comp unit 9 e commerce
TRANSCRIPT
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Unit 9
E-Commerce:
Fundamentals and Applications
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E-commerceE-CommerceElectronic commerce or e-commerce as it is popularly known refers to thepaperless exchange of business information using Electronic DataInterchange, Electronic mail, Electronic Bulletin Boards, Electronic Fund
Transfer and other network based technologies. Electronic Commerce (EC) not only automates manual process and paper transactions, but it also helps organizations to move into a fully electronic environment and change the way they usually operate.
05/03/2023
Liang -Lincoln University
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Digital Phenomenon• What do you think?• What are the drivers of e-commerce?
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Data networksIntense competitionGlobalizationInformation ageTechnologiesAutomationLow cost high quality products/services
DIGITAL
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E-commerce from different perspectives
• Three layer models for e-commerce (e.g. Zwass’s model).
• E-business: a wider perspective than e-commerce.
• E-commerce improves the value chain.• E-commerce provides an effective tool for
building, managing and enhancing these relationships.
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Different types of E-Commerce/types of transactionBusiness
(organization)Customer
(individual)
Business (organization)
Customer(individual)
B2C (e.g Amazon)
C2B(e.g Priceline)
C2C(e.g eBay)
B2B (e.g TPN)
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Examples
• B2C: www.amazon.com• C2C: www.eBay.com• B2B: www.tpn.com• C2B: www.priceline.comLet’s visit these web sites in turn and discuss its
features.
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E-commerce scenarios• Retailing• Servicing• Publishing• Supply chain management(logistic)
Discussion: How are they changing?
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Advantages of E-Commerce
• To consumers (think about the consumer buying process: search, evaluate and execute):
• To businesses (think about the common objective of every business)
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Advantages of E-commerce
• Consumer– Convenience– Time saving– Different Options – Easy to compare– Easy to find reviews– Coupons and deals
10
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Advantages of E-commerce(cont’)• Businesses
– Increasing customer base– Rise in sales– Operation run 24/7– Expand business reach– Instant transactions(Cash business)
11
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Disadvantages of E-commerce(cont’)
• Customers– Privacy and security– Quality– Hidden costs– Delay in receiving goods– Need access to internet– Lack of personal interaction
12
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Disadvantages of E-commerce(cont’)• Business
– Security issues– Credit card issues– Sufficient internet service– Constant upkeep(outdated technology might not
be supported by latest browser or database model)
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Discussion
• What changes had made by different departments in order to participate in an e-commerce project?– Management– Marketing– Production– Finance– Procurement(Buy)– Customer support
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Transformation of a Compartmentalized Organization into Integrated Organization
Management
Production Department Finance DepartmentMarketing Department Personnel Department
Management
Production Marketing
Finance Personnel
ALL IN ONE
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Three-tier Technical Model
Client side Service system Backend system
Server side
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Architecture of Web-based E-Commerce System
Backend system
Firewall
Internet
Server side
Intranet(Secure)
Web Server Application Server
Database
Service system
Client side