Company

Profile

Introduction and Background

The idea of an aluminium manufacturing company was brought to life in 2003 with Hennie van

Heerden. He have a wealth of experience in sales, marketing, engineering and manufacturing,

combined with a drive to start a business and vision to make it one off the best. Inso Aluminium

Bloemfontein CC was opened in Bloemfontein in February 2003 – as part of the Inso Franchise

group, with Hennie van Heerden as managing director.

In April 2007 the members of Inso Aluminium Bloemfontein CC decided to distantiate from the Inso

Franchise group, and our name changed to Sonhe Aluminium.

The Company

Sonhe Aluminium focus since inception has been to expand controllably, without compromising

integrity, quality, and/or personalised service.

Sonhe Aluminium views itself as being robust and dynamic with the aim of becoming a lead player in

the South African and African aluminium market.

Sonhe`s Vision and Goals

We will strive to deliver EXCELLENT service and

products to our clients, building business

relationships that will last for years.

To create a company that exceeds the customers’

expectations and creating a great working

environment for the employee’s through working

close together as a team

Mission and keys to success

To provide quality, brand-name, standard and customised aluminium product solutions, reliable and

professional unparalleled service and after sales support.

All the current and completed projects were obtained from word-of-mouth referrals and minimal

advertising has commenced. Working closely together with suppliers and keeping up to new

developments and trends of the industry.

All our aluminium extrusions are sourced from Wispeco (Pty) Ltd and HBS Building Systems which are

SABS and AAAMSA (Association of Architectural Aluminium Manufacturers of South Africa)

approved.

Anodized and powder coated aluminium extrusions carry a 15 year guarantee backed by the

suppliers.

All our glass is supplied by the biggest and most reputable manufactures in Southern Africa.

Glazing is done and marked in accordance with SABS and SAGGA (South African Glass and Glazing

Association) specifications. All schedules and production planning are compiled using Starfront (a

computer programme) to obtain the correct AAAMSA and SAGGA specifications.

The machining and assembly of the product components are done in accordance with AAAMSA

Operations

Manuals under strict supervision of operational management. This ensures the delivery of products that are of the best

quality in the industry.

Pricing is calculated for each individual project. The combination of the best possible prices and personal attention makes

Sonhe Aluminium the obvious choice.

• Superior Customer Service: high-quality care and service, with excellent after sales support

• Environment: providing a clean, upmarket and enjoyable environment, minimizing staff turnover and optimizing

productivity

• Convenience: offering clients a wide range of customised products and services

• Location: an easily accessible and safe location

• Reputation: credibility, integrity, and 100% dedication to the business

• Products: superior quality products, made to order

• Price: competitive pricing

• Strategic Alliances: building and maintaining strategic alliances with industry related business partners.

• Sales and Marketing Paradigm: adopting a customer- and market-focused sales and marketing paradigm. (To date no

active marketing has been done, due to the high volumes of work received from referrals)

• Managing: managing the business by implementing dynamic strategies, evaluating and consistently measuring and

adjusting the fundamentals of a Balanced Scorecard:

Products and Sevices

1.Patio Doors

2. Palace Doors

3. Sliding / Folding Doors

4. French Doors

5. Multitrack Doors

6. Top Hung Windows

7. Side Hung Windows

8. Sliding Windows

9. Butt-Jointed Windows

10. Bay Windows

11. Aluminium Shopfront,curtain walls &

facades

1. Aluminium showers

2. Balustrades-Frameless and Stainless steel.

3. Float Glass

4. Toughened Glass

5. Safety Glass

6. Bullet Resistant Glass

7. Polycarbonate

8. Mirrors One-Way Screens

9. PrivacyGlass

10.Double glazed units

11.Smartglass

Quality and Variety

Specialists in commercial and residential aluminium manufacturing and installation.

• All products manufactured from SABS approved materials or as required by Specific project/client.

• Glazing according to SA Glazing Standards or as required by Specific project/client.

• Powder coating and anodizing have a 15 year guarantee

• Sonhe Aluminium is a registered member of AAAMSA (Association of Architectural Aluminium Manufacturers of South Africa) and SAGGA (South African Glass and Glazing Association)

• Owner managed operation means personalised service and excellent quality products

• Tailor made products according to architects’ specifications, regardless of size

• Full range of powder coating colours, as well as anodizing

• Hassle free installation by Sonhe Aluminium / Sonhe Aluminium approved sub-contractor

Service Excellence and price

Our customers are assured of expert and personalised service.

Sonhe Aluminium builds strong and stable relationships with key suppliers, who share our philosophy of 'no compromise'.

Highly competitive and working with the client/PQS to insure that the scope of work stay in budget

Tailor made products at standard product prices

We offer special client service, standardised and customised products with a personal touch of class and commitment.

Strategy and Implementation

Emphasize customer service

Sonhe Aluminium differentiates themselves by providing excellent and reliable service.

Build a relationship-oriented business

Sonhe Aluminium builds long-term relationships with clients and suppliers, and strives to have clients become dependent on Sonhe Aluminium to provide all aluminium solutions, and suppliers to provide the best possible prices.

Focus on target markets

Sonhe Aluminium focuses on developers and commercial ventures of sizeable nature, whilst busy professionals having their dream home built, still enjoy the advantage of competitive pricing, multiple services, and total satisfaction.

Differentiate and fulfil the promise (delivery)

Delivery is the show case of our production, and timing thereof our commitment to our service and proof of our integrity. We strive to keep to the promises (barring no late deliveries from suppliers, etc in which case this is communicated to the client). We under-promise and over-deliver.

Competitive Edge

Our competitive edge is our positioning as a strategically with our clients. By growing a business

based on long-term relationships with satisfied clients, we simultaneously build defences against

competition.

These relationships, combined with our offering, provide us with many referrals. Our reputation is

extremely important, and word-of-mouth advertising is invaluable – as has been proved over the

years.

Wide range of services: Sonhe Aluminium provides service excellence, not only through the quality

of our products, but by also providing full after sales service and guarantees.

Marketing Strategy

Emphasise service and support

A business built on relationships of trust

Word of mouth marketing / referrals

Our marketing strategy is one of satisfied customers being our best marketing tool. When a customer

leaves our business with a need that was satisfied, our name and service stands on its own.

Owner/Management Summary

Sonhe Aluminium is organised and managed in a creative, innovative fashion to

generate very high levels of customer satisfaction. Unique and effective control systems and processes have been developed and implemented.

Each member of the Sonhe Aluminium team is highly valued; everyone is expected to have opinions, as it is this team that makes the company excel. It is the mission of the company to employ people who are committed to a high standard of excellence, who thrive in a team atmosphere, and who have outstanding customer service and interpersonal skills. This idealism is represented by the current staff, and will continue to be the guideline by which new team members are hired.

We have created a sustainable working climate, conducive to a high degree of personal development and satisfaction of employees, with no resignations since inception.

Projects Complete

ZPC Renovation Specialists

Mimosa Mall Phase 1 – Checkers,Checkers Liquor,Flight Centre,Options,Ackermans,ect

Southern Sun Mtatha –New Gym

Southern Sun Mtatha –Renovation of all rooms and Public areas

Protea Hotel Kimberley

Protea Hotel Fire & Ice Cape Town Renovations

Southern Sun Morningside – New Gym

Drakensberg Sun – Renovations of 82 Chalets & 78 Rooms

MTN Bloemfontein – Office renovation

Truworths – Vryburg

Truworths – Mimosa Mall

Fernette Court

RF Technologies

ZPC head office

Raddison Blue – Lome` Togo

Reder Construction

Sterkspruit Police station

SANBS – Bloemfontein

Galeshwe Hospital – Kimberley

Kimberley Airport

Offices – Milner Road

Smithfield school

Botchabelo community centre

Netcare – Universitas Hospital

Merriespruit-Harmony Gold Housing

Smithfield Police station

Trompsburg Police station

Petrusburg Township School

Keimoes Police station

Merriespruit Town development-Residential & commercial units

Projects Complete

TFG Group

Fashion Express – Mimosa Mall

Foshini – Mimosa Mall

Donna Claire – Mimosa Mall

TotalSport – Mimosa Mall

Markhams – Loch Logan waterfront

Vitara Trust

Cosmic Gold centrum – Hartswater

Clicks,TotalSport,Markhams,Foshini,ect- Hartswater

Checkers,Checkers Liquor,Wimpy,Pep Home,Ect – Hartswater

Inizio Homes

House Bekker

House Macintyre

House Westmore –Rosendal

House Deysel – Rosendal

Rayton Ridge-New Primary school

WBHO

Seisa Ramabodu Statium-Bloemfontein

Group 3 Construction

Builders Warehouse-Twin City

Chicken Licken-Twin City

Edgars Active,Clicks,PEP Cell,ABSA,Capitec-Twin City

Mall@Newmarket-Alberton

Steers New Market

Nandos New Market

Ruwacon

Kumba Mine admin Offices-Kathu

Sivos Offices-Kathu

Boksburg waste depot

Projects Completed

MECSA-Moto-Engil Construction South Africa

Fourways Mall Foodcourt Renovations

Fourways View Renovation & Balustrades

Olivier Contruction

Barnes Streer 10 – New 5 Storey Office Block

Tundwe Construction

Burger King – Mall@New Marke

Futura Wethu

Nedbank – Fleurdal

Nedbank – Maitland street

Nedbank – Thaba Nchu

Nedbank – Waterfront

DJ Construction

Renovations – Lebohang Building

Bloemspruit Air Force base

Vista University Bloemfontein

Vista University Qwa Qwa

GVK-Siya Zama Construction

New offices fir SBIDZ-Saldana Bay

Motheo Construction

TVET College – Graaff Reinette

TVET College – Aliwal-North

Lincolm School – Graaf Reinette

Raubex Renovo

Onomo Hotel – Douala Cameroon

Douala Grand Mall – Douala Cameroon