logo & product branding process - 2015
TRANSCRIPT
B R A N D I N G P R O C E S S L O G O D E S I G N
C O N T E N T S
Branding Process
Product Logos
Brand Status
B R A N D I N G P R O C E S SB R A N D I N G P R O C E S S
CREATIVE
BRIEF
Logo
Sketches
What is the
branding goal?
Absorb
research and
inspiration
Feedback
Logo ConceptsSketches to
digital art
Logo type
treatments
Logo
TreatmentsFeedback
Color
Variations
Explore color
palettesFeedback
Final Logo
Artwork
Branding Style
Guide
C R E A T I V E B R I E FB R A N D I N G P R O C E S S
Branding Q&A
Industry research
Trend analysis
Mind Mapping
Mood Boards
L O G O S K E T C H E SB R A N D I N G P R O C E S S
Logo mark
L O G O C O N C E P T SB R A N D I N G P R O C E S S
L O G O C O N C E P T SB R A N D I N G P R O C E S S
L O G O C O N C E P T SB R A N D I N G P R O C E S S
L O G O C O N C E P T SB R A N D I N G P R O C E S S
Selected Logo Concept
L O G O T R E A T M E N T SB R A N D I N G P R O C E S S
L O G O T R E A T M E N T SB R A N D I N G P R O C E S S
L O G O T R E A T M E N T SB R A N D I N G P R O C E S S
Selected Logo
Treatment
C O L O R V A R I A T I O N SB R A N D I N G P R O C E S S
C O L O R V A R I A T I O N SB R A N D I N G P R O C E S S
Geometry and proportion Vector path edits
F I N A L L O G O A R T W O R KB R A N D I N G P R O C E S S
LOGO
.EPS
LOGO
.JPG
LOGO
LOGO
.PNG
Convert different logo filesFinal logo in RGB and CMYK
P R O D U C T L O G O S
P R O D U C T L O G O D E S I G NB R A N D I N G P R O C E S S
Added power symbol
P R O D U C T L O G O S C O L O R SB R A N D I N G P R O C E S S
P R O D U C T L O G O S V E R S I O N SB R A N D I N G P R O C E S S
P R O D U C T L O G O S F I N A L A R TB R A N D I N G P R O C E S S
S T Y L E G U I D EB R A N D I N G P R O C E S S
Style Guide
Color specs Black and white usage
Standard logo spacing Correct usage examples
S T Y L E G U I D EB R A N D I N G P R O C E S S
Style Guide
Creative usage examples 3D Logo
Logo animation Promotional examples
C A R D S & L E T T E R H E A DB R A N D E X T E N S I O N
BACK
E M A I L S I G N A T U R E &
N E W S L E T T E R
B R A N D E X T E N S I O N
W E B S I T E & S O C I A LB R A N D E X T E N S I O N
P R O D U C T B R A N D I N GB R A N D E X T E N S I O N
T H A N K Y O U@tonypjessup
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