COMPANY PROFILE

INTRODUCINGPUBLIC RELATIONS & EVENTS MANAGEMENT

The Qode is a Dubai-based Public Relations & Events Management company that utilizes its strong understanding of the regional luxury market to help both local and international brands achieve and maintain the highest brand equity, while ensuring the brand is at the forefront of the luxury consumer market. Established in 2010, The Qode has worked with brands from some of the world’s leading luxury groups such as LVMH group, L’oreal Group, Estee Lauder Group as well as some of the region’s leading luxury distributors such as Chalhoub Group and Al Tayer Group. The company has also worked closely with up and coming talent from around the region and the world to raise their profile in the media and among key opinion leaders. The Qode strives to delve deeply into the ethos of each brand to maximize its market potential and achieve its goals.

DECIPHER THE QODE

§  We value kindness above all. Open hearts, open minds, open doors.

§  We are an extension of our clients' teams - we always go above and beyond the call of duty.

§  Our reputation is our cornerstone.  We own it, we live it.

§  Excellence is our passion. We strive to be the best people we can be and deliver the best.

§  We always do more with less, enthusiasm prevails for projects big and small.

§  We create memories and unforgettable experiences.

§  Relationships are hard work, and we love to work hard all the time.

§  Being Qodey is being fabulous inside and out! 

THE QODE MANTRA

Ø  PUBLIC RELATIONS / MEDIA RELATIONS

Ø  EVENTS – TURNKEY EVENTS SOLUTIONS

Ø  VIP DATABASES

Ø  BRAND MANAGEMENT & CONSULTANCY

Ø  CELEBRITY APPEARANCES

Ø  BRAND AMBASSADOR PROGRAMS

Ø  CSR PROGRAMS

OUR SERVICES

PUBLIC RELATIONS

Ø STRATEGIC PUBLICITY CAMPAIGNS

•  The Qode develops bespoke strategies to suit each client, and always look at creative ways to promote brands – we do not believe in the cookie- cutter approach!

•  The Qode maintains a strong & proactive relationship with the media covering: tv, radio, print, online (websites, magazines & blogs)

•   The qode always goes above and beyond the call of duty, ensuring that we consistently exceed client’s expectations

Ø A DEDICATED TEAM •  A four tier organization: each client will be supported by a dedicated team consisting of four tiers which

includes:

•  A communications manager supported by a dedicated executive

•  A communications director

•  A managing partner

•  Together the team ensures that each client is consistently given a unique and fresh approach

•  Each team handles a maximum of 5 accounts to ensure a dedicated and high level of service to each and every client

LUXURY DE-CODED

PUBLIC RELATIONS

Ø  ONCE ENGAGED, THE QODE PRESENTS A FULL FLEDGED PLAN FOR EVERY PROJECT AND RETAINER CLIENT TO INCLUDE:

•  Extensive brand features / reviews

•  Organizing interviews

•  Photoshoots (we have excellent relationships with stylists who often come to our showroom to borrow items for shoots – we also offer a sample delivery service)

•  Devising creative & out of the box approaches to secure excellent and unique coverage

•  Consistent product placement

•  A dedicated & enthusiastic approach with clients and media to ensure the best results!

WANT TO GET A GLIMPSE OF SOME OF OUR WORK? VISIT https://www.youtube.com/watch?v=xE-U8BD1aLg!

LUXURY DE-CODED

PUBLIC RELATIONS

“We are an extension of our client’s team – we always go above and beyond call of duty”

Ø  STRATEGIC & PROACTIVE PR PLANS

Ø  CREATIVE PITCHES TAILORED TO SPECIFIC PUBLICATIONS

Ø  DRAFT STRONG & EFFECTIVE WRITTEN MATERIAL TO INCLUDE: •  PRESS RELEASES & MEDIA KITS (ENGLISH, ARABIC & FRENCH) •  IMPACTFUL MEDIA KITS •  FACT SHEETS / Q&A •  THANK YOU NOTES, INVITATIONS, LETTERS, ETC. •  NEWSLETTERS

Ø  MEDIA FAMILIARIZATION TRIPS

Ø  IDENTIFYING BRAND AMBASSADORS / FRIENDS OF THE BRAND

Ø  MEDIA MONITORING & MONTHLY REPORTS

Ø  CSR & CHARITY PARTNERSHIPS

LUXURY DE-CODED

EVENTS

“We create memories and unforgettable experiences”

CONCEPTUALIZATION OF CREATIVE & OUT-OF-THE-BOX EVENTS (FROM A – Z)

Ø  TYPES OF EVENTS Ø  PRODUCT LAUNCHES Ø  FASHION SHOWS Ø  TRUNK SHOWS / PRESENTATIONS Ø  EXCLUSIVE DINNERS Ø  PRIVATE PARTIES Ø  PRESS PREVIEWS Ø  CONFERENCES

WANT TO GET A GLIMPSE OF SOME OF OUR WORK? https://www.youtube.com/watch?v=hOksF2HCdlM

LUXURY DE-CODED

EVENTS

Ø  GUEST LIST MANAGEMENT - THE QODE CAN CREATE A BESPOKE EVENT GUEST LIST DEPENDING ON THE BRIEF OF THE EVENT. THE QODE HAS BUILT A REPUTATION FOR HAVING THE STRONGEST DATABASE AS WELL AS AN EXCELLENT RATE OF ATTENDANCE.

Ø  EVENT RELATED PR CAMPAIGNS – INVITING MEDIA TO EVENTS, ORGANIZING INTERVIEWS, SECURING PHOTOGRAPHERS, SENDING OUT POST EVENT RELEASES.

Ø  CELEBRITY MANAGEMENT – THE QODE HAS WORKED WITH MANY CELEBRITIES ACROSS DIFFERENT EVENTS. OUR SERVICES INCLUDE TALENT SOURCING, MANAGING SCHEDULES AND LOGISTICS AS WELL AS SECURING PR OPPORTUNITIES IN THE REGIONAL MEDIA.

Ø  CELEBRITY APPEARANCES

Ø  IDENTIFY KEY OPINION LEADERS / CELEBRITIES TO ELEVATE THE BRAND PERCEPTION. ACTIVITIES INCLUDE: APPEARANCES AT EVENTS AND BRAND ENDORSEMENT AGREEMENTS.

LUXURY DE-CODED

BRAND MANAGEMENT & CONSULTANCY

Ø  ANALYSIS OF CURRENT BRAND IMAGE & MARKET PERCEPTION

Ø  DEVELOPMENT OF STRATEGIES TO ESTABLISH & MAINTAIN INTENDED BRAND IMAGE

Ø  COMPREHENSIVE CONSULTANCY ON BRAND MANAGEMENT & PRODUCT DISTRIBUTION

Ø  BRAND POSITIONING / RE-POSITIONING

Ø  EXAMINING TARGET MARKETS AND THE OPTIMAL COMMUNICATION STRATEGY

Ø  DEVELOPING CORPORATE PROFILES

LUXURY DE-CODED

Ø The Qode’s strength lies in its accomplished management team who have developed an extensive knowledge of the middle east luxury market through a combined experience of more than 50 years. Our long established relationships with regional media, vips / socialites, opinion leaders and luxury brands afford us an incomparable advantage to achieve our clients’ goals and add unparalleled value to their business.

Ø The Qode prides itself on its personal approach, ensuring every client benefits from the direct involvement of the senior management, always going above and beyond the call of duty to ensure successful results overall

LUXURY DE-CODED

DEVELOPING YOUR BRAND’S DIGITAL STRATEGY

•  A creative and strategic approach to digital marketing

•  Setting measurable goals and outcomes for your brand

 

CONTENT CREATION

•  Photography (specialized & creative photography for various platforms)

•  Video Content & Editing – TVC’s, Animated Shorts, Social Content

•  Audio Content & Editing

•  Custom Illustration / Animation

SEO & SEM TOOL PAY PER CLICK

•  Campaign Creation & Implementation

THE DIGITAL QODE

•  Set up social media platforms – Facebook, Twitter, Instagram, etc.

•  Social Media strategy / Tone of voice 

•  Develop engaging and very high quality content – both video, photographic and animated content for your brand

•   Create monthly plans for daily / regular updates and timely responsiveness to client engagement 

•  Create hashtags for special events and or activations 

•  Boosting / promoting posts when required 

•  Work on creative strategies to increase number of followers consistently  

THE SOCIAL QODE

OUR CLIENTS FASHION

OUR CLIENTS BEAUTY

OUR CLIENTS FASHION

OUR CLIENTS JEWELRY & WATCHES

OUR CLIENTS ARTS & DESIGN

OUR CLIENTS HOSPITALITY

OUR CLIENTS HEALTH & WELLNESS

OUR CLIENTS CELEBRITIES

KIM KARDASHIAN︎DEAN & DAN CATEN︎

GERARD BUTLER ︎APL.DE.AP ︎

KAJOL ︎DIALA MAKKI︎

STEFANO GABBANA & DOMENIC0 DOLCE︎MARK RONSON︎

PRIYANKA CHOPRA ︎RONAN KEATING︎

MONA ZAKI︎SONAM KAPOOR ︎

KAT VON D︎︎

AYMAN FAKOUSSA Managing Partner

Ayman has lived and worked in Dubai for 12 years, educated in Canada, he graduated from McGill University with honours in International Business & Entrepreneurship.   He started his career in Events Management for just over 1 year working in the UAE & Qatar. Ayman worked at L’Oreal Luxury Division for 4 years in Regional Marketing (Product Management, Marketing, PR & events). He worked on several brands including Helena Rubinstein, Kiehl’s and finally on Lancôme make-up, skincare & fragrance.   He moved on to set up and head the Marketing & PR department for the regional luxury retailer Villa Moda, developing the communications and marketing strategies for each market (UAE, Kuwait, Qatar, Bahrain), establishing strong relationships with media partners & VIPs around the region.

DIPESH DEPALA Managing Partner

Dipesh has lived and worked in Dubai for 23 years. Educated in the UK and Switzerland, he brings a truly global and professional perspective to the needs of luxury brands in the region   Formerly head of a group of companies, which include ASAAT, one of the leading food distribution companies in the region established since 1969, handling companies such as Nestle, Luna, Priya and many others, Depala International, Richesse ltd.   Elysee llc, which is the luxury brand division of his business, under which he has represented brands such as Herve Leger, Ayesha Depala, Jo Malone, Gina, La Mer, and Korloff Paris.   Under his stewardship, Ayesha Depala today has become one of the most prolific and respected designer womenswear brands to emerge from this region, with a presence all around the world. A true homegrown success story!   It is this same dedication that he aims to bring all his clients and give their brands the best possible communication and creative direction.

RANIA KFOURY Communications Director

Holder of a Bachelor degree in Journalism and Public Relations from the Lebanese University in Lebanon, Rania moved to Dubai in 2004 to start her PR career. To date, Rania has accumulated 10 years of hands on PR experience, taking on successful PR roles in both agency and in-house positions in companies such as Euro RSCG, Boutique 1 and Papillon Communications.   Having worked in different service oriented industries in Lebanon, Rania used her experience to navigate her way successfully in the luxury and lifestyle industries and establish longstanding media relations.   Rania’s outstanding reputation as a PR professional and performance in various PR roles led her to join the Qode at the early stages of the company’s inception. Her can-do attitude, commitment and eagerness to achieve results and exceed expectations were driving factors behind her professional growth.   Her determination to gain client satisfaction led her to deliver successful PR campaigns across a wide range of luxury brands spanning various industries such as fashion, fragrances, cosmetics, art, watches and jewelry, as well as entertainment, hospitality, and F&B.

SHIMAA ELSAYED Communications Director

Shimaa has spent the last 12 years living and working in Dubai. Moving from the UK where she graduated from The London College of Fashion, Shimaa has had her feet firmly lodged in the PR World. She has worked on a very diverse portfolio of brands ranging from high-end luxury fashion & beauty to hospitality, to automotive to banking & finance brands.  She took a short break from PR when she joined Villa Moda Lifestyle, and filled the post of Business Development Manager.  There, she primarily worked on the development of a variety of real estate and art & culture projects.  Within her PR roles, Shimaa has led on accounts such as: Lancôme, Kiehl’s, Moda Operandi, Berluti, Cesare Paciotti, H&M, Elemis UK, Cleopatra’s Spa, Chaumet, Celine, Fendi, Swarovski, Tanagra, Evian, Peugeot and Emirates NBD Bank.

WASIA PASHA Head Of Events

Senior Member of Event Management Team with exposure to international Event Management, Wasia is a highly articulate and a top negotiator ensuring clients avail of the best possible prices. She has proven her ability to work under pressure in fast paced environments. She has excellent communication skills and a friendly but firm disposition to interact effectively with an eye for perfection.   Recognized for her event management skills in delivering successful projects the Dubai International Film Festival (DIFF) before joining The Qode, using her strong creative and leadership skills to manage internal and external teams.

FARAH ZOGHBI Senior Communications Manager

With over five years of Public Relations and Marketing experience within the luxury hospitality industry under her belt, Farah has successfully managed to build a solid reputation for her understanding of the complex and dynamic evolution within the hotel and lifestyle sector.  Prior to working for The Qode, Farah has held various positions within leading international and local hotel chains, such as; Fairmont Hotels & Resorts, Intercontinental Hotels, Jumeirah International and Le Meridien Hotels.  Growing up exposed to the hotel and culinary scene, Farah took her passion for hospitality all the way, completing her studies at the leading hospitality institute, Ecole Hoteliere de Lausanne in Switzerland, where she specialised in Services Marketing and Business Management.  As a resident of Dubai since 2003, Farah has witnessed the dynamic growth of the City and it's footprint, gaining local market experience during this period.  Farah has been an Account Manager at The Qode for over a year. She is responsible for overseeing the PR and media related aspects of her clients, which consist of a number of leading local and international fashion, beauty and lifestyle brands.

SHAHEENA USMAN Senior Communications Manager

Shaheena’s thirst for creativity, love for fashion and her 10 years experience in PR from both the UK and UAE, were the forces behind her move to The Qode, where she is now an Account Manager across lifestyle, beauty and hospitality clients.  Her Pakistani roots with her British upbringing, coupled with her ambitious and can-do attitude will ensure that clients and journalists alike enjoy her proactive and professional approach.  Graduating in Scotland with a degree in PR and Media, Shaheena started her career in Edinburgh where she was fortunate to work across a broad range of clients including Waitrose, Edinburgh Festivals and the Scottish Government, to name but a few.  Moving half way across the world to Dubai in 2012, Shaheena’s career vastly propelled where she spent two years working with Hill+Knowlton Strategies on Flash Entertainment, Porsche ME and OSN.  She then spent the next six months dedicating her work to consumer PR at House of Comms, adding Done events, Grosvenor House Hotel, The Nail Spa, Palmer’s and Koi Restaurant and Lounge, to her consumer client portfolio.

PAUL ESTORFFE Senior Communications Manager

Paul’s time in public relations has seen him work with a wide variety of high-end brands and clients, raising their personal and professional profiles across the entire gamut of the media. He has worked extensively with influential clients, successfully implementing innovative publicity activities and driving awareness through far reaching, inventive   campaigns.  Fluent in Arabic, which he learned during his stay in Lebanon, Senior Communications Manager Paul enjoys tight-knit relations with the press across all media, fields, regions and languages and has built an enviable reputation for delivering outstanding results. His areas of expertise include hospitality, airlines, business & finance, military, luxury goods, automotive, healthcare, music and arts & culture. Paul joined The Qode in 2015, bringing with him unrivalled media relation skills, networking ability and creative communications expertise.

FARAH AL ALFY Senior Communications Manager

Farah started her career as a journalist working on the lifestyle editorial team for the International Herald Tribune (now New York Times International) for three years. She then moved to the world of Public Relations where she headed the Communications departments at hotels in UAE, Qatar and Egypt including Park Hyatt, Grand Hyatt and Fairmont for six years. Meanwhile Farah has also been an integral part of the Media Team at the World Economic Forum in Davos, Switzerland as well as the regional conferences in Morocco, China, Jordan and Egypt. Farah pursued both her graduate and undergraduate degrees at American University in Cairo majoring in Mass Communications. She also spent a semester at the prestigious fashion institution Central Saint Martins in London. Worth noting, at seven months Farah got her first modeling gig and was photographed for the cover of Cuddlies (number one baby diapers brand in Egypt). She dabbled in modeling on and off and was the face of Colgate and Cadbury Éclair as a teenager. Farah has written several magazine columns including, most recent, ‘Miss Oh Lala’ published monthly in Bahrain and Qatar.

GOPIKA MADAN Senior Communications Executive

After graduating from the Manipal Institute of Communication (India), with a degree in Journalism and Mass communication, Gopika moved to the UAE to launch her career in the PR industry.  With a creative mind and an inbuilt flair for writing, Gopika has worked as an intern and a freelance writer for a number of leading publications in India. Always enthusiastic to try her hands at something new, Gopika joined The Qode team as a PR Executive to add her knowledge and pave her way to a successful career path in the public relations field.

SAM POHLNER Senior Communications

Executive

Sam being born to Australian parents in Malaysia and soon moving to Dubai at just 5 months old, he now calls the super modern and ’anything is possible’ city home. Starting his fashion PR career only a few years ago, kicking it off in Dubai at a homegrown fashion boutique WEST L.A., handling the in-house PR and Marketing activities, he discovered this is what he wanted to continue doing.   Sam graduated from Australian, Murdoch University, with his double major bachelors degree in Mass Communications and Screen Production, whilst discovering he still loved films, Public Relations was the right path to pursue.

LYAILA MUFTI Communications Executive

Graduating with a Bachelor of Arts degree in Marketing Communications from Richmond University in London, Lyaila moved to Dubai in 2009 to launch her career.  She began working at the Royal Bank of Scotland, one of the leading retail banks in the region, where she was working on PR & Communications.. With a passion for fashion, beauty and lifestyle, Lyaila recently joined The Qode to further pursue her career within those sectors of the Public Relations industry. Being of Pakistani origin, with roots extending all over the world, she has spent her life moving from country to country, receiving an international education in locations such as Nigeria, Kenya and Saudi Arabia. Not only has her upbringing given her the opportunity to meet people from all over the world but has also contributed to her charming and affable nature which has led to her seamless integration into the family at The Qode.

ALESSANDRA BATALLIA Communications Executive

Alessandra’s international upbringing has contributed to her love for PR and ability to create strong relations with press across all media and regions. She was raised in sunny Los Angeles, California and spent time in Lausanne, Switzerland and London, England and returned back to the states, graduating from American University in Washington D.C. with a Bachelors degree in Psychology and Studio Art.   Alessandra began her career in PR at Jamestown Entertainment, a boutique firm in Washington D.C. with clients ranging from luxury goods and arts & culture to political associations and NGOs, where her creativity and communications skills allowed her to shine and excel quickly in the field. She brought her innovation and talent to Dubai working on the PR team at Art Dubai before moving to The Qode in 2015 where she is extremely excited to be part of the The Qode family and pursue new opportunities.

PRIYANKA SEN GUPTA Communications Executive

Raised in neighbouring Oman, Priyanka moved to Dubai in 2011 to pursue her undergraduate studies in International Business and Tourism Management. She launched her career at a start-up digital marketing agency and gained valuable experience and insight into the early stages of a start-up. Realising her proclivity for Public Relations, Priyanka joined a boutique PR firm and primarily worked on technology giants such as Facebook, Instagram and United Technologies.   She recently completed her Master’s in International Relations and has joined The Qode with a desire to be part of a fast-growing communications agency. Despite her tech background, she is currently enjoying the transition to fashion, beauty and luxury PR at The Qode.   With an appetite for independent films, one will find Priyanka volunteering at her cherished independent film club during her time off. 

MICHAEL SY Communications Assistant

Coming from a Filipino-Chinese background, Michael started as a Peer Educator in the United Nations Population Fund in the Philippines. While working there, he gained a tremendous amount of exposure interacting with people across many different cultures, which led him to explore the multicultural hub of the Middle East.

Dubai allowed his love for fashion and creativity to flourish, directing him to start a career as a Visual Merchandiser. Michael handled a division of European children’s brands (Orchestra Prémaman, Charanga & Gocco), which included 15 stores across the UAE as well as stores from Qatar, Kuwait and Saudi Arabia.

In 2013, Michael joined The Qode as Public Relations Assistant where he found his true passion for luxury PR. Supporting his team with his hard work, strong organizational skills, creativity and determination has guided him to fulfill his position as the backbone of the PR team.

 

TO VIEW A VIDEO SHOWCASING SOME OF THE QODE’S EVENTS PLEASE CLICK ON THE HYPERLINKED IMAGE OR LINK BELOW

THE QODE EVENTS VIDEO https://www.youtube.com/watch?v=oHuCRbtLLng

TO VIEW A VIDEO SHOWCASING SOME OF THE QODE’S PR WORK PLEASE CLICK ON THE HYPERLINKED IMAGE OR LINK BELOW

THE QODE PR VIDE0 https://www.youtube.com/watch?v=oUBFPfFK8dg

TO VIEW THE TESTIMONIAL VIDEO ABOUT THE QODE PLEASE CLICK ON THE HYPERLINKED IMAGE OR LINK BELOW

THE QODE TESTIMONIAL VIDE0 https://www.youtube.com/watch?v=Z7x5Ta1-hoc

UNLOCKING THE QODE TO LUXURY

AYMAN FAKOUSSA Managing Partner

Telephone: (971) 50 843 8152

AYMAN@THE-QODE.COM

DIPESH DEPALA Managing Partner

Telephone: (971) 50 650 8112

DIPESH@THE-QODE.COM

Address

UNITS A504 – A505, BUILDING 7 DUBAI DESIGN DISTRICT (D3)

DUBAI, UNITED ARAB EMIRATES P.O. Box 391995

Telephone: (971) 4 431 7005

www.the-qode.com

THE QODE

THANK YOU!