community media mk

Manhattan south of 42nd Street is home to many of the world’s wealthiest and most diverse neighborhoods. Community Media reaches their inhabitants

with five award-winning neighborhood and niche publications.

We help advertisers targeting Tribeca, Greenwich Village, SoHo, Chelsea, East Village, Lower East Side, NoHo, the Financial District, Battery Park City and Seaport publicize their real estate, fitness centers, spas, retail establishments, hotels, restaurants, boutiques, hospitals, universities, business associations and non-profit organizations.

Sponsors may direct their messaging to every corner of the Big Apple—with extra distribution in Chelsea, West and East Villages—by reaching the LGBT community through the pages of Gay City News, America’s premiere LGBT newspaper.

We are your one-stop media souce. Our print and online editions effectively reach over a half-million readers every month, utilizing an efficient distribution network of streetboxes, retail establishments, cafes, bars, restaurants, office buildings, mailed subscriptions, newsstands, weekly e-blasts and web.

MEDIA KIT2012

What is Community Media?

The New York Press

Association (NYPA)

and the National

Newspaper Association (NNA)

have recognized Community

Media with more than 155

awards over the past ten years,

including NYPA’s top prize

for excellence (The Villager)

and Community Leadership

accolades from both.

COMMUNITY MEDIA 2012 MEDIA KIT // NEWSPAPERS

CoMMuNITy MEDIA | 515 CANAL STrEET | NEW YOrk, NY 10013

NEWSPAPERS:

These compelling facts underscore the strength of newspapers:

48% of U.S. adults read the printed edition of a newspaper on an average weekday.

Customers for many products and services are the heaviest newspaper readers.

Neighborhood newspapers provide advertisers with unique, local audiences.

Newspapers are the most-used medium for coupons.

Newspaper website users are prime prospects for advertisers...over 62% look for ads online.

Newspaper print advertising reinforces and increases reader response from other types of media, like the Internet.

The Preferred Channel of Consumers

Source: 2009 Newspaper Association of America’s “Why Newspapers?” report

515 CANAL STREET • NYC 10013 • COPYRIGHT © 2012 COMMUNITY MEDIA, LLC

VOLUME 4, NUMBER 37 THE WEST SIDE’S COMMUNITY NEWSPAPER JANUARY 25 - FEBRUARY 7, 2012

Steampunked, p. 23

BY BONNIE ROSENSTOCK

On January 19, the Chelsea Hotel tenants asso-ciation returned to Housing Court for the next round of their case against Chelsea Dynasty LLC, the Chetrit Group, Chelsea Management LLC, Joseph and Meyer Chetrit, Michael Butler and Lilly Sirkin.

Representing the tenants association were Janet Ray Kalson and Ron Languedoc of Himmelstein, McConnell, Gribben, Donoghue &

Joseph. Of the 35 tenants named in the Order to Show Cause, eight attended the proceedings.

Fred Daniels of Daniels, Norelli, Scully and Cecere PC — a fi rm that specializes in debt collection — rep-resented the respondents-owners. Butler, an executive with the Chetrit Group and named in the lawsuit, sat on the opposite side of the courtroom from the tenants. Valentine Moretti was the

Chelsea Hotel tenants back in court

BY SCOTT STIFFLERA crowd of well-insulated locals,

historic preservationists and elected offi cials — whose ranks far exceed-ed the number of degrees Fahrenheit — attended an outdoor ceremony on the afternoon of Sunday, January 15. Such events would normally be pep-pered with grumblings about having to “brave the cold” and complaints about

the “bitter chill.” But more than one speaker alluded to how fortunate those in attendance were to be free, safe and generally comfortable — considering the dangers and indignities endured by those whom the gathering sought to honor.

The ceremony, held to offi cially landmark the Lamartine Place Historic District, bestowed some hard-won and

long-sought respect upon a row of mid-19th century antebellum Greek Revival houses standing from 333 to 359 West 29th Street, between Eighth and Ninth Avenues.

“For years, the community worked to designate this area as an historic district,” noted Assembly Member

Marker honors Manhattan’s only documented Underground Railroad station

Continued on page 15

EDITORIAL, LETTERS PAGE 8

REMEMBERING BOB BERGERON

PAGE 3

Continued on page 7

OTDA grants fi nal permit to Bowery Residents’ CommitteeBY WINNIE McCROY

Five months after the Bowery Residents’ Committee (BRC) began to move clients into its 127 West 25th Street facility, the facility is operating at full capacity. Despite the pos-sibility that a long-standing lawsuit mounted against the BRC may undergo a fi nal appeal, state agencies seemingly found no further reasons for withholding the certifi cate for the BRC’s

96-bed Reception Center (which serves homeless men with one or more diagnosed mental illnesses).

“BRC’s programs in Chelsea and throughout New York City, are suc-cessfully helping the peo-ple we serve,” said BRC Executive Director, Muzzy Rosenblatt. “Our programs at West 25th Street have already helped hundreds

Continued on page 5

Photo by Scott Stiffl er

Christopher P. Moore (commissioner of the NYC Landmarks Preservation Commission) speaks at Jan. 15’s offi cial landmarking of the Lamartine Place Historic District.

NUARY 25 FEBRUARY 77 2012

Steampunked, p. 23

B Y ALINE REYNOLDS

As a federal court case per-taining to the separation of church and state drags on, one Downtown church is scrambling to find a new

place to call home. The Lower Manhattan

Community Church, formerly called Mosaic Manhattan, has been hold-ing the majority of its Sunday wor-ship services at Battery Park City’s P.S. 89 since 2003. But last Sunday, Feb. 26, the church’s congregation convened on an upper floor at 10 Desbrosses St. in Tribeca, a space that carries a weekly rental fee nearly five times the cost of the school space.

The Downtown church, along with dozens of others across the city have been in limbo over the past weeks due to a municipal law that bans them from holding wor-ship services in city public schools. In the mid-1990s, the Bronx Household of Faith, an evangeli-cal Christian group that for years has met at P.S. 15 in the Bronx, took the city to court to contest the ruling. The Bronx church lost the case that time around but ulti-mately won an injunction from the courts, which in turn exempted all the churches from the policy. The case lay dormant until last summer, when a panel of federal judges ruled in favor of the city’s policy. The Bronx church has since contested the ruling on the grounds of the first amendment right to free exercise of religion.

As the Bronx Household of B Y ALINE REYNOLDS

Unlicensed vendors loitering along Canal Street aren’t the only ones selling coun-terfeit handbags, toys and other knock-off merchandise to passersby.

Police have recently discovered several local mom-and-pop business owners are also violating the law. But some of these businesses claim they’re being handcuffed and fined with-out comprehending what they did wrong.

The issue was cause for an information session Manhattan Borough President Scott Stringer convened for neigborhood vendors. The forum was hosted by local elected offi-cials and the New York Police Department’s Manhattan South Peddler Task Force at the Lin Sing Association at 49 Mott St. last Friday, Feb. 24. Specifically, the meeting was organized to address the cops’ November raid of Chinatown stores in search of counterfeit toys and t-shirts carrying the logo of the cell phone action game,

“Angry Birds.” In the days and weeks after the raid, which

resulted in close to 50 arrests, several mer-chants contacted Stringer’s office claiming to be surprised and confused, the Borough President said at the meeting.

“The vendors said they tried to do the right thing and said they didn’t know that the ‘Angry Birds’ merchandise was counterfeit,” said Stringer. “This [meeting] is about building trust and collaboration, so we don’t have to find people getting arrested and merchandise confiscated.”

Xiaomei Li, who sells merchandise at a store at 58 Mott St., said that on Nov. 26 of last year, a cop picked up a satchel on display and pro-ceeded to put her in handcuffs without offering an explanation.

“The officer arrested me on the spot, and I didn’t even have a chance to complain,” said Li.

Yan Liang, a store owner at 153 Centre St., complained of being fined $900 twice for sell-

ing a toy gun, that she brought to last week’s meeting.

“It looks like the real one, but it’s not,” said Liang of the item.

Jerome Foy, a police officer for Manhattan South’s Peddler Task Force, stressed that the onus is on the merchants to make sure they’re receiving the merchandise from legitimate dis-tributors.

“These particular arrests are based on obser-vation… and by that time, the crime has been committed already,” said Foy. “Unfortunately, the fact that you don’t know an item you’re selling is counterfeit is not a defense or excuse to the Police Department.”

In order for the cops to enforce the law, Rovio, Gucci, and all the other brand-named companies are responsible for training them on the unique traits of their merchandise.

“We don’t make arrests on trademark coun-terfeit unless we have a complaint [from the brand-named company],” explained Lieutenant Michael Dimino.

Police officers, in turn, are responsible for showing self-identification before making an arrest, Dimino said. If they don’t abide by this


‘Angry Birds’ raid leads to broader discussion on counterfeit goods


DOWNTOWN CHURCH

UNCERTAIN ABOUT FUTURE

AT P.S. 89

VOLUME 24.41 FEBRUARY 29-MAR.6.2012

DISNEY FANTASY FLOATS INTO NEW YORK CITYDowntown Express photo by TERESE LOEB KREUZER

Greeted by fireboat Three Forty Three, Disney Fantasy paid her maiden call on New York City on Feb. 28. She will be christened in New York on March 1 and will be permanently berthed in Port Canaveral, Fla.

ST. PAT’S PRODUCTIONS: OUR MARCH DOWNTOWN

THEATER PICKS. TURN TO PAGE 22.


Volume 2, Number 26 FREE East and West Village, Lower East Side, Soho, Noho, Little Italy and Chinatown January 19 - 25, 2012

EDITORIAL, LETTERS

PAGE 10

IN ‘THEPICTURE BOX’

PAGE 14

BY ALBERT AMATEAUNew York University presented two

more aspects of its 2031 redevelop-ment plan to hostile Village audiences over the past seven days.

On Thurs., Jan. 12, Community Board 2’s Parks Committee heard an outline of the open space proposed for the university’s large-scale redevelop-ment of its two superblocks over the next 20 years.

On Tues., Jan. 17, the board’s Education and Social Services Committee hosted a forum on the pro-posed public elementary school space proposed as part of the project, which is intended to add 2.5 million square feet of new construction on the superblocks, including 1.5 million of that aboveg-round and the rest belowground.

While the public school space is included in the 2031 land use review, it was still uncertain this week when or whether the proposed school would be built.

N.Y.U. is proposing to provide 100,000 square feet of space for a 650-seat kindergarten-to-eighth grade public elementary school on the fi rst seven fl oors of a new building, where the Morton Williams market is now located on the northwest corner of the south superblock.

The proposed building, at the cor-ner of Bleecker St. and LaGuardia Place, would also rise an additional six or seven stories for an N.Y.U. student dorm — but the dorm would be set back at the eighth fl oor to allow for a children’s playground on the roof of

the school space.Alicia Hurley, N.Y.U. vice presi-

dent for government relations and community engagement, said the uni-versity is providing the property for the school for free, but that the city’s School Construction Authority would have to construct the “core and shell” of the school at its own expense. There would be separate lobbies and entrances for schoolchildren using the public school and N.Y.U. students using the dorm. The S.C.A. would be able to build the public school by 2025 or before.

Although N.Y.U. and the S.C.A. have been discussing the school space, Hurley acknowledged that the agency

N.Y.U. takes heat on schooland open space at hearings

Photo by Bonnie Rosenstock

Two Boots owner Phil Hartman and Michelle Rivas admiring the new mosaic mural of Bimbo Rivas at Hartman’s Avenue A pizzeria.

Continued on page 5

BY ALINE REYNOLDS On a recent weekday

afternoon, about 30 men displaying counterfeit hand-bags, watches and other illic-it merchandise lined Canal St. between Mercer St. and Broadway. As pedestrians passed, some of the vendors gestured to pocket-sized catalogues, featuring photos of the knockoff goods, while others whispered, “Gucci,” “Louis Vuitton” or simply “handbag.”

One of them succeeded

in hooking Calvin Morley, 18, of Bradenton, Florida.

“They were trying to sell us G-Shock watches, which are normally about $120 new. I bought this one off a guy for $20,” Morley said as he pointed to the new watch on his wrist.

Psyched about his pur-chase, Morley sought out another watch from a differ-ent vendor.

“He was sketchy about

Authorities are stillunable to bag armyof knockoff vendors

BY BONNIE ROSENSTOCK

With great fanfare, fam-ily, friends and food, Two Boots Pizzeria kicked off its yearlong 25th anniversary celebration with a tribute to one of the Lower East Side’s most beloved fi gures, Bittman “Bimbo” Rivas. On Thursday evening, Jan. 12, after much sampling of scrumptious Two Boots pizza, accompanied by the booming sounds of the Stumblebum Brass Band, the overfl owing crowd was

feted with the unveiling of a mosaic of Rivas, cre-ated by artist Juan Carlos Pinto. Afterward, a small but enthusiastic group con-tinued to honor Rivas with reminiscences and poetry at the Nuyorican Poets Cafe on E. Third St. between Avenues B and C.

Rivas, known to all as Bimbo, was a Puerto Rican community activist, poet, playwright, actor, director and teacher, who coined the

Te amo, Bimbo:Two Boots tributeto an L.E.S. legend

Continued on page 6

Continued on page 8

The many faces of fiber, p. 16

© GAY CITY NEWS 2012 • COMMUNITY MEDIA, LLC, ALL RIGHTS RESERVED

Santorum’s Anti-Gay Evolution Page 9 New Trenton Marriage Push Page 14 Anthony Rapp, Dublin Dreamer Page 18 William Christie at the Met 5FREE

VOLUME ELEVEN, ISSUE TWOJANUARY 18-31, 2012

Sometimes it’s child’s play to demon-strate that a candidate’s claim is a flat-out falsehood, though even then it’s not always easy to prove the candidate knowingly deceived voters.

But every once in a while, a politician says something untrue where the evi-dence is unmistakable that they knew they were lying.

During a Republican presidential debate on January 7, Newt Gingrich, the former House speaker — amidst a rant about what the news media is ignoring — asked, “Should the Catho-lic Church be forced to close its adop-tion services in Massachusetts because it won’t accept gay couples, which is exactly what the state has done?”

Catholic Charities of Boston had, in fact, elected to end its adoption ser-vices in 2006 after Massachusetts officials made clear that its decision to specifically bar adoptions by gay people ran afoul of state law. Gingrich was on a roll making the claim the Obama

Politicians, particularly in the heat of an election contest, often fudge the facts. That’s no surprise, and there are no end of media outlets and advocacy groups — of varying reliability, to be sure — who put on a full court press ferreting out the “truthiness” of debate pronouncements, stump speeches, and campaign websites.

� ROMNEY, continued on p.8

BY PAUL SCHINDLER


LETTUCE ENTER THE DRAGONPAGE 13

EDITORIAL, LETTERS

PAGE 16

Volume 81, Number 34 $1.00 West and East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933 January 26 - February 1, 2012

BY LINCOLN ANDERSONIn what opponents blasted as an

“orchestrated” show of support for N.Y.U.’s 2031 large-scale development plan, union construction workers — along with university deans and even the women’s basketball team coach — testifi ed on behalf of the ambitious development scheme at Community Board 2’s packed full board meeting last Thursday night.

And, in a fi rst, a lone local resident spoke in favor of the plan. But the crowd mockingly accused him of being paid off.

Meanwhile, local residents among

the 300-person audience at P.S. 41 repeatedly told N.Y.U. and the construc-tion workers to “Build it Downtown!” — meaning the university should develop its new space nearby in the Financial District where Community Board 1 has an open invitation for N.Y.U. to come grow.

Several N.Y.U. faculty members also spoke against the plan, saying it would disrupt both their classrooms and their families’ lives.

Brad Hoylman, C.B. 2 chairperson, said 1,000 people had turned out at the board’s previous fi ve hearings on the N.Y.U. “Core Proposal” this month.

He noted the board had “avoided a melee” after the fi rst of these hearings, when the auditorium at the A.I.A. Center proved to be too small for the overcapacity crowd, and the meeting had to be quickly moved to Our Lady of Pompei Church’s basement.

Hoylman said, at this point, the board will send a formal letter to N.Y.U. regarding the plan, asking the university to respond to it in writing. Following that, there will be a second round of meetings on the 2031 plan by the C.B. 2 committees during February.

N.Y.U. calls out the troopsin support of its mega-plan

Photo by Tequila Minsky

Construction workers wearing orange shirts held up signs backing the N.Y.U. 2031 project at Thursday’s full Board 2 meeting.


BY ALBERT AMATEAUA partner in the 46-story

Trump Soho, the condo hotel that opened in April 2010 in the Hudson Square district over the objections of neighborhood preserva-tion advocates, last week put the building on the auc-tion block.

Alex Sapir, the partner of the Bayrock Group in build-ing the hotel managed by Donald Trump’s family, said last week that the unsold condo units and the public

areas of the hotel would be auctioned in March or April.

Sapir told the business press on Jan. 18 that the developers had received unsolicited offers from unnamed buyers.

“They were numbers that we would be very happy sell-ing at,” Sapir told Bloomberg News and Crain’s New York Business.

Sapir said the auction of

Wanna buy TrumpSoho hotel? Well,then, you’re hired!

BY ALBERT AMATEAUThe City Planning

Commission on Monday unanimously approved Rudin Management’s plan for the residential redevel-opment of the former St. Vincent’s Hospital campus.

The Jan. 23 vote, with Amanda Burden, commis-sion chairperson, and 11 other commissioners attend-ing, took less than 10 min-utes.

It was the next-to-last step in the city’s uniform land use review procedure,

or ULURP, for a project that would create 450 new condominium apartments on the east side of Seventh Ave. and a 17,000-square-foot park in the triangle on the west side of the avenue.

The City Council has the fi nal word and must now vote within 60 days whether to approve the $800 million project.

The redevelopment plan includes converting four for-mer hospital buildings to

City Planning O.K.’sRudin condo project for St. Vincent’s site

Continued on page 2

Continued on page 2

Savoring dance by Camille, p. 23

The Villager

For over 70 years, The Villager has been Downtown Manhattan’s preferred news channel. The Villager offers the most in-depth local news — information you’ll find nowhere else. Whether it’s the waterfront, community board, politics, quality of life, local business, arts and

entertainment or profiles of newsmaking personalities, The Villager covers it best. The Villager was voted New York State’s best weekly community newspaper in 2001, 2004 and 2005 by the New York Press Association, winning the coveted Stuart C. Dorman Award.

PRINT EDITION

Reaching over 30,000 readers, The Villager is distributed every

Thursday, subscription only. Print edition includes legal ads.

The print edition is also online at www.thevillager.com.

I have lived in the Village since 1956. I have read The Villager for all of those years and continue to read it every week. The Village would not be the place that it is today...were it not for The Villager.”

ED KOCHF o r m e r M a y o rN E W Y O r k C I T Y

COMMUNITY MEDIA 2012 MEDIA KIT // THE VILLAGER

Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy, and Little Italy,—in short, the neighborhoods The Villager covers—are among the most dynamic, colorful,

contentious and exciting places on earth. And it’s the people who live, work and play here that make this area such a desirable market. From preservation and quality of life to development, housing, parks, schools, politics and community boards, the news doesn’t stop. Because Villagers—active, committed and creative—don’t either.

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reader deMoGrapHicsmale 47%female 53%

median age 47ages 25-34 18%ages 35-54 57%

median HHi $87,500HHi $50k+ 64%HHi $75k+ 43%

college-educated 84%employed 75%working full-time 68%

professional /managerial 65%

married 34.9%witH kids 23%

source: puLse researcH


Monthly WEB tRAFFIC471,241 PAGE VIEWS

118,924 UNIQUE VISITORS401,974 VISITS

Downtown Express

Providing readers with crucial, ever-changing, in-depth information about quality of life, up-to-date news about civic and political events, schools and businesses, Downtown Express is a must-read in lower Manhattan. The

Downtown Express is the only publication focusing on all of the neighborhoods below Canal Street — Tribeca, Financial District, City Hall, The Seaport, Chinatown and Battery Park City.

PRINT EDITION

Reaching over 100,000 readers, Downtown Express is distributed every

other Wednesday with a residential focus in Tribeca, Financial District, City Hall, Chinatown, Battery Park, South Street

Seaport, World Trade. 350 street boxes, restaurants, bars, cafes, retail businesses, banks and a targeted subscription list. The

print edition is also online at www.downtownexpress.com

Downtown Express helps spread the word about our youth programs, brings in new participants, and is critical in creating a sense of community downtown. It is a must-read every week for its local news and forceful and independent editorials.”

BOB TOWNLEYExecutive DirectorMANHATTAN YOUTH

Downtown Express readers have the means—and motivation—to buy products that simplify their busy lives. While balancing many priorities—

professional, family and community—they recognize the importance of taking care of themselves, their familes, friends and neighbors.

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college-educated 94%employed 93%


married 61%witH kids 40%

source: puLse researcH



COMMUNITY MEDIA 2012 MEDIA KIT // DoWNToWN EXPRESS



Gay City NEWS

Gay City News is dedicated to providing the most insightful, informative and up-to-date news about New York City’s diverse gay community. GCN speaks to the core of “America’s most

influential, untapped market,” according to The Wall Street Journal, reaching more LGBT New Yorkers than all national gay magazines combined.

Print EDitiOnReaching over 100,000 readers, Gay

City News is distributed every 14 days (Wednesday) throughout the Metropolitan New York area, via over 500 street boxes,

newsstands, restaurants, bars, cafes, retail businesses, banks and community

gathering spots. The print edition is also online at www.gaycitynews.com.

Gay City News editor Paul Schindler’s always-strong opinions make the paper kind of a must-read even outside the community.”

BEN SMITH, Politico.com

G ay City News boasts America’s most experienced and pioneering team in LGBT journalism, a team that since the 1980s has

chronicled cross-currents, struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic.

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FULL $1595 $1450 $1375 $1290 $1195


median age 42ages 25-34 17.9%ages 35-54 66%


college-educated 79%employed 87%working full-time 78%


married 3%significant otHer 42%witH kids <1%source: puLse researcH



COMMUNITY MEDIA 2012 MEDIA KIT // GAy CITy NEWS

Monthly WEB tRAFFIC1,010,168 PAGE VIEWS


Chelsea Now

Bordered by the revitalized High Line in the Meatpacking District to Herald and Times Squares, Hell’s Kitchen and the Hudson River, this booming West Side locale represents a study in contrast—fromtree-lined brownstone blocks to bustling avenues and high-

rises. Chelsea is also home to America’s most innovative technology firms. Chelsea Now is the ONLY publication devoted exclusively to this world-renowned locale, sharing the most esoteric and breaking news from Manhattan’s epicenter of art and fashion.

PRINT EDITIONReaching 75,000 readers, Chelsea Now is distributed every 14 days (Wednesday) via 125 street boxes

located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway. Plus high-traffic

indoor locations, including bookstores, cafes, restaurants, clubs, residences, etc.

The print edition is also online at www.chelseanow.com

We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful program! We had a record 240 guests in attendance...”

ANNIE WACHNICKIMarketing ManagerNEW MUSEUM, MANHATTAN

Manhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. Its mix of residents—from families

and single twentysomethings to artists and members of the LGBT community—continues to make the neighborhood thrive as a destination for new development, hotels, restaurants, theaters and nightlife activity.

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college-educated 81%


married/partner36%witH kids 26%source: puLse researcH



COMMUNITY MEDIA 2012 MEDIA KIT // CHELSEA NoW

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The East Villager & Lower East Sider

For over 70 years, The Villager has been the most authoritative voice in Manhattan’s West Village, documenting politics, arts, neighborhood events, crime and an ever changing array of personalities and issues. The East Villager and Lower East Sider will use the same formula to take a bi-weekly

snapshot of life in one of New York’s most iconic neighborhoods. It is the East Village that has been at the heart of just about every revolution that has spun out of New York...from fashion and the arts, literature, civil rights and immigration, politics, technology and even architecture.

PRINT EDITIONReaching over 20,000 readers every other

Thursday The East Villager and Lower East Sider is distributed to dozens of locations within

the district of Manhattan that is defined by Broadway to Avenue D, 23rd Street to Delancey.

You will find our bright yellow streetboxes in high-traffic areas and single copy distribution

inside residential buildings, clubs, associations, medical facilities, retail establishments,

entertainment venues and retirement/assisted living facilities and centers. The print edition is

also online at www.eastvillagernews.com.

This is a great addition to the East Village. Love the coverage.

Harry HansOnHanson Fitness

T he East Villager and Lower East Sider is the newspaper of record for the neighborhood of Manhattan defined by boundaries that run from Broadway to Avenue D, 23rd Street

to Delancey. Every other week we deliver 20,000 copies to hundreds of locations including dozens of street boxes, doorman buildingand businesses throughtout the area.


median age 41ages 25-34 19.9%ages 35-54 64%


college-educated 88%

employed 79%

working full-time 81%


married 29%

significant otHer 22%

witH kids 15%source: puLse researcH



COMMUNITY MEDIA 2012 MEDIA KIT // THE EAST VILLAGER

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Distributed throughoutMANHATTAN, BROOKLYN, QUEENS and the BRONX.500 distribution points every other Thursday.

Community media | 515 Canal Street | new York, nY 10013

CoMMUnItY MeDIa 2012 media Kit // readership & distribution

Distibution by ZiP CoDE:

THE VILLAGER:10001, 10014, 10003, 10013, 10012

EAST VILLAGER:10009, 10003, 10002, 10012, 10010

CHELSEA NOW:10001, 10018, 10016

DOWNTOWN EXPRESS:10004, 10280, 10007, 10038, 10002, 10007, 10014

GAY CITY NEWS: ALL OF THE ABOVE + 10017, 10036, 10019, 10023, 10025, 10027, 10029, 10128, 10028, 10021, 10022, 10034, 10026QUEENS: 11368, 11355, 11367, 11109, 11101BROOKLYN: 11201, 11231, 11215, 11205

The Villager 30,000East Villager 20,000

Chelsea Now 75,000Downtown Express 100,000

Gay City News 100,000

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E-newsletters:

the Villager:2,000+ subscribers

$149

Downtown Express:8,000+ subscribers

$249

Gay City news:17,000+ subscribers

$499

Chelsea now:2,000+ subscribers

$149


COMMUNITY MEDIA 2012 MEDIA KIT // WEb ADVERTISING

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835 1420 2005 2505 2920

995 1685 2380 2975 3475

montHly weB ad rates [NET]

1 SItE 2 SItES 3 SItES 4 SItES 5 SItES

SMAll RECtAnGlE300X250 PX

RIGHT MARGIN

lEADERBoARD975X121 PX

WIDE SKySCRAPER300X600 PX

RIGHT MARGIN

PUSh DoWn970X60 PX EXPANDING

montHly traffic

nowCh le sea

PAGE VIEWS UNIQUE VISITORS

# Of VISITS

471,241

529,853

1,010,168

417,953

243,890

401,974

321,836

710,157

210,044

88,061

118,924

129,109

290,530

102,155

32,233

Average Length of Visit: 4.16 minutes. Source: OCTOBER 2011 internal metrics.

To Submit Files By DiskpdF’s can best be submitted by Ftp or delivered

by email. cds can be delivered to our office.

To Submit Files By Email (5mg or smaller) [email protected]

Deadline For Camera-Ready Materials noon on the business day following space

reservation deadline.

INSERTS$97/M net. sample required, rate may vary

depending on size, stock and weight. due at

printer at least one week prior to insertion

date. please contact the sales department for

shipping details. commercial printing available.

POSTAL ADDRESScoMMunity Media, LLc

515 canal street

new york, ny 10013

tel: (212) 229-1890

ABOUT YOUR ARTWORKFour-color or black and white creatives submitted electronically must be industry-

standard adobe acrobat pdF files.

Black and Whitethe following standards are recommended for black and white newspaper ads:

every continuous tone or halftone image should be evaluated on an individual

basis with an expected dot gain of approximately 30%.

dot gain curves are non-linear; ads will gain more in their mid-tone values than

highlight or shadow.

all continuous tone images should be at least 170 ppi at their final output size.

Line art should be at 1016 ppi.

all supplied ads should have a minimum of 5% in the highlight and a maximum of

80% in the shadow area.

any part of the ad not intended to print solid black should be created at a maxi-

mum of 75%.

a minimum of 20% contrast between foreground and background is suggested.

type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse.

all type intended to print solid black should be set at 100% black.

surprinted type should be solid black and contrasted against a 30% or less black

screen.

reversed or knocked-out type should be 0% black (white) type on a 70% screen or

higher.

Fine serif typefaces should be avoided.

We will not modify pdF files.

Four-ColorWe strongly discourage same color family type on top of color boxes and will not

be held liable for bad reproduction of such artwork. For instance, no typeface in

shades of auborn over an auborn background.

Tone (or Contrast) Reproductionnewsprint offers less contrast than text matte or coated stocks. the darkest four-

color area should not exceed 240%, the dot percentage should not

exceed 90%.

dot gain is approximately 30%.

reversed type or four-color black type should be at least 14 pt. and a medium-to-

bold sans-serif typeface is recommended. dropped-out (reversed) type in a black-

only area should be at least 10 pt. medium to bold sans-serif typeface.

Fontssince we accept only pdF files for artwork, font files are not required. We cannot

make font corrections or any type of modifications to a pdF.

Resolution and Line Screenimages @ 203.2 dpi (8 pixels/mm)

Line art @ 1016 ppi (40 pixels/mm)

output screen ruling @ 100 lpi

print ad creation + suBmission


COMMUNITY MEDIA 2012 MEDIA KIT // PRINT AD CREATIoN + SubMISSIoN

FuLL paGe 9.875 W x 11.4 H

1/2 paGe V 4.85 W x 11.4 H

1/2 paGe H 9.875 W x 5.6375 H

1/4 paGe 4.85 W x 5.6375 H

1/8 paGe4.85 W x 2.75 H

Front strip 9.875 W x 2.0 H

1

1/2V

1/2 H

1/4

1/8

front strip

2012 EDITORIAL CALENDAR

January

February

MarcH

apriL

May

June

JuLy

auGust

septeMber

october

noVeMber

deceMber

January 5

January 12

January 19

January 26

February 2

February 9

February 16

February 23

MarcH 1

MarcH 8

MarcH 15

MarcH 22

MarcH 29

apriL 5

apriL 12

apriL 19 tribeca FiLM

apriL 26

May 3

May 10 union sQuare

May 24

June 7 VoLunteers

June 21 pride

JuLy 5

JuLy 19 arts

auGust 2 Meat MarKet

auGust 16

auGust 30 scHooL

sept. 13

sept. 27 Hudson sQ.

october 11 tHeater

october 25 eV/Les

noVeMber 8

noV. 22 tHanKsGiVinG

deceMber 6

deceMber 20

January 11

January 25

February 8

February 22

MarcH 7

MarcH 21

apriL 4


May 2

May 16

May 30

June 13

June 27 pride

JuLy 11

JuLy 25

auGust 8 FrinGe Fest

auGust 22

septeMber 5

septeMber 19 proGress

october 3

october 17 tHeater

october 31

noVeMber 14

noVeMber 28

deceMber 12

deceMber 26

January 4

January 18

February 1

WeddinGs/VaLentine

February 15

February 29

MarcH 14

MarcH 28

apriL 11

apriL 25

May 9 WeddinGs

May 23

June 6 pre-pride

June 20 pride

JuLy 4 post-pride

JuLy 18

WeddinGs: anniVersary

auGust 1

auGust 15

auGust 29

septeMber 12

septeMber 26

10tH anniVersary

october 10

october 24 eLections

noVeMber 7

noVeMber 21 WeddinGs

deceMber 5 HoLiday

deceMber 19

January 4

January 11

January 18

January 25

February 1

February 8

February 15

February 22

February 29

MarcH 7

MarcH 14

MarcH 21

MarcH 28

apriL 4

apriL 11 proGress


apriL 25

May 2

May 16

May 30 HandbooK

June 13 Grads

June 27

JuLy 11

JuLy 25


auGust 22

septeMber 5 scHooLs

septeMber 19

october 3 Hudson sQuare

october 17 tHeater

october 31

noVeMber 14 proGress

noVeMber 28

deceMber 12

deceMber 26

January 5

January 12

January 19

January 26

February 2

February 9

February 16

February 23

MarcH 1 tHriVe

MarcH 8

MarcH 15

MarcH 22

MarcH 29

apriL 5

apriL 12 proGress


apriL 26

May 3

May 10 union sQuare

May 17

May 24 HandbooK

May 31 tHriVe

June 7 VoLunteers

June 14

June 21 pride

June 28

JuLy 5

JuLy 12 arts

JuLy 19

JuLy 26 Meat MarKet

auGust 2


auGust 16

auGust 23 tHriVe

auGust 30 scHooL

sept. 6 scHooL/tHriVe

sept. 13

sept. 20

sept. 27 Hudson sQ.

october 4

october 11 tHeater

october 18 eV/Les

october 25

noVeMber 1

noVeMber 8

noV. 15 proGress

noV. 22 tHanKsGiVinG

noV. 29

deceMber 6 tHriVe

deceMber 13

deceMber 20

deceMber 27


COMMUNITY MEDIA 2012 MEDIA KIT // EDIToRIAL CALENDAR

Chelsea now

GayCityNEWS

The Villager

East Villager

O ur “ S tand with Japan” event on S unday went ver y well, so many people came out to show

their suppor t and to par ticipate in the activ ities. We ra ised more than $20,000 in just 3 hours. M ost of our guests were y oung families from

this neighbor hood and I believe the ad on the D owntown E x press took our event to the nex t

level. We could not have done this without y our suppor t. T hank y ou so much,

AyAkO ALLEn

T he D owntown E x press is a cr itica l par t of our paid media strategy. In the nex t few months a lone, we anticipate multiple adver tisements for our annual meeting, Community P lanting event, several of my D owntown D ialogue “ columns”, our new website and D ine A round D owntown as well as the We A re the Champions ad suppor ting the D LL. We love the D owntown E x press, and look for ward to continuing to wor k with y ou.

ELizABETH H. BErgErPresidentAlliance for Downtown new york

T he R iverside Church has adver tised with G ay City for several y ears. We a lway s receive the ver y best ser v ice from the k nowledgeable staff who wor k with us line-by -line to create ads that say ex actly what we need to say when we need to say it — clear ly — adver tis ing dollars well spent.

AngELA grEgOry, Wedding CoordinatorThe riverside Church

I just wanted to let y ou k now that the fi lm screening we adver tised on the back cover of D owntown E x press was sold out in our 700-seat theater ! T hank s for such a great placement.

AnDiE MArAis Marketing and Communications DirectorPace University

“ T he V illager and our account

ex ecutive couldn’t have been more

helpful in launching a thoughtful ad

campaign with just the r ight placement to get the results we

needed. We were delighted with how easy they made the

process.”

schola Cantorum on Hudson Maureen

Dowdell | Director, Public relations

scholaOnHudson.org

G ay City News has been a fantastic addition to our media plan. O ur proper ties, D y k er B each and Pelham S plit R ock G olf Courses, are fabulous wedding locations. W ith G ay City News’s vast audience through pr int, online and e-mail, we have book ed three gay weddings for the upcoming y ear. T hank y ou!

HOLLy rEDHEFFErnational sales Management & Marketing Project ManagerAmerican golf Corporation


I am delighted to be advertising in Downtown Express. Your design team has made my job so much easier. Everything about the experience has been easy, helpful and straightforward.We are new to the neighborhood, so it’s hard to know where to advertise. Being a grassroots kind of gal I took to the streets walking into every building in Battery Park City to introduce myself. There in the lobbies I saw several publications, Downtown Express being one of them Of course its hard to know what people are actually reading...so I asked. Again and again doormen told me that the paper they see their residents reading is Downtown Express. I am delighted to be a part of the neighborhood and also to have a wonderful resource to keep a finger to the pulse of what is happening downtown. ALiCiA sALzEr MDCo-Founder, Medhattan immediate Medical Care

CM 2012

coMMunity Media515 canaL street, neW yorK, ny 10013 Francesco reGini | sr. V.p. oF saLes & [email protected] ceLL212-229-2790 FaXcoMMunityMediaLLc.coM

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