company brochure (en)
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GlobRes Product BrochureProduct Portfolio and Information Overview
GlobRes Product Brochure
At GlobRes, we offer the highest standards of excellence throughout our
operations. From the industry leading technology we use, to the highest
standards exhibited by our customer support team. GlobRes epitomises
the tradition of Swiss excellence whilst balancing the hotelier need for an
affordable solution to grow reservations and revenue.
quality
Industry leading& unrivalled
The Company
Founded in 2003, GlobRes is a leading international provider of hotel eDistribution services and
premiummarketing and revenue enhancing solutions. Directed from our head office in Switzerland
our systems processed over half a million room nights last year. We are proud to be partners with
each hotel with which we work and look forward to welcoming all the new hoteliers that join
GlobRes in the future.
SynXis CRS Platform
GDS and IDS eDistribution
Web and Mobi Booking Engines
CRS Channel Connect and PMS Connect
Voice Agent
Hotel Spotlight by Sabre
Consortia and RFP Management
Xpress Channel Manager
Premium Hotel Website and MobiSite Design
Facebook Booking Widget
TripAdvisor Check Rates Program
Xpert Rate Shopper
Revenue Management System
Sales Generation and Online Advertising
Our Services
About GlobRes
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Swiss quality combined with international expertise.
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Customer Support Team
Our customer service and support team are experienced, professional and dedicated to delivering
the highest levels of customer care and advice in the industry. Each of our hotel partners is allocated
a dedicated account manager to work hard and build long-term and productive relationships in
order to maximise hotel revenue and reservations.
Dedicated Staff
"All of our customers are highly valued andfor that reason we appoint a dedicatedaccount manager to work directly with eachhotel to optimise revenue and maximisechannel performance."
Account Managers
Currently, GlobRes operate across 70 global markets spanning all six continents and offer support
in English, French, German, Italian and Spanish.
Truly Global
Information Technology
Our leading account managers draw on a wealth of travel industry experience, having worked in
some of the most prestigious positions in the world. Ranging from the QE2, American Airlines,
various OTAs and 5* Hotels in London. GlobRes is hospitality.
GlobRes only use state-of-the-art standards and technology in order to push itself to the forefront
of the industry. GlobRes systems operate in the cloud, meaning there is no need to download or
install software on any local computer.
System Overview
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SynXis CRS Platform
The SynXis Central Reservation System (CRS) is used by over 12,000 hotels and hotel chains to
manage their online distribution. Revenue worth over $12 billion is processed by the system each
year.
The CRS offers a powerful solution for those hotels wishing tomaximise reservations and revenue.
The SynXis CRS platform is the central hub for bookings; distributing seamless availability to the
GDS, IDS, Web Booking Engine, Mobi Booking Engine as well as the ability to connect to your in
house PMS to manage the online portals with which you have direct contracts.
GlobRes maintains an active interface with the Xpress Channel Manager to give hotels even more
control in responding to market forces, in addition to providing the tools to save time and money
in the process.
World Leading Central Reservation System
"Through ourworkwithGlobRes, we have seen an increase of 23% in revenue over the
previous year. I am confident that we can look forward to further increase next year."
- Astoria Palace Hotel, Palermo
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Reservations from places you never thought possible.
GDS and IDS eDistribution
GlobRes maintains seamless connections to all four major Global Distribution System (GDS)
providers: Sabre, Amadeus, Galileo and WorldSpan in addition to an interface with the Pegasus
Onward Distribution Database (ODD) to distribute directly to participating internet portals.
With pride, GlobRes supports some of the world's most demanding and prestigious hotels and
manages their GDS connection using industry leading technology for the best results.
Global Distribution
Why chose GlobRes?
TheGDS networks require pinpoint accuracy andGlobRes provides the very best support tomake
sure you are presented on the networks in the best way possible.
From boutique hotels to large international chains, our experience with GDS best practice means
that partnering with GlobRes means partnering with industry leaders.
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50000
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150000
200000
Galileo/ Worldspan Amadeus Sabre
At the beginning of 2013 the four main
GDS providers connected to 342,000
travel agencies worldwide. The
number of online portals is growing
every day. Just two sites; Expedia and
Travelnow alone have over 52,000
sales affiliates.
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Web and Mobi Booking Engine
Yourwebsite is themost important tool to increase reservations; youronline brand is a vital frontier
from which to build and maintain confidence and credibility in your hotel.
Customised and seamlessly integrated into the style of your website and branded accordingly, the
almost tactile interface enables direct bookings to your hotel, bypassing the high commissions
charged by online travel agents.
Web 2.0 Optimised
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Excellence through technology. World class software.
AHotelWeb Booking Engine is an area in which
investment has a direct correlation with hotel
revenue and number of bookings.
Developed after a year of customer and usability
testing; the hospitality industry's premier
booking engine gives hoteliers complete control
of the booking process.
Powered by the SynXis CRS platform the
customised interface and custom built
Cascading Style Sheets (CSS) encourage the
highest returns-on-investment.
Tracking and reporting functionswithin theCRS
allow statistcal analysis to enable marketing and
management decision making in order to
respond to supply and demand conditions
almost instantaneously.
Web Booking Engine
Three-step booking process; proven
to be the most effective at increasing
sales.
AJAX technology with faster page
loading and a more interactive
shopping experience.
Available in 31 languages, including all
major European languages, Mandarin,
Arabic, Russian and many more.
Interactive availability calendars to
encourage a higher look-to-book ratio.
Dynamic packaging to increase
RevPAR through upselling at the point
of booking.
Customer loyalty programs and
negotiated rates for increased repeat
business.
Multiple images to increase look-to-
book ratios.
Global increases in smartphone and tablet usage
when researching and booking rooms means
this channel is fast becoming the quickest and
most cost efficient way to pick up additional
reservations.
The Mobi Booking Engine is optimised for all
mobile and tablet operating systems including
iOS, Android,WindowsMobile, Blackberry and
Bada.
Mobi Booking Engine
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CRS Channel Connect
GlobRes is a world leader in providing online hotel distribution solutions and the continued
integration of products and services to either increase reservations and revenue or as part of hotel
cost and time saving measures.
If your hotel manages online portals through individual extranets then the CRS Channel Connect
can assist by consolidating this process and enabling rate and availability management direct from
one location; the GlobRes CRS.
Using the highest industry standards laid out by the Open Travel Alliance, GlobRes only uses the
most current 2-Way XML specifications so interfaces can be added and updated rapidly.
Additional benefits of rate automation combined with a complete control over promotional and
functional capabilities allow increased production to those channels with whom hotels receive the
highest quality and quantity business.
Direct Online Distribution Made Easy
"GlobRes is a prime example of quality and dependable customer service on the
market... Their result oriented attitude makes them professional and we would not
hesitate in recommending them" - Hotels Palazzo Zichy and Parlament, Budapest
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Complete integration with existing systems
Property Connect
One of the largest time saving activities a hotel can implement is the activation of the interface
between the online CRS and the hotel's existing software framework.
Rewards are numerous and allow seamless delivery of reservations directly to the PMS enabling
front-of-house staff and hotel management to improve room and hotel operations in the quickest
way possible.
Streamlining hotel systems addresses the growing need for hoteliers to integrate their reservation
system with other marketing and operational systems including:
Property Management System (PMS)
Revenue Management System (RMS)
Customer Relationship Management (CRM) System
Deep level integration supports:
Reservation Delivery
Inventory and Rate Updating
Stay Controls Management
Yielding Functionalities
Reservation and Profile Synchronisation
The RMS interfaces work with both Hurdle Rates and Best Available Rate features to optimise
revenue across all distribution channels.
Integrating Your Existing Systems
GlobRes will always strive to recommend the best options to hotels on an individual basis. Not all
hotels require the same thing and at GlobRes we appreciate that and tailor our customer support
inorder toearn trust, credibility and foster long andproductive relationshipwithourhotel partners.
Working Together
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CRS Voice Agent
With a global push towards interpreting and using 'Big Data' for increased customer profiling,
GlobRes Voice Agent is a crossover technology enabling your sales agents to directly increase
opportunities to build valuable customer relationship data as well as facilitate the highest possible
telephone sales conversion rate.
A user-tested and customer focused interface provides hoteliers an innovative technology helping
to ensure lost sales through this channel are minimised.
Booking Technology For Your Telephony Sales Team
Hotel Spotlight by Sabre
The ability to highlight your hotel on the Sabre GDS and increase your visibility on Travel Agent
searches gives your hotel a specialist tool to empower your GDS presence.
Provided by Sabre Travel Network™ the Hotel Spotlight program provides your hotel with
preferential placement on the Sabre GDS availability screen on travel agency terminals.
Subscribing to this programs means increased exposure to the world's largest travel agency
network. Sabre's Precision Path data, available exclusively toHotel Spotlight subscribers, is the only
tool in the marketplace that provides information on the impact of the increased exposure gained
from the Hotel Spotlight program.
Research shows that hotels in the top 1/3 of the hotel availability displays get selected by agents
nearly 60% of the time, regardless of any qualifiers that may be used to search.
GDS Marketing
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Advanced programs to maximise revenue
Maximising Travel Agent and Corporate Business
The provision of advanced tools and experience from our GlobRes support team enables hotels to
capitalise on their positions and increase initial and repeat business from both travel agents and
corporate travel managers.
Our expertise ensures you get the best possible advice about which programs to submit bids for
and how to manage them to grow your presence.
Consortia and RFP Management
With the Hotel RFP program, you can
respond directly to an unlimited
number of qualified leads, sending your
bids directly to corporations and
agencies that are looking for hotels just
like yours.
The Hotel RFP tool assists to
streamline negotiations and save
valuable time as well as receiving
feedback and reporting to develop
your sales further.
More than 700 corporate travel
managers at major international
corporations use Hotel RFP for their
hotel programs.
Hotel RFP
Increasing your distribution and
garnering exposure in a larger market
segment can be a cost effective and
time saving program.
With established relationships with
consortia agents for the Corporate
Direct, Leisure Consortia and General
Travel Agency sectors we can even
provide select opportunities to
participate in invitation only programs.
Increased visibility and increased
revenue. Hotels see greater GDS
revenue at higher Average Daily Rates
(ADR) than internet bookings.
Consortia Management
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Xpress Channel Manager
Easy-to-use Interface
The Xpress Channel Manager is an intuitive and powerful two-way expressway to and from the
world's largest reservation booking sites. Additionally, it has the connectivity tomanage hotel rates
and availability on the GDS, IDS and Booking Engines. An added option to integrate a PMS into
Xpress makes it a vital tool in your distribution 'toolbox'.
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A world leading channel management solution.
The Channel Management Technology used by GlobRes recently received the highest independent
ratings in a study of PMS connectivity, connection to online portals, user-friendliness and value for
money. GlobRes is also proud to announce that it was awarded the only 12 out of 12 rating for the
German speaking market outperforming, among others; RateTiger, Reconline, EZYield and
ParityRate.
Award Winning And World Leading
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Unlikemany channel manager providers which claim connections to hundreds of portals, we do not
believe the process of site- or screen-scraping is worth the risk. Every single one of the portals and
property management systems with which we connect are carefully created using the latest Open
Travel Alliance and Hotel Technology Next Generation (HTNG) XML standards. GlobRes only
offers fully operational 2-Way XML interfaces meaning all of your direct contract channels get
2-Way XML Connections
"We switched from our previous channel manager to GlobRes.We are very happy and
excited with their services that they have provided. Besides more revenue and
exposure forour hotel they are always available for any questionsor helpweneed.With
the new version coming up things are only getting better. We have made the right
decision to become partners with GlobRes." - RobertRamon, Amsterdam
If hotels update at least two or three internet extranets then the Xpress Channel Manager can save
considerable time and money. Efficiency and accuracy are paramount at GlobRes and investing in
Xpress allows a rapid response tomarket conditions and the updating of rates and availability across
all digital sales channelswith a clickof a button.Xpress can facilitate themanagementofHurdleRates
and complex rate structures with ease.
Save Time and Money
Premium Hotel Website Design
Hotel Websites That Work Hard
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As a pioneer of hotel eDistribution for over a decade and having a stalwart team looking for new
ways for hoteliers to maximise revenue. Our website designs are created specifically to convert
'lookers' into 'bookers' using the GlobRes Web Booking Engine.
The websites are designed for maximum impact in order to illicit an
emotional response and connection between potential customer and
hotel.
Premium Hotel MobiSite Design
MobiSites For A Complete Mobile Strategy
With a paradigm shift in hotel research and booking patterns;
a MobiSite is the best way to take your online sales channels to
the next level
Turnkey online website and mobisite solutions.
Website Themes
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Each theme we design is adaptable and
very easy to incorporate your hotel
branding in order to meet to your
individual needs. Should hotels need a
more bespoke solution, our sales staff
can discuss your requests with the
GlobRes web design team.
Facebook Booking Widget
Monetise Your Social Media
Understanding the imporance of social media strategy is crucial in today's fast-paced and
interconnected world. Customised branding and design allows availability displays directly within
your Facebook fan page.
Driving even more reservations to your GlobRes Web Booking Engine, means increased sales
growth in one of your best value and effective sales channels.
A coordinated social media strategy is vital to maximising channel performance.
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By signing up to the 'TripAdvisor Check Rates Program' through GlobRes, hotels can compete
directly with the largest online portals. By practicing rate parity and having a strong brand presence,
hotels can increase the Web Booking Engine sales funnel.
By appearing in the 'Show Prices' section of your TripAdvisor page you can benefit vicariously from
the site's 52 million unique visitors per month.
Advanced Online Advertising
TripAdvisor Check Rates
Xpert Rate Shopper
A Complete Hotel Intelligence Network
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Knowledge is power. A simple adage but a key point as hotels attempt to compete against their
competitor set as well as in an increasingly globalised world.
Xpert Rate Shopper has been developed using extensive market research in order to provide the
very best quality product to deliver the most up-to-date and relevent information on the
'hotelscape'.
Carefully balancing the required need for accurate and in-depth data with an interface that is not
overly complex or overwhelming, GlobRes is offering an easy-to-use tool to shop current rates,
rankings and ratings from the GDS, brand sites and online travel agents for both the hotel and it's
closest business rivals.
Scheduled and on-demand reporting offers a truly unique way to provide hotel management with
the tools to maximise market share and develop a 360º view of how the hotel is performing.
GlobResoffers three stratified packageswhich allow thehotel to decide exactlywhat level of service
they require to achieve increased revenue flow and provide information for short- medium- and
long-term decision making.
Giving hotels a competitive advantage.
Xpert Rate Shopper Features
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Intuitively Designed
Features That Make Xpert Unique
System shops automatically up to three nights length of stay
On-demand requests are pulled from live data (no cached database)
Snapshots show where the rates were found
Clear filters to differenciate between restricted and unrestricted rates
Clear display if breakfast is included
Clear display of all rate descriptions
Clear display of ranking on OTAs
Weekly update on OTA ratings as well as TripAdvisor and HolidayCheck
Data feed to IDeaS and EasyRMS if the hotel has these implemented
Corporate Rate Parity functionality free-of-charge
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• Full 2-way XML integration and price upload through the award winning XpressChannel Manager.
• Integrated rate shopper functionalities.
• Online guest reviews and reputation feature in the pricing recommendation.
• 365 days of rate forecasting.
• Simple to use and import business on the books from any PMS including Fidelio, Proteland Opera.
• Brand reputation monitoring and reporting.
The GlobRes RMS is designed to boost hotel profits and reduce pricing errors; it allows you to
increase revenue by recommending price changes based on:
• Business on the books • Competitor pricing • Online reviews & reputation
Built to provide reliable and trustworthy advice, the GlobRes RMS forms part of our turnkey
solution which distributes to all of your electronic sales channels including the GDS, Online
Travel Agencies and Web- and Mobile Booking Engines.
The GlobRes RMS compliments any hotel setup. It provides invaluable guidance for General
Managers and Revenue Managers through its advanced rate predictions.
The benefits are numerous and the system does not require the heavy investments of time,
resources, training and money as some of the more complicated systems on the market.
The benefits
Revenue Management System (RMS)
Giving hotels the competitive advantage.
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With 365 days of rate recommendations, you can make sure that the prices set are at a
competitive level for the entire year ahead and tailored to your local markets.
Revenue Management System
Advance Planning
Automatic Rate Loading
Innovative and groundbreaking approaches in Revenue Management
Easy Setup, Easy Implementation and Easy Integration
The GlobRes RMS works with any PMS
Combined with Xpress, our best-in-class channel manager, your rate amendments are
seamlessly and simultaneously delivered to the GDS, IDS, Online Travel Agencies and your
GlobRes Web- and Mobile Booking Engine.
Shockingly, the advanced algorithms that form the core of the GlobRes RMS do not use
historical data. Systems that do are a legacy from classical schools of thought in revenue
management theory. Current and future marketplace trends are the cornerstones of optimising
your future rates rather than past data. Enormous macroeconomic shifts between business
cycles can artificially and adversely skew rate recommendations, hence this innovative approach,
for example.
In order to keep the price recommendations accurate: The RMS breaks down your business on
the books into market segments and room types. To make this process even easier, we provide
a very simple way of importing this information from your PMS into the RMS.
A quick and simple file update containing your business on the books is all that is required; an
advanced data collection algorithm retrieves industry data to complete the process.
Online Reviews and Reputation
It is not only pricing information that the GlobRes RMS interprets but also both your and your
competitor online guest ratings from sites such as TripAdvisor. With this approach the pricing
algorithm leverages your reputation for higher yields.
INTERNETUSERS
PUBLISHERS'WEBSITES
BRAND.COM
€
€
powered by
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• Network delivers over 1.4 million visitors per month to
client websites.
• Over 100,000 publishers promoting clients worldwide.
• Agreements with Affiliate Networks all around the
world: Europe, US, China, Australia, Russia, Middle East &
Japan.
• Strategic & preferential agreements with top online
Travel & Leisure partners
Performance based and no-risk sales generation
Facts and Figures
How we do it
• Product & offer feeds
• Banner advertising
• Affiliate marketing
• CPA SEM
• Retargeting
• Vertical channels
• Shopping cart recovery
• Cost Per Action Business Model : You only pay for Validated
Bookings.
• Increase of Traffic and Direct Sales.
• International promotion of your brand across thousands of sites.
• No risk, you only pay for results.
• Commission is only paid after a client has checked out.
GlobRes Sales Generation
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Online Advertising
• Increase direct bookings with an innovative e-commerce
shop.
• Access to exclusive placements of
major travel portals.
• Direct marketing in a few easy
steps.
• Manage all e-commerce activities
in a single tool.
• Marketing campaigns, even with
small budgets.
• Easy online log-in with no
administrative effort
• Advert creation is always
included
• Up-to-date online reporting,
visible around the clock
Grow your direct sales with online marketing campaigns.
GlobRes has partnered with one of the world's foremost hotel
advertising companies to provide you with opportunies to
increase direct business and to improve your online presence.
With easy-to-use reporting, you can continue to refine
campaigns and focus budgets where you get the highest ROI.
The benefits
Case Study
Name: Trivago
Exposure: 15 million
unique users/ month
Target Group: Leisure
Travel, Business Travel
Topic: Meta search
Trivago • Lastminute • Facebook • TravelZoo • HolidayCheck • Opodo