company profile - nextbikenextbike.de/media/nextbike_companyprofile_short_2016_small(2).pdf ·...
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NEXTBIKE –THE BIKESHARING SYSTEMnextbike was founded in 2004 in Leipzig, Germany.Ever since it has become one of the leading producersand operators of bike sharing systems around the world.
Currently, we have more than 35,000 bikes in serviceand we are active in 23 countries on four continents.
nextbike is a highly specialized company with products made in Germany. We have been operating our own bike sharing projects for over 10 years in Germany, the UK, Poland and more countries around the globe.
As Germany’s leading bike sharing company, our new project in Berlin will be the largest bike sharing schemein Germany.
With our experience and know-how we support cities in planning bike sharing systems to minimize trafi c issues economically and ecologically.
We offer full service bike sharing solutions including:
• research & development
• planning & implementation
• production & supply
• operations & maintenance
• sales & marketing
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DEPL
LV
EE
TR
SA
IR
IN
CY
LB
HUCH
NL
AT
MT
BIH
BG
HR
AE
NZ
UA
CY
LB
MT
NZ
DEPL
LV
EE
TR
CY
LB
HUCH
NL
AT
MT
BIH
BG
UK
HR
UA
CY
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35,000 BIKES IN23 COUNTRIES &4 CONTINENTS
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Chain Lock / SMS
Rentby Call
Terminal
App
SmartDock
BikeComputer
Fork Lock
Analogue Dock
e-SmartBike
NFC-App
SmartSign
2004 2008 20162006 2010 20152014
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EVOLUTION OF NEXTBIKEStarting with a very basic bike rental system, nextbike evolved to a technology driven bike sharing company. Today our bikes, terminals and also our IT infrastructure are based on state-of-the-art technologies such as NFC, RFID, solar power and mobile payment.
Benefi tting from our organic growth, we are able to react fl exibly to clients’ requirements.
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BENEFITS OF OUR SYSTEMTailor-made systems from a single source
All our products are designed and developed in-house and are compatible with each other.This approach allows us to have agile processes in order to meet individual needs in a cost-eficient way. Our modular system enables us to address speciic requirements such as different language versions, brands and technological characteristics.
OUR ADVANTAGES AT A GLANCE
• over ten years experience in implementing
and operating bike sharing systems
• system with global access
• seamless integration into public transport
infrastructure (e.g. SmartCards)
• modular system permits individual
conigurations
• docks are not mandatory to return a bike –
full stations are not a problem
• multiple rental channels – app, BikeComputer,
terminal, hotline
• various business models allowing proitable
projects (advertising panels, licensing fees,
business partnerships)
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VARIOUSSYSTEMCONFIGURATIONSEach city requires a customized solution.
Different system coni gurations can be implementedto project-specii c requirements.
Station-based systems
Bikes can be rented and returned at i xed stations.They can be marked with a terminal or a sign to increasethe public awareness.
Flex zone
In these free-fl oating systems with geo-fenced boundaries, bikes can be returned anywhere. It gives users a maximum of fl exibility within the city center.
Hybrid system
This is a combination of both system types.Stations within the fl ex zone ensure that a specii c amountof bikes will be available at heavily frequented sites such as train stations.
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85%of rentals madevia app
NEXTBIKE APP
85% of our users rent by app
In some cities more than 85% of our rentals are made via app. The integration of smart technologies like NFC are making the rental process even faster.
We offer our users seamless access to our bike sharing system via NFC or QR code scan. In lessthan 3 seconds, the bikes are ready to ride without entering any data. New users can register via their mobile provider, which verii es the user‘s identity.
Key Features:
• state-of-the-art design
• rental via NFC and QR code scan
• account verii cation via mobile network provider
• branding space for nextbike partners
• simple and intuitive rental process
• feedback function and rating
• user account information and history
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SERVICESFOR OURBUSINESSPARTNERS
SOFTWARE
The system administration for all global nextbike systems is handled in-house with the cloud-based nextbike Ofi ce. It is a full service CRM system for administration of customer processes, website content and at the same time a remote diagnostic tool for efi cient fl eet and station management.
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OPERATIONS
Our nextbike operations center supports theimplementation and management of projects worldwide. Our project managers are the i rst point of contact for any issue. For our service staff wie offer customized tools and vehicles.
IMPLEMENTATION
Project managers and IT experts are supporting the implementation of new systems. Through intensive training we enable service teams to work efi ciently with nextbike Ofi ce and our service app.
PRODUCTION
Our in-house production and depot enables quick reaction times to new project deliveries, expansions or spare parts supply.
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Investors
Advertis
ersU
niversit
ies
Citie
s & Public Transp
ort
BusinessBike
Licensing Partners
powered bynextbike
OURBUSINESS MODELnextbike understands the market dynamics of bike sharing and is able to ensure success- ful project implementations by acting as a licensor, technology supplier and advisorto our international partners.
In order to make our projects profi table we established various business models in cooperation with:
• Licensing partners
• Universities
• Cities and public transport operators
• Advertisers and media agencies
• Companies (BusinessBike)
• Investors
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PUBLIC TRANSPORT OPERATORSWe offer complementary mobility servicesto public transport operators.
With our mobility-as-a-service approachand our ability to integrate seamlessly,we are offering synergies which add valueto our cooperation partner and cities.
Our terminals and SmartBikes are compatible with all relevant Smart Card standards, which allow us to integrate our system into existing infrastructures.
We are successfully running projects with public transport operators in Cologne,Munich, Budapest and many other cities.
VERKEHRSVERBUND RHEIN-NECKARVERKEHRSVERBUND RHEIN-NECKAR
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ADVERTISING & SPONSOR-SHIPOur bike sharing system offers multiple branding and added-value opportunitiesto enrich your brand.
An increasing number of companies are taking advantage of the positive image and public presence of the bikes for their campaigns.
In comparison to billboards, bike advertising delivers the message directly to the customer without intruding upon a city‘s environment.
Advertising on nextbikes leverages the campaign’s message with attributes like dynamic mobility, environmental friendliness and urban lifestyle.
Online advertising such as social media, imbedded codes, app banners and muchmore is contributing to powerful cross-media campaigns.
BUSINESS-BIKEWhat about company bikesinstead of company cars?
With BusinessBike fl eets nextbike offers mobility at low costs and with minimaladministrative load.
We will i nd a solution for every business – from 5 to 50+ bikes, an exclusive station located at your company site or rentals via company ID.
We will take care of the installation, main-tenance, repair work and the logistics of the bikes.
Every partner is in control of its fl eet and can make adjustments at any time in order to suit their needs best.
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CAMPUSBIKEUniversities are often confronted with trafi c issues of a whole city – there are a lot of commuters, a constant lack of parking space combined with crowded buses and trains.
For these reasons, many universities have started using nextbike.
• As part of an agreement with
universities or student unions,
students and staff get a package
of free minutes per rental.
• Students and staff have access
to all of the bikes in their city with
additional stations installed on and
around the campus itself if required.
• We are cooperating with universities
around the globe such as in the USA
(Kent State University in Ohio), UK
(University of Warwick) and Germany
(Mannheim, Potsdam and Bochum)
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Launchin Spring
2017
BESTPRACTICEnextbike is active in many cities around the globe from European cities such as Warsaw, Budapest and Glasgow to other metropolesin the USA, Dubai and New Zealand.
Our bikes are available in more than 100cities worldwide.
Our partner brands display their afi liationto the nextbike family with the subline
• More than 5,000 SmartBikes at 700 stations
• 150 m average distance between two stations
• largest bike sharing system in Germany
GERMANY Berlin
NEXTBIKE BERLIN
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GERMANY Stuttgart Region
EBIKESTATION• 130 e-SmartBikes in several cities around Stuttgart
• started in autumn 2014
• stations accessible via public transport Smart Card
• started in May 2015 with 1,000 SmartBikes and a fl ex zone
• transferring to a hybrid system in 2016 with additional 500 bikes
and 100 stations
• seamless integration of KVB‘s Smart Card
GERMANY COLOGNE
KVB-RAD
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• 250 ClassicBikes at 20 stations
• one of the i rst bike sharing projects in the Middle East
• 500 bikes at 50 stations started in June 2016
• sponsored by Santander Bank
• nextbike UK is also active in Bath, Belfast, Glasgow, Stirling and
University of Warwick
UAE Dubai
BYKYSTATIONSUK Milton Keynes
SANTANDER CYCLES MK
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HUNGARY Budapest
MOL BUBICROATIA Zagreb
NEXTBIKE CROATIA• 1150 SmartBikes at over 100 stations since Sep 2014
• i rst large-scale SmartBike system in the world
• contracted by BKK (Budapest Public Transport)
• increase from 50 to 300 bikes within 3 years
• in 2016 active across 10 cities in Croatia and Bosnia & Herzegovina
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USA Hoboken
HUDSON BIKE SHARELATVIA Riga & ESTONIA Tallinn
SIXT BIKE• launched in September 2015 with 250 bikes at 29 stations
• SmartBike system
• launched in 2010 with more than 250 bikes
• operated by Sixt
• extended to Estonia in Fall 2016
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Szczecin
Poznań
Łódź
Grodziski
Konstanciń ski
Warszawa
Białystok
Lubin
Wrocław
Opole
Katowice
• started in 2010 with 180 bikes, today more than 10,000 bikes
• in 11 cities around Poland (Warsaw, Wrocław, Poznań , Opole, Sopot,
Kraków, Białystok, Konstancin-Jeziorna, Grodzisk Mazowiecki, Lublin)
• in Warsaw nearly 5,000 bikes at 300 stations
• projects with special bikes such as KidsBikes, e-SmartBikes and tandems
Warsaw and others
NEXTBIKE POLSKA
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CONTACT
nextbike GmbH
Thomasiusstraße 16
04109 Leipzig
Germany
Phone
+49 341 - 308 988 90
www.nextbike.de