community branding, signage and logo
TRANSCRIPT
• History
• Implementation and deployment
• Future deployment plans
• Use of marks, logos and branding – other cities, governments and organizations
• Questions
History
• Prior to 2012, the city did not have a standard logo for branding, marketing or promotion
• For these purposes, the city seal, occasion-specific logos and department-specific logos were used
Ocala Community Branding History • In 2010, two community priorities were recognized
through the Vision 2035 process: improved gateways and connectivity
• A wayfinding program was identified as the means to achieve the goals of improved gateways and connectivity
• In Fiscal Year 2012, Merje was hired to design the city’s wayfinding program
• As part of the wayfinding design process, Merje designed a logo for community branding and created a tagline
History
• February 27, 2012 - two public meetings
• February 28, 2012 – two public meetings
– The community was invited to these meetings to provide Merje input and recommendations regarding what they would like to see in the city’s branding, signage and logo
History
• April 23, 2012 - two public meetings
• April 24, 2012 – two public meetings
– The community was invited to these meetings for Merje to present the three branding, signage, logo options created as a result of the initial public meetings held in February
After feedback from April’s public meetings, city council selected option 2, with a revised tagline:
History • In August 2012, city council approved the new logo and
tagline • An implementation plan was deployed • Plan instructed to use the new logo on:
– Business cards – Letterhead, envelopes, note cards – Electronic signatures on email – Power point presentations – Fliers, mailers, banners or other advertisements – Plaques and signs – Promotional items (pens, pencils, notepads, key chains,
stickers, t-shirts or other items used as “give-aways”) – Vehicles
History • Per the implementation plan, the Police Department,
Fire Rescue, Airport , Ocala Golf Club and TPO would continue to use their existing logos
• The city seal would continue to be used on official city maps, revenue bonds and historic maps, per city code
Community Branding, Signage and Logo Deployment • Since 2012, $205,000 have been expended on branding,
signage and logo deployment by the following departments: – Water Resources – Electric – Growth Management – Recreation & Parks – Fleet – Facilities – Central Business District – HR/Risk Management – Public Communication
State of Florida uses seal for official correspondence, documents and website. State tourism mark is used to promote Florida.