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COMMUNICATION
Company profile
Company profile
Creative solutionsexpertise and synergy
for CommuniCating
How to stand out
COMMUNICATION
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Nearly everyone knows why and what to communicate.
The key is knowing how.
LATTANZIO communication designs integrated
communication plans to promote the image, values
and services of PA and businesses.
Keeping a keen eye on international contexts for insight
into the world’s most highly evolved markets while staying
in touch with key local developments to grasp their unique
specificities.
Because you are always communicating - why not
communicate well?
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Evolving communication
LATTANZIO Communication supports public administrations and businesses in communicating through a dedicated team of experts with the skills to implement strategically, creatively and qualitatively high-profile projects.
Our understanding of inter-institutional dynamics, extensive experience with corporate logics and strategic competencies enable us to deliver fast and effective results. We have decades of experience in communication and a meticulous approach to economic resource management and project status monitoring.
Every organization develops a culture of communication out of its own unique context,
shaped by the specificities of the PA or business model in question.
This needs to be taken into account to design valuable and effective communication.
Welding project management
to creativityLATTANZIO Communication delivers the directions, communication modes, tones and styles, the messages, actions and tools needed to translate the client’s specific objectives into effective communication.
We always begin by identifying areas of strength in order to generate tools capable of conveying the organization’s individual specificities. We translate ideas into concrete results. All in a timely fashion.
Advertising
From concept and ad development to production and results tracking, LATTANZIO Communication takes care of designing (media planning / buying) national or local advertising for print, TV, radio and billposting.
Innovative events, conferences
and workshops
With over 1000 successful events under its belt, LATTANZIO Communication organizes workshops, conferences, conventions, focus groups and b2b meetings. The company’s own web platform simplifies the various steps of event organization (managing participants, sending invitations, budgeting, etc.) while an extensive database of service providers throughout the country (catering, travel, hostessing, setup) ensures the success of your event.
Crisis management
In its many years of managing public communication projects, LATTANZIO Communication has faced emergency situations that threatened to permanently derail ongoing activities, requiring us to respond with timely and strategic choices and ad-hoc public communication.
Media Relations
LATTANZIO Communication maintains a network of contacts with the country’s main media centers and our team includes professionals specialized in creating press releases, organizing press conferences and drafting speeches for clients.
Multimedia tools and online identity
In response to the ever-increasing significance of the internet in everyday life, LATTANZIO Communication has developed specific skillsets for gaining visibility through digital promotional communication.
Monitoring
LATTANZIO Communication has always paid special attention to performance evaluations, concentrating on the outcomes of both projects as a whole and the individual steps that comprise them.
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COMMuNICATINg FOR BusINess CReATION ANd deveLOpMeNT
Communication objectives and plans Logos, naming and brand identity Web design, SEO (positioning) and social media
marketing Multimedia corporate presentations and video
brochures Product image development, promotional
materials and product placement Online and offline visibility campaigns Email marketing Digital PR Media planning and buying Social accountability Institutional and public agency relations Crowdfunding
INTANgIBLe AsseTs COMMuNICATION
Organizational culture International communication Staffing Training for internal resources development Change management
COMMuNICATINg INTeRNATIONALIZATION
Corporate image development Informational materials Multi-lingual copywriting Indoor trade fair or promotional booths
with interpretation services Multimedia tools Web communication Sponsorship and co-marketing initiatives Product press relations
COMMuNICATINg ABOuT pROgRAMs FINANCed wITh euROpeAN FuNds
Designing a coordinated project image Integrated communication strategies and
plans Technical assistance in developing
printed and multimedia materials Newsletter content, graphics and
distribution Public awareness and informational
campaigns Innovative communication for assessing
public policies
COMMuNICATINg LOCAL gOveRNANCe pROjeCTs
Informational material for institutions Technical assistance with tourism marketing Creation of internet portals Social media relations Internet campaigns for local marketing Entertainment and events Press relations
INsTITuTIONAL COMMuNICATION Designing and analyzing communication
plans Educational campaigns Municipal and citizen information offices Community service communication Social accountability reporting Press and media relations Mobile marketing
COMMuNICATINg puBLIC MANAgeMeNT ANd quALITy
Citizen care Public awareness and informational campaigns Direct marketing Events, conventions, workshops and seminars Informational and promotional materials Digital tools Results and impact monitoring Web communication E-books and publishing projects
Our areas of strength
Our areas of strength
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satisfied clients
ItaLY
Central administrative bodies Ministry of Labor and Social PolicyRegional administrative bodiesAbruzzo, Emilia Romagna, Liguria, Molise, ApuliaProvincial administrationsAgrigento, AlessandriaMunicipal administrationsAugusta, Monreale, Quartu Sant’Elenanational agenciesCONSIP, ISTAT, Italia LavoroLocal agenciesMountain communities of Monti LattariCampania RegionLa Città Ideale ConsortiumSVIM Sviluppo Marche
Chambers of CommerceCataniaEducational institutionsUniversity of GenoaEuropean commissionsand Eu agenciesETF European Foundationfor Professional Training
aBRoad
turkeyMinistry of Agriculture and Rural DevelopmentCroatiaMinistry of Public Administration
PuBLIC adMInIstRatIon BodIEs
Numerous communication-related projects
ItaLY
Central administrative bodiesAuthority for Childhoodand AdolescenceForeign Affairs MinistryMinistry of Cultural Resourcesand ActivitiesRegional administrative bodiesLazio, Marche, Sicily, TuscanyProvincial administrationsEnna, Livorno, Taranto, Turin, Vercelli, RomeMunicipal administrationsAlcamo, Avola, Bari, Basiliano, Cagliari, Enna, Foggia, Lecce, Marsala, Oristano, Palermo, Parma, Partinico, Pomigliano d’Arco, Roseto degli Abruzzi, Siracusa, Taranto, Tempio Pausania, Vercelli, Vicari, Mountain communities of Monti Lattari, Mountain communities of Monti Dauninational agenciesANCITEL, FORMEZLocal agenciesIntegrated Development AgencyANCI Nazionale, Orthopedics Consortium of Emilia Romagna, Tindari-Nebrodi Inter-municipal ConsortiumUniversity of Florence Services Consortium,Lazio Development AgencyMatese Regional Parks AgencySistema Toscana FoundationSviluppo Italia BasilicataEducational institutionsEUFORM.itStudi Suor Orsola Benincasa
aBRoad
European commissionsand Eu agenciesDG EnlargementDG EuropAidDG EnvironmentDG Research
DG External relationsDG Information Society and MediaETF European Foundation for Professional TrainingBulgariaCenter for Public Administration and Local Government (PALGO)Municipality of Sofia Bulgarian National Association of MunicipalitiesCroatiaHandicraft Chamber of Varadzin, Ministry of Public Administration Ministry of FinanceMacedoniaEuropean Affairs Department, Ministry of Finance, Ministry for Information Society and AdminstrationMoldoviaAgency for Industrial RestructuringRomaniaMinistry of EconomyMinistry of Labor, Family, Welfare and Elderly PeopleMinistry of Regional Development and TourismMinistry of Public FinancePaying Agency for Rural Development and FisheriesRegional Development Agency for Bucharest-Ilfov, Center, North-East, North-West, West, South-East, South-West OlteniaProvincial Councils of Braila, Calarasi, Caras Severin, Cluj, Dolj, Ialomita, Mehedinti, Olt, Timisoara, ValceaMunicipalities of Baia Mare, Satu Mare, Craiova, Drobeta Turnu Severin, Fetesti, Giurgiu, Novaci, SlatinaserbiaMinistry of FinanceMinistry for Public Administration and Local Self-governmentStanding Conference of Towns and MunicipalitiesMunicipality of Belgrade
Chamber of Commerce and Industry of UzicePublic officers AssociationturkeyMinistry of Agriculture and Rural DevelopmentMinistry of FinanceMinistry of Labor and Social SecurityukraineMinistry of EconomicsMinistry for EmergenciesState Committee for Regulation and Entrepreneurship policiesCenter for Corporate Restructuring and Private Sector Development
Other countriesarmenia - Ministry of Transportation and Railway AdministrationCyprus - Municipality of LimissoEgypt: Ministry of Commerce and Industry, National Research CenterGeorgia - Ministry of Transportation and Railway AdministrationGhana - Ministry of Local Self-government and Rural Development, Ministry of FinanceJordan - Jordanian Investment CenterGreece - Xanti District Union of Local AgenciesLebanon - Souk Al TaiebMalta: Ministry for Resources and Rural Affairsnamibia - Department of the Office of the Prime MinisterRussia - Ministry of Commerce and Economic Developmentsierra Leone - NAO National Authorizing Officer of the EuropeanDevelopment Fund, HRMO Human Resources Management Officespain - Barcelona Municipal Institute of Markets
judicial Courts
Courts of law - Bolzano, Caltanissetta, Castrovillari, Catanzaro, Cosenza, Crema, Cremona, Marsala, Messina, Palermo, Palmi, Reggio Calabria, Rossano Calabro, Vibo ValentiaPublic Prosecutor’s office - Caltanissetta, Reggio Calabriaappeals courts - Caltanissetta, Catanzaro, Palermo, Reggio Calabria, Salernooffice of the district attorney - Bolzano, Caltanissetta, Castrovillari, Catanzaro, Cosenza, Crema, Cremona, Enna, L’Aquila, Marsala, Milan, Palmi, Pescara, Reggio Calabria, Rossano Calabro, Termini Imerese, Trapani, Venice, Vibo Valentia
An expertise unique in Italy
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sMEs
LaRGE CoMPanIEs and MuLtInatIonaL CoRPoRatIons
working synergistically with group clients
ItaLY
FoodDe CeccoautomotiveCarraro, Fonderie TacconiVolkswagen Group ItaliaBanks and insurance companiesAllianz Bank Financial Advisors, Assicurazioni Generali, Banca d’Italia, Intesa Sanpaolo, Unicredit Group, UnipolConsumer GoodsSafiloConstructionItalcementiEnergyENEL, EON, General Electric Oil & Gas Nuovo PignonePharmaceuticals and biotechnologyArtsana, Astrazeneca Intn, CD Pharma Group, Ceccardi Medical Center, DOMPE’ Farmaceutici, Ginsana, G. Caporale Istituto Zooprofilattico Sperimentale dell’Abruzzo e del Molise, Pfizer Italia, Philips MedicalFashionPPR/Gucciautomatic machineryIMA
ManufacturingILVA, Targetti Sankey, WurthRetailUnieuroHealthSO.GE.SI.It servicesSelex Elsag AxmediatechMicroareaShuttletelecommunications and mediaFastweb, HR Service (Gruppo TI),Poste Italiane, Telecom ItaliatransportationGruppo Torinese TrasportitourismSheraton
aBRoad
aeronauticsTAP (Portugal)automotiveSCANIA (Sweden)Banks and insurancecompaniesAXA France (France), Bankia S.A. (Spain), CPA Australia (Australia), Eureko/Achmea (Netherlands), Genworth Financial (USA), Philadelphia Federal Credit Union (USA), Swiss Re (Switzerland)
Luxury goodsPandora A/S (Denmark)PublishingCarson Dellosa Publishing (USA), Elsevier (England), Kaplan Publishing (USA), Nelson Thornes (England), Thieme Meulenhoff (Netherlands)EntertainmentSky (England)Pharmaceuticals andbiotechnologyAbbvie (Spain), Amgen Dompé (USA), HSL Health & Safety Laboratory (England), Merck Sharp & Dohme Corp. (USA)RetailIKEA (Sweden)HealthWashington Dental Service (USA)It servicesAllen Interactions (USA), Edutech (USA), IBM France (France), Infinitas Learning (Netherlands), Intuition (Ireland), Kapsch BusinessCom (Austria), PC Training Source (USA), Thales Netherland (Netherlands), TicketMaster (USA)telecommunications and mediaAlcatel-Lucent (France), Ericsson AB (Sweden)
More than 600 businesses
Consumer goodsFood and Agriculture, Fashion, Wood products and home furnishings, CommerceIndustrial sectorsPrinting and packaging, Chemical products, plastics, ceramics, glass, Machinery, electronics, plant designLogistics and transportationenergyConstruction, health, utilities, environmental services
technologyand mediaICT, TLCservicesInnovative tertiary services, credit, insurance, education, tourism, hospitality and restaurant services, training, service centers
Our clients
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Finding just the right mix. Working closely with the client, LATTANZIO Communication helps design the ideal mix of online and offline communication.Our innovative solutions range from creating digital informational products to activating new channels of communication to reach specific audience segments, from optimizing existing positioning strategies to reputation monitoring and management.
MobileToday’s users, always online and on the move, are looking for mobile information. LATTANZIO Communication helps clients modernize channels of communication with their users by updating websites to be read on mobile devices and designing applications for smartphones and tablets.
seO / seMWith the astonishing and constant proliferation of web sites, clients need effective methods for guiding users in their online searches. LATTANZIO Communication offers marketing (SEM) and positioning optimization (SEO) strategies for all the main search engines to guarantee that users find what they are looking for.
LANDING PAGES
CAMPAIGNS
RESPONSIVE APP
LOCAL SEARCH
To establish direct relationships, share knowledge and information, socialize but also support, interact, dialogue and listen through communication: digital media offer an unparalleled opportunity to identify and meet the needs of today’s increasingly connected and interconnected users. LATTANZIO Communication provides support in choosing and managing the strategic channels that allow each client to achieve their engagement objectives, going beyond a one-size-fits-all logic to create ad-hoc digital communication solutions that keep constantly abreast of the most recent technological innovations.
social Media
email MarketingA direct channel to your target audience: LATTANZIO Communication delivers dynamic email marketing strategies with personalized messages designed to inspire the curiosity and interest of target users. Far from being spam, these are clear and direct messages.
video and infographics
GOOGLE+
DEM, NEWSLETTER
DIGITAL E-CARD
ONLINE PROMOS
HD ANIMATIONS
VISUAL MARKETING
YOUTUBE
ARTICLE MARKETING
DIGITAL PR
Digital communication is now
ReputationLATTANZIO Communication works to protect its clients’ online reputations by monitoring and managing what online users are seeing, thinking and saying. We respond promptly to negative trends to successfully rebuild the client’s image.
Unlike classic media, social media are not merely platforms for posting promotional ads and messages: they offer a tool for building relationships. LATTANZIO Communication
supports clients in choosing the most appropriate social networks, creating webs of online contacts and managing web-based interactions.
When words are not enough, when images alone cannot tell the whole story, when numbers fail to enthrall, LATTANZIO Communication offers dynamic, multimedia content: videos for simple, appealing communication; infographics to get the user
interacting with the message.
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european funds
Implementing communication projects for initiatives co-financed through European funds involves following the well-defined pathway established by national and European policymakers.At LATTANZIO Communication, we understand that meeting funding requirements means achieving high standards of quality while ensuring that all expenses are admissible and all funding sources are properly represented.
experience and networking
LATTANZIO Communication stays in touch with developments in public communication at the European level; as a part of the web of European Social fund communicators, we are actively involved in defining performance assessment indicators and perfectly positioned to mobilize high-profile contacts in executing informational initiatives that require wide-ranging participation and inter-institutional exchange.
Communicating the innovative nature of complex projects
Some organizational innovation and service quality improvement projects require an integrated, multi-level communication plan to effectively involve the target audience. LATTANZIO Communication helps to optimize the communication strategies and visibility of Best Practices Uffici Giudiziari, an initiative that is considered one of the most important public sector change projects to be carried out in Italy, a collaboration involving the Ministry of Justice, the Public Functions Department, the Ministry of Labor and the Italian Regions set up as part of ongoing European Social projects.
At all levels, from ministries and public agencies to regions, provinces and municipalities, communication for public administrations must meet new standards of transparency, dialogue and active citizen participation. Thanks in part to new technologies, these standards
have reshaped relations between administrators and the communities they serve. The main challenge in any public project is to establish a flow of communication that is steady, clear and easy for everyone to understand.
Communication methods, messages, initiatives, tools and know-how for PA
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Creativity aloneis not enough
LATTANZIO Communication helps companies improve and promote their images through tailored, cost-effective solutions that take budget limitations into account. Our team believes in the power of communicating a business’s core essence, bringing together diverse forms of expertise to valorize and modernize corporate communication. This approach requires detailed knowledge of the project, innovative methods mixing online and offline channels, and an understanding of new tools and cutting-edge social media marketing approaches.
start ups and innovation
While it is true that communication is an integral part of the life of a business in every phase of development, the real challenge for new businesses is figuring out “how” to communicate their business idea, tech content and product value. The ability to communicate can make the difference in attracting investors and funds (venture capital, crowdfunding). LATTANZIO Communication helps accelerate innovation by enhancing every kind of project. We are there in the planning and start-up phase, with ad-hoc tools designed for maximum efficiency and informational value, and in launching new products. We are there afterwards, when alliances and partner networks have already been created and it is time to pass the business on the next generation, engage in significant corporate reorganization or penetrate foreign markets.
Internationalization:a matter of image
To help companies seeking to use professional communication engage more effectively with foreign markets, LATTANZIO Communication delivers the kind of communication that translates into economic gains. Positioning and valorizing corporate identity: from corporate presentations to product communication, from trade fair displays to e-commerce, we offer a complete communication plan designed to make the distinctive features of your businesses stand out.
Many small and medium-sized entrepreneurial initiatives have developed thanks to effective communication – concrete proof that, when a business learns to communicate, it also learns to grow. When the aim is to expand your market, you must be able to create,
advertise, promote and strengthen your brand, and this is even more important at the international level.With the support of LATTANZIO Communication, even small businesses can take control of an area that has always been considered the sole province of large companies.
Communication: it’s not only for big businesses
Five key assets
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Delivering value-added solutions
We provide communication services to various kinds of organizations, companies and associations through a highly qualified organizational structure and work teams with experience in multiple practice areas, with LATTANZIO Communication providing a shared set of methods and the terrain for strategic synergy. With this approach, we have all the advantages of
belonging to a Group of specialized companies – frontline players capable of continuously adopting the best experiences from change projects in Italy and abroad and the most effective, innovative tools being developed in our sector – combined with the flexibility and attention to detail and service that only this way of working can offer.
Drawing on a wide range of backgrounds, from communicating about projects co-financed with European funds to implementing informational and public awareness campaigns, from designing institutional communication to launching products, LATTANZIO Communication represents a unique actor in the sector.
Our team is further enriched by engagement with our management consulting colleagues at LATTANZIO e AssOCIATI Public Sector and LATTANZIO Business Advisory as well as our integrated training and e-learning colleagues at LATTANZIO Learning and eXact learning solutions.
Internal synergies: our job, everyday
Communicatingis a highly specialized areathat requires managerial vision and skills
1. a detailed understanding of public administrations, their internal dynamics
and the social context in which they operate
5. an extensive national and international network of partner companies and professionals specialized in managing public and corporate communication projects
3. proven experience working with private businesses in participatory planning processes
4. inter-institutional networking
2. a thorough mastery of national and european regulations covering public communication initiatives planning, management and accounting
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Different forms of knowledge in dialogue
Contributing to cultural openness and development. Driving (and reflecting) change. Fostering improvement in organizations and helping them embrace the new. We are opening our office on Via Nazionale in Rome to solo shows, prestigious projects and collaborations, presentations and creative events to foster an ongoing dialogue among forms of knowledge, an insightful continuity between art and the LATTANZIO group.Offices transformed into works of art where spaces, staff and creative expression become part of an installation that draws in guests as active participants: this is our approach to breaking down barriers in order to raise the arts to center stage and valorize the key relationship between culture and growth.
LATTANZIO Communication takes care of organizing
conventions, seminars, workshops and meetings aimed at
exploring cutting-edge issues in PA and business reform and
modernization for all the companies
in the Group.
Our experts offer an analytical interpretation of the issues in
question through a consideration of the relevant variables,
emergent models being developed in the more advanced
international settings, methodologies and operational tools.
The editorial series
The LATTANZIO group publishing house releases include studies, survey results, relevant case studies and examples of excellence drawn from Italian public administration and businesses, thus contributing to the circulation of best practices and dialogue among insiders. These volumes bring together reference models, intervention methods and implementation processes for specific sites of innovation in which LATTANZIO group has developed consolidated methodologies.
A wealth of knowledge, online
The LATTANZIO Group websitewww.lattanziogroup.eu enables users to access the online Documentation Center. Access is free of charge and reserved for LATTANZIOnet subscribers. The site allows our 100,000-plus network subscribers to view seminar proceedings and consult data bases, training resources and bibliographies. A subscription to LATTANZIOnet also entitles users to receive free of charge the newsletter that highlights news items, activities and change-related projects for public administrations and businesses.
Research, studies, conventions, training and publications. Innovating the country is part of our Group’s core business
As a rule, these initiatives also incorporate contributions from
active participants in the field who are able to offer concrete
experience in established and recognized best practices. We
focus on constructing moments of dialogue and exchange
among these expert participants, each of whom offers
the fruits of extensive experience within his or her specific
administrative agency.
the
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Leading public sector change
Italy’s only tailored and systemicconsultancy for growing SMEs
ICT solutions and services forinnovation in businesses andpublic administrations
Consulting for sustainablebusiness projects
Design, vision and toolsfor good communication
Leading solutions for onlineand mobile training
Training for growth: content,technologies and services
LATTANZIO Communication is a LATTANZIO Group company.
The Group enjoys an exceptional degree of national presence in terms of both clients (operating for years in all Italian regions) and locations (Milan, Rome and Bari). Its international scope is also noteworthy, both in operational terms, with branches in Romania (Bucharest), Croatia (Zagreb) and Macedonia (Skopje) and in terms of the proportion of total sales represented by its export market share, currently more than 50%.
The private and public sectors are distinct and complex terrains, comprising specificities that include local factors and require personalized approaches and solutions. To effectively serve this network of structures and needs, a consultancy must operate in an equally sophisticated and evolved way, with method, vision and the ability to understand and manage a range of complex requirements. This involves activating partnership networks between PAs and the world of business in order to foster the development of networked local actors. It involves offering businesses external synergies and connections, a system of relations to ensure growth, access to the financial community and effective internationalization.Consultancies today are called on to offer the kind of integrated services that are generated by internal synergies and an ongoing commitment to researching and developing know-how about frontline issues in PA innovation and SME support, about models of excellence and ways to spread best practices, about operational solutions and processes of applied management.This is what we believe it means to offer “systemic” consulting. To this end, the LATTANZIO Group draws on its innovative corporate structure to support public administrations and companies in growth.Together.
A system for growing companies and public administrations
Quality and environmental management certifications
The LATTANZIO Group companies are UNI EN ISO 9001: 2008 and ISO 14001:2004 certified for management consulting, research, managerial training, publication, information system development, communication and event organization.
CERTIFIEDMANAGEMENTSYSTEMISO 9001: 2008ISO 14001: 2004
The associations
The LATTANZIO Group companies are membersof CONFINDUSTRIA ASSOCONSULT (Federated Association of Consulting Firms) as well as ASSOLOMBARDA and ELIG (European Learning Industry Group).
The www.lattanziogroup.eu website enables users to access the online Documentation Center, which is free of charge and reserved for LATTANZIOnet subscribers. By joining the more than 100,000 network subscribers, you can view the entire collection of seminar proceedings and consult databases, training resources and bibliographies. A subscription to LATTANZIOnet also entitles you to receive free of charge our Newsletter, with group-related news, activities and projects and the topics most fundamental for change in public administrations and businesses.
LATTANZIO GROUPHead Office
Via Nazionale, 89A - 00184 Rome (Italy)tel. +39 06 58300195 - fax +39 06 5813174
LATTANZIO E ASSOCIATI Public Sector LATTANZIO Business Advisory
LATTANZIO Learning LATTANZIO Digital Innovation LATTANZIO Green Economy LATTANZIO Communication
ItalyMain Office
MilanVia Domenico Cimarosa, 4 (20144)
tel. +39 02 29061165; fax +39 02 29061102Rome
Via Nazionale, 89A (00184)tel. +39 06 58300195; fax +39 06 5813174
BariCorso della Carboneria, 15 (70123)
tel. +39 080 5277221; fax +39 080 5722318
Local OfficesTurin, Genoa, Florence, Cagliari, Palermo
AbroadMain Office
Romania - BucharestBd. Carol I, nr. 34-36 (020922)
tel. +40 21 2240161; fax +40 21 2240377
Croatia - ZagrebMaksimirska 48 (10000)
Macedonia - SkopjeUl. Roza Luksemburg 15-1 (1000)
tel. +389 2 609 11 11