community driven radio for livelihood improvement

8/6/2019 Community Driven Radio for Livelihood Improvement

1/12

By

R.M.Samanmalee Swarnalatha

&

Dr. Gamini Batuwitage

Gemidiriya FoundationSri Lanka


2/12

Community Developemt and Livelihood

Improvement Project

What is

Why does

Gemidiriya neeRadio?

ICT

Infrastructure

Community

radio in Sri

Lanka

Introduction

A Community Driven Radio

planned managed andowned by the community

themselves isnt yet to be

introduced in Sri Lanka

The project aims at empoweringrural communities and

strengthening their institutions

to plan village development and

manage resource by themselves

The project is focused on poor communities in rural areas, and

designed specifically to improve

the living standards and income

of the poor category of the rural

communities, particularly

women and youth.

The design basically involves the

empowerment of the beneficiary

communities through

provision of resources (direct

financing),

enabling the communities to

take their own decisions

building capacity through supply

of necessary skills and

information.

Gemidiriya meaning the strength of the

village, adopts a bottom-up approach

facilitating the communities to decide on

their priorities. When addressing the need

for sustainability, the necessity of the

widespread, customized tool for

communication both ways for holistic rural

development was felt and several

communities accepted community radio to

support the process


3/12

winning the political acceptance for

another radio initiative but completely driven bythe community

poor communication infrastructure to ensure

connectivity among poor communities

mobilization of communities to understand

demand and contribute for the community driven

radio

Challenges and Opportunities


4/12


a continuous communication process to sustain

efforts of community driven development

to address specific needs of such a geographic area thatallows decision making on the use of production

processes technologies etc

attract interests of communities and otherstakeholders continuously and match demand with

supply of high quality communication response

raising funds adequate to sustain community radio tocontribute to CDD



5/12

y Empower the rural communities to obtain a broadcasting

licence through a parliamentary act

y Provide required knowledge to have a sustainable

Community Radio to promote rural livelihoods and improve

quality of life

y Use the Community Radio as a catalyst to the socio-

economic change through knowledge centered society

Objectives of the project


6/12

y Provide education materials

y Provide a platform for raising burning issues to the

stakeholders in a specific geographical area and make

them aware of the problems, attract them and solve them

with the community participation

y Use the Community Radio as a translator to obtain world

knowledge and technologies through other forms of ICT

tools in local context

Objectives of the project


7/12

1st Phase

Mobilized community

Trained community

Developed

Management structure

- Vision Mission

- Functions and

responsibilities

- code of ethics

- programe guide lines

- Sustainable Plan

Experimental transmission

Applied license

Methodology

2nd Phase

Obtain Frequency

Start Broadcasting

Formulating Policies and Plans

for the radio service

Training of Participatory

Trainers

Identify Program Categoriesand Formats

Interviewing techniques, news

gathering, writing and delivering

Management and operations

Training


8/12

Management Structure

Board of Directors

11

Communication

Committee5 members

Village Unit

Management

council

General Council ofCommunicationCommunities

135 Members

Village Unit

Management

council

2 2 2

Procument

Committee

Social Audit

Committee

Finance

Committee

Federation

Directors 2

CompanyDirectors -2

Manager -1

50% women

30% youth


9/12

Telecenter /Community radio model

Technology

ConnectivityContent


10/12

Millstones passed

Received approval for their Business Plan

Completed training

technical training

content development and management

Worked with the political leaders to win their blessings

accepting the concept of community managing the radio

Submitted the application to Ministry of Information


11/12

Lessons learned

Occupation Sectors based on Listening

4

3

4

55

9 Farming

Labour

Business

Government

Student

Other

0

2

4

6

8

10

12

Numbers

below

15

15 -20 20-25 25 -3 0 3 0-3 5 3 5 -4 0 a bo v e

4 0

Age Cate go ry

Respondents

Priority based listening

23%

17%

10%10%

13%

7%

7%

3%7% 3%

Agriculture

News

Music

Education

Entertainment

Drama

Children Prog.

Religious

Women

Sports

what do you understand by

community radio?

22 - community radio is radio owned by

the community, planned by the

community and maintained by the

community

6 - it belongs to the community

02 - -program planning

belongs to community

Empowered mobilized and trained community can run

community driven radio

Narrow casting and web casting

www.communityradio.lk


12/12

Vision

An independent voicedevoid of controls for

the voiceless diverse

communities

community driven radio for livelihood improvement

Documents