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Companion Apps

Sustaining and Supporting the Broadcast Television Model

TV is still KING

Television Viewing Trends

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Minor declines versus historical partially a result of no PVR playback included in the data. Due the changes within the meter methodology, we have to work with BBM Diary Data identify trends. The story is consistent – the younger demos tend to be lighter TV viewers.

FL05 TV FL06 TV FL07 TV FL08 TV FL09 TV FL10 TV FL11 TV

20.7 20.219.8 19.8 20.2 19.7 19.5099467006981

18.117.4 16.8 16.6 16.7 16 15.6087484811665

19.9 19.4 19.1 18.9 19.1 18.6 18.1817570407734

11.911.0

10.2 9.810.4

9.89.2

12.311.0 11.0 10.7 11.1 10.7 10.1

Hours Tuned Weekly per CapitaM-Su 6a-2a/BBM Diary Data/English Canada

(Does not include PVR Playback)

A2+ A18-49 A25-54 A18-24 T12-17

Canadians are using two screens simultaneously!

Watched TV/Used Internet at Same Time in Pst Wk

Paid Attention to both TV/Internet at Same Time*

52

77

48

23

0.6 1.0

Simultaneous Use of TV/InternetComp% of A18-49

BBM Analytics OmniVU August 2011 / Total Canada

Yes No Don’t Know/Refused

77% of people who have watched TV and used the internet at the same time said they paid attention to both screens concurrently

* Based on those who responded “Yes” to “Watched TV/Used Internet at Same Time in Pst Week”

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Broadcasters are joining in on conversations

ACCOUNTABLE BALANCE CUSTOMER FOCUSED INTEGRITY LOYALTY POSITIVE, CAN DO ATTITUDE TEAM PLAYER

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-

5,000

10,000

15,000

20,000

25,000

iPad App of the week

Survivor Companion

Add-on

Launched in iTunes – on

air and online

support

Featured in iTunes Store

Source: iTunes Connect

Christmas 2010 – 2nd

highest downloads

since launch

Global Video App Downloads

• Total of over 860,000 downloads so far

Universal App

released

Christmas 2011

38,242 (84%)

7,031 (16%)

Unique Visitors February 22nd

Total Unique VistorsUnique Visitors access-ing the Survivor com-panion

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15% of those accessing the app opened up the Survivor Companion Add-on last night