzfeed.⊙ Top Social Media Influencers

○ George Takei○ Guy Kawasaki○ Gary Vaynerchuk○ Kivi Miller

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Createthe

Content

Create⊙ Visual⊙ Less text⊙ If possible, short video.

Page 65: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Homework time

:)

Page 66: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Homework time

:)

Your Content Creation Plan⊙ What are your center/organization’s

core values?

Page 67: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Homework time

:)

Your Content Creation Plan⊙ What are your center/organization’s

core values?⊙ How are these values being fulfilled

by people at your center?

Page 68: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Homework time

:)

Your Content Creation Plan⊙ What are your center/organization’s

core values?⊙ How are these values being fulfilled

by people at your center?⊙ How can you make these content

moments?

Page 69: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Credits Special thanks to all the people who made and released these awesome resources for free:⊙ Presentation template by

SlidesCarnival⊙ Photographs by Unsplash

Page 70: communications strategy. graphic design, and enhance your ...bonner.pbworks.com/w/file/fetch/113908720/Digital... · own personal DNA. Don't do things because I do them or Steve Jobs

Thanks!Any questions?@mattwcummings

[email protected]

[email protected]