community wellbeing coaches
TRANSCRIPT
Community Wellbeing Coaches
November 2012
About us
Community Interest Company
Formally established July 2011
Work with RSLs and Work Programme Providers Working Links
5 Coaches
Developing our business
Background
DoH – Behaviour Change Model – running for 7 years
Evaluation showed a 72% sustainedbehaviour change in participants
Over 8000 CWC across England
Aim
Reduce health inequities by targeting people from socially disadvantaged and other ‘hard to reach’ groups and supporting them to change their lifestyle and behaviour
Outcomes;
Building a workforce with the skills to tackle health inequities
Reaching the ‘hard to reach’
Deliver sustained health improvement
Improve access to and take up of other services
Community Wellbeing Coaches
Recruited fromlocal communities
All havebarriers to
employment
Supportedby a widereferral network
Trained to reachthose who want
to change
The role of CWCs
To identify, or have referred to them,individuals or families from hard to reach and / or disadvantaged groups
People / families can self refer too
Work with people 1:1, or in a groups,to discuss their lifestyle and wellbeingand identify areas for improvement
Work to set goals, agree an action plan, providing support where necessary
Monitor and review progress, revising the plan where necessary
Referral Criteria
Desire to improve healthand or wellbeing
Need some form of supportor information
Need help accessing other services(health or community)
Consent provided (having readand signed the consent form)
Assessment
This will take place at convenient venues,it may take up to an hour or be done intwo sessions
Choosing a behaviour to change
Goal Setting
Planning the behaviour change
Intervention
Usually over 6 sessions
Building the behaviour change into lifestyle
Were goals achieve and new goals set
Communications Strategy
Strong and memorable brand identity
A range of marketing tools availableto create awareness of CWCs withincommunities and amongst referralnetwork
Engaging with private sector, includingAsda, to promote CWCs withincommunities
Communications Strategy
Website with informationfor clients and professionals
Resources available to download,including case studies andreferral forms
Facebook page for service users
Monitoring and Evaluation
Monitor progress of clients against goal
Monitor progression
Demonstrate impact on healthand wellbeing
Demonstrate the impact of the CWC
Show referrals
Multi agency Collaboration
Working with NHS
Public Health Wales
Registered Social Landlords
Local Government
Third sector
These form of Steering Group
Cost Analysis Tool
Scenario 1
Sara does not get the medical care required, and current behaviour continues
Debt increases
Anti social behaviour continues
Rent arrears
Nuisance complaints
Failed Tenancy
Scenario 2
Unable to care for her child
Child Protection Plan
Child taken into Care
Social Service Costs £14,579
Housing Costs £12,805
Scenario 3
Drug dependency
Mental Health support needed
Associated costs £11,265
Early Outcomes
Employment opportunities for our Community Wellbeing Coaches,all recruited from ‘hard to reach’ groups
Over 250 referrals into the programme so far!
In excess of 850 interventions
Individuals already meeting goals
13 individuals have already moved into employment, 20 into volunteering and 100’s into work related activity
Next Steps
Generate new clients
Raise our profile
Academic Evaluation
Continue to support families and individuals
Any questions?
www.communitywellbeingcoaches.com